Latest / Bloomberg Intelligence / Keurig Dr Pepper to Buy Peet’s Coffee Owner for $18 Billion in Revamp
Transcript
- 0:02Speaker 1: Bloomberg Audio Studios, podcasts, radio news. You're listening to the
- 0:10Speaker 1: Bloomberg Intelligence podcast. Catch us live weekdays at ten am
- 0:14Speaker 1: Eastern on Apple, Cocklay and Android Auto with the Bloomberg
- 0:17Speaker 1: Business App. Listen on demand wherever you get your podcasts,
- 0:21Speaker 1: or watch us live on YouTube.
- 0:24Speaker 2: Merger Monday, another m and a trade. I'd like to
- 0:27Speaker 2: see it.
- 0:27Speaker 3: This time Currick Doctor Pepper ingreed to buy JD E
- 0:32Speaker 3: Peats for fifteen point seven billion euros to bolster it's
- 0:36Speaker 3: struggling coffee business. They're not done then, CURRK Doctor Pepper
- 0:40Speaker 3: will separate its coffee and beverage units into two independent
- 0:45Speaker 3: US listed companies once the deal is completed. All I
- 0:48Speaker 3: hear is the cash register ringing for the backers and lawyers.
- 0:51Speaker 3: Let's see what's going on here. Ken schae joined to
- 0:53Speaker 3: senior consumer analysts. A Bloomberg Intelligence safely ascons down there
- 0:57Speaker 3: in our Princeton campus. Ken, talk to us about Carrick
- 1:00Speaker 3: Doctor Pepper. What are they trying to do here?
- 1:03Speaker 1: Yeah?
- 1:03Speaker 4: Hi, Paul.
- 1:04Speaker 5: So, this two step deal basically addresses a lagging division
- 1:10Speaker 5: they've had, the carried coffee business. You know, it's it's
- 1:14Speaker 5: cold beverage business, namely Dr Pepper, Mott's Canada Dry is
- 1:20Speaker 5: doing it really well, whereas the Carre coffee business really
- 1:23Speaker 5: has been a laggered over the last couple of years.
- 1:27Speaker 5: Now that you have higher green coffee costs, you have
- 1:30Speaker 5: you know, fifty percent tariffs coming in from Brazil, namely
- 1:34Speaker 5: coffee beans, slow demand for at home you know pod business,
- 1:40Speaker 5: you know, the ubiquitous CA cups, and it really is
- 1:44Speaker 5: painted a dismal picture for that division of the second half.
- 1:46Speaker 5: So rather than try to sell it, and I don't
- 1:49Speaker 5: know if they try to do that, but rather than
- 1:51Speaker 5: try to do that at a low multiple, what they're
- 1:53Speaker 5: trying to do cleverly is team it up with JD. E. Peats,
- 1:57Speaker 5: which is the number two coffee producer in the world,
- 2:00Speaker 5: behind only Nesley, but mostly big in Europe, and you know,
- 2:03Speaker 5: attached the US essentially US business, the CA cup business
- 2:09Speaker 5: together and you have a pretty good, pretty good entity.
- 2:13Speaker 6: You know what struck me when I was reading about
- 2:15Speaker 6: this deal, guys, Doctor Pepper was the second most popular
- 2:19Speaker 6: soda in the US last year. Is that right behind
- 2:22Speaker 6: coke and a head of PEPSI I did not know that.
- 2:25Speaker 6: I can't remember the last time I drank a Doctor Pepper.
- 2:27Speaker 3: Well, if you're in Texas, that's like the stage drink,
- 2:30Speaker 3: then is it now?
- 2:31Speaker 7: Yes?
- 2:31Speaker 6: All right, So but Ken, the questionnaire is, talk to
- 2:34Speaker 6: me about the beverage side, the soda side here, because
- 2:38Speaker 6: I know bottled water has sort of been eating their
- 2:40Speaker 6: lunch the overall industry right for years now, outpacing the
- 2:44Speaker 6: sales of soda. So how what's the health of that
- 2:46Speaker 6: side of the business.
