Latest / Economics Happy Hour Podcast
The Economics of Beer
Behind every pint of beer is a surprisingly complex story about choices, local identity, supply chains, and a maze of regulations. This week, we sit down with Trey Malone of Purdue University to unpack the economics of beer. We talk about everything from tap lists and terroir to hop farmers, regulations, and what it really means to “buy local.”
In this episode, we discuss:
* How Trey’s research career evolved to include beer economics
* The explosion of product variety in grocery stores and how beer exemplifies that
* Why too many choices on a tap list can lower beer sales
* How local…
The skinny
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