Latest / Speaking 4 Profit Podcast / How to Optimize Your Business to Get More Clients

Transcript

How to Optimize Your Business to Get More Clients · Speaking 4 Profit Podcast

• 0:00
  I want you to think about
• 0:01
  it this way.
• 0:02
  You've got to have marketing,
• 0:04
  right?
• 0:05
  You've got to have
• 0:06
  conversations and you've got
• 0:08
  to have contracts that are close.
• 0:10
  That's the funnel of your business.
• 0:12
  So if you look in all of those
• 0:14
  departments, that will give
• 0:15
  you enough information to
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  know where you need to go next.
• 0:19
  So I looked at some of my data
• 0:21
  and I was like, you know what?
• 0:22
  I had a lot of phone calls.
• 0:24
  With one on one clients.
• 0:32
  Welcome to the speaker's
• 0:34
  room live.
• 0:35
  I'm Evolve Benton, the
• 0:36
  Speaking 4 Profit coach.
• 0:38
  And today we're going to be
• 0:39
  talking about how to earn more
• 0:41
  in quarter two.
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  And I want to shout out
• 0:44
  everyone that is here from
• 0:46
  the Speaking 4 Profit circle.
• 0:48
  If you're in the Speaking 4
• 0:49
  Profit Circle, just feel free
• 0:50
  to go on and put a yellow
• 0:52
  circle into the comments, or,
• 0:54
  you could just put the word
• 0:55
  circle in there.
• 0:56
  I'm excited to have this
• 0:58
  conversation with y'all.
• 0:59
  And this is really.
• 1:00
  About how we can prepare and how
• 1:03
  we can plan for the next quarter
• 1:06
  of the year.
• 1:07
  And I'm, I'm doing this as
• 1:08
  a, as a part of my own
• 1:09
  accountability, y'all, because I
• 1:12
  also understand that it's so
• 1:14
  important to be aligned with
• 1:17
  your business.
• 1:18
  And we make all of these.
• 1:22
  Amazing affirmations and
• 1:23
  resolutions at the top of the
• 1:24
  year, right?
• 1:25
  In January, we're like,
• 1:26
  you know what?
• 1:27
  I'm ready to go.
• 1:28
  I'm ready to kill it.
• 1:30
  Let's go.
• 1:31
  Most of us are right.
• 1:32
  But then we get into the
• 1:34
  year and we get really busy.
• 1:37
  And we do not look at our
• 1:39
  analytics, our actual goals,
• 1:42
  and how we might need to shift
• 1:44
  or be consistent with that.
• 1:46
  So that's what we're going to
• 1:47
  talk about a little bit today
• 1:49
  is how to make more in Quarter
• 1:51
  2 by looking at some of the
• 1:53
  habits that you had in Quarter 1.
• 1:56
  And I see there's some folks here
• 1:57
  from the circle.
• 1:58
  Feel free to also put what location
• 2:00
  you're at, like what part
• 2:01
  of the world?
• 2:02
  I know it's, it's really cool.
• 2:04
  For folks who are streaming
• 2:05
  here on YouTube, someone reached
• 2:08
  out to me last week and they
• 2:10
  joined the Speaking 4
• 2:11
  Profit Circle.
• 2:12
  And for folks who don't know
• 2:13
  the Speaking 4 Profit Circle is
• 2:15
  a free community that I have that
• 2:17
  you can join, and I have a
• 2:19
  course there.
• 2:20
  Where it teaches you
• 2:22
  how to create a signature talk
• 2:24
  and, get paid from it.
• 2:25
  Right.
• 2:26
  So it's a free course and I'll,
• 2:27
  I'll share the link to that a
• 2:29
  little bit later.
• 2:29
  But anyway, someone met me on
• 2:32
  YouTube through one of these
• 2:33
  amazing videos that we do.
• 2:35
  And they were like, I'm from
• 2:36
  Australia.
• 2:37
  So I was like, Oh, that's
• 2:38
  really cool.
• 2:38
  We got some international,
• 2:40
  we get an international
• 2:41
  bag in here.
• 2:42
  We got some folks here
• 2:42
  from Australia.
• 2:43
  So I see someone here from San
• 2:44
  Francisco.
• 2:44
  Welcome to the space.
• 2:46
  So before we get into.
• 2:48
  The training for today, which
• 2:49
  is all about questions that
• 2:51
  you should be thinking about in
• 2:53
  your CEO journal as you move into
• 2:55
  quarter two.
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  I want to talk a little bit
• 2:57
  about who I am.
• 2:59
  I am the Speaker 4 Profit Coach.
• 3:00
  I teach speakers, consultants,
• 3:03
  diverse leaders like yourself,
• 3:04
  how to build profitable and
• 3:06
  sustainable speaking
• 3:07
  businesses, also consulting
• 3:09
  businesses.
• 3:10
  I work with a lot of DEI
• 3:11
  practitioners.
• 3:12
  I'm also a practitioner and
• 3:14
  a speaker myself.
• 3:16
  And, I also believe
• 3:18
  in monetizing our message
• 3:20
  through digital assets because
• 3:22
  eventually.
• 3:23
  When you start speaking, you
• 3:25
  will not have time to serve
• 3:27
  everyone.
• 3:28
  And you might want to spend
• 3:29
  time more with your loved ones
• 3:30
  and other folks.
• 3:31
  And what happens is, is if you
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  have a digital asset, it makes
• 3:35
  it easier for you to be able
• 3:36
  to do that.
• 3:37
  So that's some of the things that
• 3:38
  I've been able to do really well.
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  And I help other people manifest
• 3:43
  that in their life and in their
• 3:44
  business and make sure that
• 3:46
  it's profitable and sustainable.
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  So before we move on to the
• 3:51
  training, that's a little bit
• 3:53
  about me, but then I want
• 3:54
  you also to know a client
• 3:56
  win, right?
