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CAR TALK · One on One With a Professional

• 0:05
  Speaker 1: Good morning, good morning, good morning, bright sunshine on a Thursday,
• 0:08
  Speaker 1: and you know that means car talk.
• 0:11
  Speaker 2: Good morning friends. We're glad you're here, thanks for joining
• 0:13
  Speaker 2: us again this morning. We've got Tulsa State Fair starting
• 0:17
  Speaker 2: today and busy weekend in Bartlesville. We have the Bartsville
• 0:23
  Speaker 2: Athletic Hall of Fame celebration is tomorrow night and the
• 0:26
  Speaker 2: Commission is it's the big event, and congratulations to them,
• 0:32
  Speaker 2: and congratulations to our good friend Bob Pomeroy who's being honored.
• 0:36
  Speaker 2: He's such a great guy and the Commission wouldn't exist
• 0:39
  Speaker 2: in this event it weren't for Bob, and he's been
• 0:43
  Speaker 2: a great friend and customer for a long time. Congratulations
• 0:46
  Speaker 2: Bob and all the other honorees. I know they've got
• 0:49
  Speaker 2: the nineteen eighty two women's swim team, Carol Green, Cassie
• 0:53
  Speaker 2: Considine and Sante and Lee Engston all getting into the
• 0:58
  Speaker 2: Hall of Fame.
• 0:59
  Speaker 3: So that is really eighty two is my year. So
• 1:01
  Speaker 3: they're they're relatively young people in a way.
• 1:06
  Speaker 4: My graduating class they are. And then there are kids Saturday.
• 1:12
  Speaker 2: There's another event coming up, a cool one that we
• 1:14
  Speaker 2: talked about a couple of months ago when we had
• 1:17
  Speaker 2: the folks from the Hopestone Cancer Support Center out, but
• 1:21
  Speaker 2: they've got their kids. Camp is this Saturday, and that'll
• 1:24
  Speaker 2: be from noon to two o'clock and just if you're
• 1:28
  Speaker 2: interested in that, it's a great it's a great opportunity
• 1:31
  Speaker 2: if cancer has touched your life or your family's lives
• 1:34
  Speaker 2: and maybe your children, you know, whether it's a child
• 1:38
  Speaker 2: with cancer or just somebody a brother, sisterly member, family member,
• 1:44
  Speaker 2: it's an opportunity to get together and have a great time.
• 1:47
  Speaker 2: And really it's a great support network. So reach out
• 1:50
  Speaker 2: to them if you're interested in that. It's again, it's Saturday,
• 1:53
  Speaker 2: and it is a great group. One of our the
• 1:56
  Speaker 2: two time winner of our anniversary event where we our
• 2:01
  Speaker 2: customers pick a charity to especially bless and Hopstone has
• 2:06
  Speaker 2: been two years years ogo congratulations to them and I
• 2:12
  Speaker 2: know they'll have a great event. And then one of
• 2:14
  Speaker 2: the are the oldest parties in Bartlesville since nineteen twenty seven,
• 2:20
  Speaker 2: can you believe it? And yeah, this is one that
• 2:22
  Speaker 2: this predates you a little bit a tad, but that's uh.
• 2:28
  Speaker 4: You know.
• 2:28
  Speaker 2: Frank Phillips used to host the Cowboys and Outlaws and oilmen, Bankers,
• 2:33
  Speaker 2: pry Car dealers too. But anyway, since nineteen twenty seven
• 2:38
  Speaker 2: Kalthys and Outlaws Reunion at Wooler Rocks Saturday night.
• 2:42
  Speaker 3: It's going to be perfect weather for that. Yeah, it's
• 2:44
  Speaker 3: just gonna be glorious.
• 2:46
  Speaker 4: Great night.
• 2:46
  Speaker 2: It is outside at the at the Lake Clyde Lake Venue,
• 2:51
  Speaker 2: beautiful ranch out there. If you haven't been to this party,
• 2:54
  Speaker 2: you need to go. It really is one of Bartlesville's
• 2:57
  Speaker 2: finest and around the dealership, it's been really big.
• 3:01
  Speaker 3: A lot of things going on, a Dungeon's family of
• 3:03
  Speaker 3: autos and uh.
• 3:04
  Speaker 2: Yeah, I know the we're getting ready for the big
• 3:07
  Speaker 2: transition next next month. This week Bob came up and
• 3:11
  Speaker 2: we we went into my grandfather's old office and started
• 3:15
  Speaker 2: the process of unpacking that that it's there's decades of stuff,
• 3:22
  Speaker 2: and uh, some of it's just garbage, as you would
• 3:27
  Speaker 2: you might a lost treasure.
• 3:31
  Speaker 3: It is lost treasure. It's it's like walking into a
• 3:34
  Speaker 3: time capsule.
• 3:35
  Speaker 2: And so I'm really kind of trying to do it
• 3:38
  Speaker 2: in processes. So I'm getting the junk out of the
• 3:42
  Speaker 2: way and and going to kind of unearth the good stuff.
