Latest / Arroe Collins Like It's Live / Pod Crashing 101 Episode 478 Tik Tok Versus 45 Minute Podcast Talk

Transcript

Pod Crashing 101 Episode 478 Tik Tok Versus 45 Minute Podcast Talk · Arroe Collins Like It's Live

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  Speaker 1: Aero dot net. It's more than just a podcast, it's
• 0:02
  Speaker 1: twenty different daily choices. I mean, I've been in the
• 0:05
  Speaker 1: car where it's like, what do I want to listen
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  Speaker 1: to now? I don't want to listen to the news.
• 0:08
  Speaker 1: I don't want to listen to sports. I don't want
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  Speaker 1: to listen to this. I don't want to listen to that.
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  Speaker 1: My god, we are picky when it comes to podcasts.
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  Speaker 1: That's why we have Arrow dot net Arroe dot net.
• 0:19
  Speaker 1: Enjoy your exploration. Hey, what's going on? My name is Errow.
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  Speaker 1: I'm the host of the weekly podcast Podcrashing as well
• 0:25
  Speaker 1: as Podcrashing one on one, two completely different podcasts. They
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  Speaker 1: are episodes that connect listeners to podcast specialists around the world.
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  Speaker 1: The goal has always been to inform our community with
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  Speaker 1: subjects that deal with everything and beyond. Podcast hosts are
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  Speaker 1: usually very open and always filled with a spirit that
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  Speaker 1: spreads their skills as journalists, medical specialists, true crime solvers, gamblers, motivators, spiritualists, actors,
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  Speaker 1: and even their children. Plus don't forget if you've got
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  Speaker 1: an idea for a podcast, anything can become your next episode.
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  Speaker 1: Pod Crashing one on one has been around since March
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  Speaker 1: of twenty nineteen. The original goal was to put my
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  Speaker 1: focus on helping up and coming podcasters to have the
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  Speaker 1: right information about hosting as well as surviving. That idea
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  Speaker 1: went fifty four episodes before inviting new ideas, such as
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  Speaker 1: allowing the podcasters from around the world to share their
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  Speaker 1: voices and stories. The purpose of Podcrashing one on one
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  Speaker 1: is to help you build your own platform, promote it,
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  Speaker 1: and even earn some money. This is Podcrashing one on
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  Speaker 1: one episode number four hundred seventy eight. If three minute
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  Speaker 1: TikTok videos are scoring millions, wire podcasters still doing forty
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  Speaker 1: five to ninety minute podcasts, one answer straight to the point.
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  Speaker 1: The goal of a podcast and a short form video
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  Speaker 1: are one hundred percent completely different, although both live on
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  Speaker 1: the Internet. A three minute video clip getting millions of views,
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  Speaker 1: it doesn't really solve the problem. So let's break it down.
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  Speaker 1: It's engagement versus reach. TikTok is all about the outreach,
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  Speaker 1: whereas a podcast it's built for deep engagement. Here's the
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  Speaker 1: really good news for podcasters advertisers, the ones paying you
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  Speaker 1: they want forty five minutes or longer for someone's attention.
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  Speaker 1: This is not knocking TikTok, but it's best known for
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  Speaker 1: getting casual views. Another plus for podcasts is how they
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  Speaker 1: are listened to during the period called dead time, you know,
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  Speaker 1: when you're in the car, driving, walking, working out, or
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  Speaker 1: doing chores. Listeners want long term comfort. They don't want
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  Speaker 1: to be stuck searching for the next video on TikTok.
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  Speaker 1: I've got three podcasts that are about ninety seconds, so
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  Speaker 1: I'm guilty of this crime a very short podcasts. So
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  Speaker 1: once again, I've got three podcasts that go about ninety
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  Speaker 1: seconds to maybe four and a half minutes, which is
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  Speaker 1: a long way away from the suggested forty five minutes. Whew,
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  Speaker 1: I guess I'm failing in the department of this order. Hey,
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  Speaker 1: coming up next, we're going to continue the subject. Now
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  Speaker 1: we're going to put focus on how we're going to
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  Speaker 1: make the money as well as how we're going to
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  Speaker 1: refocus our attention on that so called forty five minutes
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  Speaker 1: that podcasters need. Do they really need it? Hey, welcome
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  Speaker 1: back to podcrashing one on one. Why are podcasters doing
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  Speaker 1: forty five minute and longer episodes whereas TikTok is getting
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  Speaker 1: away with three minutes? Cauz Podcast economies favor longer shows.
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  Speaker 1: Advertisers want mid rolls to plant their ads. The average
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  Speaker 1: forty five to sixty minute podcast has pre roll ads,
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  Speaker 1: mid roll as well as post roll. For podcasts, that's
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  Speaker 1: three times the place of money. If you're playing the
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  Speaker 1: game right, Well, why such a long podcast? TikTok feels
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  Speaker 1: more like a trailer? Who better to know that than
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  Speaker 1: pods casters promoting their long form work. The goal is
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  Speaker 1: to push potential listeners away from TikTok and straight to you. Plus,
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  Speaker 1: we can't forget about audience expectations. It's no secret that
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  Speaker 1: podcasters like Joe Rogan and SmartLess establish a real, honest
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  Speaker 1: to god connection the second they're turned into a three
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  Speaker 1: minute episode, and that hardcore audience is going to walk away.
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  Speaker 1: TikTok videos are all about discovery. Long podcast episodes equal loyalty,
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  Speaker 1: which is used to help build that relationship. But but, but,
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  Speaker 1: but butt. As much as we praise longer podcast episodes, research,
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  Speaker 1: oh the glorious research has unveiled that people's attention spans
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  Speaker 1: are getting shorter and shorter, and that equals burnout. Who
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  Speaker 1: I'm eryl and that's podcrashing one on one