Latest / Omni Talk Retail / LEAD Network CEO Allyson Zimmerman on Gender Equity, Inclusive Retail & The Future of DEI | WRC 2025

Transcript

LEAD Network CEO Allyson Zimmerman on Gender Equity, Inclusive Retail & The Future of DEI | WRC 2025 · Omni Talk Retail

• 0:00
  Foreign.
• 0:11
  This
• 0:11
  is
• 0:11
  on
• 0:11
  We
• 0:11
  Talk
• 0:12
  Retail.
• 0:12
  I'm
• 0:12
  Chris
• 0:12
  Walton.
• 0:13
  And
• 0:13
  I'm
• 0:13
  Anne
• 0:13
  Mazinga.
• 0:14
  We
• 0:14
  are
• 0:14
  coming
• 0:14
  to
• 0:15
  you
• 0:15
  from
• 0:15
  the
• 0:15
  Vision
• 0:16
  Group's
• 0:16
  podcast
• 0:17
  studio
• 0:17
  at
• 0:17
  the
• 0:18
  World
• 0:18
  Retail
• 0:19
  Congress
• 0:19
  2025.
• 0:20
  It's
• 0:21
  just
• 0:21
  off
• 0:21
  the
• 0:21
  main
• 0:22
  stage.
• 0:22
  We're
• 0:22
  going
• 0:22
  to
• 0:22
  be
• 0:22
  here
• 0:22
  all
• 0:23
  day.
• 0:23
  All
• 0:23
  day.
• 0:24
  Kicking
• 0:24
  off
• 0:24
  our
• 0:24
  coverage
• 0:25
  bright
• 0:25
  and
• 0:25
  early
• 0:25
  here
• 0:25
  on.
• 0:26
  And
• 0:26
  it's
• 0:26
  Wednesday
• 0:27
  morning.
• 0:27
  It
• 0:28
  is,
• 0:28
  I
• 0:28
  believe
• 0:29
  that's
• 0:29
  correct.
• 0:29
  Yeah,
• 0:29
  it
• 0:30
  is.
• 0:30
  Yes,
• 0:30
  it's
• 0:30
  Wednesday
• 0:31
  morning
• 0:31
  here,
• 0:31
  at
• 0:31
  least
• 0:31
  I
• 0:32
  don't
• 0:32
  know
• 0:32
  if
• 0:32
  it
• 0:32
  is
• 0:32
  throughout
• 0:32
  the
• 0:33
  rest
• 0:33
  of
• 0:33
  the
• 0:33
  world.
• 0:33
  But
• 0:33
  joining
• 0:34
  us
• 0:34
  today
• 0:34
  to
• 0:34
  kick
• 0:34
  off
• 0:35
  our
• 0:35
  coverage
• 0:35
  is
• 0:36
  Allison
• 0:36
  Zimmerman,
• 0:37
  the
• 0:37
  CEO
• 0:38
  of
• 0:38
  the
• 0:38
  Lead
• 0:38
  Network.
• 0:39
  And
• 0:39
  for
• 0:39
  those
• 0:39
  maybe
• 0:40
  that
• 0:40
  are
• 0:40
  unfamiliar,
• 0:41
  the
• 0:41
  Lead
• 0:41
  Network
• 0:41
  is
• 0:42
  a
• 0:42
  nonprofit
• 0:43
  and
• 0:43
  volunteer
• 0:43
  led
• 0:44
  organization
• 0:44
  committed
• 0:45
  to
• 0:45
  attracting,
• 0:46
  retaining
• 0:46
  and
• 0:47
  advancing
• 0:47
  women
• 0:47
  in
• 0:48
  the
• 0:48
  consumer
• 0:48
  goods
• 0:49
  and
• 0:49
  retail
• 0:49
  sector
• 0:50
  in
• 0:50
  Europe.
• 0:52
  Alison,
• 0:52
  welcome
• 0:52
  to
• 0:52
  omnitalk.
• 0:53
  Thanks
• 0:53
  for
• 0:53
  joining
• 0:54
  us.
• 0:54
  Thank
• 0:54
  you
• 0:54
  for
• 0:54
  having
• 0:55
  me.
• 0:55
  Yeah.
• 0:55
  It's
• 0:56
  so
• 0:56
  wonderful
• 0:56
  to
• 0:57
  meet
• 0:57
  you,
• 0:57
  Alison.
• 0:57
  Let's
• 0:57
  check,
• 0:58
  just
• 0:58
  give
• 0:58
  the
• 0:58
  audience
• 0:58
  a
• 0:58
  little
• 0:59
  bit
• 0:59
  of
• 0:59
  your
• 0:59
  background
• 1:00
  and
• 1:00
  the
• 1:00
  Lead
• 1:01
  Network's
• 1:01
  background,
• 1:02
  if
• 1:02
  you
• 1:02
  don't
• 1:02
  mind.
• 1:03
  So
• 1:04
  I
• 1:04
  grew
• 1:04
  up
• 1:04
  in
• 1:04
  the
• 1:05
  US
• 1:06
  But
• 1:06
  I
• 1:06
  had
• 1:06
  a
• 1:06
  deep
• 1:07
  desire
• 1:07
  to
• 1:07
  live
• 1:07
  in
• 1:08
  Europe.
