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Grow Your Spa Biz with Tazeem Jamal · Inspiring Stories

0:04
Thank you for listening to De Pictures Media Radio. You rat you readything to
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me? Oh well, jus well not a bad stop alone I just see
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sow supomasson stop alone? Is it tests? Welcome back, everybody. I
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want to introduce a friend of mine to Zeene Jamal, and let's read a
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little bit about what she has said about herself. I have been a SPA
1:49
pro for over thirty years. I am a masterisician and award winning SPA biz
1:55
coach. I started my own SPA biz at the age of twenty one,
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is still and still operate my own spot part time. I am an accomplished
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seven time book published author. I am regularly invited to write articles for the
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spot industry magazines. My passion is helping spot owners achieve more money for every
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hour that they work. During COVID, I was given an award for the
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work I did to support the industry and have been featured in a variety of
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podcasts and of course she's on this podcast now, including skin inc Associated skincare
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professionals and I have been an ambassador for ted X and her city of Port
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Moody for three years and an influencer with the ACE ASCP. Currently she Currently
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Tzim is working on her own publish, publishing her own book, a SPA
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anthology featuring assicians and SPA professionals around the globe, and the hope that she
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can actually touch other people's lives and help improve their SPA owning experience. So
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when we welcome to Zeem to the show and let's hear more about her story,
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Welcome to the show. To Zeem. You've been in the spot industry
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for like, I don't know, forever, almost forty years. It's the
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only career that I've ever had. Yeah, and I do want to say
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this because I have received some spot treatments from you personally that I don't know
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too many people who are better at it than you. They have actually they
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have actually touched me. So I got the crazy nervous system thing going on.
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So you toucht me the wrong thing and it's and you were always very
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gentle and I say, just a warm energy. So that's so for anybody
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listening who's looked. They lives in the Lower Mainland, Lower Mainland of British
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Columbia. Pert Moody look for t Zine Jamal and I don't remember the name
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of your spa though I'm sorry, that's okay. It's called Skindultance Spot.
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Yeah, it's a very very it's a tiny little boutique skin studio now that
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I work very, very part time at. But it's I'm super passionate about,
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you know, that side of the business, and so I keep my
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finger in the pie even almost of the time. Now I'm spending my time
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coaching other SPA owners to build their business strong like I've had the great fortune
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to be able to build beautifully. So yeah, it's it's it's awesome.
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I love what I do and I love the client interaction. I love the
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communication, the conversations, the results so I can give my clients. But
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really it's you know, our industry is so much about relationship building, and
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when you can build a great relationship and you can be mindful of a client's
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needs no matter what they are, and cater to them to the best of
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the best of your ability, I think it creates beautiful environment for your clients
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to feel so welcomed and feel at ease because it's not I mean, it's
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never easy to come in and you know, maybe you're having having a manicure,
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pedicure or haircut is different. But when you're you know, basically lying
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on the bed and having a treatment, whether it's a waxing or a facial,
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you know that there is a level of intimacy that you really have to
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be a total professional when you are dealing with your clients, male or female.
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Right, So, yeah, it's it's an amazing industry. I love
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it and I'm super passionate about It's the only thing I've ever done. And
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now I'm basically taking my forty years of experience and teaching others and supporting and
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coaching others from what I've learned, and you know, a lot of great
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success, but I've also had, you know, downfalls. I've also made
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mistakes, and so to be able to teach other people to avoid some of
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those eras is a really great thing. Right. So yeah, thank you
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for having me miked. I'm really happy to be here. So let's roll
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the clock back. I think it's thirty eight years yep, is that right?
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So how did you ask you exactly? How did you get started?
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Well, you know, it started like way further back than that. My
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mom's sister, who was actually one of my favorite aunts. She was like
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a second mom. To me. She always used to say to me.
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She lived in Belgium when I lived in the UK, and we would go
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and visit her, and I would she'd often have headaches, and so I
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get her to sit down on a chair and put her head on a pillow
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and I would massage her shoulders. And she said to me one day,
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she said, you know what, honey, you have such magic energy in
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your hands. I would love to see you do something with that when you
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grow up. And this I was very young. I was maybe seven or
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eight, like very young, and so is something that really stuck in my
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head. And I really was like, wow, okay, that was pretty
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incredible. And you know, she's no longer with us. She was an
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amazing influence in my life, as I've been my parents. But I started
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going as she started in the fashion world, and I actually did fashion design,
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which I liked but didn't feel like it was my calling. And then
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I progressed from there to do makeup artistry, and then from makeup artistry I
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ended up doing aesthetics, and esthetics is where I stuck and I absolutely loved
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it. You know, I've done extensive training in all areas of the industry,
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but it has been my passion to really focus on skincare, natural non
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invasive skincare treatment. So that's really what I provide. And even when I
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had my business, I often would get phone calls from other spot owners around
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the city that would say, you know, I've heard about you. I
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hear about the success that you've had. I'm wondering if you can help me.
