Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#839: Medallia's Courtney Shealy on moving contact centers from cost center to strategic asset
What if your company’s most valuable source of competitive intelligence and brand insight isn’t a market research report, but your contact center?
Agility requires more than just reacting to customer issues; it demands the ability to listen, understand, and act on the collective voice of the customer to proactively shape the business. This means transforming points of friction into opportunities for innovation.
Today, we are live at Medallia Experience 2026 in Las Vegas, and we're going to talk about transforming the contact center from a reactive, cost-focused operational hub into a…
The skinny
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