Latest / Story Scaling / Beyond the Lens: Creativity, Faith, and Following Your Calling with Tyler Conradie

Transcript

Beyond the Lens: Creativity, Faith, and Following Your Calling with Tyler Conradie · Story Scaling

0:00
SPEAKER_01: Welcome to Story Scaling by Podcastvideos.com, where creators share the truth behind the content, the grind, and the growth.
0:10
SPEAKER_01: Ladies and gentlemen, boys and girls, I am Bang of PodcastVideos.com and you are watching Story Scaling.
0:15
SPEAKER_01: I want to start by saying thank you so much for tuning in to these episodes because we've been able to build such a cool community of people who are like-minded, creative, who really value stories, and that's what this is all about.
0:28
SPEAKER_01: So thank you guys so much for joining us.
0:30
SPEAKER_01: Today, you know, I need a soundboard, bro.
0:34
SPEAKER_01: I need like some applause.
0:36
SPEAKER_01: You need buttons, you need it all.
0:38
SPEAKER_01: I need it all, man.
0:39
SPEAKER_01: Today we got a special guest in the building I am here with.
0:41
SPEAKER_00: Uh Tyler Conradi or Prescott on social media.
0:45
SPEAKER_00: That's kind of what it is on everything.
0:47
SPEAKER_00: Um, but I'm a photographer, whatever, whatever.
0:50
SPEAKER_00: Yeah.
0:50
SPEAKER_00: Do it all.
0:51
SPEAKER_01: So thanks for dropping us, man.
0:53
SPEAKER_01: Of course, man.
0:53
SPEAKER_01: I appreciate it.
0:54
SPEAKER_01: Seriously, bro.
0:55
SPEAKER_01: I uh I'm really excited to have you.
0:57
SPEAKER_01: I think you bring a very unique perspective.
0:59
SPEAKER_01: We're gonna we're gonna talk about it, but I'm excited.
1:02
SPEAKER_01: You know, you bring a very unique perspective to life and to art, you know, in general.
1:07
SPEAKER_01: And so, man, I'm I'm really excited.
1:09
SPEAKER_01: So I got a bio.
1:10
SPEAKER_01: This is what the streets is saying about you right now.
1:12
SPEAKER_01: All right, let's hear it.
1:13
SPEAKER_00: Let's hear it.
1:14
SPEAKER_01: Let me know what you think, man.
1:15
SPEAKER_01: I want to know.
1:16
SPEAKER_01: It says today on Story Scaling, we are sitting down with the visionary behind Prescott, Tyler Conradie.
1:22
SPEAKER_01: If you look at his portfolio, you see titles, photographer, creative director, writer, strategist.
1:27
SPEAKER_01: But the truth is, Tyler is a world builder.
1:30
SPEAKER_01: He doesn't just take pictures or write copy.
1:33
SPEAKER_01: He documents culture and extracts the soul out of a brand or an artist.
1:38
SPEAKER_01: I know this first hand.
1:39
SPEAKER_01: Tyler came out to one of my shows, um, and one single night I saw exactly how he operates while I was on stage performing.
1:45
SPEAKER_01: He was in the cut instantly and intentionally uh extracting the pulse, sweat, and energy out of the room.
1:52
SPEAKER_01: He sees those moments and meets those moments, even where everyone else misses them.
1:57
SPEAKER_01: But being dialed in creatively comes with a heavy tax.
2:00
SPEAKER_01: Society loves the aesthetic of the starving artist or the glamorous creative director, but the reality of executing at this level is a grind.
2:08
SPEAKER_01: Today, we skip the talk about camera gear, we skip the mood boards, and we're getting directly into the hard truths of being a creative.
2:14
SPEAKER_01: How to translate raw vision into strategy and the pressure of capturing a fleeting moment and what it takes to protect your art when it becomes business.
2:23
SPEAKER_01: Ladies and gentlemen, welcome Tyler to the studio.
2:26
SPEAKER_00: Dude, I love it.
2:27
SPEAKER_00: So, first off, the part where you talked about like soul and seeing me like in the cut.