- 2:48Speaker 5: Oh, it's doing very well, le sais the cold everage
- 2:51Speaker 5: side is doing really well, whether it's Coke or Pepsi
- 2:53Speaker 5: or Cure Doctor Pepper, particularly those three companies, because distribution
- 2:58Speaker 5: is everything. These three company have national footprints, so they
- 3:02Speaker 5: can reach all the outlets, you know, whether it's fountain
- 3:04Speaker 5: drinks or traditional supermarkets, you know, vending, whatever, they can
- 3:08Speaker 5: reach it. And they have all had powerful brands. As
- 3:12Speaker 5: you said, Doctor Pepper's really been coming on strong over
- 3:15Speaker 5: the last couple of years, and they have other powerful brands,
- 3:17Speaker 5: and unfortunately they are somewhat mini conglomerate business structure is
- 3:22Speaker 5: being dragged down by you know, Carrig the coffee business.
- 3:26Speaker 5: So that business doing really well. Carrick has shown that
- 3:30Speaker 5: it's also flexible and willing to pivot to fast growing
- 3:34Speaker 5: niche cold beverages. You know, it's a business that continually
- 3:37Speaker 5: changes with consumer tastes. Over the last year or so,
- 3:40Speaker 5: for instance, energy drinks have taken off. So what they do.
- 3:43Speaker 5: They went out and bought Ghost Energy. You know, for
- 3:46Speaker 5: even a younger demographic that typically drinks beverage energy beverages.
- 3:52Speaker 5: They are bigger into the sports the sports drink category
- 3:57Speaker 5: they talked about on the last call a few weeks ago,
- 3:59Speaker 5: to get strong longer. In the protein space, everybody wants protein,
- 4:02Speaker 5: you know, the golp one folks need protein replenishment. So
- 4:05Speaker 5: they've shown a willingness to branch out and tap into anywhere.
- 4:10Speaker 5: We're fast growing col beverages are you know, doing well.
- 4:15Speaker 3: So I look on my global commodity screen and I
- 4:17Speaker 3: see the price of coffee. It's up like twenty five
- 4:20Speaker 3: percent this year. I mean, what's going on with that?
- 4:23Speaker 3: Talk to us about coffee and just the cost of
- 4:26Speaker 3: the beans and all that kind of stuff.
- 4:28Speaker 5: Well, you know, coffee beans are essentially sourced from Brazil,
- 4:32Speaker 5: so to some degree the roasters are hostage to good crops.
- 4:38Speaker 5: And over the last year or so, you really haven't
- 4:40Speaker 5: had great crops. I think some of the sellers in
- 4:44Speaker 5: Brazil are also holding back knowing that towers are coming
- 4:48Speaker 5: uh and you're not going to get what you know
- 4:50Speaker 5: they would like to get. And that's exacerbating the run
- 4:54Speaker 5: up that you've seen over the past six months a
- 4:56Speaker 5: year in coffee beans. If you went back over the
- 4:58Speaker 5: last couple of years, thirty two or three years, you
- 5:01Speaker 5: would see that the retail price of coffee, whether it's
- 5:04Speaker 5: rate to drink or hot coffee at your local coffee shop,
- 5:08Speaker 5: have increased faster than most other beverages soft drinks I'm
- 5:12Speaker 5: talking about. So you've even seeing some consumers bypower or
- 5:17Speaker 5: switching from say like cold brew cold coffee to move
- 5:24Speaker 5: to energy drinks. It's more cost effective, so the energy.
- 5:28Speaker 5: So the coffee producers have a condundrum. Do they continue
- 5:31Speaker 5: to raise prices and get flatter lower volumes or do
- 5:35Speaker 5: they eat that margin. And so what Cure has decided
- 5:39Speaker 5: to do is kind of divest in a tax efficient way.
- 5:43Speaker 2: Stay with us. More from Bloomberg Intelligence coming up after this.
- 5:48Speaker 1: You're listening to the Bloomberg Intelligence podcast. Catch us live
- 5:52Speaker 1: weekdays at ten am Eastern on Apple, Cocklay and Android
- 5:55Speaker 1: Auto with the Bloomberg Business app, Listen on demand, wherever
- 5:58Speaker 1: you get your podcasts, what us Live on YouTube deals.