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And so I've been kind of coaching on and off for probably fifteen or
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eighteen years, but ten years ago is when I decided it was time for
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me to share my passion and my knowledge with SPA owners in an official capacity.
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And so that's when I formed my business and started doing workshops and trainings
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and then created a couple of different memberships for SPA owners. And my primary
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client is very definitely a higher level solo practitioner or an esthetician that maybe has
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you know, three or four estheticians working for her or for them, and
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so that's my audience, that's the client that I cater to. I have
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been approached by larger spas to work with them, like you know what I
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would call corporate spas, but that's really not my passion, Like I think,
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for me it's about helping the small esthetician to grow their business, and
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there's so many great ways that they can do that. So being able to
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have access to somebody like myself who's been there, done that, right.
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I started out solo, took on a staff member, rotated into building a
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physical bricks and mortar business for the second time, had nine estheticians on board
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at one point in my career, and then I went backwards, you know,
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basically downsized everything and when a solo again. So I've kind of done
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the whole circle. So I really do understand probably any level that any esthetician
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is at in their career, whatever stress and challenges, I've quite likely probably
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experienced them as well. So yeah, it's a really cool place to be
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and I'm really passionate about helping SPALL owners. And my area of expertise for
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sure is retail sales, profitability, and creative outside the box what I call
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purple carpet marketing, so really helping them elevate their brand by using you know,
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quality care for their clients. I have a philosophy called purple Carpet Experience
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that is really about helping you build the relationship, because again, relationship is
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the new currency right today. So yeah, yeah, definitely, definitely.
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It is about building relationships in any business, right absolutely. I think when
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you have the privilege to make physical touch contact with a client, you know,
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that privilege I think is even more of a responsibility for us to make
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sure that we are honoring that relationship even even deeper, you know, for
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the client. Right, So agreed, And I have to say that you
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do a pretty good job of that. Yeah. It's really being aware.
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It's being aware of who you are, you know, what we look like,
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how people perceive us, but also then what we're doing in turn to
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allow the client to feel relaxed and feel welcomed in the space. Right.
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So yeah mm yeah. In having having been on should we say better table,
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I don't treatment, I comment the treatment, okab treatment, having been
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there and because on on the on the client and you're you're kind of vulnerable,
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right and that's exactly right. Yeah, yeah, And to have somebody
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with with with that, with that that kind energy, uh, come and
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touch you. And because I don't, I don't. There's there's some people
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out there they always want to flip things around on you. But but there
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is a lot of touch. The whole the whole process is you're touching uh,
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just about every inch of their face, their necks, their shoulders,
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their hands even sometimes right So, yeah, absolutely, like you have to
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be you have to be such a professional, but you have to be so
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in tune with your own energy as well as theirs, right. I mean
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I always tell my esthetician, you know, clients that you know, when
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you walk into make sure that you are not thinking about the last client.
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You're not thinking about what was going on at home. You have to let
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that go at the door, because you've got to give you one hundred and
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ten percent undebedded attention to the client and what they're needing right now. Right
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so, right now, they are they are the only thing you need to
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focus on when there, when they're in your treatment room. For sure,
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that's a good thing to teach people, you know, I do, That's
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definitely one of the things I talk about a lot is that they are they
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are they are, they are the number one thing that you should be focusing
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on in that moment, and they deserve that. They deserve one hundred percent
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of your attention in that moment, right So for sure. So with with
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that being so, you you you talked about retail and skincare. I want
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about dive into skincare a little bit because you've always had the clearest skin I've
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ever seen. Now go talk here, no failure is here. It's like,
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so what does your h what does your skincare regimen actually look like?