• 1:08
  And
• 1:09
  So
• 1:09
  at
• 1:09
  age
• 1:10
  14,
• 1:10
  no,
• 1:11
  15,
• 1:11
  I
• 1:12
  started
• 1:12
  to
• 1:12
  learn
• 1:13
  German
• 1:14
  and
• 1:15
  I
• 1:15
  became
• 1:15
  fluent
• 1:16
  in
• 1:16
  German,
• 1:16
  moved
• 1:17
  to
• 1:17
  Germany,
• 1:17
  worked
• 1:18
  in
• 1:18
  Germany
• 1:19
  and
• 1:19
  lived
• 1:19
  around
• 1:20
  Germany,
• 1:20
  Austria,
• 1:21
  Switzerland,
• 1:21
  Scotland.
• 1:22
  But
• 1:23
  in
• 1:23
  my
• 1:23
  background
• 1:24
  in
• 1:24
  work,
• 1:25
  I've
• 1:25
  worked
• 1:25
  in
• 1:25
  many
• 1:26
  industries.
• 1:26
  But
• 1:27
  I
• 1:27
  started,
• 1:28
  I
• 1:28
  don't
• 1:28
  always
• 1:29
  talk
• 1:29
  about
• 1:29
  this,
• 1:29
  but
• 1:30
  I
• 1:30
  started
• 1:30
  in
• 1:30
  food
• 1:31
  retail.
• 1:32
  Okay.
• 1:32
  So
• 1:32
  My
• 1:32
  parents
• 1:33
  had
• 1:34
  two
• 1:34
  KFCs.
• 1:35
  Oh,
• 1:36
  wow.
• 1:36
  And
• 1:36
  I
• 1:37
  started
• 1:37
  working
• 1:37
  at
• 1:37
  11
• 1:38
  years
• 1:38
  of
• 1:38
  age.
• 1:39
  It
• 1:39
  was
• 1:39
  child
• 1:40
  labor.
• 1:42
  KFC.
• 1:43
  That
• 1:43
  was
• 1:43
  like
• 1:43
  the
• 1:44
  heyday
• 1:44
  of
• 1:44
  KFC.
• 1:45
  Right.
• 1:45
  I
• 1:46
  also
• 1:46
  learned
• 1:46
  a
• 1:46
  lot
• 1:47
  about
• 1:47
  trends
• 1:47
  in
• 1:48
  retail
• 1:48
  because
• 1:49
  the
• 1:49
  low
• 1:49
  fat,
• 1:50
  you
• 1:50
  know,
• 1:50
  during
• 1:50
  the
• 1:50
  1990s,
• 1:51
  the
• 1:52
  low
• 1:52
  fat
• 1:52
  came
• 1:52
  along
• 1:53
  and
• 1:53
  it
• 1:53
  just,
• 1:54
  it
• 1:54
  was
• 1:54
  brutal
• 1:55
  on
• 1:55
  the
• 1:55
  business.
• 1:56
  So
• 1:56
  the
• 1:56
  trends
• 1:57
  matter.
• 1:57
  That's
• 1:57
  when
• 1:57
  they
• 1:58
  changed
• 1:58
  the
• 1:58
  name
• 1:58
  to
• 1:58
  kfc.
• 1:59
  They
• 2:00
  took
• 2:00
  the
• 2:00
  fried
• 2:00
  out
• 2:00
  of
• 2:00
  fried
• 2:01
  cheese.
• 2:01
  Yes.
• 2:01
  Just,
• 2:02
  just
• 2:02
  hid
• 2:02
  that
• 2:02
  in
• 2:02
  the
• 2:03
  background
• 2:03
  a
• 2:03
  little
• 2:03
  bit.
• 2:04
  Remember
• 2:04
  that
• 2:04
  very
• 2:04
  well.
• 2:05
  But
• 2:05
  tell
• 2:05
  us
• 2:05
  a
• 2:05
  little
• 2:06
  bit
• 2:06
  about
• 2:06
  the
• 2:06
  Lead
• 2:06
  Network
• 2:06
  and
• 2:07
  how
• 2:07
  you
• 2:07
  came
• 2:08
  to,
• 2:08
  to
• 2:08
  be
• 2:09
  a
• 2:09
  part
• 2:09
  of
• 2:09
  that.
• 2:10
  So
• 2:10
  I
• 2:11
  was
• 2:11
  previously
• 2:12
  overseeing
• 2:12
  an
• 2:12
  NGO
• 2:13
  called
• 2:13
  Catalyst.
• 2:14
  Okay.
• 2:15
  And
• 2:15
  I
• 2:15
  was,
• 2:15
  I
• 2:16
  oversaw
• 2:16
  the
• 2:16
  EMEA
• 2:17
  operations
• 2:18
  and
• 2:18
  it
• 2:19
  was
• 2:19
  also
• 2:19
  focused
• 2:20
  on
• 2:20
  gender
• 2:21
  equity.
• 2:21
  And
• 2:22
  then
• 2:22
  Lead
• 2:22
  came
• 2:23
  along
• 2:23
  and
• 2:24
  they
• 2:24
  said,
• 2:24
  we
• 2:25
  want
• 2:25
  you
• 2:25
  to
• 2:25
  be
• 2:25
  CEO
• 2:26
  of
• 2:26
  our
• 2:26
  network.
• 2:27
  I
• 2:27
  said
• 2:27
  yes,
• 2:28
  and
• 2:28
  then
• 2:28
  had
• 2:28
  to
• 2:28
  figure
• 2:29
  it
• 2:29
  out
• 2:29
  later.
• 2:31
  And
• 2:31
  then
• 2:32
  what
• 2:32
  Lead
• 2:33
  is
• 2:33
  really
• 2:34
  has
• 2:34
  a
• 2:35
  sharp
• 2:35
  focus
• 2:35
  on
• 2:36
  CPG
• 2:36
  and
• 2:37
  retail.