• 3:45
  Speaker 2: And we're gonna keeping what we you know, make sense
• 3:49
  Speaker 2: and and there is son.
• 3:50
  Speaker 4: You know, decades of stuff.
• 3:52
  Speaker 3: We've you know, a lot of su letters, all kinds of.
• 3:55
  Speaker 2: Events in life and you know between and the issue
• 3:58
  Speaker 2: things with Ford Motor Company. My grandfather lots of Ford memorabilia,
• 4:04
  Speaker 2: everything from service manuals and sales brochures for from all
• 4:08
  Speaker 2: the decades from the twenties forward.
• 4:10
  Speaker 4: Uh, you know, so all kinds of really cool stuff.
• 4:14
  Speaker 2: And just you know everything you can imagine.
• 4:18
  Speaker 4: Yeah, it's.
• 4:21
  Speaker 2: Moved a beautiful grandfather clock into my office in Toyota.
• 4:26
  Speaker 2: It's a it's a replica of one made in the
• 4:29
  Speaker 2: eighteen hundreds in Boston and it was created by the
• 4:33
  Speaker 2: Henry Ford Museum in the middle of the last century.
• 4:36
  Speaker 2: My grandparents were there and bought bought the replica at
• 4:39
  Speaker 2: the museum and it's one of a few hundred that
• 4:42
  Speaker 2: were made there by the just for as a replica
• 4:46
  Speaker 2: for the Henry Ford Museum. So it's a cool, cool
• 4:48
  Speaker 2: grandfather clock. Got some great bronzes out of there. The
• 4:52
  Speaker 2: one one that I love the most is that Will
• 4:54
  Speaker 2: Rogers one where he's sitting and typing on his typewriter.
• 5:00
  Speaker 2: Gorgeous reporter in me loves that.
• 5:03
  Speaker 3: And you know, this is we should probably mention that
• 5:07
  Speaker 3: we've only got a couple of more weeks of operating
• 5:09
  Speaker 3: dungeons forward. It's true, and it people are taking advantage
• 5:15
  Speaker 3: of well.
• 5:16
  Speaker 2: We sent out that email this week to our customers
• 5:19
  Speaker 2: do seventeen thousand emails. And I tell you, I've had
• 5:23
  Speaker 2: for this a few times in my career in the
• 5:26
  Speaker 2: car business where I felt like overwhelmed with kind of
• 5:32
  Speaker 2: just humbled by what the customers are telling me. There
• 5:35
  Speaker 2: was a time in the two I don't know, probably
• 5:38
  Speaker 2: fifteen years ago now where we had people come to
• 5:40
  Speaker 2: the dealership and we did testimonials and.
• 5:43
  Speaker 4: We invited all our customers to come tell us what
• 5:46
  Speaker 4: they liked about us. It was amazing.
• 5:50
  Speaker 2: I mean, they didn't stop coming all day and it
• 5:54
  Speaker 2: was like one of the most humbling things to realize
• 5:59
  Speaker 2: what we were butting on there, the impact we'd had
• 6:03
  Speaker 2: on their lives. And you know, just in the last
• 6:06
  Speaker 2: twenty four hours, all the email responses I've had, you know,
• 6:10
  Speaker 2: lots of questions, but eighty ninety percent of them are
• 6:13
  Speaker 2: a lot of wishes and congratulations. We've had great customers
• 6:17
  Speaker 2: coming in buying cars they want to buy from us
• 6:20
  Speaker 2: before the end Forward and the beginning of the new Toyota.
• 6:24
  Speaker 2: So it is a it's a real transition time. And
• 6:27
  Speaker 2: you know, like you mentioned, we've we've been selling Forwards
• 6:30
  Speaker 2: in Oklahoma for ninety five years.
• 6:32
  Speaker 4: It's a it's a real legacy.
• 6:34
  Speaker 3: And you know, I should point out that that we've
• 6:37
  Speaker 3: been selling Toyota's longer than anybody else.
• 6:41
  Speaker 4: So it's not like we're brand new and the Toyota.
• 6:43
  Speaker 4: Toyota is not going anywhere now, had a long legacy
• 6:47
  Speaker 4: with that, and we're really proud.
• 6:49
  Speaker 2: And the closer we get to this, the more I
• 6:51
  Speaker 2: work with Bill and his team, I know they're going
• 6:53
  Speaker 2: to be really successful. People will be amazed at what
• 6:56
  Speaker 2: they do with the Ford Dealership and their plans for
• 6:58
  Speaker 2: the facility, neighbors good good neighbors, and our team's new
• 7:05
  Speaker 2: focus on the Toyota brand and those customers. You know,
• 7:08
  Speaker 2: That's another thing from the email I realized is so
• 7:11
  Speaker 2: many of our It kind of works both ways.
• 7:13
  Speaker 4: The Forward people are get the.
• 7:17
  Speaker 2: Vision we have and what the a Bill they understand
• 7:20
  Speaker 2: and and but the Toyota people love that we're sticking.
• 7:26
  Speaker 4: As well as any the quality of that product.