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And how do you decide how to build one for someone else? So I
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think you know, you do need to like if we're going backwards, like
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I obviously carry a skincare line, I'm not necessarily going to talk about that,
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but the most important thing as an aesthetician, if you're looking to build
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a skincare practice, you know, I think you need to decide who you
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want to cater to, right because there are many lines that have areas of
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specialty. Now, the line I carry is pretty extensive if they have something
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for almost every skin type, but their major focus is you know, preventative
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and anti aging skincare. That is what they are known for. And so
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it's so important to know who you are catering to. If you're in a
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university town, you can't be you know, bringing in a high end,
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you know, anti aging skincare line because your clients that are walking through the
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door quite likely to be teenagers or in their early twenties probably dealing with acne
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right or breakout, and so you know, focusing on that is a really
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big part of your business, knowing who you cater to or who you want
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to cater to, right, But the location you choose is also going to
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quite likely determine who you cater to because the community you are based in and
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who is surrounded in your community is who you're you're quite likely going to come
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through your doors, and so making sure that you've got that. But coming
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back to my own skincare routine, I am I've been you know. Yes,
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I'm a little bit obsessive. I'm one of those crazy estheticians. I
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need a suitcase just for my skincare product. When I'm traveling. My husband's
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like, do I I dare you? We're going away to next month And
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my husband's like, we're gone for four days? Can I dare you can
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get on on the plane with a carry on luggage? And I'm like yeah,
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I think, because okay, let's see how you fail. Right,
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So, because skin care is I would rather not have one extra pair of
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shoes or even extra clothing. But for me, my skincare is everything.
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Now I am a shoe girl, Let's not. I won't know. I'm
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like, all right now, one extra pair of shoes so you can have
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another part of your Skincare's saying something because I know how you are about shoes,
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because I am. I'm obsessed with shoes as well. A Melda Marco's
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here for sure, and I have like probably close to one hundred pairs of
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shoes. But for me, my skincare is everything, right SPF, you
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know, and like I were attended SPF every single day, you know.
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It cleansed my face twice a day. I use a serum, two different
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serums, one in the morning, one at night. I cream miss offt
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my face like a double cleansed. So you know, for me, like
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my skin care is a huge part of my self care, my self love,
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and it's my time, whether it's five or ten minutes, twice a
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day, I do really nor to my skin. I exfoliate my skin at
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least once or twice a week. I use a mask once or twice a
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week, you know. And I do appeal like at least once a month,
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if not more often than that, depending on the time of year that
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it is. So you know, I'm one of those crazy yes days that
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really does practice what they preach. And when you say to me, you
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know, how how do you determine or create a program for a client,
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It really starts with the consultation. When you are doing a great consultation,
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you can really understand where the client's needs are as well, because sometimes people
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they don't know any different. They'll go to a drug store, they go
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to a department store, maybe they even go to another repetition. And people
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have said to me, gosh, you know, I've been to spas and
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no one's ever asked me these kinds of questions. So I have a very
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customized consultation form that I've created and like tweaked over the years, and it's
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if someone's asking, I've had people saying, oh, you know, can
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I have access to that? Yes you can. I have a whole digital
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platform where you can purchase a lot of a lot of my tools right and
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my consultation sheet. I call it my Magic consultation Sheet because there are some
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seriously magical questions on there that gets the clients to say, oh my god,
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yes I want to hear more about what you what you have to offer.
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So understanding the client's needs is so crucial and asking the right questions so
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that you can get the right answers, but visually right doing a consultation,
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when you see the client and you're looking at their skin properly, you can
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get a very strong gauge on what's going on with them, and then in
18:23
turn asking them the questions and then allowing yourself to, you know, offer
18:29
your professional expertise on what you think is best for their skin and what their
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best protocols are for even a treatment when they come to see you in this
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ball, So does that answer all your questions? Actually? That that and
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it leads into because we want to talk about about your coaching program, because
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hey, you're anybody who actually knows you, anybody who goes to go to
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your website or anything that you're about is going to discover right away that you
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are about great skincare and you're about having the right energy around people so that
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they feel comfortable. They were going to find that out right away. But
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there's some other stuff that and you started talking about because I wanted to get
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deeper into you know what, what are some of the steps that you teach
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other spot owners and you started off with this consultation. It's like, how
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do you teach teach a new an esthetician to or a new spot owner to
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do a really good consultation, because let me tell you, there's some out
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there that they think they're asking deep questions, but they it's like by the
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time we get home, it's like, oh my god, that just burnt
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my skin, and it is. I mean, you know, I always
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say I remember one time I had a client who came into the spa and
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it was the middle of summer, and she wanted to have appeal and she
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said to me, I want to book it. And I looked at her
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and I said, I can't and all good faith as a professional, do
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this treatment for you. And she was really annoyed, like she was just
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like, what do you mean you can't do it for me? And I
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said, I can't remember her name, but let's just say Leanne was her
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name. I said, you know, I can't do it for you because
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I would not be doing you a good service by allowing you to treat this
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treatment today because it's not the right time of the year. It's boiling hot
20:23
outside, the sun is beaming down. You've never been in to seeing me
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before and you want to have a peal. No, I can't do that,
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And the reason for that is because I need to prep your skin first.
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You know, if you're using soap and water or you know, off
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the shelf products, they are not pH balanced to give you the results that
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you want that you think you're going to get from something like doing appeal.