• 2:37
  We
• 2:38
  don't
• 2:38
  expand
• 2:38
  beyond
• 2:39
  that
• 2:39
  with
• 2:39
  intention
• 2:40
  because
• 2:41
  we
• 2:41
  see
• 2:41
  such
• 2:41
  an
• 2:42
  opportunity
• 2:43
  of
• 2:43
  having
• 2:43
  more
• 2:44
  gender
• 2:45
  equity.
• 2:45
  But
• 2:46
  Also,
• 2:46
  more
• 2:46
  inclusion
• 2:47
  at
• 2:47
  every
• 2:48
  level
• 2:48
  in
• 2:48
  this
• 2:49
  industry.
• 2:50
  And
• 2:50
  we
• 2:50
  do
• 2:51
  focus
• 2:51
  on
• 2:51
  gender,
• 2:52
  but
• 2:52
  our
• 2:52
  overarching
• 2:53
  vision
• 2:54
  is
• 2:54
  creating
• 2:54
  workplaces
• 2:55
  where
• 2:55
  everybody
• 2:56
  can
• 2:57
  contribute
• 2:57
  and
• 2:57
  grow
• 2:58
  and
• 2:58
  businesses
• 2:59
  can
• 2:59
  thrive.
• 3:00
  So
• 3:01
  we're
• 3:01
  one
• 3:01
  of
• 3:01
  the
• 3:01
  largest
• 3:02
  networks
• 3:02
  in
• 3:03
  Europe.
• 3:03
  Wow.
• 3:04
  So
• 3:04
  I'm
• 3:04
  curious.
• 3:05
  So
• 3:05
  there's
• 3:05
  been
• 3:05
  a
• 3:05
  lot
• 3:06
  of.
• 3:07
  Oh,
• 3:07
  I
• 3:07
  want
• 3:07
  to
• 3:07
  add
• 3:08
  one
• 3:08
  more
• 3:08
  thing.
• 3:08
  Yeah,
• 3:08
  please.
• 3:10
  We
• 3:10
  have
• 3:10
  25,000
• 3:11
  members,
• 3:12
  and
• 3:13
  we
• 3:13
  have
• 3:13
  17
• 3:13
  chapters
• 3:14
  all
• 3:14
  across
• 3:14
  the
• 3:14
  globe.
• 3:15
  Across
• 3:15
  Europe.
• 3:17
  Across
• 3:17
  Europe.
• 3:17
  Okay.
• 3:18
  Chapters
• 3:18
  are
• 3:18
  in
• 3:18
  Europe,
• 3:19
  but
• 3:19
  we
• 3:19
  have
• 3:19
  members
• 3:20
  from
• 3:20
  all
• 3:20
  over
• 3:21
  the
• 3:21
  world.
• 3:21
  But
• 3:22
  mainly
• 3:22
  Europe
• 3:22
  is
• 3:23
  our
• 3:23
  focus.
• 3:24
  But
• 3:24
  we
• 3:24
  have
• 3:24
  people
• 3:25
  joining
• 3:25
  our
• 3:26
  annual
• 3:26
  conference
• 3:27
  from
• 3:28
  China,
• 3:28
  from
• 3:29
  Latin
• 3:29
  America,
• 3:30
  from
• 3:30
  South
• 3:30
  America,
• 3:31
  and
• 3:31
  it's
• 3:31
  free
• 3:32
  to
• 3:32
  be
• 3:32
  a
• 3:32
  member.
• 3:32
  Okay.
• 3:33
  Wow.
• 3:33
  That's
• 3:33
  my
• 3:33
  shit.
• 3:34
  Listen,
• 3:34
  that's
• 3:35
  good.
• 3:35
  Pitches
• 3:35
  in.
• 3:35
  It's
• 3:36
  good
• 3:36
  to
• 3:36
  know.
• 3:36
  All
• 3:37
  right,
• 3:37
  so
• 3:37
  there's
• 3:37
  been
• 3:37
  a.
• 3:37
  There's
• 3:38
  been
• 3:38
  a
• 3:38
  lot
• 3:38
  of
• 3:38
  scuttlebutt
• 3:39
  on
• 3:39
  the
• 3:39
  topic,
• 3:39
  particularly
• 3:40
  in
• 3:40
  the
• 3:40
  U.S.
• 3:40
  so
• 3:41
  I'm
• 3:41
  curious,
• 3:41
  you
• 3:42
  know,
• 3:42
  when
• 3:42
  it
• 3:42
  comes
• 3:42
  to
• 3:42
  DEI,
• 3:43
  how
• 3:43
  would
• 3:43
  you
• 3:43
  sum
• 3:43
  up
• 3:43
  this
• 3:44
  state
• 3:44
  of
• 3:44
  it?
• 3:45
  Because
• 3:45
  we're
• 3:45
  at
• 3:45
  a
• 3:46
  global
• 3:46
  conference,
• 3:46
  how
• 3:46
  would
• 3:46
  you
• 3:47
  sum
• 3:47
  up
• 3:47
  the
• 3:47
  state
• 3:47
  of
• 3:47
  it
• 3:48
  globally
• 3:48
  in
• 3:48
  comparison
• 3:48
  to
• 3:49
  the
• 3:49
  U.S.
• 3:50
  well.
• 3:53
  It'S
• 3:53
  incredible.
• 3:54
  Having
• 3:54
  worked
• 3:55
  almost
• 3:55
  two
• 3:55
  decades
• 3:56
  in
• 3:56
  the
• 3:57
  space
• 3:57
  primarily
• 3:58
  on
• 3:58
  gender
• 3:58
  equity,
• 4:00
  I
• 4:00
  am
• 4:01
  shocked
• 4:01
  when
• 4:01
  I
• 4:01
  see
• 4:02
  the
• 4:02
  state
• 4:02
  of
• 4:02
  the
• 4:03
  world
• 4:03
  pushing
• 4:03
  back,
• 4:04
  and
• 4:04
  I
• 4:04
  say
• 4:04
  that.
