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Hiroshi Okuda: Toyota’s Hybrid Visionary | San Antonio News
Hiroshi Okuda, the visionary former CEO who catapulted Toyota onto the global stage, has died at 93. Leading from 1995 to 2006, he masterminded the Prius — a revolutionary hybrid that redefined fuel efficiency as gas prices soared. Though not from the founding family, Okuda’s bold leadership, humor, and emphasis on “harmony” in global manufacturing reshaped Toyota’s expansion into the U.S. and Europe. He championed proactive innovation, nurturing young talent against traditional norms, and embodied Toyota’s kaizen spirit. His tenure saw Japan’s auto dominance clash with America’s struggles…
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