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So I always have to back it up. And that day she left and
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she was annoyed, but I have to tell you. She called me back
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about two weeks later and she said to me, you know, I have
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a lot of respect for you for not doing the treatment for me, because
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I realized pretty quick after I left, even though I was annoyed, that
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you really did care about me, even though you didn't know me and you
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didn't want my money. And I said, no, I'm not in it
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for a short term gain. And that's a piece of advice I would give
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to anybody listening to this. No matter what area of this industry you work
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in, don't be in it for the short term game. You're almost better
21:22
off saying no to the client and giving you legitimate reasons why, because you
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will. She came back. She came back a couple months later and she
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booked a treatment with us, and so we were able to help her create
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the results she wanted versus me doing a one off treatment for her having never
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prepped her skin, not knowing what she's using. But asking those questions is
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so critical for your success and for theirs. But it protects you as a
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professional, and it protects your reputation when you do ask those questions. And
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so I know a lot of skincare lines, including the one that I carry,
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has their own consultation for or sheets. But I say to anybody who's
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listening to this, I will tell you, hands down, I have seen
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so many different consultation sheets, but the questions that are on this one page
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consultation sheet that I've created is so powerful. Not only would it allow you
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to create a space as the professional to talk about home care products for your
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clients, but it will allow the clients to feel really confident in who you
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are as a professional. And so it's very very simple. I will say
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to people, just use whatever other consultations sheets that you may already have,
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use this as a supplemental consultation sheet. And it's only one page. I've
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seen like four and five page consolet sheets that are so overwhelming the client is
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like, oh my god, So if you use this one sheet and that's
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pretty much all I use. I don't even use the one that my skincare
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line carries. I used to use it, but now I just use one
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I got And I feel like I never there's not a hole or a gap
23:03
in anything that I'm asking the questions for my clients because I get the results
23:07
every single time. People come the first time and they're like, Wow,
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my skin has never felt this amazing after a single treatment. So it really
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is about getting to know your clients, but sometimes asking the hard questions,
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right, like what are they using at home? Like that's something I've been
23:27
into spas and people haven't asked me that. They're like Jesus, the moisturizer,
23:30
yes, I do. Well, now how about if you take it
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to the next level and say what kind of moistrozer, what skin came brand
23:36
are you using? Okay, So that leads me to another question, because
23:42
where do you use the which moisturizer or where do you use it? Right,
23:49
because like personally it's like from the chin up. I'd even I say
24:00
from the deck called take oh Okay, you're you're you're kind of getting from
24:08
from this up. I don't use any kind of chemical product, just water,
24:15
maybe occasional sea salt or Himalayan salt to exfoliate, but because because I
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do have the shave, there's an exfoliation level right there, Yeah, exactly.
24:29
Yeah, And I don't use a lot of moist striders because next thing
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I know, I wake up the next morning and I got like welps all
24:37
over my face. Right yeah, yeah, I do kind of live by
24:41
my face. Of course you do, but I think it again, it
24:48
depends, And this is where you need to have this conversation with client,
24:52
right, you need to know what their concerns are, what kinds of reactions
24:56
have they had, Have they had treatments in other spas, and if so,
24:59
what kind of experience was it for them? So again that all you
25:03
know comes back to the consultation. You start with that, right, and
25:07
when you can find out again, you know, you as a professional are
25:10
going to recommend products obviously, but sometimes you've got to work with the clients.
25:15
Someone's like, you know what I'm I don't want to use, you
25:17
know, a foamy cleanser. As an example, I want a creamy cleanser.
25:19
Well it's not the right thing for her skin or for their skin.
25:22
But you've got to work with them. You either have to teach them why
25:26
they need to do it differently. But even then sometimes we're not going to
25:30
win, right, So you've got to work with the client and you need
25:33
to slowly introduce products to them. Right. I had clients that have said
25:38
I don't think I want to do anything today, and I'm like, Okay,
25:41
that's that's fine. I respect that. However, this is if you
25:45
were going to take one or two things, this is what I would recommend.
25:48
And then people are like, okay, but like tell me why.
25:51
So you know, sometimes it's it's we're not in the game of convincing.
25:53
I will say that right off the bat. We're not in the game of
25:56
convincing. We are only here to provide the best opportunity for our clients to
26:00
get results at home. Yeah, selling isn't convincing people. Selling is offering
26:07
them the opportunity and make the decision to say yes or no. Yeah,
26:15
absolutely, absolutely so. Yeah, it really is important to be mindful of
26:21
how we sell. And I have a tip for those that are here.