• 4:05
  But
• 4:05
  I
• 4:05
  think
• 4:05
  there's
• 4:05
  a
• 4:06
  reason
• 4:06
  for
• 4:06
  it,
• 4:07
  and
• 4:07
  I
• 4:07
  think
• 4:07
  there
• 4:08
  are
• 4:08
  a
• 4:08
  lot
• 4:08
  of
• 4:08
  misperceptions
• 4:10
  on
• 4:10
  what
• 4:10
  it
• 4:10
  means.
• 4:11
  It's
• 4:12
  also.
• 4:12
  There
• 4:13
  are
• 4:13
  perceptions
• 4:14
  on
• 4:15
  who
• 4:15
  it's
• 4:15
  impacting.
• 4:17
  And
• 4:18
  so
• 4:18
  we
• 4:18
  always
• 4:19
  say,
• 4:19
  stay
• 4:20
  the
• 4:20
  course.
• 4:21
  While
• 4:21
  there's.
• 4:21
  I
• 4:21
  like
• 4:21
  the
• 4:22
  word
• 4:22
  scuttlebutt.
• 4:23
  I
• 4:23
  never
• 4:23
  learned
• 4:23
  that.
• 4:24
  Okay.
• 4:26
  And
• 4:26
  there's
• 4:27
  a
• 4:27
  lot
• 4:27
  of
• 4:27
  scuttlebutt.
• 4:28
  There
• 4:28
  is
• 4:28
  a
• 4:28
  lot
• 4:28
  of
• 4:28
  scuttlebutt.
• 4:29
  Oh,
• 4:29
  my
• 4:29
  God.
• 4:29
  On
• 4:29
  this
• 4:29
  topic.
• 4:30
  Yes,
• 4:30
  there
• 4:31
  is.
• 4:31
  If
• 4:31
  you
• 4:31
  get
• 4:31
  to
• 4:32
  the
• 4:32
  facts
• 4:33
  in
• 4:33
  this
• 4:33
  industry,
• 4:34
  the
• 4:34
  consumer,
• 4:35
  the
• 4:35
  discretionary
• 4:36
  buying
• 4:37
  power
• 4:37
  is
• 4:37
  held
• 4:38
  by
• 4:38
  women.
• 4:38
  It
• 4:38
  is
• 4:39
  75%.
• 4:40
  And
• 4:41
  so
• 4:41
  this.
• 4:42
  So
• 4:42
  the.
• 4:42
  I
• 4:43
  don't
• 4:43
  get
• 4:43
  lost
• 4:43
  in
• 4:43
  what
• 4:44
  you
• 4:44
  call
• 4:44
  it.
• 4:45
  You
• 4:45
  can
• 4:45
  change
• 4:45
  the
• 4:45
  language.
• 4:46
  Let's
• 4:46
  not
• 4:46
  get
• 4:46
  lost
• 4:47
  in
• 4:47
  the
• 4:48
  semantics,
• 4:49
  but
• 4:49
  let's
• 4:49
  be
• 4:49
  clear
• 4:50
  on
• 4:51
  what
• 4:51
  you're
• 4:51
  trying
• 4:51
  to
• 4:51
  do.
• 4:52
  And
• 4:52
  your
• 4:53
  customers
• 4:53
  are
• 4:54
  expecting
• 4:54
  that.
• 4:55
  They're
• 4:56
  expecting
• 4:56
  that.
• 4:57
  You
• 4:57
  reflect
• 4:57
  the
• 4:58
  marketplace
• 4:58
  they
• 4:59
  serve.
• 5:00
  So
• 5:00
  for
• 5:00
  me,
• 5:00
  it's
• 5:01
  about
• 5:01
  purposeful
• 5:02
  growth.
• 5:03
  It's
• 5:03
  about
• 5:05
  putting
• 5:05
  your
• 5:06
  customers
• 5:06
  and
• 5:06
  your
• 5:07
  employees
• 5:07
  first
• 5:08
  and
• 5:08
  looking
• 5:09
  broader
• 5:09
  and
• 5:09
  wider
• 5:10
  at
• 5:10
  how
• 5:10
  you
• 5:11
  look
• 5:11
  at
• 5:11
  talent.
• 5:12
  What
• 5:13
  then,
• 5:13
  Allison,
• 5:13
  would
• 5:14
  you
• 5:14
  recommend
• 5:15
  or
• 5:15
  what
• 5:15
  advice
• 5:15
  would
• 5:16
  you
• 5:16
  have
• 5:16
  for
• 5:16
  retailers
• 5:17
  across
• 5:18
  the
• 5:18
  globe
• 5:18
  who
• 5:19
  are
• 5:19
  trying
• 5:19
  to
• 5:19
  tackle
• 5:20
  this
• 5:20
  topic
• 5:20
  and
• 5:21
  how
• 5:21
  to
• 5:22
  address
• 5:22
  it
• 5:23
  and
• 5:23
  move
• 5:23
  forward
• 5:24
  and
• 5:24
  include
• 5:25
  it
• 5:25
  as
• 5:25
  Part
• 5:25
  of
• 5:25
  their
• 5:25
  business
• 5:26
  kind
• 5:26
  of
• 5:26
  overview
• 5:27
  or
• 5:27
  capabilities?