• 3:57
  I think it's always good to
• 3:59
  shout out the clients that
• 4:00
  I work with.
• 4:01
  That I have the pleasure
• 4:03
  and honor of working with.
• 4:04
  I often tell my clients,
• 4:05
  like, I don't plan to do this
• 4:07
  work forever.
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  So, I cherish the time that
• 4:10
  I get to spend with them.
• 4:12
  And one of my clients in
• 4:13
  particular has had some amazing
• 4:16
  win jobs this last year.
• 4:17
  When I say my clients, my paid
• 4:19
  clients, the folks who are
• 4:20
  in Seeking for Profit Academy or
• 4:24
  the Rich Speaker Mastery,
• 4:26
  which are our two core programs
• 4:28
  that we have.
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  So one of my clients got an
• 4:30
  opportunity to speak for this
• 4:32
  organization and they brought it
• 4:33
  to our coaching calls, we do
• 4:35
  coaching calls on Monday, and they
• 4:37
  had a question because they're
• 4:39
  normally paid anywhere between
• 4:40
  10, 000 to 20, 000 to speak, and
• 4:44
  an organization reached out to
• 4:45
  them and asked them to speak
• 4:47
  for 100, right?
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  So we were like, no.
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  You normally speak for
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  10, 000.
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  You are not about to go over here
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  and speak for no 100, right?
• 4:59
  But I think my client really
• 5:01
  wanted to support this organization
• 5:03
  because they really appreciate
• 5:04
  the audience, but it just
• 5:05
  didn't fit.
• 5:07
  So of course we suggested
• 5:09
  not to take the gig because
• 5:11
  it's way below that person's
• 5:12
  rate, but what I want you all to
• 5:15
  know, as we're shifting into
• 5:16
  this conversation about quarter
• 5:18
  two, is that this is the year of.
• 5:22
  And then audacity when it comes
• 5:24
  to asking for what you want.
• 5:26
  So I want you to think about this
• 5:29
  as a creator and as someone who's
• 5:31
  trying to bring more abundance
• 5:32
  into your life, we need to ask
• 5:34
  for more, that's one thing.
• 5:38
  And also we need to be
• 5:39
  prepared for some people to have
• 5:42
  audacities in the things that they
• 5:44
  ask us to do.
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  And set up boundaries when
• 5:47
  it's not clear.
• 5:48
  So that came up in that moment
• 5:50
  with my client, where I was
• 5:51
  like, of course you want to help
• 5:52
  people, but this is an audacity
• 5:55
  ask when this person already
• 5:56
  knows your current rate,
• 5:57
  who you are.
• 5:59
  And it might feel a little
• 6:00
  disrespectful, but that's
• 6:01
  what people are doing right now.
• 6:02
  It's also because it's
• 6:03
  the time of our economy, right?
• 6:05
  We're in a recession, quote
• 6:08
  unquote, that they're not
• 6:09
  talking about.
• 6:10
  Things are getting tighter.
• 6:11
  So people are going to ask for
• 6:13
  more and want to deliver less.
• 6:15
  And you have to negotiate
• 6:17
  that and make sure that
• 6:19
  you have more aligned yeses.
• 6:21
  And say no to things that don't
• 6:24
  really serve you.
• 6:24
  So that same lesson came up
• 6:27
  today, y'all, I was on a call
• 6:28
  with someone and something new
• 6:30
  that I've been doing this year
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  is I've been hosting VIP days
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  with people.
• 6:36
  And during those VIP days, we'll
• 6:37
  work together for anywhere
• 6:39
  between four to five hours.
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  And I'll support them with a
• 6:42
  particular project, right,
• 6:44
  and that might be creating their
• 6:45
  digital product, getting their
• 6:47
  offer together, crafting their
• 6:49
  signature talk, some of its
• 6:51
  operations, like how do you hire
• 6:53
  people, all of the stuff that
• 6:55
  I've had to do in my business
• 6:56
  and in my journey in corporate
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  America, right?
• 6:59
  So I've been doing these VIP
• 7:00
  days, and I've been charging,
• 7:02
  I'm going to be transparent with
• 7:02
  y'all because y'all are my fam.
• 7:04
  I trust y'all and, you know,
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  we got a good community here.
• 7:07
  I've been charging them
• 7:08
  about like 997, which is
• 7:10
  not a lot for a VIP day.
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  And I know that, y'all.
• 7:13
  I've seen people charging 5,
• 7:16
  for it, right?
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  But because it's something
• 7:18
  new, I believe in doing it,
• 7:21
  doing like a beta version of
• 7:23
  it, getting some testimonials, and
• 7:25
  then taking it to market if it's
• 7:26
  something that I feel aligned
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  with doing consistently.
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  So, I was talking to this person
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  and she was like, I would
• 7:33
  love to do a VIP day with you.
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  Tell me more about it.
• 7:35
  I told her about it and I told
• 7:36
  her the price and she thought that
• 7:38
  I said 9, 997.
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  So she thought that could be
• 7:45
  the value of it.
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  So for me, it was like, even
• 7:48
  for yourself, Evolve, like it's
• 7:51
  for more, right?
• 7:52
  Because she heard that
• 7:53
  and she didn't barely blink
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  y'all, right?
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  So I might be getting my first,
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  potentially 10, 000 VIP day.
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  We'll see what happens.
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  But it was a moment where I
• 8:02
  was like, Oh, she's mistaken
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  what I said, but maybe I
• 8:05
  have mistaken what I said.
• 8:07
  Maybe I need to consistently
• 8:09
  go up and understand the
• 8:11
  amount of value that I'm adding
• 8:12
  to businesses as well.
• 8:14
  So I say all that and I share that
• 8:15
  with you because I want you to
• 8:17
  know that I'm a coach that's
• 8:18
  being coached, but I'm also
• 8:19
  a person who's learning as well,
• 8:22
  and you all are learning with me.
