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725: 725: How One Mom’s Laundry Side Hustle Turned into an $12M Business

What if the pile of laundry sitting in your spare room was actually a business idea in disguise?

That’s more or less how Susan Toft tells it. She was a new mom with a full-time corporate job, staring at a mountain of unfolded clothes and thinking: someone should offer this as a service.

So she decided to be that someone.

Susan is the founder of LaundryLady.com, Australia’s number one mobile laundry service. She started solo in 2012, doing pickups in her van with her toddler in the backseat.

Thirteen years later, she’s running a $12 million business with 450+ contractors across Australia, a…

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