• 7:28
  Speaker 2: I you know, not and I don't know I'm not
• 7:30
  Speaker 2: disparaging Ford's product at all, but that, but Toyota people
• 7:33
  Speaker 2: are so loyal and and you know, they just buy
• 7:36
  Speaker 2: them again and again.
• 7:37
  Speaker 4: We had the perfect example.
• 7:42
  Speaker 3: I went from being a loyal Ford customer to being
• 7:45
  Speaker 3: a super loyal Toyota customer.
• 7:48
  Speaker 2: And our good friend Marsha was in yesterday. We had
• 7:50
  Speaker 2: a birthday party four.
• 7:52
  Speaker 4: Out on the lot a few years ago and a
• 7:54
  Speaker 4: car show and she bought another camera. So this is
• 7:58
  Speaker 4: a birthright.
• 8:01
  Speaker 2: So lots of great memories there and the next few weeks,
• 8:04
  Speaker 2: I'm sure we'll.
• 8:05
  Speaker 4: Get to relive a lot of that.
• 8:07
  Speaker 2: You know, a lot of folks questions have been around
• 8:10
  Speaker 2: things like Tires for Life. I want to ye, yes,
• 8:16
  Speaker 2: it's it's evolved as a program from the beginning. But
• 8:19
  Speaker 2: Bill Knight will honor the Tires for Life program. We
• 8:21
  Speaker 2: worked it out with them where they'll they'll take care
• 8:23
  Speaker 2: of you if you prefer to come over and maintain
• 8:26
  Speaker 2: your vehicle with the Toyota side, no matter what brand
• 8:29
  Speaker 2: it is. We'll be happy to take care take care
• 8:31
  Speaker 2: of your maintenance there, and we can honor the Tires
• 8:33
  Speaker 2: for Life through Toyota also, So it's your choice. You know,
• 8:38
  Speaker 2: other questions people have had or have been around things
• 8:41
  Speaker 2: like warranties and you know who's going to be there
• 8:44
  Speaker 2: and stuff like that. And you know, the vast majority
• 8:47
  Speaker 2: of the people in the Ford store are going to
• 8:48
  Speaker 2: stay there. A lot of the sales team is going
• 8:50
  Speaker 2: to come over to Toyota. But Kaylee, Petrick, Patrick and
• 8:55
  Speaker 2: most of the service department.
• 8:57
  Speaker 3: Recognize you recognize your service staff very much.
• 9:01
  Speaker 4: So yeah, yeah, And.
• 9:03
  Speaker 2: With mister Knight, you'll get a dealer that's fully invested
• 9:06
  Speaker 2: in the mobile service business and has mobile service vans
• 9:10
  Speaker 2: at all his dealerships. So they'll be able to do
• 9:12
  Speaker 2: even more than we've been able to do. And that's
• 9:15
  Speaker 2: been a growing part of our business as we grew
• 9:18
  Speaker 2: up to about fifteen our business. Yeah, I think a
• 9:20
  Speaker 2: for a couple of months ago.
• 9:21
  Speaker 4: It was that high.
• 9:22
  Speaker 2: Yeah, and so really excited about that. And as wet
• 9:28
  Speaker 2: hening into Toyota too, you know, it's just seeing lots
• 9:31
  Speaker 2: of great stuff there. And you know you mentioned the
• 9:34
  Speaker 2: discounts we've got across the board right now.
• 9:37
  Speaker 4: I think you know this is with the lower interest
• 9:39
  Speaker 4: rates this last week.
• 9:41
  Speaker 2: And I right before I came in here today, I
• 9:44
  Speaker 2: was talking to Toyo and Financial Services, and they that
• 9:47
  Speaker 2: that interest rate drop is already baked into their standard rates,
• 9:51
  Speaker 2: so they made the adjustment already. So the rates are
• 9:55
  Speaker 2: starting and starting to moderate and should be getting lower,
• 10:00
  Speaker 2: more incentivized rates over the next few months. It's we
• 10:03
  Speaker 2: can see that dolemitories and in some brands have grown
• 10:07
  Speaker 2: to be pretty pretty dramatic. Uh you know, Toyota hasn't
• 10:10
  Speaker 2: had that issue. We still have a bit of a
• 10:14
  Speaker 2: higher demand than we have supply, but we're starting to
• 10:16
  Speaker 2: get really great product. Like when I left this morning,
• 10:19
  Speaker 2: there were two sequoias on the ground, Crown signia.
• 10:24
  Speaker 3: Uh.
• 10:24
  Speaker 2: You know, we've got rab fours, cameras, corollas, Uh, you know,
• 10:28
  Speaker 2: a lot of the great product you're looking for.
• 10:30
  Speaker 4: It's just not dozens of them sitting there.
• 10:32
  Speaker 2: But you know, frankly, we may never get back to
• 10:34
  Speaker 2: that point in the Toyota business.
• 10:36
  Speaker 4: It's uh, I know, uh, you know that.