• 5:28
  Well,
• 5:28
  today
• 5:29
  we're
• 5:29
  going
• 5:29
  to
• 5:29
  talk
• 5:30
  about
• 5:30
  it,
• 5:30
  but
• 5:30
  one
• 5:30
  of
• 5:30
  the
• 5:31
  things
• 5:31
  that
• 5:31
  I'm
• 5:31
  going
• 5:32
  to
• 5:32
  talk
• 5:32
  about
• 5:32
  is
• 5:33
  focus
• 5:34
  on
• 5:34
  actions,
• 5:35
  not
• 5:35
  words.
• 5:36
  Okay.
• 5:36
  So
• 5:36
  don't
• 5:37
  get
• 5:37
  all
• 5:37
  tied
• 5:38
  up
• 5:38
  in.
• 5:38
  What
• 5:38
  are
• 5:38
  we
• 5:38
  going
• 5:39
  to
• 5:39
  call
• 5:39
  it?
• 5:39
  You
• 5:39
  know.
• 5:40
  Yes.
• 5:40
  But
• 5:41
  get
• 5:41
  really
• 5:41
  clear,
• 5:42
  because
• 5:42
  this
• 5:42
  is
• 5:43
  a
• 5:43
  huge
• 5:43
  opportunity
• 5:45
  to
• 5:45
  engage
• 5:45
  not
• 5:46
  only
• 5:46
  your
• 5:46
  talent,
• 5:47
  but
• 5:47
  your
• 5:47
  consumer
• 5:48
  base
• 5:48
  and
• 5:49
  deepen
• 5:50
  the
• 5:50
  work.
• 5:51
  So
• 5:51
  it's
• 5:52
  really
• 5:52
  important
• 5:52
  that
• 5:53
  we
• 5:53
  know
• 5:53
  what
• 5:54
  we're
• 5:54
  trying
• 5:54
  to
• 5:54
  fix,
• 5:55
  what
• 5:55
  we're
• 5:55
  trying
• 5:56
  to
• 5:56
  solve.
• 5:56
  And
• 5:57
  retail
• 5:57
  has
• 5:57
  such
• 5:58
  an
• 5:58
  opportunity
• 5:59
  to
• 5:59
  deepen
• 6:00
  the
• 6:00
  work,
• 6:00
  to
• 6:01
  go
• 6:01
  deeper
• 6:01
  into
• 6:02
  how
• 6:02
  to
• 6:02
  create
• 6:03
  inclusive
• 6:03
  workplaces
• 6:04
  where
• 6:05
  everybody
• 6:05
  can
• 6:06
  thrive
• 6:06
  regardless
• 6:07
  of
• 6:07
  their
• 6:08
  identity.
• 6:10
  And
• 6:10
  would
• 6:11
  you
• 6:11
  use
• 6:11
  much
• 6:11
  more?
• 6:12
  Yeah.
• 6:12
  No,
• 6:12
  I
• 6:12
  mean,
• 6:12
  would
• 6:12
  you.
• 6:13
  Yeah.
• 6:14
  Would
• 6:14
  you
• 6:14
  say
• 6:14
  then
• 6:15
  that
• 6:15
  your
• 6:16
  recommendation
• 6:16
  would
• 6:16
  be
• 6:17
  to
• 6:17
  focus
• 6:17
  on
• 6:18
  specific
• 6:19
  actions
• 6:20
  that
• 6:20
  you
• 6:20
  can
• 6:20
  complete
• 6:21
  versus
• 6:21
  like,
• 6:22
  trying
• 6:22
  to
• 6:22
  tackle
• 6:22
  it
• 6:22
  as
• 6:22
  one
• 6:23
  more
• 6:23
  broad
• 6:23
  top?
• 6:24
  Another
• 6:24
  one
• 6:24
  is
• 6:25
  move
• 6:25
  beyond
• 6:26
  representation,
• 6:27
  which
• 6:27
  sounds
• 6:27
  ironic
• 6:28
  when
• 6:28
  I
• 6:28
  say
• 6:29
  we're
• 6:29
  about
• 6:29
  gender,
• 6:30
  but
• 6:30
  it's
• 6:30
  really
• 6:31
  about
• 6:32
  the.
• 6:33
  The
• 6:33
  representation
• 6:34
  is
• 6:35
  a
• 6:35
  lagging
• 6:35
  indicator.
• 6:36
  It's
• 6:37
  the
• 6:37
  outcome
• 6:38
  of
• 6:38
  what
• 6:38
  you're
• 6:38
  trying
• 6:39
  to
• 6:39
  do.
• 6:39
  Right.
• 6:39
  So
• 6:40
  what
• 6:40
  you
• 6:40
  want
• 6:40
  to
• 6:40
  do
• 6:40
  is
• 6:41
  focus
• 6:41
  on
• 6:41
  embed,
• 6:42
  setting
• 6:43
  systemic
• 6:43
  changes
• 6:44
  that
• 6:44
  create
• 6:45
  a
• 6:45
  more
• 6:45
  inclusive
• 6:46
  work
• 6:46
  environment.
• 6:47
  And
• 6:47
  there
• 6:47
  are
• 6:48
  multiple.
• 6:48
  There
• 6:48
  are
• 6:48
  innumerable
• 6:49
  ways
• 6:50
  you
• 6:50
  can
• 6:50
  do
• 6:50
  this.
• 6:50
  Yeah.
• 6:51
  So
• 6:51
  don't
• 6:51
  get
• 6:51
  tied
• 6:52
  to
• 6:52
  DEI
• 6:53
  or
• 6:53
  don't
• 6:53
  get
• 6:54
  tied
• 6:54
  to
• 6:54
  this.