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If you ever feel like, oh my god, selling is a four letter
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word, which I actually have a program it's called sell is not a four
26:32
letter word. People feel very much a personal rejection when a client says no.
26:40
And I want you to remember the acronym q tip as in what we
26:45
used to clean our ears. Quit taking it personally. That's what q tip
26:49
stands for. They're not saying no to you. If you go into a
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restaurant and the waitress says, oh, we have this on special and I
26:56
don't buy it or I choose not to order that, she's not going to
26:59
be dead stated. She's not going to be offended by my choices. So
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we too have to not be offended by the client's choices. If they say
27:07
no, we have to respect that. If they say yes, then excellent,
27:11
right. But we're there just to offer our recommendations as professionals and really
27:18
help the clients decide that that maybe isn't the best choice. This might be
27:22
a better choice. Yeah, that's all right. So you're also teaching people
27:27
to teaching your students to build a better customer experience. Definitely. I developed
27:37
a philosophy. I guess it's like a framework called the Purple carpet experience.
27:44
Now, we're all very familiar with the red carpet experience, right, and
27:48
red carpet is fabulous, but you know, I mean, for me,
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the red carpet is what I call flash in the pan experience. Right.
27:55
It's usually like people will say, I had by fifteen minutes of fame,
27:57
right, Like, when you think of carpet, you think, oh my
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gosh, e this was amazing, but it's very often not long lasting.
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For me, the purple carpet experience is about connecting with the other human that
28:10
you're standing in front of at a belly to belly level, because when we
28:14
connect as humans, there is a deeper connection that is made versus being on
28:18
a stage, you know, being like maybe you see a celebrity, it's
28:22
a whole other experience. I want to see the client again. So the
28:26
purple carpet experience is about building the foundation of a strong relationship and building a
28:32
KLT factor, which is the no like and trust factor. So that really
28:37
is what all encompassing the purple carpet experience is all about. Is about creating
28:42
a wow experience for the clients that leaves them feeling holy moly. That was
28:48
like the best treatment I've ever had, and at that point, price becomes
28:52
irrelevant because they've had such a great experience. With that being said, you
29:00
aren't you kind of starting with an emotional level one hundred percent? So I
29:08
wrote an article last year for an industry magazine called using the five Love Languages
29:15
in your spa business, And we really need to tap into those things because
29:22
some people are very much driven by words of reformation. For some people,
29:27
it's you know, gifts, and I'm not saying you've got to give things
29:30
away, but you can do tiny little things in your business to make the
29:34
client feel like they actually got something from you, whether it's a nail file
29:38
or lip bomb, or a mini handstream or a packet of bath salts.
29:42
Like, there's so many small things that we can do to leave a memorable
29:48
impact on the client after they've left your spa right right, So, yes,
29:55
it does start with emotions. Always, It always starts with the emotionals,
29:56
because if the client is not em connected to the conversation and what you're
30:02
doing, because they're not comfortable because they feel anxiety, or they feel uncomfortable
30:07
because you haven't made them feel welcome fully, or maybe they're like, oh
30:11
my god, she didn't tell me what to do. Like that's the other
30:12
thing I find so many aestheticians, sadly, even a Sari stapers, they
30:15
don't tell you what to do. If you walk into a room and there's
30:18
a bed setup and you've never been in to see them or see anybody who
30:22
to have this treatment before. How about if you ask the client that have
30:26
you ever had this type of experience before? And just so that you know
30:32
when you come into the treatment roo, I'm going to walk you in.
30:34
This is the bathroom I want you to put on, and this is how
30:37
you put it on. And I know that sounds super elementary, but I've
30:41
walked in back into my studio and the client is laying on the bed with
30:45
the wrap around her neck versus around her armpits underneath her armpits, and she
30:53
I was so embarrassed because this is very very early in my career, because
30:56
again, nobody had taught me this. I started thinking, oh my god,
31:00
Like I was embarrassed for her, but I was embarrassed for myself because
31:03
I didn't I didn't know at that point in my career that I should have
31:06
sent that to the client. So even saving the client embarrassment of making such
31:12
an error. I mean, we giggled about it, but I mean there
31:17
was a there were moments of me feeling uncomfortable because I didn't do what I
31:21
was supposed to do as a professional to guide them through the process, right,
31:26
And that's something else that we have to do, and that is all
31:30
part of the Purple Carpet experience is really allowing the client to feel confident at
31:34
every level of the stage of the treatment protocol, you know, and that
31:41
all makes really good sense. Yeah, Yeah, because if you're not feeling
31:48
comfortable, how do you expect the person you're serving. Our energy is literally
32:00
we're giving that energy. When we make contact with the client and we touch
32:06
them, we are transferring our energy to them. So if you are stressed,
32:10
if you are angry, if you are upset, if you are tired,
32:15
you're transferring that energy to them. Yeah. I'm a big believer of
32:20
crystals and clearing your treatment room after every client, and that's something that I
32:27
do, all right. I mean, I'm not saying you have to sage
32:29
your room, but I'm very intentional. If you do have like fresh area
32:32
of a window, or have you have like a fan of some sorts.