2:32
SPEAKER_01: Yeah.
2:33
SPEAKER_00: That's why, like, as soon as I met you and talked to you a little bit, which is like really cool that I'm here.
2:37
SPEAKER_00: Uh, this is just like an awesome vision that obviously you have and you're you're running with, so I love it.
2:42
SPEAKER_00: Yeah.
2:42
SPEAKER_00: I've been following and watching you and doing your stuff, so I I respect that.
2:46
SPEAKER_01: Yeah.
2:46
SPEAKER_00: So when we had our chat the other day, what's really cool with that is like that is why I liked you.
2:51
SPEAKER_00: And you want to know, it started for me when we were in Bentonville and you're moving the crowd up in Bentonville.
2:57
SPEAKER_01: That's the first time we met.
2:58
SPEAKER_00: So that's when I saw though, inside, I was like, okay, this guy's got it.
3:01
SPEAKER_00: Like it didn't matter because like when I look at people, and like for everyone out there watching, this is a little bit of me.
3:06
SPEAKER_00: Yeah, I don't look at like numbers, I don't look at fame, I don't, none of that matters to me.
3:12
SPEAKER_00: Mine's more like who, like the soul, what is it, bleeding off this person.
3:15
SPEAKER_00: Yeah.
3:16
SPEAKER_00: That's what I'm trying to get at.
3:17
SPEAKER_00: Because in my photography, literally what I'm trying to do is freeze a moment of someone's soul being at their like their best.
3:25
SPEAKER_00: So, like artists, bikers, racers, whatever it is, in my head, I'm like, this is someone that's put countless hours, years, like times no one seeing them.
3:36
SPEAKER_00: They've pushed through all the like backlash, they've pushed through all the, oh, you've done this so long, like I don't know if you should keep all that.
3:43
SPEAKER_00: And these people, when they're there, they've already experienced that.
3:46
SPEAKER_00: Yeah.
3:47
SPEAKER_00: So then I get to capture them at that moment.
3:49
SPEAKER_00: It's basically I'm trying to capture their soul and share it with the world.
3:53
SPEAKER_00: And then me sharing myself with the world is the art.
3:56
SPEAKER_00: That's right.
3:56
SPEAKER_00: So it's kind of like this dual, yeah, yeah, we both get covered.
4:00
SPEAKER_00: Yeah.
4:00
SPEAKER_00: It's my art showing your art.
4:01
SPEAKER_01: So man, you got a dope way of doing it, bro.
4:04
SPEAKER_01: Like, I think, did you tell me that I was the I wasn't the first concert that you shot, I was the first video that you edited, the first video that you should.
4:13
SPEAKER_00: This is like the first, like, I don't even know what you want to call it.
4:17
SPEAKER_00: I was kind of trying to mini doc.
4:18
SPEAKER_00: It was like a mini documentary.
4:20
SPEAKER_00: Yeah, you know what's funny is where I got the inspo from was way back when I was, dude, it's gotta be like 10 years ago, maybe, I watched a Travis Scott documentary of him like hustling.
4:30
SPEAKER_00: That used to be.
4:31
SPEAKER_00: Are you familiar with it?
4:32
SPEAKER_00: Oh yeah.
4:32
SPEAKER_00: Yeah, and he was talking about like just him doing music and like following it and doing his shows and like just he continued with it.
4:39
SPEAKER_00: But the raw video he had of him like just walking, being in the green room, like yeah, talking, obviously, before he went out to the crowd or hearing the energy and like watching his story, that's what I was playing in my head the whole time I was recording your thing.
4:53
SPEAKER_00: I'm like, he's in his head, he's he's got the drive already to go where he wants.
4:58
SPEAKER_00: Like there's nothing stopping him other than time and God's purpose for him.
5:01
SPEAKER_00: That's right.
5:02
SPEAKER_00: Right.
5:02
SPEAKER_00: So, like when I meet people that are pushing these boundaries, because I like to say real recognize it's real, but yeah, who am I to say?
