THE SECRET TO HALLMARK'S BILLION-MINUTE FANDOM
Hallmark makes 100 movies a year in two to three weeks each, has a 70,000-person waitlist for its annual cruise, and received 84 million views in its first year on YouTube. The 116-year-old, family-owned brand shows how fandom, formula, and a “One Hallmark” ecosystem keep audiences loyal across TV, streaming, and live events.
This episode of the Media Odyssey Podcast, recorded live at MIPCOM, features hosts Evan Shapiro and Marion Ranchet with Jon Sichel, head of distribution for Hallmark Media. They discuss Hallmark’s YouTube strategy and the launch of Hallmark Movies on YouTube, the…
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