32:36
Just blowing air through the treatment room and like really just clearing the space with
32:42
crystals is a great way just to shift the energy. Because maybe the client
32:45
is coming in to see you and she's super stressed out. The last thing
32:50
she needs is for you to be stressed out. She's there to unload what
32:53
she's feeling, so that when she leaves, she's leaving all this negative,
32:58
negative or heavy energy in your space because she was there to relax. And
33:02
so we really do need to make sure that we are clearing our treatment rooms
33:07
properly and therefore allow not allowing the next client to feel any of that energy.
33:15
Yeah, that makes that again, makes sense. Yeah, you want
33:21
to at least blow the energy that all the other previous energy away and refresh
33:27
it exactly, Yeah, exactly, so it feels optimum and a healthy,
33:31
happy environment for the clients to walk into, right, Yeah, because you're
33:37
a strong believer in it. We're all energetic beings, yeap. And the
33:43
power of touch is one of the most powerful you know, too many emotions
33:47
and physical things that we can do for our clients, and therefore we do
33:52
need to be very very conscientious about our own thoughts when we are going into
33:57
a treatment room. Yeah, yeah, for sure, mm hmm yeah,
34:05
because I remember your your treatment room. It's still it's still you know,
34:08
it's been a while, but it's still buzzes in my head. It's like,
34:13
oh yeah, I remember that. And then I've gone to other places
34:15
and I'm like, this wasn't it seems no. A lot of time.
34:22
I think a lot of times people want to make their space look clinical,
34:25
and I provide clinical treatments with results, but at the end of the day,
34:30
it's still an experience for the client, right, Like, how are
34:35
you making amazing for the client? Like I have like purple fluffy blankets,
34:39
I have, you know, I have I have the carpet on the floor
34:44
underneath my treatment bed. I have you know, like warm lighting. I
34:47
have this beautiful crystal chandelier that sits above my treatment bed that when a client
34:52
is laying there, that's what they're looking at. Right, So it's people
34:57
are also very tactile, again using the emotion, but using the senses.
35:00
How are you using all the senses in your that we that we have as
35:05
humans? Right, there's five senses. How are you using all of those
35:08
in your spa. Yeah, to again amplify the whole purple carpet experience for
35:15
the client. Yeah, yeah, I like to. I like the purple
35:21
carpet because the the purple carpet, the regalness stays, the starfacker flashes out
35:30
absolutely well, because purple, you know, represents royalty, but it also
35:35
represents loyalty. Right, It's a very deep spiritual color as well. So
35:39
I think I'm using the purple. I've always had purple in my business and
35:44
I've continued it into my coaching practice because it's my signature color. You're sitting
35:50
in a purple chair, I'm sing God, not my husband. For Chris
35:59
maybe for those of you who are listening to the audio only version of this
36:05
podcast. Right, it's a Tizzy is sitting in a purple chair, and
36:10
she's got a purple pillow and her uh leopard print. Uh is it dressed
36:19
for a top? It's a top. It's a top has a lavender and
36:24
purple flecked through it. Yep. And then my hand purple and your glasses
36:32
and everything, and you have a wonderful shade of lavender lip gloss. I
36:39
do. Yes, Purple is definitely my color in fact, I've had three
36:45
people in the last couple of weeks send me a link. There is a
36:50
store in Seattle called the Purple Store. And I've been to Seattle so many
36:53
times i didn't even know there was a purple store there. So I'm gonna
36:55
have to My husband and I talked about them, We're gonna have to get
36:59
down there one of these kends and just go and explore the Purple Store.
37:02
It would be super clothing and everything. Everything everything in there is purple.
37:09
It's quite wild. So when one of your students learns and actually puts your
37:20
your purple experience into action, what should the client on the other end feel
37:29
or what are they going to walk away with. Sometimes I've had people say
37:32
to me, I can't put my finger on it, but that was the
37:36
best experence I've ever had, And I think it leaves the client feeling so
37:42
relaxed. I think it increases the trust level. It increases the chance of
37:50
the client rebooking, because you set such an incredible tone as a professional that
38:00
you want the client to come back. You're creating an inviting environment for them,
38:04
and so I think that all of those things when a client is a
38:07
great experience. You know, they're quite likely to write an incredible review for
38:10
you. They're going to tell their friends about you. They're going to share
38:15
about their experience verbally with their inner circle. They're going to be like,
38:21
oh my god, my skin looks fantastic. I mean it could. I
38:23
mean, I'm saying skin because that's what I do, but it could be
38:27
like, oh my god, my eyebrows look fabulous, my hair looks amazing.