- 6:04Speaker 3: The Pinaut family is said to explore options for selling
- 6:08Speaker 3: perhaps it's sports brand Puma, and I looked at the
- 6:12Speaker 3: Puma shares as they trade in Germany.
- 6:14Speaker 2: They've almost like half their value.
- 6:15Speaker 3: I don't know what's going on over there, but Punham
- 6:17Speaker 3: Coyle does. She's the senior US retail and also Bloomberg Intelligence.
- 6:21Speaker 3: Punham talk to us about Puma. What's going on with
- 6:25Speaker 3: that brand and why the Pinot family and maybe we're
- 6:29Speaker 3: going to sell here.
- 6:31Speaker 7: Yes. I think Puma has come under a lot of
- 6:33Speaker 7: pressure in the last two years, especially since they lost
- 6:36Speaker 7: their CEO to Aditas just about two years ago. What's
- 6:40Speaker 7: happened is that Huma was able to thrive when Nike
- 6:43Speaker 7: had pulled out of wholesale, as they regained a lot
- 6:47Speaker 7: of that shelf space. But now with Nike pushing back
- 6:51Speaker 7: and really entering wholesale in a more meaningful way, Huma
- 6:54Speaker 7: doesn't have that same visibility in wholesale, So their wholesale
- 6:58Speaker 7: sales have struggled and they really haven't found a niche
- 7:02Speaker 7: for themselves to grow the company from where it is today,
- 7:06Speaker 7: so lots of pain points. I think, you know, with
- 7:09Speaker 7: a sale, if there is a sale that is it
- 7:12Speaker 7: might just give it a bigger lap to fall into,
- 7:16Speaker 7: giving it more scale to leverage, and maybe allow it
- 7:19Speaker 7: to grow a little stronger.
- 7:21Speaker 6: You know, I'm curious about endorsements because I just don't
- 7:25Speaker 6: feel like I see it with Puma in the way
- 7:27Speaker 6: that I do with a Nike certainly, or or Adidas.
- 7:30Speaker 6: I mean, I think I saw Duaalipa out there hawking.
- 7:33Speaker 6: I don't know the connection there, but hawking you know
- 7:36Speaker 6: Puma's So are they behind the curve when it comes
- 7:39Speaker 6: to what can be really vital endorsements.
- 7:43Speaker 7: The vital endorsements are critical in the game of sports,
- 7:46Speaker 7: and you're absolutely right. When it comes to mainstream sports
- 7:50Speaker 7: that we're used to, like basketball and soccer and football,
- 7:54Speaker 7: Puma doesn't have as big of a play there as
- 7:56Speaker 7: Nike and Adidas. But Puma has crafted itself into the
- 8:00Speaker 7: smaller sports like cricket. For example, it endorses the one
- 8:04Speaker 7: of the largest cricket players in India. For cricket. It
- 8:08Speaker 7: has the Ferrari sponsorship for racing cars right, so it
- 8:12Speaker 7: does participate more meaningfully in the smaller sports. You might
- 8:16Speaker 7: want to call it versus basketball. You know, it has LaMelo,
- 8:19Speaker 7: but it doesn't have really that much more in terms
- 8:23Speaker 7: of in the other mainstream sports like football or others.
- 8:26Speaker 3: Who do you think should if this company is put
- 8:29Speaker 3: up for sale, who do you think should buy Puma?
- 8:32Speaker 7: That's a tough question. I mean it's probably going to
- 8:35Speaker 7: be right now, it's speculated as anti sports and leaving,
- 8:39Speaker 7: and I think those are all possibilities because they have
- 8:44Speaker 7: the room to take in a brand that wouldn't have
- 8:47Speaker 7: as much overlap. Right it's the predominant brand. It could
- 8:51Speaker 7: help them scale their own visibility. I don't think of
- 8:55Speaker 7: Huma makes sense for a Nike or Adidas, for example.
- 8:58Speaker 7: I don't think that's where alongs, but I think anywhere
- 9:01Speaker 7: else is fair game.
- 9:03Speaker 6: If they don't sell, what are the other options on
- 9:06Speaker 6: the table here?
- 9:08Speaker 7: I think it's just going back to the basics, right.