• 6:54
  Get
• 6:55
  tied
• 6:55
  to
• 6:55
  the
• 6:55
  change
• 6:56
  you
• 6:56
  want
• 6:57
  to
• 6:57
  see
• 6:57
  in
• 6:58
  reflecting
• 6:58
  your
• 6:59
  marketplace
• 7:00
  and
• 7:00
  creating
• 7:01
  a
• 7:01
  safe,
• 7:02
  equitable
• 7:02
  workplace
• 7:03
  for
• 7:03
  your
• 7:03
  employees.
• 7:04
  Right.
• 7:04
  What's
• 7:05
  an
• 7:05
  example
• 7:06
  of
• 7:06
  an
• 7:06
  action
• 7:07
  that
• 7:07
  you
• 7:07
  have
• 7:07
  seen
• 7:08
  people
• 7:08
  take
• 7:09
  to
• 7:09
  accomplish
• 7:10
  that
• 7:10
  in
• 7:10
  that
• 7:10
  regard?
• 7:11
  Oh,
• 7:12
  I've
• 7:13
  seen
• 7:13
  so
• 7:13
  many
• 7:15
  really
• 7:15
  positive
• 7:16
  examples.
• 7:16
  I
• 7:16
  faced
• 7:17
  a
• 7:17
  lot
• 7:17
  and
• 7:17
  not
• 7:18
  so
• 7:18
  I
• 7:19
  would
• 7:19
  say
• 7:19
  one
• 7:19
  of
• 7:20
  the
• 7:20
  most
• 7:20
  powerful
• 7:21
  examples
• 7:22
  was
• 7:23
  a
• 7:23
  leader
• 7:24
  standing
• 7:25
  up
• 7:25
  and
• 7:26
  looking
• 7:27
  at
• 7:27
  his
• 7:27
  leadership
• 7:28
  team
• 7:29
  and
• 7:29
  saying,
• 7:30
  our
• 7:30
  consumer
• 7:31
  base
• 7:31
  is
• 7:32
  80%
• 7:33
  women.
• 7:33
  Right.
• 7:35
  How
• 7:35
  are
• 7:35
  we
• 7:35
  understanding
• 7:36
  it
• 7:36
  when
• 7:36
  we're
• 7:37
  80%
• 7:37
  men?
• 7:38
  How
• 7:38
  are
• 7:38
  we.
• 7:39
  How
• 7:39
  are
• 7:39
  we
• 7:40
  reflecting
• 7:40
  the
• 7:40
  consumer
• 7:41
  base?
• 7:42
  They
• 7:42
  did
• 7:43
  not
• 7:43
  launch
• 7:43
  any
• 7:44
  program.
• 7:44
  They
• 7:44
  didn't
• 7:45
  go
• 7:45
  and
• 7:45
  do
• 7:45
  a
• 7:45
  formal
• 7:46
  program.
• 7:46
  But
• 7:47
  what
• 7:47
  they
• 7:47
  did
• 7:47
  do
• 7:48
  is
• 7:48
  they.
• 7:49
  They
• 7:49
  really
• 7:49
  said,
• 7:50
  I
• 7:50
  want
• 7:50
  you
• 7:51
  to
• 7:51
  look
• 7:52
  at
• 7:52
  who
• 7:52
  you
• 7:53
  are
• 7:53
  helping
• 7:54
  advance.
• 7:55
  Because
• 7:55
  we
• 7:55
  pick
• 7:56
  those
• 7:56
  like
• 7:56
  us.
• 7:57
  Right.
• 7:57
  Like,
• 7:57
  I
• 7:57
  know,
• 7:57
  you
• 7:58
  know,
• 7:58
  a
• 7:58
  friend
• 7:58
  from
• 7:59
  a
• 7:59
  person,
• 7:59
  our
• 8:00
  friend,
• 8:00
  a
• 8:00
  person
• 8:01
  from
• 8:01
  the
• 8:01
  town
• 8:01
  I
• 8:02
  grew
• 8:02
  up
• 8:02
  in.
• 8:02
  Yeah.
• 8:03
  Suddenly
• 8:04
  Chris
• 8:04
  and
• 8:04
  I
• 8:04
  have
• 8:04
  a
• 8:05
  lot
• 8:05
  in
• 8:05
  common.
• 8:06
  And
• 8:06
  so
• 8:07
  we
• 8:07
  do
• 8:07
  that.
• 8:07
  That's
• 8:07
  human,
• 8:09
  but
• 8:09
  it's
• 8:09
  really
• 8:10
  challenging
• 8:10
  assumptions
• 8:11
  and
• 8:12
  really
• 8:14
  looking
• 8:14
  broader
• 8:15
  and
• 8:15
  wider
• 8:15
  at
• 8:15
  the
• 8:15
  talent.
• 8:16
  And
• 8:16
  this
• 8:17
  CEO,
• 8:18
  in
• 8:18
  a
• 8:19
  matter
• 8:19
  of
• 8:19
  four
• 8:19
  years,
• 8:20
  moved
• 8:20
  women
• 8:21
  up
• 8:21
  to
• 8:22
  the
• 8:22
  director
• 8:22
  level.
• 8:23
  Not
• 8:23
  move,
• 8:24
  not
• 8:24
  picking
• 8:24
  and
• 8:24
  moving,
• 8:25
  but
• 8:25
  Got
• 8:26
  more
• 8:26
  sponsorship
• 8:27
  of
• 8:27
  this
• 8:28
  women.
• 8:28
  And.
• 8:29
  And
• 8:29
  they
• 8:29
  moved
• 8:29
  from
• 8:30
  19%
• 8:31
  to
• 8:31
  44%
• 8:32
  into
• 8:32
  that
• 8:33
  level.