• 8:23
  So when I say we need to ask
• 8:25
  for more, It's accountability
• 8:27
  for myself.
• 8:27
  I need to ask for more as well, and
• 8:29
  I might ask you all for more if
• 8:31
  you want to work with me, and I
• 8:32
  think that that's a fair exchange,
• 8:34
  and I do believe in the karma
• 8:36
  shift in exchange of money,
• 8:39
  where when you give more, you
• 8:40
  receive more, so.
• 8:41
  I thought I'd share those
• 8:42
  couple of client wins with you and
• 8:45
  send that into your business
• 8:47
  as you prepare for quarter two
• 8:49
  and you start to ask for more.
• 8:51
  So if you understand
• 8:53
  where I'm coming from and you're
• 8:54
  putting up what I'm putting down,
• 8:55
  just put into the chat, I will ask
• 8:58
  for more, I will ask for more.
• 9:00
  And then now we're going
• 9:01
  to get into.
• 9:02
  How I'm looking at quarter two
• 9:04
  and preparing for it and some
• 9:05
  suggestions that I have for you,
• 9:07
  but going to put that into
• 9:08
  the comments, I will ask for
• 9:10
  more because we have to have
• 9:11
  an audacity of an ass.
• 9:13
  We have to ask for things
• 9:14
  that we might not really be
• 9:15
  comfortable with, in order
• 9:17
  to really grow into ourselves
• 9:18
  and into our businesses.
• 9:19
  And, and it's not just about
• 9:20
  money, it's about the things that
• 9:23
  you say yes to, the things that
• 9:24
  you say no to, the places you
• 9:26
  show up, the places you decide
• 9:28
  not to show up.
• 9:29
  Right?
• 9:31
  The places you don't show up to
• 9:32
  because you're fearful of it.
• 9:34
  The work that you don't do because
• 9:36
  you're fearful of it, all of that.
• 9:38
  So you got to ask yourself for
• 9:39
  more, and then you'll be able
• 9:40
  to ask others for that as well.
• 9:43
  So let's get into talking about
• 9:46
  how to prepare for quarter two.
• 9:50
  Now, before we wrap up our time
• 9:52
  together, what I will do is I
• 9:53
  will, share some like journal
• 9:56
  prompts that you could use, but
• 9:58
  I want to take you a little bit
• 9:59
  back in strategy of how I look
• 10:01
  at quarter one, how I'm looking
• 10:02
  at quarter two, and what are
• 10:03
  some of the key performance
• 10:05
  indicators that you should be
• 10:07
  thinking about as a speaker and
• 10:09
  a consultant.
• 10:10
  Before we get into that
• 10:12
  for folks who are here and
• 10:15
  might want to join us over at
• 10:17
  the Speaking 4 Profit Circle, I
• 10:19
  want to get that link for you.
• 10:21
  So here you go.
• 10:22
  If you would like to join
• 10:23
  the Speaking 4 Profit Circle,
• 10:24
  this is our.
• 10:25
  As of now, free community, that
• 10:27
  might change, and I say that
• 10:28
  because you could be watching this
• 10:30
  video in the future, and it
• 10:31
  might be a paid community, but as
• 10:33
  of the recording of this, it is
• 10:35
  a free community where I have
• 10:36
  a, a talk there about how to
• 10:39
  create your own signature talk
• 10:40
  and get paid from it by
• 10:44
  Speaking for free and then turning
• 10:46
  that into a fee.
• 10:47
  And the goal of this is
• 10:48
  you create one signature talk.
• 10:50
  You do it over and over
• 10:52
  again and get paid for it.
• 10:53
  And you get better at
• 10:53
  that instead of creating a
• 10:55
  whole bunch of different talks
• 10:56
  and never asking anybody for any
• 10:58
  money, which is some things
• 10:59
  that some people are doing, and
• 11:00
  we don't want to do that.
• 11:01
  Right?
• 11:02
  So go on and head over and
• 11:03
  join us in the Speaking 4
• 11:04
  Profit circle.
• 11:05
  We'd be honored to welcome
• 11:06
  you into the community.
• 11:09
  So.
• 11:11
  The key performance
• 11:12
  indicators that I look at,
• 11:14
  the KPIs, and y'all probably
• 11:15
  have heard that language
• 11:16
  if you've been in any type
• 11:17
  of business coaching.
• 11:19
  For my business is of course,
• 11:21
  I'm looking at the money, right?
• 11:23
  We got to look at the money.
• 11:25
  The money is important, right?
• 11:26
  How much we can't come in, how much
• 11:28
  we had leave.
• 11:30
  I'm also looking at marketing
• 11:32
  tactics that I've decided
• 11:33
  to use, whether it's like, Hey,
• 11:35
  I'm going to go live every
• 11:37
  week here on YouTube and see
• 11:39
  how that works with building
• 11:41
  community and.
• 11:43
  Being able to empower more
• 11:45
  speakers and consultants
• 11:46
  to join the industry.
• 11:48
  Great.
• 11:49
  How am I marketing?
• 11:50
  How's it working?
• 11:51
  Is engagement up?
• 11:53
  Do we have people joining
• 11:54
  our email lists?
• 11:55
  Do we have people joining
• 11:56
  our community?
• 11:58
  So I'm looking at.
• 11:59
  The profit, the loss.
• 12:02
  I'm looking at the marketing.
• 12:04
  I'm also looking at the energy
• 12:07
  that I put into different
• 12:09
  projects, right?
• 12:10
  Like where did I focus my habits?
• 12:12
  And then where were my outputs?
• 12:15
  For instance, beginning of
• 12:16
  this year for myself, I was
• 12:18
  really trying to figure out
• 12:20
  if I wanted to.
• 12:22
  Go back to work.
• 12:23
  I quit my nine to five last year to
• 12:25
  run my business full time.
