Big Results in 1/10 The time

Business is Good with Chris Cooper · Apr 17, 2023 · 14m

If you could spend 1 hour doing something – or 10 hours – and get the same results, which one would you pick? Of course, most of us would choose one hour. But in truth, in business, that rarely happens.

As business owners, we have often been brought up with a job mindset, believing that the harder we work at our jobs, the more successful we will be.

The reality is that our job, as owners, is to focus on outcomes: how do we put those first, and what are the fastest ways to get there?

Shifting our mindset involves learning not to feed the amygdala (that part of our brain that feeds off our…