Industry Branding Critique

The Blueprint with Mike Prewett · Sep 23, 2026 · 7m

Mike addresses the industry's 'noise' and 'total BS' in a meeting, focusing on award rankings and dollar volume production. They criticize the emphasis on creating personal brands, comparing it to the maturity level of an eighth grader. They argue that consumers do not recognize individual real estate agents as brands, and that the time spent on branding is wasted. Instead, they suggest that business is done with individuals, not logos or taglines. They encourage the audience to focus on building personal networks and becoming 'sticky' with them, rather than being distracted by branding.