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How Bird and Blend Turned Tea into an Experience at Retail ROAR with Mike Turner
It’s no secret I’m a big fan of Bird & Blend, so chatting with co-founder Mike Turner at Retail ROAR was a real treat. From a single market stall to 25+ shops across the UK, Mike and his co-founder Krisi have built something truly unique.
In this episode—a sneak peek from our Retail ROAR 2025 summit—Mike shares how Bird & Blend grew from iced tea samples and hand-packed blends into a beloved national brand, all while staying people-focused and rooted in community.
We cover:
What “experiential retail” actually looks like (and what it doesn’t)
How thinking omnichannel from day one set them up…
The skinny
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