- 9:11Speaker 7: I think it's going to be harder for them to
- 9:12Speaker 7: compete on with Nike and Adidas because they don't have
- 9:16Speaker 7: the dollars or the deep pockets to advertise and market
- 9:20Speaker 7: as aggressively as the other two do. But they have
- 9:22Speaker 7: to stay true to their niche markets and really craft
- 9:25Speaker 7: their way up from there. It's going to be tough. Look,
- 9:28Speaker 7: the at leisure market is getting more competitive. Everyone is
- 9:32Speaker 7: trying to sell at leisure right. Whether it's a specialty
- 9:35Speaker 7: apparel retailers or the mainstream retailers, whoever it is, they're
- 9:38Speaker 7: all going after that market share because the market is growing.
- 9:41Speaker 7: It's not going to be an easy ride. And they
- 9:43Speaker 7: have a new CEO in place to help them drive
- 9:46Speaker 7: the turnaround, but we haven't heard a strategy yet, so
- 9:49Speaker 7: we're not sure what their intentions are and what the
- 9:51Speaker 7: roadmap is to really drive this turnaround.
- 9:54Speaker 3: At least yet thirty seconds put them who's the Pino family?
- 9:57Speaker 7: Who are they? About twenty nine percent of plum I share,
- 10:04Speaker 7: so I think they're an investor that's largely invested there.
- 10:08Speaker 7: But I would say there's a push to get the
- 10:12Speaker 7: sale going because of the underperformance that they've had.
- 10:15Speaker 2: Stay with us. More from Bloomberg Intelligence coming up after this.
- 10:21Speaker 1: You're listening to the Bloomberg Intelligence Podcast. Catch us live
- 10:24Speaker 1: weekdays at ten am Eastern on Applecarplay and Android Auto
- 10:28Speaker 1: with the Bloomberg Business app. Listen on demand wherever you
- 10:31Speaker 1: get your podcasts or watch us live on YouTube.
- 10:35Speaker 6: Believe it or not, Apple is just weeks away from
- 10:37Speaker 6: its biggest product launcher, one of its biggest product launch ever.
- 10:42Speaker 6: You're calling it a once in a generation iPhone overhaul.
- 10:46Speaker 6: What does that really mean? What can we expect? Anirag Rana,
- 10:49Speaker 6: Bloomberg Intelligence technology analyst, coming to us live from our
- 10:53Speaker 6: Chicago bureau. An Rag thanks so much for being with us. Look,
- 10:57Speaker 6: I'm the kind of person who holds on to her iPhone. Okay,
- 11:01Speaker 6: I don't have to run out and buy the latest, greatest,
- 11:03Speaker 6: I will have it four years. Why because there's not
- 11:06Speaker 6: really a compelling reason oftentimes to upgrade, unless I'm looking
- 11:10Speaker 6: for a better camera. So tell me what's going to
- 11:12Speaker 6: get me to go out and buy these new iPhones?
- 11:16Speaker 4: You know, frankly speaking most of the Western world that
- 11:18Speaker 4: is still the story is you will go and change
- 11:21Speaker 4: when you're you know, your battery is not working properly,
- 11:24Speaker 4: or there is some issue with the screen. However, you know,
- 11:28Speaker 4: every time there is a new model that shapes up
- 11:30Speaker 4: comes out, you know, there is some excitement, and it
- 11:32Speaker 4: seems that this time bar Guman's done such a good
- 11:35Speaker 4: job reporting again that they'll be launching called the iPhone
- 11:38Speaker 4: Slim or the seventeen, which is like an iPhone, you know,
- 11:42Speaker 4: just like a Macair airbook, you you know, it's a
- 11:46Speaker 4: slimmer phone. It's going to be replacing the iPhone sixteen plus,
- 11:50Speaker 4: so still the base end model. But I think that
- 11:52Speaker 4: is the one area where we are seeing something new
- 11:54Speaker 4: come out of Apple iPhone, which has not been the case,
- 11:57Speaker 4: I thing for the last several years.
- 11:59Speaker 3: So, I mean, again, what can they really do here?
- 12:02Speaker 3: I mean, is there something I kind of think that
- 12:04Speaker 3: phone's fine? What are they looking to do? What are
- 12:06Speaker 3: they looking to achieve? Are they looking to address some shortfall?