• 10:39
  Speaker 2: That we can get anything you want. So it's just
• 10:41
  Speaker 2: a matter of of giving us a minute. With our
• 10:44
  Speaker 2: great team and the simple price program that we have,
• 10:48
  Speaker 2: we know we can save you time.
• 10:49
  Speaker 4: And money and get you exactly what you want.
• 10:51
  Speaker 3: That's uh, that's if we make it simple at Dungeons
• 10:54
  Speaker 3: Toyota and uh, you know you mentioned the signia, the
• 10:59
  Speaker 3: Crown signa Tom, You've got to come over and see this.
• 11:01
  Speaker 3: It's uh, I do have to see this. Yeah, it's
• 11:04
  Speaker 3: a new Toyota's new high end suv. It think of
• 11:09
  Speaker 3: it as uh, well the Crown, uh, which is a
• 11:13
  Speaker 3: really nice luxury car, uh with a little bit more space,
• 11:18
  Speaker 3: uh so that you can throw you know, a baseball
• 11:21
  Speaker 3: team or a load of about.
• 11:23
  Speaker 4: The entire team, well, you know a little league team
• 11:26
  Speaker 4: then yeah, throw them in the car, or a bunch
• 11:30
  Speaker 4: of groceries from Costco. Uh. Yeah, it's it's a good.
• 11:35
  Speaker 2: It also gives you that slightly higher entry level a
• 11:37
  Speaker 2: lot of people are looking for now where they you know,
• 11:39
  Speaker 2: it's sedans and maybe a little too low. The trucks
• 11:42
  Speaker 2: are a large, a little too people.
• 11:44
  Speaker 3: Perfect height, perfect wheelbase, nice smooth ride, great great power.
• 11:50
  Speaker 2: We've been we've been learning when you accelerate, it really
• 11:53
  Speaker 2: feels like it's a it's a big V eight engine,
• 11:56
  Speaker 2: but it's a it's a small very efficient charged engine,
• 12:01
  Speaker 2: hybrid turbo charging engine. Really great technology.
• 12:04
  Speaker 3: Again an example of what Toyota is doing in terms
• 12:09
  Speaker 3: of you know, really advanced engine technology, advanced hybrid technology.
• 12:17
  Speaker 3: Instead of diving both feet into electric, Toyota has realized
• 12:24
  Speaker 3: that there's kind of a stop gap, there's a middle road,
• 12:27
  Speaker 3: and the hybrids are wonderful. It's exactly like driving a
• 12:32
  Speaker 3: fully combustion engine and you.
• 12:34
  Speaker 2: Get that power and the feeling of that, even the
• 12:38
  Speaker 2: sound sometimes on some certain vehicles yep.
• 12:41
  Speaker 3: And yet you get this great, great gas mileage. I
• 12:44
  Speaker 3: think the crown itself is what about fifty miles to
• 12:48
  Speaker 3: the gallon out?
• 12:49
  Speaker 2: Yeah, really incredible, just blow your mind kind of stuff.
• 12:53
  Speaker 2: And you know, with our simple price, you know a
• 12:55
  Speaker 2: lot of people don't. We talk to people every day
• 12:58
  Speaker 2: who don't really understand what that means and basically changes simple.
• 13:02
  Speaker 2: That's a process that we go through. I do a
• 13:04
  Speaker 2: lot of it myself. Brother Bruce does some of the
• 13:07
  Speaker 2: used cars. But we go in and we analyze pricing
• 13:11
  Speaker 2: of all, you know, from all aspects, what the books say,
• 13:14
  Speaker 2: what the market says, what other dealers have vehicles priced at,
• 13:18
  Speaker 2: and we adjust to price our vehicles in the top
• 13:21
  Speaker 2: spectrum every day.
• 13:23
  Speaker 4: And you know, I try on I can go in.
• 13:25
  Speaker 2: For instance, to car gurus and do my pricing tool
• 13:28
  Speaker 2: and it shows me if.
• 13:30
  Speaker 4: I have any that have fallen out of.
• 13:32
  Speaker 2: Good or great pricing, and you know, and I reprice
• 13:36
  Speaker 2: them and put them into those categories. And we also
• 13:40
  Speaker 2: don't just look at those kinds of things. We look
• 13:42
  Speaker 2: at actual market data about vehicles. I can I have
• 13:45
  Speaker 2: this thing that can search for vehicles across the entire
• 13:52
  Speaker 2: industry essentially of vehicles advertised online through all the third
• 13:56
  Speaker 2: party sites, dealer sites, all that, and down to the
• 14:00
  Speaker 2: vehicle trim level, option packages, miles, any factor age. You
• 14:08
  Speaker 2: can look at history of the vehicle through car facts
• 14:11
  Speaker 2: and other tools. You know that you kind of put
• 14:14
  Speaker 2: build a prism of all that together and you understand
• 14:16
  Speaker 2: what you've got and usually try to price them in
• 14:19
  Speaker 2: the top three for any vehicle that's similar to ours.