• 12:26
  And I was like, you know what?
• 12:27
  I know there's going to be some
• 12:28
  opportunities to invest in
• 12:29
  some things.
• 12:30
  I want to make some extra money.
• 12:31
  Let me see if I can put myself
• 12:32
  out there.
• 12:33
  So I spent amount of time during
• 12:35
  this quarter applying to jobs.
• 12:37
  Those jobs didn't work out.
• 12:38
  They weren't fits for me.
• 12:39
  And I wasn't fit for those
• 12:40
  companies.
• 12:41
  I made it to some rounds where I
• 12:42
  was a finalist.
• 12:43
  It didn't work out.
• 12:44
  And I realized, you know what?
• 12:46
  I don't need to spend time
• 12:47
  there anymore.
• 12:48
  I don't want to do that.
• 12:49
  I tried it.
• 12:50
  It's not something
• 12:51
  I'm really interested in.
• 12:52
  So maybe the time that I was
• 12:55
  spending looking for a job, I
• 12:59
  could spend that time doing some
• 13:01
  investigation around more
• 13:04
  speaking opportunities,
• 13:05
  more consulting opportunities.
• 13:06
  Maybe I want to do some one
• 13:08
  on one coaching with a group of
• 13:10
  people because there's people
• 13:11
  who've asked me for that, right?
• 13:13
  So where can I shift time
• 13:15
  and where were my habits?
• 13:17
  And then you want to look at The
• 13:20
  conversations you've been in.
• 13:22
  What type of conversations
• 13:24
  have you been in?
• 13:24
  What has been on your calendar?
• 13:27
  What are you doing too much
• 13:28
  of, but it's not really giving
• 13:30
  either to you energetically
• 13:31
  or financially?
• 15:19
  I remember, and it wasn't this
• 15:21
  quarter, but a couple of years
• 15:22
  ago, I was doing a lot of one on
• 15:24
  one calls, like too many, right?
• 15:27
  So the pivot that I made was that
• 15:30
  I started to have my accountability
• 15:31
  coach do more one on one calls.
• 15:33
  That's in Speaking 4
• 15:33
  Profits, Shouts Out to Big X.
• 15:36
  And then we realized, you
• 15:37
  know what, we don't want to
• 15:38
  actually do as many one on one
• 15:39
  calls in general.
• 15:40
  Let's just add on a few more
• 15:41
  group calls.
• 15:43
  So you can pivot in different
• 15:44
  ways to be able to support
• 15:46
  your business and be able to
• 15:47
  support your own growth, which
• 15:49
  is so important.
• 15:51
  All right, Debra here.
• 15:53
  Hey, welcome Debra.
• 15:53
  I'm glad you could make it.
• 15:56
  So you want to think about
• 15:57
  those things, your profit,
• 15:59
  your loss, your marketing.
• 16:01
  Your strategies that you've
• 16:02
  decided to utilize, the
• 16:03
  conversations that you've been
• 16:05
  in, have you been spending a
• 16:06
  lot of time on free discovery
• 16:08
  calls that are taking you 45
• 16:10
  minutes to an hour, but you're
• 16:11
  not closing contracts?
• 16:13
  Are you not on enough calls with
• 16:14
  decision makers and you need to
• 16:16
  be on more calls?
• 16:17
  One of the things that I,
• 16:19
  challenged my clients to
• 16:20
  do early in the year, and I did
• 16:23
  as well, was I put out, a
• 16:25
  lot of pitches for conferences
• 16:27
  and some of those are starting
• 16:28
  to come back.
• 16:28
  So you probably all seen me
• 16:30
  speaking at TransTech
• 16:31
  recently, right?
• 16:33
  I spoke at TransTech
• 16:34
  because I had the opportunity
• 16:36
  to do it, of course, but also
• 16:38
  because I thought about it earlier
• 16:39
  in the year.
• 16:40
  So now that I'm going into the
• 16:41
  next quarter, I'm like, okay, if I
• 16:43
  want to speak at some events in
• 16:45
  the next quarter, this is the time
• 16:47
  to start thinking about it and
• 16:48
  applying to some of those events
• 16:50
  that I might want to speak at.
• 16:53
  So you've got to think
• 16:54
  to yourself.
• 16:55
  How do you do that?
• 16:56
  How do you operationalize
• 16:57
  that?
• 16:57
  And what's important for
• 16:58
  your business?
• 17:00
  When we think about being a
• 17:01
  public speaker and a consultant,
• 17:05
  Monetizing our message,
• 17:06
  right, where we're utilizing
• 17:08
  our words, our IP to be able
• 17:10
  to support organizations
• 17:12
  or people, depending on how
• 17:14
  you're working with folks.
• 17:16
  I want you to think about
• 17:17
  it this way.
• 17:18
  You've got to have marketing,
• 17:20
  right?
• 17:21
  You've got to have
• 17:22
  conversations and you've got to
• 17:24
  have contracts.
• 17:26
  That's the funnel of your business.
• 17:28
  So if you look in all of those
• 17:30
  departments, that will give
• 17:31
  you enough information to
• 17:33
  know where you need to go next.
• 17:35
  So I looked at some of my data
• 17:37
  and I was like, you know what?
• 17:38
  I had a lot of phone calls
• 17:40
  with one on one clients.
• 17:42
  Like, that's amazing.
• 17:44
  People are in Speaking
• 17:45
  4 Profit.
• 17:46
  They're enjoying it.
• 17:46
  We've got a great member base.
• 17:48
  We've got this free community.
• 17:50
  But I did not have enough
• 17:51
  conversations with people
• 17:52
  who work at businesses,
• 17:54
  right, in order to get consulting
• 17:57
  and speaking contracts.
• 17:58
  So that's something that
• 17:59
  I'm going to add more habits
• 18:02
  in and more consistency
• 18:04
  in for this next quarter.
