The $0 Startup That Took on Big Brands – And Won | EP90 (feat. Jaime Schmidt | Founder of Schmidt’s Naturals)

Let Me Save You 25 Years · Mar 12, 2026 · 53m

What if the secret to great leadership, design, marketing, and even parenting, isn’t complicated at all? What if it’s mostly common sense and good taste?

This week Shawn sits down with Jaime Schmidt, the entrepreneur who went from mixing deodorant in her kitchen to building Schmidt's Naturals into a global sensation.

Shawn and Jaime dive into why simplicity is often the hardest thing to achieve, how aligning your brand with a cultural movement, like the shift toward natural products, can supercharge growth, and why trusting your instincts and taste is a founder’s ultimate advantage. The two…