38:30
You know, your nails look great. There's no matter what area of
38:32
the industry you provide a service in, you can leave the client feeling so
38:39
incredible. I've had people say to me to zem, i feel like you've
38:43
got two sets of hands. When I'm misogic, I've had people say to
38:45
me, it feels like you've got two sets of hands. But people have
38:47
also said your energy, your hands are so warm. But that was the
38:52
best experience that I've ever had. I mean, I have clients that are
38:57
most of my clients are very affluent, and you know, they travel a
38:59
lot, and they said, you know, we travel all over the world,
39:02
but I'm always thrilled to come back here. Even though they had beautiful,
39:07
you know, chandeliers and big big spaces. Your space is cozy,
39:10
but it is I feel like I'm the only person that exists when I'm here,
39:15
and that's how we want the clients to feel. We never want a
39:17
client to feel rushed. We never want to have them feel pressured, you
39:22
know, Like it's not about that, right, Like, yes, as
39:27
a business owner, really the best way to grow your business is to add
39:30
retail sales. And you and I've talked about this even in previous conversations.
39:34
Retail sales is the foundation to your business, right, but there is a
39:37
methodology in how you do it, and it never needs to happen at the
39:43
front desk at the end of a treatment because you've already lost them at that
39:45
point. So that's what I teach people in my coaching practice in various levels.
39:51
So I have a small group coaching program which is very intimate. So
39:57
the girls that are in the group are getting a lot of my attention.
40:00
You know, we have a private Facebook group. They get you know,
40:04
done for them, seasonal monthly marketing content. Email marketing is already done for
40:09
them, so they just have to cut and paste and edit, you know,
40:13
maybe add whatever. So for example, this month is the month of
40:15
May is melanoma month, right, and so it's really important to be talking
40:20
about the protection of your skin using SPF, the different types of SPF,
40:23
you know, is there really a difference. So I write a lot of
40:25
articles that the girls can use in their marketing and then they just have to
40:30
talk about their products and you know, they can add that in and just
40:32
say, you know, we at x y Z SPA have you know,
40:37
a variety of different options for what you need. And so a lot of
40:40
that marketing stuff is where a lot of seditions struggle. So I do all
40:44
of that for them. So when you join my small group coaching program,
40:47
you can access all of that content. Plus we get to do this like
40:51
what we're doing right now. We do twice a month. I do at
40:53
least sixty to ninety minutes each time the girls will come on. We get
40:58
to you know, do a coach, actual life coaching session and then everything
41:00
is recorded. So yeah, so that's my main program and I'm super excited.
41:05
I'm I'm just embarking on a new journey personally. I've been published in
41:09
seven books and now I am embarking thank you, yes, And now I'm
41:15
embarking on creating my own book project. So I'm working on a book project
41:20
right now, and it's actually the first of its kind. I'm creating a
41:24
spa anthology. So if you are a spa or beauty professional anywhere in North
41:30
America or even globally, you can't participate in this book. And it's a
41:34
really it's a it's going to be such a fun process. I'm so excited
41:37
about it. And yeah, hopefully the book will be up by the end
41:40
of the year. So yeah, very excited. Is there a link that
41:45
I should be sharing with people? I can? Yeah, I can send
41:50
you. I can maybe I can forward you a link to We actually have
41:52
a Facebook pop up group that I've created for that, or they can send
41:57
me a private message on on on on Facebook for sure, or even Instagram.
42:01
Either way, it doesn't matter. But yeah, I'm happy to do
42:04
that. So we have a we have a group right now, so those
42:07
that are interested in in participating can certainly come in and check out the information
42:10
about the book. And then just by the end of this month that she's
42:15
going to be starting to scale people out. That are those those that are
42:19
interested and have signed up will stay and then we'll work through all the different
42:22
things. Between now and probably end of September, everything will be due for
42:29
submission before it goes for the last proofing. So yeah, it's a it's
42:31
a long process for sure, but it's a very exciting process. Absolutely.