• 18:06
  Something else I noticed
• 18:07
  about my data.
• 18:08
  I was like, my YouTube is
• 18:09
  kicking butt.
• 18:10
  Shouts out to everybody who's
• 18:11
  watching on YouTube right
• 18:12
  now, who has subscribed.
• 18:14
  If you have not subscribed
• 18:15
  already to our YouTube channel,
• 18:17
  I would suggest that you go
• 18:18
  on and do it.
• 18:19
  It's Speaking 4 Profit
• 18:20
  University.
• 18:20
  If you look us up on YouTube,
• 18:22
  on YouTube, Speaking,
• 18:24
  the number four, Profit
• 18:25
  University, and, we have
• 18:28
  grown a lot.
• 18:30
  Like.
• 18:31
  Last year in itself, in just
• 18:33
  in 2023, we only had probably
• 18:35
  like six, maybe 6, 000 views.
• 18:39
  We've already had, I think if
• 18:43
  we had six, then about 11, 000
• 18:45
  this year, right?
• 18:47
  We've already doubled the
• 18:48
  amount of views that we have
• 18:49
  this year.
• 18:51
  Just from being consistent.
• 18:53
  And last year I wasn't
• 18:54
  consistent.
• 18:55
  I have to admit, I mean, I went
• 18:56
  live probably every other week.
• 18:59
  Sometimes I would drive my podcast.
• 19:00
  Sometimes I will fumble it.
• 19:02
  But this year, starting in
• 19:03
  quarter one, every week you
• 19:05
  got a new podcast and every week
• 19:07
  you had me going live, unless
• 19:09
  I was like out on vacation.
• 19:10
  I might've missed a couple of
• 19:11
  lives, podcast.
• 19:14
  So we're doing that.
• 19:15
  We're also putting out
• 19:16
  shorts on YouTube every
• 19:17
  day as well.
• 19:17
  So our views are up.
• 19:19
  Now, what I did see was our
• 19:21
  subscribers could grow a little bit
• 19:22
  more, but it's still growing
• 19:24
  more than it did last year.
• 19:26
  So I'm already thinking about
• 19:27
  strategies of how we can grow our
• 19:28
  subscriber base, because what we
• 19:30
  know is yes, on YouTube, it's
• 19:32
  great to have views, but people
• 19:34
  who subscribe, right, will stick
• 19:35
  around a little bit longer.
• 19:38
  So that's something that
• 19:39
  I looked at.
• 19:39
  When I think about the money,
• 19:42
  right side of my business, I was
• 19:44
  looking at the affiliate income.
• 19:47
  That's something that I really
• 19:48
  wanted us to be able to increase.
• 19:50
  And we have a great partnership
• 19:52
  through Kajabi.
• 19:53
  It's one of my favorite
• 19:54
  platforms to use to grow your
• 19:56
  online business.
• 19:57
  And I'll be doing some more
• 19:58
  training and development here
• 19:59
  on YouTube, or if you're watching
• 20:01
  on LinkedIn, on LinkedIn for
• 20:03
  building your own digital
• 20:05
  products on Kajabi, probably
• 20:07
  in the month of May, but our
• 20:10
  affiliate income.
• 20:11
  It grew, but it didn't grow as
• 20:13
  much as I thought it would, right?
• 20:15
  So that tells me that I probably
• 20:17
  need to do a little bit more
• 20:18
  evergreen content around it, a
• 20:20
  little bit more training, build
• 20:21
  an audience around that, so
• 20:23
  it can grow a little bit more.
• 20:24
  So all I'm doing, y'all, when I'm
• 20:27
  looking at how I'm going to
• 20:28
  plan for Q2 in my business and make
• 20:30
  more money, is I'm looking at my
• 20:32
  habits and what I did, and I'm
• 20:34
  being transparent with myself
• 20:36
  about my actions.
• 20:38
  And you have to be willing to
• 20:39
  do that as well.
• 20:41
  A lot of us want to look at
• 20:42
  quarter one and just be like,
• 20:43
  you know what, it wasn't as good
• 20:44
  as I wanted to be, and just move
• 20:46
  into quarter two.
• 20:47
  But if we're not intentional
• 20:48
  about like what habits, what
• 20:50
  strategies do we need to use, then
• 20:52
  we're going to fumble the bag.
• 20:54
  Or if we're too glued in to what
• 20:57
  we're doing is working when
• 20:58
  it's really not.
• 21:00
  And not willing to call ourselves
• 21:01
  out to be a little bit more
• 21:02
  accountable, well, from
• 21:04
  the back too.
• 21:06
  So it's really a lot of self
• 21:07
  reflection that goes into
• 21:09
  the process of preparing for
• 21:10
  a new quarter.
• 21:12
  And believe it or not, y'all,
• 21:13
  it was Easter's weekend, and I
• 21:15
  was like, yo, this Easter
• 21:16
  weekend, I have not even
• 21:19
  thought about quarter two.
• 21:21
  So I'm planning quarter
• 21:22
  two in it.
• 21:23
  But what I, what I decided for
• 21:24
  myself was, okay, one thing that
• 21:27
  I'm not going to do, is I'm not
• 21:29
  gonna just ignore quarter one and
• 21:32
  just keep going.
• 21:33
  I need to pause.
• 21:35
  So I'm taking some time this
• 21:36
  week to pause to figure some
• 21:38
  of that out.
• 21:39
  And I suggest that for
• 21:40
  you as well.
• 21:42
  Put that on your calendar.
• 21:43
  Pull out your calendar
• 21:45
  right now.
• 21:46
  Go on and add a block there
• 21:48
  where you can have some CEO
• 21:50
  time and think about some of
• 21:52
  these questions.
• 21:54
  Think about it.
• 21:55
  So I'm going to give you a
• 21:55
  few more Actual questions to,
• 21:59
  to think about, and to
• 22:00
  journal about, but that's how
• 22:02
  I'm looking at some of my data.