- 12:10Speaker 4: It typically targets more the emerging markets, more the Western world.
- 12:14Speaker 4: When you look at some market like the US and
- 12:16Speaker 4: it's pretty saturated in terms of unit growth. What can
- 12:20Speaker 4: happen in the US mostly is people may decide to
- 12:23Speaker 4: upgrade to a larger skew with more memory or a
- 12:26Speaker 4: better camera, and that just leads to higher average selling price.
- 12:30Speaker 4: But in emerging markets, where the cost bass or the
- 12:33Speaker 4: entry level point, you're giving them something new, something cooler,
- 12:37Speaker 4: perhaps in a new color. You know, that's what brings
- 12:39Speaker 4: in more people to the ecosystem. And then over time
- 12:42Speaker 4: they can go from the base model to the pro
- 12:44Speaker 4: model or the ProPlus model.
- 12:46Speaker 6: What about this foldable iPhone. I know that Samsung did
- 12:51Speaker 6: it with the Galaxy, but that was like five or
- 12:53Speaker 6: six years ago, so Apple's a little late to the game.
- 12:56Speaker 6: That happens sometimes Apple's not always the first to market,
- 12:58Speaker 6: but it sort of takes over the market once that
- 13:00Speaker 6: enters it. So what can we expect from this foldable phone?
- 13:03Speaker 4: Yeah, but that's not going to happen till next year.
- 13:06Speaker 4: I mean Markomann said that that's the base or the
- 13:08Speaker 4: slim model is the base of the foldable phone, which
- 13:11Speaker 4: is going to come out next year. So Apple's still
- 13:13Speaker 4: behind on that. But Apple has an argument that they
- 13:16Speaker 4: will not go unless they are absolutely sure. They don't
- 13:19Speaker 4: want to give the users a bad experience, and their
- 13:21Speaker 4: big issue has been, you know, when you fold that phone,
- 13:24Speaker 4: there's a slight crease in the middle, and they really
- 13:26Speaker 4: don't want that level of technology. Another thing they've done
- 13:29Speaker 4: is using their own mortem in this case rather than
- 13:31Speaker 4: the one that using from Qualcom. Apparently that helps them
- 13:34Speaker 4: to slim the design or the size of the phone.
- 13:38Speaker 4: And you know that again, what's the base for next
- 13:41Speaker 4: year's foldable phone.
- 13:43Speaker 3: You know, there was a time when people would get
- 13:45Speaker 3: excited about new product launchers. Ma Apple, that feels like
- 13:49Speaker 3: ten fifteen years ago.
- 13:51Speaker 2: All people want to know about is AI. What's the
- 13:53Speaker 2: AI strategy?
- 13:54Speaker 3: What's the nuance from recent discussions with Apple about kind
- 13:59Speaker 3: of their AI strates?
- 14:00Speaker 6: Well, Siri get any better?
- 14:01Speaker 5: Please? Please?
- 14:04Speaker 4: I think this is a you know, it's people. If
- 14:06Speaker 4: there's one peg company that's made so much fun around AI,
- 14:09Speaker 4: that's Apple in the last you know, one and a
- 14:11Speaker 4: half to two years. But I still go back to
- 14:13Speaker 4: say that this is probably one of the most important
- 14:16Speaker 4: distribution systems out there in the world to get mask
- 14:20Speaker 4: adoption of consumer AI applications. So Mark's done an amazing job.
- 14:25Speaker 4: Again to talk about what they're doing in that case
- 14:27Speaker 4: is on Friday he reported they are working now with
- 14:29Speaker 4: Google to get to their Gemini models, and frankly that
- 14:33Speaker 4: has been our hope that down the road, if there
- 14:35Speaker 4: is an agreement between Google and and and Apple to
- 14:39Speaker 4: get their Gemini models in the ecosystem, I think it's
- 14:42Speaker 4: going to help Apple defend that you know, Hefty feed
- 14:44Speaker 4: that they generate from Google, which is you know, under
- 14:47Speaker 4: scrutiny right now. But it seems to me that based
- 14:50Speaker 4: on Oldmark has said that they're going to be working
- 14:53Speaker 4: with open Ei and Tropic and Google, and these are
- 14:55Speaker 4: the three companies with the top models right now. So
- 14:57Speaker 4: whether they use it in you know, one particular area,
- 15:00Speaker 4: whether it's you know, whether that's the headphones, or whether
- 15:03Speaker 4: it's on device, whether it's sending stuff to the cloud,
- 15:06Speaker 4: I think they if they can't build it themselves, they
- 15:09Speaker 4: have the capacity to outsource it to one of these experts.
