Own your processes, SEOs need AI for automation, AI will increase fake reviews, now what?
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ChatGPT and similar generative AI tools can write very credible reviews, very quickly and easily. The number of fake reviews could possibly explode in numbers.
While multi-location businesses care about reviews they don’t really put any energy into them. Is Google equally unconcerned about reviews?
How will this impact the review ecosystem and how will Google respond?
It can seem like Google controls the fate of small businesses with zero click search, erratic review policies and control of your business profile. Miriam Ellis points out at Moz that while Google’s behaviors…
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