• 22:04
  Now I do want to share
• 22:05
  with you all something that's
• 22:07
  really cool.
• 22:08
  So I want to share my screen
• 22:09
  so I could share it, share
• 22:10
  with y'all.
• 22:11
  Just a little bit on the backend
• 22:13
  with YouTube because one of
• 22:15
  the things that we teach within
• 22:17
  the Speaking 4 Profit Circle
• 22:18
  is you creating your own stage.
• 22:20
  I do believe in the power of
• 22:21
  speaking from other stages and
• 22:23
  getting paid like by businesses,
• 22:25
  but you could be creating your
• 22:26
  own YouTube, your own lives
• 22:28
  show on LinkedIn, just with
• 22:31
  the simple click of a button.
• 22:33
  So let me go into my YouTube
• 22:35
  analytics.
• 22:36
  I just wanna show you all this real
• 22:37
  quick and how I'm looking at it
• 22:39
  just to give you.
• 22:40
  More of a visual example, because
• 22:42
  I know for some of you that
• 22:44
  will be helpful.
• 22:44
  If this is helpful for
• 22:45
  y'all and y'all are picking up
• 22:48
  what I'm putting down and there's
• 22:49
  something that you're going to
• 22:50
  apply to your business, we
• 22:51
  want to put the word money in
• 22:52
  the comments.
• 22:53
  I just want to make sure that
• 22:54
  folks are still here, still
• 22:56
  engaged and ready to go.
• 22:58
  Put the word money in the
• 22:59
  comments if this is helpful
• 23:00
  for you.
• 23:01
  So this is my YouTube
• 23:02
  channel, right?
• 23:03
  This is the backend.
• 23:04
  So this is what I mean by I'm
• 23:06
  reviewing my analytics, right?
• 23:07
  So if I look on the backend
• 23:09
  right now.
• 23:11
  This analytics is only showing
• 23:13
  me this last month, right?
• 23:16
  And we've already had 4, 000
• 23:17
  views, right?
• 23:18
  But let's look at 2023.
• 23:22
  Okay.
• 23:23
  I'll take that back.
• 23:23
  I thought we had less views.
• 23:25
  I always doubt myself.
• 23:26
  So 2023 in itself, right?
• 23:28
  We had 9, 852 views, right?
• 23:32
  And then our watch time, our.
• 23:34
  We had 975 hours and we had,
• 23:37
  316 subscribers.
• 23:40
  If I look at 2024, look, it's
• 23:44
  only one quarter in 2024, right?
• 23:47
  That was a whole year of
• 23:48
  2023, what I was showing y'all.
• 23:50
  We've already had 7, 446 views.
• 23:55
  Right.
• 23:55
  Which is almost as much as what
• 23:56
  we had last year in one quarter.
• 23:59
  Our watch time is, is doing
• 24:00
  pretty good.
• 24:01
  It's less than last year
• 24:03
  though, but I think last year
• 24:05
  around this time.
• 24:06
  We were doing, I think we might've
• 24:09
  been doing one of our challenges.
• 24:10
  So we would have had more watch
• 24:11
  time, but it's still consistent.
• 24:14
  And then we've already added
• 24:16
  82 subscribers in this one
• 24:18
  quarter, right?
• 24:19
  So if we do this consistently, we
• 24:22
  will definitely have better
• 24:24
  numbers than next year, right?
• 24:26
  And you can go into, into the
• 24:28
  depths of your analytics and
• 24:29
  look at more.
• 24:30
  But what I want you all to know
• 24:32
  is what I'm doing in my business
• 24:35
  is is I'm moving by data.
• 24:37
  That's what I'm trying
• 24:38
  to get more consistent with.
• 24:39
  Instead of just moving by like,
• 24:42
  emotionality, how I feel, because
• 24:44
  I feel different ways every day.
• 24:46
  Can I move by the data and allow
• 24:48
  that to push me and push me
• 24:50
  into momentum?
• 24:51
  Which could be really, really
• 24:52
  rewarding for you all if
• 24:53
  you're willing to do that, but
• 24:55
  you've got to take a deeper
• 24:56
  dive, right?
• 24:58
  So, that's something that
• 25:00
  I work with my clients on
• 25:01
  consistently within the
• 25:03
  Speaking 4 Profit
• 25:05
  University, especially my
• 25:06
  paid clients, y'all know y'all
• 25:08
  folks in the circle, y'all can
• 25:09
  get all the love as well, but when
• 25:11
  you do decide to work with me as
• 25:13
  a paid client, we go into the
• 25:15
  depths of some of that and some of
• 25:16
  those strategies.
• 25:17
  Because you don't want to
• 25:18
  just be building the plane
• 25:19
  while you go.
• 25:20
  You want to have some type of
• 25:21
  strong foundation and this makes
• 25:23
  it easier.
• 25:23
  And I'm gonna let y'all know,
• 25:24
  I'm not perfect.
• 25:25
  Like I was moving in a
• 25:27
  different way before, but now
• 25:29
  I'm definitely trying to be
• 25:30
  more consistent, more organized.
• 25:32
  And I wish that for you all
• 25:33
  and for your business as well.
• 25:35
  Look at your data.
• 25:36
  What is your data telling you?
• 25:38
  And that's when you want to
• 25:39
  make changes.
• 25:40
  Sometimes what happens is we
• 25:42
  make changes too quick and it's
• 25:44
  way before the business even has
• 25:46
  an opportunity to really grow.
• 25:48
  So you don't want to do that.
• 25:50
  You make these changes and you
• 25:51
  don't even get to see the momentum
• 25:53
  grow for itself.
• 25:54
  So you got to be intentional.
• 25:56
  So before we get into the
• 25:57
  questions that I want you to
• 25:58
  journal on, I want to share
• 26:00
  this for folks who are in the
• 26:04
  Speaking 4 Profit circle.