- 15:12Speaker 2: Say with us. More from Bloomberg Intelligence coming up after this.
- 15:17Speaker 1: You're listening to the Bloomberg Intelligence podcast. Catch us live
- 15:21Speaker 1: weekdays at ten am Eastern on Apple, Cocklay and Android
- 15:24Speaker 1: Auto with the Bloomberg Business app, Listen on demand wherever
- 15:27Speaker 1: you get your podcasts, or watch us live on YouTube.
- 15:31Speaker 6: We want to dive into a broadcasting deal that was
- 15:35Speaker 6: announced not long ago, Next Star A buying its rival Tegna.
- 15:41Speaker 6: It's a six point two billion dollar cash transaction works
- 15:45Speaker 6: out to about twenty two dollars a share. I think
- 15:46Speaker 6: that was about a thirty percent premium when it was
- 15:49Speaker 6: first announced. Shareholders seem to like the idea, but well,
- 15:52Speaker 6: the government so We've got Jennifer Ee here, Bloomberg Intelligence
- 15:55Speaker 6: senior litigation analyst, to break it all down for us. So, Jen,
- 15:59Speaker 6: once upon time there were rules about how many stations.
- 16:02Speaker 6: Once upon that time one company could could own. Will
- 16:05Speaker 6: this FCC approved this deal?
- 16:07Speaker 8: You know, I think in the end yes, because the
- 16:10Speaker 8: timing was right. You know, this isn't a deal. I
- 16:12Speaker 8: think that these companies could have gotten through a few
- 16:15Speaker 8: years ago during the Biden administration. So both of the
- 16:17Speaker 8: rules that the FCC has that would get in the
- 16:19Speaker 8: way are in the process of being changed as we speak,
- 16:23Speaker 8: and Republican commissioners have for a long time wanted to
- 16:25Speaker 8: change these rules. So the first one is the thirty
- 16:28Speaker 8: nine percent ownership cap. You know that one company can't
- 16:31Speaker 8: own or operate TV stations that reach more than thirty
- 16:34Speaker 8: nine percent of US households. These companies say they'll reach
- 16:37Speaker 8: eighty percent. So it's just clear on its face that
- 16:39Speaker 8: there's a problem there. But the FCC is in a
- 16:42Speaker 8: rule making process. They'll probably have this rule, get rid
- 16:45Speaker 8: of it, vacate it. We think by the end of
- 16:47Speaker 8: the year. You know, my colleague Matt Chattenhelm is an
- 16:50Speaker 8: expert on the FCC and we've talked about this quite
- 16:52Speaker 8: a bit. That's probably going to clear out of their way.
- 16:55Speaker 8: There could be litigation, of course, but we do think
- 16:57Speaker 8: the rule will move out of the way. The other
- 17:00Speaker 8: issue is owning more than one of what's called the
- 17:02Speaker 8: Big four broadcast stations ABC, CBS, NBC, Fox. That rule
- 17:08Speaker 8: would also get in the way here, probably in a
- 17:11Speaker 8: number of local areas. Does it called designated market areas
- 17:15Speaker 8: by Nielsen. That rule has also been vacated by the
- 17:18Speaker 8: Eighth Circuit Court of Appeals. It will also probably be
- 17:21Speaker 8: in litigation, but it seems like the road is clearing
- 17:24Speaker 8: for the FCC.
- 17:25Speaker 3: There.
- 17:26Speaker 2: It's a whole new world.
- 17:27Speaker 8: Yes, it's a whole new world. But we have Department
- 17:29Speaker 8: of Justice also, so we can't forget that, right, and
- 17:32Speaker 8: we always think about the FCC. The Department of Justice
- 17:35Speaker 8: is going to be looking at this too, but I
- 17:37Speaker 8: do think they can probably get it cleared through that
- 17:40Speaker 8: agency as well.
