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The Fear Behind Every Brazilian Zouk Festival (S06 Ep11)
Why is the festival you bought never the event you get?
Because most Brazilian Zouk festivals are designed from the fear of not being able to pay for them. Gui Prada and I open the organizer's books.
I'll put my hands up first. I've lost money on BraZouky Festivals. Some years we didn't pay the bills. We take from here, go from there, we do some magic. And we still never sold a day pass.
Gui named the pattern: you start with an intention, a small, intimate event, and right behind it comes "how am I gonna pay for this?" Then the plane tickets arrive: "Maybe we open 10 more spots. Maybe we do a…
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