• 26:07
  And if you haven't joined
• 26:08
  yet, You can join us, right?
• 26:10
  Let me put the link up for you.
• 26:11
  This is the link to join
• 26:12
  the circle.
• 26:13
  If you're in the circle and
• 26:14
  you haven't been around a
• 26:15
  while because I see Jas here.
• 26:17
  I know Jas, you've been
• 26:18
  in school.
• 26:19
  Go back in the community because
• 26:20
  we got some really amazing
• 26:21
  things going on.
• 26:23
  So this is our calendar within
• 26:24
  the Speaking 4 Profit circle
• 26:26
  and some of the things that we
• 26:27
  have going on.
• 26:28
  Right now you're at how
• 26:29
  to earn more in quarter two.
• 26:31
  That's today's training.
• 26:32
  Next week, which is April
• 26:34
  10th, we'll do a live and I'm
• 26:36
  going to be doing LinkedIn
• 26:37
  profile audits for the top five
• 26:40
  people on our leaderboard.
• 26:43
  We celebrate our
• 26:45
  leaderboard every month within
• 26:47
  the circle.
• 26:48
  Right.
• 26:49
  So I'll be doing some free
• 26:50
  LinkedIn audits for those folks
• 26:51
  to give them some feedback, and I
• 26:53
  would love for y'all to join.
• 26:55
  When you're able to see someone's
• 26:56
  audit, you'll be able to learn
• 26:58
  more about your LinkedIn and how
• 27:00
  you can amplify it as well.
• 27:02
  And then.
• 27:03
  The next week, we actually have our
• 27:05
  five days of five figure speaking
• 27:06
  gigs challenge happening.
• 27:08
  That's going to be a great
• 27:09
  opportunity to learn how to
• 27:11
  leverage and secure five
• 27:13
  figure speaking contracts, which
• 27:15
  is really what you need to be
• 27:16
  doing if you want to build a six
• 27:18
  figure speaking business and do
• 27:20
  it sustainably.
• 27:21
  We're going to talk about
• 27:22
  all of the strategies that
• 27:23
  I've been able to utilize and
• 27:24
  my clients have.
• 27:26
  Most of these strategies
• 27:27
  have led to, collectively,
• 27:30
  my clients and I making over 3
• 27:32
  million the last couple of years,
• 27:33
  so they're very profitable, but
• 27:34
  they're also about you doing
• 27:36
  it in a way that feels right.
• 27:38
  Like your business has
• 27:39
  integrity, you doing it so
• 27:41
  that you don't burn out and
• 27:43
  you really being on the path
• 27:44
  of financial freedom so that
• 27:46
  ultimately you don't just look
• 27:49
  successful, but you feel
• 27:50
  successful and you're able to
• 27:52
  spend more time with your kids.
• 27:53
  You're able to buy the house
• 27:54
  that you want.
• 27:55
  You're able to go traveling
• 27:57
  around the world.
• 27:59
  You're able to just do all
• 27:59
  the things that you dream of.
• 28:01
  By consistently
• 28:02
  having paid opportunities
• 28:04
  to monetize what you already know.
• 28:06
  So I'm really excited about
• 28:07
  the challenge.
• 28:08
  I'm doing the challenge, but
• 28:09
  this is the last one that
• 28:10
  I'm going to be doing live.
• 28:12
  After this, it'll be a pre,
• 28:13
  uh, pre recorded workshop that
• 28:15
  you can purchase on demand, but
• 28:17
  this will be the last one we're
• 28:18
  doing it live.
• 28:19
  So if you want to come,
• 28:20
  come through.
• 28:21
  It says 12 to 1 p.m
• 28:23
  but I'm thinking about
• 28:24
  changing the time to later in the
• 28:25
  day to make sure that folks from
• 28:27
  the Speaking 4 Profit circle
• 28:28
  can make it.
• 28:29
  So, I will update that and let
• 28:31
  you all know, when we
• 28:33
  decide on a new time, but go
• 28:34
  on and get your ticket if you
• 28:36
  haven't already.
• 28:37
  And if you need that, just
• 28:38
  go on and put the word
• 28:40
  Speaking 4 Profit into
• 28:43
  the chat and I can send you
• 28:44
  a link over to the challenge.
• 28:46
  So that's what we'll be doing
• 28:48
  this week is the challenge.
• 28:50
  And then we're going to have
• 28:51
  an ask me anything session
• 28:53
  on that Monday afterwards,
• 28:55
  and that'll be it for the
• 28:56
  month of April.
• 28:58
  I'm actually going to be doing
• 28:59
  some traveling this month.
• 29:01
  I'll be traveling to go and,
• 29:05
  build a house for a family in
• 29:07
  need with one of my amazing
• 29:09
  coaches, Doug.
• 29:10
  So I'm actually traveling to
• 29:13
  San Diego and I'll be there.
• 29:15
  And then I'll also be doing
• 29:16
  some traveling to Dallas,
• 29:18
  Texas and, hosting a
• 29:19
  Texas and, hosting a
• 29:19
  Texas and, hosting a
• 29:21
  workshop at a conference there.
• 29:24
  And spending some
• 29:25
  time in SoCal with my family.
• 29:27
  So there's a lot of moving
• 29:28
  happening this month as well.
• 29:30
  And I'm really excited
• 29:31
  about that, but I wanted to
• 29:32
  break down some of the things
• 29:33
  that we're going to be teaching
• 29:34
  this month in the circle for
• 29:36
  the folks who are already in
• 29:37
  the circle, but also for folks
• 29:39
  who haven't joined yet.
• 29:40
  So you can know exactly
• 29:41
  what's going on.
• 29:42
  One more thing y'all too.
• 29:44
  And then I'll give y'all these
• 29:46
  journal prompts, I promise.
• 29:47
  When you go into the circle, I
• 29:51
  know I mentioned the leaderboard.