• 8:33
  It
• 8:33
  was
• 8:34
  not
• 8:34
  a
• 8:34
  DEI
• 8:35
  hire.
• 8:36
  It
• 8:36
  was
• 8:36
  not
• 8:36
  that.
• 8:37
  It
• 8:37
  was
• 8:37
  simply
• 8:38
  they
• 8:38
  intentionally
• 8:39
  made
• 8:40
  a
• 8:40
  focus.
• 8:40
  Let's
• 8:41
  look
• 8:41
  broader
• 8:41
  and
• 8:41
  wider
• 8:42
  at
• 8:42
  the
• 8:42
  talent.
• 8:42
  And
• 8:43
  the
• 8:43
  talent
• 8:43
  was
• 8:43
  there.
• 8:44
  Yeah.
• 8:45
  It's
• 8:45
  a
• 8:45
  strategic
• 8:46
  direction
• 8:46
  chosen
• 8:46
  by
• 8:47
  the
• 8:47
  CEO.
• 8:47
  It
• 8:47
  sounds
• 8:47
  like,
• 8:48
  you
• 8:48
  know,
• 8:48
  in
• 8:48
  a.
• 8:48
  Lot
• 8:48
  of
• 8:48
  ways
• 8:49
  let's
• 8:49
  have
• 8:49
  our
• 8:49
  leaders
• 8:50
  represent
• 8:51
  what
• 8:51
  our
• 8:51
  customers
• 8:52
  look
• 8:52
  like.
• 8:52
  Yeah.
• 8:53
  It's
• 8:53
  not
• 8:53
  rocket
• 8:54
  science.
• 8:54
  It's
• 8:54
  really
• 8:55
  quite
• 8:55
  common
• 8:55
  sense
• 8:56
  when
• 8:56
  you
• 8:56
  look
• 8:56
  at
• 8:56
  it.
• 8:57
  But.
• 8:58
  And
• 8:58
  also
• 8:58
  listen
• 8:59
  to
• 8:59
  those
• 8:59
  that
• 9:00
  maybe,
• 9:01
  you
• 9:02
  know,
• 9:02
  address
• 9:02
  the
• 9:02
  resistance.
• 9:04
  I.
• 9:05
  One
• 9:05
  of
• 9:06
  the
• 9:06
  most
• 9:06
  powerful
• 9:06
  things
• 9:07
  I've
• 9:07
  learned
• 9:07
  in
• 9:08
  the
• 9:08
  last
• 9:08
  decades
• 9:09
  has
• 9:09
  been
• 9:09
  listening
• 9:10
  to
• 9:10
  people
• 9:10
  who
• 9:11
  don't
• 9:11
  really
• 9:12
  get
• 9:12
  it.
• 9:12
  Yeah.
• 9:13
  Don't
• 9:13
  like
• 9:13
  it
• 9:13
  or
• 9:14
  feel
• 9:14
  threatened
• 9:14
  by
• 9:15
  it.
• 9:15
  Address
• 9:16
  the
• 9:16
  threat.
• 9:17
  That's
• 9:17
  really
• 9:18
  important
• 9:18
  because
• 9:19
  they
• 9:19
  need
• 9:19
  to
• 9:20
  be
• 9:20
  heard
• 9:20
  too.
• 9:20
  Right.
• 9:22
  All
• 9:22
  right,
• 9:22
  so
• 9:22
  what,
• 9:22
  so
• 9:22
  what.
• 9:23
  What
• 9:23
  ultimately
• 9:23
  brings
• 9:24
  you
• 9:24
  to
• 9:24
  wrc?
• 9:24
  Have
• 9:24
  you
• 9:25
  been
• 9:25
  here
• 9:25
  before?
• 9:25
  You're
• 9:26
  speaking
• 9:26
  on
• 9:26
  stage.
• 9:26
  Right.
• 9:27
  Your
• 9:27
  first
• 9:27
  time.
• 9:28
  Okay.
• 9:29
  And
• 9:29
  what's
• 9:30
  your
• 9:30
  take?
• 9:30
  You
• 9:30
  were
• 9:30
  here
• 9:31
  yesterday
• 9:31
  as
• 9:31
  well.
• 9:31
  So
• 9:31
  you're
• 9:32
  taking
• 9:32
  the
• 9:32
  conference
• 9:32
  in.
• 9:32
  In
• 9:33
  full
• 9:33
  swing.
• 9:33
  What's
• 9:34
  been
• 9:34
  your
• 9:34
  biggest
• 9:34
  surprise
• 9:35
  or
• 9:35
  biggest
• 9:35
  takeaway
• 9:36
  from
• 9:36
  the
• 9:36
  conference
• 9:37
  thus
• 9:37
  far?
• 9:37
  I
• 9:38
  have
• 9:38
  to
• 9:38
  say
• 9:38
  I
• 9:38
  really
• 9:38
  love
• 9:39
  the
• 9:39
  welcome
• 9:39
  by
• 9:40
  Ken
• 9:40
  Murphy
• 9:41
  when
• 9:41
  he
• 9:41
  was
• 9:42
  talking
• 9:42
  about
• 9:42
  trust.
• 9:43
  I
• 9:43
  found
• 9:44
  that
• 9:44
  really
• 9:44
  powerful.
• 9:45
  And
• 9:45
  that's
• 9:46
  exactly
• 9:46
  what
• 9:46
  we're
• 9:46
  talking
• 9:47
  about.