- 17:41Speaker 3: All we really care about is President Trump, that he
- 17:44Speaker 3: have voiced any opinion one way or the other about
- 17:46Speaker 3: this type of deal or these types of deals.
- 17:48Speaker 8: You know, I haven't heard anything from him. You know,
- 17:50Speaker 8: it would be reported in the news. I haven't heard
- 17:52Speaker 8: him say anything about these deals. We are beginning to
- 17:55Speaker 8: see a trend though in the merger world, Paul, where
- 17:59Speaker 8: if the companies do and say the right things for
- 18:01Speaker 8: the Trump administration, they're getting assistants and getting their deal through.
- 18:05Speaker 8: And they're all pretty well aware of that. So as
- 18:09Speaker 8: long as they do and say the right things, hey,
- 18:10Speaker 8: we won't block political ads, will be neutral in you know,
- 18:14Speaker 8: our censorship of content things like that that resonate with Trump.
- 18:18Speaker 8: That's going to help them.
- 18:20Speaker 6: Sinclair did come in here with an eleventh hour deal,
- 18:22Speaker 6: did they not?
- 18:24Speaker 2: Yeah?
- 18:24Speaker 6: I think so, but you know they rebuff what it
- 18:26Speaker 6: seemed like on a per share basis, it was better
- 18:29Speaker 6: than the next Star deal for Tegna, So why rebuffet?
- 18:32Speaker 8: You know, I can't speak to that. You know, that's
- 18:34Speaker 8: much more Tegna and Tegna's strategy. Maybe they think from
- 18:38Speaker 8: an anti trust perspective, there's.
- 18:40Speaker 2: Less overlap here.
- 18:41Speaker 8: I mean, it is thirty five of fifty one of
- 18:43Speaker 8: their DMAs, That's what Techna says. But in those thirty five,
- 18:46Speaker 8: depending on what stations they own, that overlap may not
- 18:48Speaker 8: be problematic. It may only be problematic into few they
- 18:52Speaker 8: may still have to divest some stations in order to
- 18:54Speaker 8: get Department of Justice approval. I haven't done that comparison analysis,
- 18:57Speaker 8: but it may be that they have to divest your
- 19:00Speaker 8: stations for this deal, perhaps done a different one.
- 19:02Speaker 3: Yeah, how is the Department of Justice when looking at
- 19:06Speaker 3: mergers and equisisms generally defined? Has it maturely changed under
- 19:09Speaker 3: the Trump administration versus the Biden administration?
- 19:12Speaker 8: You know, it's so interesting. The rhetoric at the beginning
- 19:14Speaker 8: was that it wouldn't change, that there would be this
- 19:16Speaker 8: read through, and that there was more commonality with the
- 19:19Speaker 8: Biden administrators than differences.
- 19:20Speaker 2: But it has changed.
- 19:22Speaker 8: You know, they have gone back to settling problematic deals
- 19:25Speaker 8: with you know, structural even one behavioral remedy that was
- 19:28Speaker 8: Omnicom interpublic with divestitures. This is something that wasn't happening
- 19:32Speaker 8: during the Biden administration. They just said, if a deal's problematic,
- 19:36Speaker 8: we're going to sue this. DOJ in this FTC said no,
- 19:39Speaker 8: we're going to work it out. If we have problems,
- 19:41Speaker 8: we'll work out the problems with a fix. We'll have
- 19:43Speaker 8: a settlement and will allow the broader deal to close.
- 19:45Speaker 8: And that's a big difference.
- 19:47Speaker 6: What does this deal tell you though, just about the
- 19:49Speaker 6: larger landscape of television, especially local TV, which we know
- 19:53Speaker 6: has been losing revenue share. They're struggling just because there
- 19:58Speaker 6: are too many places the eyeballs can go, right. They're
- 20:00Speaker 6: competing with streaming and with the big guys. So is
- 20:03Speaker 6: this really a merger of necessity for these local TV stations?