• 14:24
  Speaker 2: With used cars, you know, that's it's debatable, you know,
• 14:26
  Speaker 2: because a twenty seventeen RAV four that's had a different
• 14:30
  Speaker 2: history been you know, a one owner vehicle that's been
• 14:33
  Speaker 2: owned and maintained, that done just its entire life with
• 14:36
  Speaker 2: with seventy thousand miles, for instance, versus a four owner
• 14:41
  Speaker 2: vehicle that's been you know, there's there's through a few
• 14:46
  Speaker 2: more transitions and we don't have the service history and
• 14:50
  Speaker 2: has a wreck on the car facts, you know that
• 14:52
  Speaker 2: vehicle is going to be worth a.
• 14:53
  Speaker 4: Lot les well.
• 14:54
  Speaker 3: And that's our preference really is to be involved in
• 15:00
  Speaker 3: whole lifetime of a vehicle. We love selling the Toyota,
• 15:03
  Speaker 3: maintaining it and then buying it back from you at
• 15:05
  Speaker 3: the end of its life.
• 15:07
  Speaker 4: Car they really do.
• 15:09
  Speaker 2: Especially those local, well maintained and you know those cars
• 15:13
  Speaker 2: that just stay around here the.
• 15:17
  Speaker 3: Yeah. Well, and another thing that we I'm pretty proud
• 15:21
  Speaker 3: of that we do is a lot of dealers have
• 15:26
  Speaker 3: fees that are baked in that go below the line.
• 15:30
  Speaker 3: You know, they're in the fine print. We have some fees,
• 15:35
  Speaker 3: as all dealers do, but our fees are reasonable and
• 15:39
  Speaker 3: everything is above the line. You can see it right
• 15:43
  Speaker 3: there in the price of the car. No hidden fees,
• 15:47
  Speaker 3: simple price.
• 15:48
  Speaker 2: If we add an accessory, we're going to tell you
• 15:50
  Speaker 2: about it up front, and things like uh. You know,
• 15:53
  Speaker 2: a lot of people talk about advantage programs or or
• 15:59
  Speaker 2: do you adjusted profit markups things like that, and you
• 16:04
  Speaker 2: know there's some of them that have as much as
• 16:07
  Speaker 2: fourteen ninety five added to the value of a Toyota
• 16:11
  Speaker 2: in Oklahoma plus a five hundred and forty nine dollars
• 16:16
  Speaker 2: doc fee. This is actually from a dealer's website.
• 16:20
  Speaker 3: So before you and so with us, you start your
• 16:23
  Speaker 3: two thousand dollars over the price of a car, and.
• 16:27
  Speaker 4: That's not particularly simple in my opinion, especially if you're
• 16:31
  Speaker 4: the guy paying for it.
• 16:32
  Speaker 2: Yeah, so we try to be upfront and work with
• 16:35
  Speaker 2: you straight up, just like you'd want to be worked with,
• 16:38
  Speaker 2: and like we work with all our friends and family
• 16:40
  Speaker 2: and all our great loyal customers. And so that's just
• 16:44
  Speaker 2: our approach and our great team of noncommissioned sales associates.
• 16:47
  Speaker 2: That's another thing is they're they're paid a salary and
• 16:52
  Speaker 2: production bonuses. So they we do, you know, the better
• 16:55
  Speaker 2: we do as a group and as a team, and
• 16:57
  Speaker 2: individually we are rewarded.
• 17:00
  Speaker 4: But they don't have to worry about how much money
• 17:02
  Speaker 4: we make selling you a car.
• 17:04
  Speaker 2: They're not trying to the salesman or the sales managers.
• 17:08
  Speaker 2: None of them have that that commission based thing where
• 17:12
  Speaker 2: it just kind of clouds decision making process in my opinion.
• 17:17
  Speaker 2: You know, I think a lot of people handle it
• 17:20
  Speaker 2: really well. Great salesmen have always done well under commission.
• 17:23
  Speaker 2: It's not that it's a bad thing necessarily, But on
• 17:25
  Speaker 2: the other hand, I've seen it be used improperly.
• 17:29
  Speaker 3: And the incentive for the salesperson that's on a commission
• 17:33
  Speaker 3: is to sell you a more expensive car.
• 17:35
  Speaker 2: Yes, we're one that there's more potential to make a
• 17:38
  Speaker 2: profit on. You know, a lot of times they might
• 17:40
  Speaker 2: try to move you to a used car versus a
• 17:42
  Speaker 2: new car. There's a thing called mini's which means basically
• 17:48
  Speaker 2: there's no profit in the deal, so we're going to
• 17:50
  Speaker 2: give you a flat fee, and usually those are pretty low,
• 17:54
  Speaker 2: and so salesmen try to avoid those vehicles. And then
• 17:57
  Speaker 2: so the sales and that old culture. Then you'd give
• 18:01
  Speaker 2: them a spiff on that car and say well, i'll
• 18:03
  Speaker 2: give you, I'll sell you, give you a thousand bucks
• 18:05
  Speaker 2: if you'll sell that car, and then everybody starts trying
• 18:08
  Speaker 2: to sell that car in which they weren't trying to
• 18:11
  Speaker 2: sell the week before.