• 9:47
  How
• 9:47
  do
• 9:48
  you
• 9:48
  create
• 9:48
  an
• 9:48
  environment
• 9:49
  where
• 9:49
  the
• 9:49
  customers,
• 9:50
  the
• 9:51
  employees
• 9:52
  and
• 9:52
  by
• 9:52
  the
• 9:52
  way,
• 9:52
  the
• 9:53
  employees.
• 9:53
  Families
• 9:54
  by
• 9:54
  your
• 9:54
  customers.
• 9:55
  So,
• 9:56
  you
• 9:56
  know,
• 9:57
  he,
• 9:57
  he
• 9:57
  gave
• 9:57
  that
• 9:58
  example
• 9:58
  of
• 9:59
  one.
• 9:59
  What
• 10:00
  was
• 10:00
  it
• 10:00
  in
• 10:00
  the
• 10:00
  UK?
• 10:02
  1
• 10:03
  in
• 10:03
  100.
• 10:03
  It
• 10:04
  was
• 10:04
  something
• 10:04
  like
• 10:04
  a
• 10:05
  hunt
• 10:05
  while
• 10:05
  you're
• 10:05
  going.
• 10:06
  It
• 10:06
  was.
• 10:06
  I
• 10:07
  forget
• 10:07
  this.
• 10:07
  So
• 10:08
  it
• 10:08
  doesn't
• 10:08
  matter.
• 10:08
  Some
• 10:08
  starting.
• 10:09
  But
• 10:09
  basically
• 10:10
  everybody
• 10:10
  knows
• 10:11
  somebody
• 10:11
  who
• 10:11
  worked
• 10:12
  at
• 10:12
  Tesco.
• 10:12
  Yeah.
• 10:13
  Yeah.
• 10:13
  And
• 10:14
  so
• 10:14
  don't
• 10:14
  forget
• 10:15
  that
• 10:15
  your
• 10:15
  consumers
• 10:16
  are
• 10:17
  also.
• 10:17
  Your
• 10:18
  employees.
• 10:18
  Are
• 10:19
  also
• 10:19
  your
• 10:19
  customers.
• 10:20
  Right.
• 10:21
  And.
• 10:21
  And
• 10:21
  vice.
• 10:22
  Yeah.
• 10:22
  Not
• 10:22
  vice
• 10:23
  versa.
• 10:23
  Yeah.
• 10:23
  But
• 10:23
  especially
• 10:24
  in
• 10:24
  an
• 10:24
  operation
• 10:25
  that
• 10:25
  large.
• 10:25
  So.
• 10:25
  Yeah.
• 10:26
  Well,
• 10:26
  Lisa,
• 10:26
  thanks
• 10:26
  for
• 10:27
  taking
• 10:27
  time.
• 10:28
  Spending
• 10:28
  time
• 10:29
  with
• 10:29
  us
• 10:29
  this
• 10:29
  morning.
• 10:30
  Thanks
• 10:30
  for
• 10:30
  taking
• 10:30
  the
• 10:30
  time
• 10:30
  out
• 10:31
  of
• 10:31
  your.
• 10:31
  Thanks,
• 10:31
  Allison.
• 10:32
  Lisa,
• 10:33
  you
• 10:33
  did.
• 10:33
  Let's
• 10:33
  try
• 10:34
  that
• 10:34
  again.
• 10:34
  You
• 10:34
  know
• 10:34
  why
• 10:35
  I.
• 10:35
  I've
• 10:35
  been
• 10:35
  meaning
• 10:35
  to
• 10:35
  ask
• 10:36
  you,
• 10:36
  I'm
• 10:36
  curious
• 10:37
  if
• 10:37
  you
• 10:37
  have
• 10:37
  family
• 10:37
  in
• 10:37
  Iowa
• 10:38
  because
• 10:38
  I
• 10:38
  have
• 10:38
  aunt
• 10:39
  with
• 10:39
  the
• 10:39
  same
• 10:40
  last
• 10:40
  name
• 10:40
  whose
• 10:40
  name
• 10:40
  is
• 10:41
  Lisa.
• 10:41
  So
• 10:41
  I'm
• 10:41
  curious.
• 10:42
  You
• 10:42
  don't.
• 10:42
  But
• 10:42
  that's
• 10:43
  why
• 10:43
  I
• 10:43
  got
• 10:43
  confused.
• 10:43
  But
• 10:43
  Allison,
• 10:44
  thank
• 10:44
  you
• 10:44
  for
• 10:45
  spending
• 10:45
  time
• 10:45
  with
• 10:45
  us.
• 10:45
  I
• 10:45
  guess
• 10:46
  I
• 10:46
  got
• 10:46
  my
• 10:46
  follow
• 10:46
  up
• 10:47
  question
• 10:47
  after
• 10:47
  the
• 10:47
  interview.
• 10:47
  Out
• 10:48
  of
• 10:48
  the
• 10:48
  way
• 10:48
  already.
• 10:49
  Thanks
• 10:49
  for
• 10:50
  joining
• 10:50
  us
• 10:50
  again.
• 10:50
  We're
• 10:51
  going
• 10:51
  to
• 10:51
  be
• 10:51
  at
• 10:51
  WRC
• 10:52
  all
• 10:52
  day
• 10:52
  long
• 10:52
  recording,
• 10:53
  tons
• 10:53
  of
• 10:53
  great
• 10:54
  interviews
• 10:54
  with
• 10:54
  executives
• 10:55
  from
• 10:55
  all
• 10:55
  across
• 10:55
  retail
• 10:56
  and
• 10:56
  across
• 10:57
  the
• 10:57
  world.
• 10:57
  So
• 10:57
  until
• 10:58
  next
• 10:58
  time,
• 10:58
  and
• 10:58
  be
• 10:59
  careful
• 10:59
  out
• 10:59
  there.