• 29:52
  What I mean by that is we have
• 29:54
  our community space here.
• 29:55
  And if you look over here to
• 29:58
  the right hand side, this is
• 29:59
  our leaderboard.
• 30:00
  So the top five people on the
• 30:02
  leaderboard right now, I'm
• 30:03
  going to do that, that LinkedIn,
• 30:06
  Profile audit for them.
• 30:08
  Right.
• 30:09
  So that's what I mean by that.
• 30:10
  But yeah, we have an amazing
• 30:11
  community y'all.
• 30:12
  We have our classroom,
• 30:13
  which has.
• 30:14
  All the modules in here on
• 30:15
  crafting your signature talk,
• 30:17
  How to find opportunities,
• 30:20
  next steps, creating content
• 30:21
  with ease.
• 30:22
  We've got a lot of content
• 30:23
  in here for y'all and
• 30:24
  it's all free.
• 30:25
  So if you haven't joined,
• 30:26
  I would suggest getting to it.
• 30:29
  Okay, great.
• 30:30
  So let's get into the course.
• 30:32
  The journal prompts that
• 30:34
  you all can think about in
• 30:36
  quarter two.
• 30:37
  Let me just bring those up.
• 30:39
  So one of the first questions
• 30:41
  that I want you to think about
• 30:43
  when it comes to preparing for
• 30:45
  quarter two is what were our
• 30:47
  key achievements and setbacks in
• 30:50
  the past quarter?
• 30:51
  What were our key achievements
• 30:53
  and setbacks in the past quarter?
• 30:55
  And when we think about we, this
• 30:56
  is for our folks who have teams.
• 30:58
  If you don't have a team, replace
• 30:59
  that with I.
• 31:01
  But yeah, what were your key
• 31:02
  achievements and setbacks in the
• 31:04
  past quarter?
• 31:05
  And the reason you want to
• 31:06
  think about that is you want to
• 31:07
  celebrate, right?
• 31:08
  What you won, what you did
• 31:10
  really well at, but you also
• 31:12
  want to look at the challenges
• 31:13
  so that you can prepare for
• 31:14
  those in the next quarter.
• 31:16
  So that's the first question
• 31:17
  that you would want to journal
• 31:19
  on when you have your CEO day.
• 31:22
  The next question is to
• 31:24
  look at your current goals.
• 31:26
  And assess how did you perform
• 31:28
  with those current goals?
• 31:29
  What kind of performance
• 31:30
  did you have?
• 31:31
  Did you say you wanted to make
• 31:33
  40, 000 and you only made
• 31:34
  4, 000, right?
• 31:36
  What are some habits that might
• 31:37
  need to shift?
• 31:38
  Did you, or maybe the momentum
• 31:41
  hasn't came there yet, right?
• 31:42
  You got to think about
• 31:44
  what are some of the things
• 31:45
  that you said and why weren't
• 31:47
  you successful, right?
• 31:49
  So how do we perform against
• 31:51
  our goals would be one
• 31:52
  of the things to think about.
• 31:53
  And then the last question
• 31:55
  to consider for yourself
• 31:56
  is what are my priorities for
• 31:59
  the next quarter?
• 32:01
  So these are three
• 32:01
  questions to sit with, right?
• 32:03
  As we prepare for the next quarter,
• 32:05
  for quarter two.
• 32:06
  One, what are our key achievements
• 32:09
  and setbacks in the past quarter?
• 32:11
  Two, how do we perform against
• 32:14
  our goals?
• 32:15
  And three, what are our
• 32:17
  priorities for the next
• 32:18
  coming quarter?
• 32:20
  If you're in the Speaking
• 32:21
  4 Profit circle, what I
• 32:22
  would love for you to do is to
• 32:23
  journal on this.
• 32:24
  And share it with us.
• 32:25
  And what I'll do is I'll create
• 32:26
  a post in the group, maybe
• 32:28
  tomorrow and be like, Hey,
• 32:29
  did you get to watch it?
• 32:31
  Answer these following
• 32:32
  questions.
• 32:33
  And maybe we can do some
• 32:33
  reflection together in
• 32:35
  the community.
• 32:35
  And if you're in Speaking 4
• 32:36
  Profit Academy and you're here,
• 32:38
  I'll do the same thing because
• 32:40
  it's important that we have
• 32:41
  some time to focus on this.
• 34:29
  Evolve, have you already chosen
• 34:30
  the top five for this LinkedIn
• 34:32
  profile audit?
• 34:33
  Yeah, I have chosen the
• 34:34
  top five for this month.
• 34:35
  They're all on the leaderboard,
• 34:37
  but we'll do it again next
• 34:38
  month as well.
• 34:39
  So these are just some great
• 34:40
  questions for y'all to think
• 34:41
  about, right?
• 34:42
  It's been a, it's been a pleasure
• 34:44
  to be here with y'all today.
• 34:46
  I do have to run to another
• 34:48
  meeting.
• 34:49
  But I want you all to know
• 34:50
  that we're here to support
• 34:51
  you, right?
• 34:52
  Here at Speaking 4 Profit
• 34:53
  University, if you're interested
• 34:55
  in monetizing your message,
• 34:56
  your expertise, totally here
• 34:58
  to support with all of that.
• 34:59
  And I hope that this got you to
• 35:01
  think a little bit more about
• 35:03
  asking for more, having more
• 35:05
  audacity for yourself, the
• 35:07
  key habits that you need to be
• 35:08
  looking at, and taking some time
• 35:11
  to prepare for the next quarter.
• 35:13
  It's been a pleasure.
• 35:14
  I will see you all in the
• 35:16
  Speaking 4 Profits circle
• 35:17
  or around in our other
• 35:18
  communities.
• 35:19
  And I hope that you have an
• 35:20
  amazing day.
• 35:21
  All right.
• 35:22
  Peace.