Latest / The Intentional Fundraiser Podcast
Rethinking Major Gifts Metrics in 2026
Bad metrics ruin good fundraisers.
Slowly. Quietly. Cycle after cycle.
And almost nobody on the team is allowed to say it out loud.
In this week's episode of The Intentional Fundraiser, I'm sharing why the metrics most major gift programs lean on, raw visit counts, dollars to goal, dials made, often miss the actual work.
I'm walking through:
→ The hidden cost of using lagging indicators to coach behavior
→ Five leading indicators worth tracking instead
→ Why AI inside your CRM should help you ask better questions, not deliver verdicts
→ How to turn the next quarterly board report into a…
The skinny
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