42:37
Yeah awesome. So yeah, you you it. I'm going to make a
42:44
comparison here. You're not actually franchising yourself. You're doing one better is you're
42:50
allowing people to see behind the scenes of how you're your process works, you're
42:58
and you're allowing them to have access to it with all the pre printed or
43:05
pre done yeah stuff, the same as they would to franchise. But I
43:12
bit you the fees are a lot less than actually bad, a lot less,
43:15
absolutely for sure. And I love it because I really want to work
43:20
with a very select group of estheticians. I don't want to have a group
43:23
of you know, fifty or one hundred estheticians or more. My group is
43:27
very small, right, and so there really is a lot of you know,
43:30
time for you guys to have access to me. And that's really my
43:34
that's that's that's that's something I'm passionate about, is helping the people that really
43:38
want to work with me. And yeah, you can buy my you know
43:43
my content. Of course, you can buy my tools. I've got lots
43:45
of downloads. I've got all kinds of master classes that I've done over the
43:49
years, and so you can access all of that stuff through my digital platform,
43:52
which I will also send you a link for if anybody's interested in that.
43:55
But yeah, it's the coaching program, right, That's that's my real
43:59
passion. And then currently, of course, the book project is actually that's
44:04
been a probably ten plus year dream that I've had to come together, and
44:10
I'm so thrilled to finally be doing it. It's we started it pre see
44:15
pre covid, and then we had to kibast everything because everything came to a
44:20
full stop. And so it's taken me a few years to find the energy
44:23
because it's a long term project. It's going to take most of this year
44:27
to put it together, right, and so but this year just felt like
44:30
the right year to do it, and I'm so thrilled to be doing it.
44:34
We've already the book is starting to fill up already. We've got quite
44:37
a few aestheticians that have already committed and have joined. And it's so exciting
44:39
to see because it's such a diversity so many people. You know, I'm
44:44
based in Canada like you are, Michael, but most of my coaching clients
44:49
are actually in the US, and I've got clients that are in Europe and
44:52
in the Caribbean, and so it's, you know, the power of the
44:57
Internet, the power of you know, social media. You know, you
44:59
can grow a business today, especially at the level that you and I work
45:04
at, that we can grow a global against right. And that's the thing,
45:07
Like, you know, the reason I'm doing the book. I I
45:08
A lot of people say, well, why why do you want to do
45:09
the book? You've already been published. But for me, it's my passion
45:14
in doing this project is to help highlight all these amazing estheticians and what they're
45:19
doing. Right. Sometimes you're in a really big city and you're a small
45:22
esthetician and you just get lost in the shuffle, or you're in a small
45:25
town and nobody would even has even heard of that little town. And so
45:30
for me, participating in this book is a great way to showcase who you
45:34
are and showcase each one of these amazing aestheticians at a global level. So
45:37
I'm really really excited about it. It will be a printed book available on
45:42
Amazon, and so you know that's that's pretty big, Like that's the third
45:45
largest you know, search portal in the world is Amazon. So I am
45:51
super, super thrilled and very honored to be working with these amazing women.
45:54
And I say women because right now there's only women in the book. You
45:58
know, there's there's a handful of less editions that are in my industry,
46:00
but they haven't quite committed yet. So right now I have all the women
46:04
that are in there, and I'm super honored to be working with them.
46:07
But yeah, the book is the book is open and available, and you're
46:09
very welcome. Anybody who might be hearing this, even up to like July,
46:14
you can certainly, you know, join the book at that point,
46:15
even at that point. So yeah, I'm I'm just thrilled. I'm so
46:20
excited to be doing this. So yeah, it's a real it's a real
46:22
threat. It sounds really exciting, and there's going to be links to all
46:28
this in the liner notes, especially back to your coaching system. That's probably
46:32
the best way to actually figure all this out with you is to go through
46:37
your coaching system. So yeah, well we'll make sure we put the links
46:42
to your coaching system in place. Awesome. And for everybody who's in the
46:49
spot industry and you're listening to this today, it's like you really do need
46:54
to make sure you've worked with her because to seem she she just has magic
47:01
in her energy and she can actually help you develop your magic so that you
47:07
put that that type of energy, it becomes yours. That purple carpet becomes
47:13
your purple carpet, not just to Zeem's purple carpet. So thanks for joining
47:19
us to Zeem. Yeah, thank you for having me. It's great to
47:22
see you. Thanks for connecting. And yeah, and thank you everybody for
47:29
listening. And if you're a spot owner, click on the on the links
47:35
in the liner notes and work with the Zeem and watch your business just explode
47:40
with wonderful customers. Help up. So I don't know, so I wish
48:15
your gon action. So funny that say this, he says, I reason
48:31
to shuit be ba cho us. We can't t wait. So wa yes,
49:25
she go took she I know cho streams. The show has been produced
50:37
by Depictions Media. Please contact us at depictions dot Media for more information.