• 18:13
  Speaker 3: We're really taking the game, taking the game of gamification
• 18:17
  Speaker 3: out of selling cars.
• 18:19
  Speaker 2: Still there, it's just a little bit different game where
• 18:24
  Speaker 2: our team is incentivized to train and learn about the
• 18:27
  Speaker 2: Toyota product and to take care of their customers and
• 18:30
  Speaker 2: be and get a highest customer.
• 18:31
  Speaker 4: Satisfaction, ratings or reviews.
• 18:33
  Speaker 3: That's a little bit better than a little bit different
• 18:35
  Speaker 3: than incentivized to because of what money off of you.
• 18:40
  Speaker 4: As possible, I.
• 18:41
  Speaker 1: Can make a customer how or I can make a
• 18:42
  Speaker 1: customer for life.
• 18:44
  Speaker 2: Is what it's all about, is you know, after ninety
• 18:47
  Speaker 2: five years in the car business, we realize how important
• 18:50
  Speaker 2: the legacy is. And as I've said before, we're not
• 18:53
  Speaker 2: looking to sell cars all over.
• 18:54
  Speaker 4: The world or be the biggest.
• 18:56
  Speaker 2: And buy dealerships all over the place. We really want
• 18:59
  Speaker 2: to take care of our customers, be local business, you know,
• 19:03
  Speaker 2: like and you know, be here for our community.
• 19:06
  Speaker 4: Well.
• 19:07
  Speaker 3: And we are one of only eighteen Toyota dealers in
• 19:10
  Speaker 3: the state of Oklahoma. We're the oldest, and I think, yeah,
• 19:18
  Speaker 3: I'm proud of the fact that we're a Toyota dealer,
• 19:22
  Speaker 3: and it's especially.
• 19:24
  Speaker 4: One of the smaller ones.
• 19:25
  Speaker 2: It's a it's a good thing that allows us to
• 19:27
  Speaker 2: really be personal with our customers and treat them the best.
• 19:30
  Speaker 4: I know that.
• 19:30
  Speaker 2: I know that that's our reputation in the Toyota dealer market,
• 19:34
  Speaker 2: and I hear that from from people who.
• 19:38
  Speaker 4: Visit all the dealers all the time.
• 19:40
  Speaker 2: How our our dealership really is different and that our
• 19:43
  Speaker 2: people are what make that difference.
• 19:44
  Speaker 4: It's a culture. It's a culture thing. Yep.
• 19:48
  Speaker 2: So anyway, we're excited to be entering this phase. And
• 19:53
  Speaker 2: we've got a big weekend coming up. As I said, everybody,
• 19:56
  Speaker 2: get ready for lots of fun stuff to do. It's
• 19:58
  Speaker 2: fall and Bartlesville. There's going to be plenty of stuff
• 20:02
  Speaker 2: to do. And so here we go again.
• 20:05
  Speaker 1: Oh my goodness, as wrap your agents, let's go.
• 20:10
  Speaker 3: Well, you know it being fall, Brad, we probably should
• 20:13
  Speaker 3: mention that we have some fall specials on service. If
• 20:18
  Speaker 3: you go to dungeons Toyota dot com, you'll be able
• 20:21
  Speaker 3: to dial up our service coupons.
• 20:24
  Speaker 4: We have a variable coupon.
• 20:25
  Speaker 3: That takes if you spend I think it's up to
• 20:29
  Speaker 3: one hundred dollars with us, we take ten dollars off.
• 20:32
  Speaker 3: If you spend up to two hundred dollars with us,
• 20:35
  Speaker 3: you take twenty off. So we've got that, and then
• 20:41
  Speaker 3: Toyota's got a tire special that's about to roll out
• 20:46
  Speaker 3: here at the beginning of October. It's going to be
• 20:48
  Speaker 3: buy three, get one free. It's a great, great promotion.
• 20:52
  Speaker 3: It really is here and that's available to everybody. You
• 20:56
  Speaker 3: don't have to be a Toyota owner. We do selling
• 21:00
  Speaker 3: service control. We had tires role and we're selling service
• 21:04
  Speaker 3: parts and maintenance for all types of vehicles.
• 21:08
  Speaker 2: And in addition, you know, one of the other questions
• 21:10
  Speaker 2: people have been asking is about the body shop.
• 21:13
  Speaker 4: Our body shop is actually going to stay with us.
• 21:15
  Speaker 2: And you know, this wasn't necessarily pertinent to most the consumer,
• 21:21
  Speaker 2: but it's been a part of the Ford financial statement.
• 21:24
  Speaker 4: But we're going to keep it and move.
• 21:25
  Speaker 2: It to the Toyota side, So it's still going to
• 21:28
  Speaker 2: be the Dungeons body shop. And our great team there,
• 21:31
  Speaker 2: which is some of our longest term employees are in
• 21:33
  Speaker 2: the body shop and always having the most skilled.
• 21:38
  Speaker 3: Technology are I was over there yesterday watching them in
• 21:42
  Speaker 3: the pink booth and yeah, it is space age technology.
