COVID-19 Focus : Starting the Grocery / Pantry Model in your Shop w/ Ben Shellack of Penstock Coffee Roasters

Keys To The Shop : Equipping Coffee Shop Leaders · May 15, 2020 · 36m

Alternative forms of income have been helping keep many of you in business during the crisis. The grocery/pantry model has been a very interesting and successful pivot that allows you to continue serving the needs of your community beyond coffee.

One of the best examples of this model is being conducted by Penstock Coffee out in Highland Park, NJ. Penstock is a Good Food award winning roastery established in 2009 by Ben and Jessica Shellack. These are some of the best people you will meet in coffee and their commitment to do right by all the people involved in the supply chain shows in all…