- 20:06Speaker 8: You know, I would think it is, and I think
- 20:08Speaker 8: we're going to see more, you know, that kind of
- 20:09Speaker 8: consolidation has slowly There's been quite a bit of consolidation
- 20:13Speaker 8: actually has over the years. It kind of slowed down
- 20:16Speaker 8: during the Biden administration, but you know, I think it's
- 20:18Speaker 8: going to pick back up again because they are so
- 20:20Speaker 8: challenged by cord cutters, by people who never you know,
- 20:24Speaker 8: younger people who never watch TV at all.
- 20:26Speaker 2: You know, what's that? What is cable exactly? So broad
- 20:30Speaker 2: looking broader here?
- 20:31Speaker 3: I mean, over the next year or two, do you
- 20:33Speaker 3: expect to see more deal activity just because companies and
- 20:37Speaker 3: boards and private and all the forces in out in
- 20:40Speaker 3: the marketplace.
- 20:41Speaker 2: I feel like this is the time to do it.
- 20:42Speaker 3: This is an administration that will support deals.
- 20:45Speaker 8: I think so, and I think it would have already
- 20:46Speaker 8: picked up if we didn't have so much teriff uncertainty.
- 20:49Speaker 8: I think that has slowed things down. But as those
- 20:51Speaker 8: things sort of work themselves out, I think we're going
- 20:53Speaker 8: to see a lot more deal activity because you can
- 20:56Speaker 8: see a path to getting these deals done without having
- 20:58Speaker 8: to go to court and without dragging it out for
- 21:00Speaker 8: two years.
- 21:01Speaker 6: So this is sort of a litmus test, then, isn't it.
- 21:03Speaker 6: This next Star Techna deal. I think it's for the
- 21:06Speaker 6: rest of the industry. Really yeah, I think we have
- 21:08Speaker 6: a few litmus tests out there.
- 21:09Speaker 8: You know, the Google Whiz deal that's pending is a
- 21:11Speaker 8: litmus test for sure, to see what this administration will
- 21:14Speaker 8: do with a big tech platform merger. I think this
- 21:17Speaker 8: next Star Techna deal is a litmus test because they're
- 21:19Speaker 8: breaking all these old rules that were the orthodoxy for years.
- 21:22Speaker 8: We're going to see where that goes. And then you know,
- 21:25Speaker 8: you have Dick's footlocker and you've got Charter Cocks.
- 21:28Speaker 2: There are a lot of big deals.
- 21:29Speaker 8: Pending right now, and I think they all are deals
- 21:32Speaker 8: that would have had trouble during the Biden administration, but
- 21:35Speaker 8: I think can get cleared now.
- 21:36Speaker 3: Here's the deal that Charlie Pellott actually mentioned to me
- 21:39Speaker 3: just recently, what was it the Spirit Airlines and was
- 21:43Speaker 3: it jet I mean, sim of those deals that did
- 21:46Speaker 3: not get approved in the Biden administration. Do they bring
- 21:50Speaker 3: them back thinking that maybe they can get more fable
- 21:52Speaker 3: ruling this time. Is there an expectation we might see
- 21:54Speaker 3: some of that?
- 21:55Speaker 8: You know, I think it's possible that was blocked by
- 21:58Speaker 8: a judge. So the Apartment did win a lawsuit in
- 22:01Speaker 8: that case to you know, basically block that deal. You know,
- 22:06Speaker 8: it's possible that they try again because you have a
- 22:08Speaker 8: very different Department of Transportation which would have to approve that.
- 22:11Speaker 8: You have a very different Department of Justice, and again
- 22:15Speaker 8: you have an opportunity to divest and get a deal cleared.
- 22:18Speaker 8: And maybe at this point there would be structurally different
- 22:21Speaker 8: deal because they could divest certain routes or something like that.
- 22:24Speaker 1: This is the Bloomberg Intelligence podcast, available on Apple, Spotify,
- 22:29Speaker 1: and anywhere else you get your podcasts. Listen live each
- 22:33Speaker 1: weekday ten am to noon Eastern on Bloomberg dot com,
- 22:37Speaker 1: the iHeartRadio app, tune In, and the Bloomberg Business app.
- 22:40Speaker 1: You can also watch us live every weekday on YouTube
- 22:44Speaker 1: and always on the Bloomberg terminal