• 21:45
  Speaker 4: It's really amazing what they can do.
• 21:47
  Speaker 2: And on the used car side, we've got a lot
• 21:50
  Speaker 2: of other great deals. I mentioned how we simple price,
• 21:52
  Speaker 2: but you know what that leads to is things like
• 21:54
  Speaker 2: we've got a twenty two Ram fifteen hundred that's eleven
• 21:58
  Speaker 2: thousand and five hundred dollars below JD Power retail. Can
• 22:02
  Speaker 2: you believe that dungeonsty dot com. Here's a twenty twenty
• 22:06
  Speaker 2: accurate TLX. It's thirty six hundred dollars below market and
• 22:10
  Speaker 2: twenty six hundred below retail. I didn't mention the RAM
• 22:14
  Speaker 2: was actually ninety eight one hundred dollars below market, So
• 22:17
  Speaker 2: that means the average vehicle like it in the market
• 22:20
  Speaker 2: is nearly ten thousand dollars more than that vehicle at Dungeons.
• 22:25
  Speaker 2: Other stuff, we've been talking a lot about our used
• 22:28
  Speaker 2: toyotas a lot of used to a couple of twenty
• 22:31
  Speaker 2: three Tacomas, a TRD off road two wheel drive, it's
• 22:36
  Speaker 2: almost two thousand dollars below retail. We've got a four
• 22:40
  Speaker 2: wheel drive SR five with just thirty four thousand miles.
• 22:44
  Speaker 2: It's about thirty one hundred dollars below retail. We've got
• 22:47
  Speaker 2: another small pickup, the Ford Ranger, twenty two Ford Ranger.
• 22:51
  Speaker 2: It's sixty seven hundred dollars below retail. So it just
• 22:55
  Speaker 2: goes on and on, all priced great. Here's one of
• 22:58
  Speaker 2: twenty twenty Ford Expedition eleven thousand, three hundred below retail.
• 23:03
  Speaker 2: Twenty two Ford Mustang beautiful little Mustard only eleven thousand,
• 23:08
  Speaker 2: five hundred miles.
• 23:09
  Speaker 4: They're sixty one dollars below retail.
• 23:12
  Speaker 3: Someone is going to drive away happy in that Mustang
• 23:15
  Speaker 3: we also just purchased.
• 23:17
  Speaker 2: Sometimes I mentioned our love of the great local Toyotas.
• 23:20
  Speaker 2: We sometimes we have to supplement them, but we we're
• 23:23
  Speaker 2: working with our suppliers, especially with Enterprise Rental, to get
• 23:28
  Speaker 2: some of their best vehicles. We don't buy typically a
• 23:31
  Speaker 2: lot of rental cars, but they have some that are
• 23:34
  Speaker 2: pretty much pretty nice, and we've been working to buy
• 23:39
  Speaker 2: some of those and be able to get some really
• 23:41
  Speaker 2: great rab Force Highlanders, camera stuff like that that are
• 23:45
  Speaker 2: really hard to get. So if you're looking for a
• 23:47
  Speaker 2: used Toyota, be sure to look at our website at
• 23:50
  Speaker 2: there are great values.
• 23:53
  Speaker 4: And that website would be dungeus Toyota dot com. There
• 23:55
  Speaker 4: you go, and on the new car site it's similar.
• 23:59
  Speaker 4: We've got our edges right now. They're all ninety nine
• 24:03
  Speaker 4: dollars one thousand off. That includes our discount plus the
• 24:07
  Speaker 4: ford and sentence.
• 24:08
  Speaker 3: It's close close to twenty five percent off of a vehicle.
• 24:12
  Speaker 3: It's amazing, brand new vehicle, it's amazing and it just
• 24:16
  Speaker 3: kinds of great little cars. The edge edges a great
• 24:19
  Speaker 3: thing suv, mid size suv. Great, great vehicle.
• 24:24
  Speaker 2: We've got some other things like a Toyota Tundra, a
• 24:29
  Speaker 2: little two wheel drive Tundra. Actually what I've been driving
• 24:32
  Speaker 2: right now. It's we've got a price online as low
• 24:36
  Speaker 2: as we can according to Toyota rules, we'll sell it
• 24:40
  Speaker 2: for less.
• 24:42
  Speaker 4: Come in.
• 24:46
  Speaker 2: Toyto does have a rule about pricing your vehicles below
• 24:50
  Speaker 2: voice where we're not allowed to online. It's you know,
• 24:53
  Speaker 2: it keeps us dealers from playing too many of these
• 24:56
  Speaker 2: games that make it not so simple.
• 24:59
  Speaker 4: Uh, we've seen that.
• 25:00
  Speaker 2: I got a letter from the state of Oklahoma this
• 25:03
  Speaker 2: week about dealers who are showing huge discounts up to
• 25:07
  Speaker 2: fifteen or twenty thousand dollars off. And what that is, folks,
• 25:11
  Speaker 2: is off in a conversion vehicle. So they'll they'll get
• 25:14
  Speaker 2: a Black Widow or one of these nice conversions. They'll
• 25:18
  Speaker 2: mark it way up and then bring it mark it
• 25:21
  Speaker 2: way down.
