Why Enterprise Tech Adoption Fails: The Human Side of AI at Work, with Tom Gersic
This one is for the founder, rev ops leader, or customer success professional watching their company pour money into AI tools that nobody actually uses. Most enterprise technology doesn't fail because the tech was bad, it fails because the human on the other side of the screen quietly goes back to the old way of doing things.
Tom Gersic, 26+ years into enterprise tech and customer success at Salesforce and Altimetrik, breaks down why user experience, not the algorithm, is the real bottleneck in AI adoption, and what it actually takes to turn a technology investment into a sustained business…
The skinny
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