Episode 8 - 3 Generations of Branding with Tracey Mathers

Jane Anderson Show Podcast · May 24, 2017 · 31m

Episode 8 - 3 Generations of Branding with Tracey Mathers

Grandfather Mathers’ love of shoes started as a shoe shine boy in Ipswich Qld. With borrowed money from friends, to open his shoe store in 1923. Mathers shoes was born….

Dad realised early how important branding was for Mathers. This was for logo, image, stock, staff and more. Because of this he also realised that all things cannot be in the one place. Keeping consistency for a brand meant that diversifying across different brands and stores, although owned by the one company allowed for large market share.

The basics…