Latest / The DEX Show: A Show for IT Change Makers
Storytelling as Strategy: DEX Strategy 1:1 with Laura Reeves
In today's episode, Tom is joined by Senior Client Director Laura Reeves for a wide-ranging conversation on storytelling as the defining skill in digital employee experience. From her “squiggly line” career journey across marketing and client leadership to the evolution of DEX itself, Laura explores how the role of IT has shifted from fixing issues to shaping strategic narratives. They discuss the impact of the pandemic, the rise of experience-led organisations, and why the most successful professionals are those who can connect data to meaning. The episode also touches on personal branding…
The skinny
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