• 25:21
  Speaker 4: So again, lungs, it is marked up once way high.
• 25:25
  Speaker 2: That the law is that your discount must be to
• 25:31
  Speaker 2: the bottom line MSRP that on that vehicle, regardless of
• 25:35
  Speaker 2: all this other stuff you're having going on.
• 25:38
  Speaker 4: So you know, you've got to be careful they warned them.
• 25:41
  Speaker 2: We'll see if they ever enforce that really, but there's
• 25:47
  Speaker 2: just watch out. There's lots of issue games out there.
• 25:49
  Speaker 2: And if you're wanting a place that you know isn't
• 25:52
  Speaker 2: going to play games with you, be sure to come
• 25:54
  Speaker 2: see us at DUNGEUS or hit our website at dungeus
• 25:58
  Speaker 2: choice dot com.
• 25:59
  Speaker 1: Been here today, be here tomorrow, and it's not going
• 26:02
  Speaker 1: to be like all these other things. But my goodness,
• 26:06
  Speaker 1: the Toyota name and the Dungeons name together and tell
• 26:09
  Speaker 1: you what, that's a that's a long time run.
• 26:12
  Speaker 4: It goes all the way back to nineteen sixty eight.
• 26:15
  Speaker 2: Yeah, there was a little bit of a Toyota dealership
• 26:20
  Speaker 2: before my grandfather bought it on the west side of
• 26:22
  Speaker 2: town over by Murphy and I think like a lawnmower
• 26:26
  Speaker 2: repair place or something. Had like two cars. Yes, and
• 26:30
  Speaker 2: it was just getting started in America. And it actually
• 26:34
  Speaker 2: pre dates our regional supplier, Gulf Stage TODT, of which
• 26:37
  Speaker 2: we're one of the handful of wield their oldest dealers
• 26:40
  Speaker 2: in the region. Now look at this history, and you
• 26:43
  Speaker 2: know that's that's another thing about Toyota. It's just that
• 26:46
  Speaker 2: legacy of the relationship we've had with them, the people
• 26:49
  Speaker 2: that visit us from Toyota. I've known the service rep
• 26:53
  Speaker 2: for almost twenty five years. Now here used to be
• 26:55
  Speaker 2: our sales rep. And he's been visiting our store for
• 26:59
  Speaker 2: twenty five years. Is he knows us, He he knows
• 27:02
  Speaker 2: what he's doing. Hold our sales rep is similarly qualified.
• 27:07
  Speaker 2: Guy used to be a Ford dealer up in Kansas,
• 27:09
  Speaker 2: so he knows a lot about the business.
• 27:11
  Speaker 4: And and you know, these guys.
• 27:13
  Speaker 2: Are great support and so you know, we're really you know,
• 27:16
  Speaker 2: that long term partnership we have with Toyota is another
• 27:19
  Speaker 2: one of those reasons why we've made the very tough
• 27:22
  Speaker 2: decision to sell the Ford store and stick with Toyota
• 27:25
  Speaker 2: and keep right.
• 27:27
  Speaker 4: On going, continuing with new history. I like that. That's right.
• 27:30
  Speaker 4: Let's make some new history. That is good.
• 27:32
  Speaker 2: That's maybe that's what we should do instead of a
• 27:35
  Speaker 2: simpler than ever. Maybe it's something about making new history.
• 27:40
  Speaker 3: We're going to get a commission on this. Yeah, we're
• 27:48
  Speaker 3: wrapping up.
• 27:48
  Speaker 4: I think we're getting close. So where can where can
• 27:52
  Speaker 4: people find us? Spread?
• 27:53
  Speaker 2: Well at nineteen eleven Southeast Washington Boulevard.
• 27:57
  Speaker 4: They're making and Ford is right.
• 27:59
  Speaker 2: Next door and nineteen oh one Southeast Washington Boulevard, and
• 28:03
  Speaker 2: I'll be out there walking back and forth between the
• 28:05
  Speaker 2: two stores carrying bronzes from.
• 28:07
  Speaker 4: The old You see a guy who kind of stooped over,
• 28:12
  Speaker 4: carry that kind of see me.
• 28:15
  Speaker 2: If you want to talk about it all that, or
• 28:17
  Speaker 2: just have a cookie or some popcorn, come see us
• 28:20
  Speaker 2: out of Dungeons.
• 28:21
  Speaker 3: Dungeons tweetled dungeus Ford dungeus choice dot com.
• 28:25
  Speaker 1: All right, very good guys, thank you very much, great
• 28:27
  Speaker 1: having you on board here today with our car talk
• 28:30
  Speaker 1: right here on K one, the one you trust.
• 28:33
  Speaker 4: Stay tuned.
• 28:34
  Speaker 1: We've got news coming up in just a moment right
• 28:36
  Speaker 1: here on kable