5:10
SPEAKER_01: Yeah, bro, yeah, for sure.
5:11
SPEAKER_00: When I say that is it's because it's like I try to push myself into the uncomfortable like every single day.
5:16
SPEAKER_00: Like even this podcast.
5:17
SPEAKER_00: Yeah, like this is my first time on a podcast, so we're rolling with it, we're chatting, we're learning the whole thing, but I want to be someone that whenever an uncomfortable stimulus comes, that's where I'm gonna take it.
5:29
SPEAKER_00: So like whenever it comes and it's like your brain's like, ah, I don't know about that.
5:33
SPEAKER_00: That's when I should do it.
5:34
SPEAKER_00: Yeah.
5:35
SPEAKER_00: So whether it's like running, whether it's training, whether it's cycling, swimming, making content, recording, if it's uncomfortable, that's what I should do.
5:44
SPEAKER_00: I love it.
5:44
SPEAKER_00: So I take that kind of into everything I work with and all the people I work with.
5:48
SPEAKER_00: And when I see people pushing, like, I'm like, I don't have any doubts that what they're telling me.
5:55
SPEAKER_00: Like, I'm gonna be this or I want to do this one day.
5:57
SPEAKER_00: I'm sitting there like, I know it.
5:58
SPEAKER_00: Yeah, it's gonna happen.
5:59
SPEAKER_00: Yeah.
6:00
SPEAKER_00: Because your energy, like your soul is bleeding off enough for me to pick it up.
6:04
SPEAKER_00: Yeah, like, okay, this guy's driven.
6:05
SPEAKER_00: Yeah.
6:06
SPEAKER_00: So when I my whole premise behind that video is basically like when he's got 10,000 people in a stage or he's sold out a stadium, this video's there to be like, and then the lyrics lined up with like, yeah, do you remember exactly the lyrics?
6:18
SPEAKER_00: Was it sing to three or three hundred, now you're three thousand?
6:21
SPEAKER_00: Yeah, yeah.
6:21
SPEAKER_00: It was something like that, one of your bang songs that I tried to highlight showing, and then it was like, now you play it and you multiply it and multiply.
6:29
SPEAKER_00: And I just wanted like a piece of history.
6:31
SPEAKER_00: You did, bro.
6:31
SPEAKER_00: Yeah, that's what I was trying to make.
6:33
SPEAKER_01: You did that, bro.
6:34
SPEAKER_01: All right, man, Tyler Karate, you know what I'm saying?
6:37
SPEAKER_01: That's what I was trying to make.
6:38
SPEAKER_01: That's great with it.
6:39
SPEAKER_01: Yeah, so let's go back, bro.
6:40
SPEAKER_01: Let's because I I want to get into the way that you create and you do art and the way that you capture photos.
6:46
SPEAKER_01: I was showing the homies, so my guy P is a photographer as well.
6:49
SPEAKER_01: And he was like, bro, he got a dope eye, you know.
6:52
SPEAKER_01: Yeah.
6:52
SPEAKER_01: And me and you talked about something when we spoke last week, but you were saying you want people to look at a photo and basically it appealed to all their senses.
7:02
SPEAKER_01: Yeah.
7:03
SPEAKER_00: Like, you know what I mean?
7:04
SPEAKER_00: Yeah, I can get into that real nitty-gritty.
7:05
SPEAKER_00: Cause I've so one thing I'll say that I've been able to figure this stuff out about my art is journaling every single day.
7:11
SPEAKER_00: Yeah.
7:12
SPEAKER_00: I wouldn't have figured this out if I hadn't sat down and been like, what am I trying to capture?
7:16
SPEAKER_00: Like, what am I noticing?
7:17
SPEAKER_00: Why is my photos like this?
7:19
SPEAKER_00: Right.
7:19
SPEAKER_00: I wasn't just trying to take photos, I was trying to figure out how do I have this eye?
7:23
SPEAKER_00: Because I never went to school for it.
7:24
SPEAKER_00: I never, like, I didn't do anything for it.
7:26
SPEAKER_01: All right, hold on, hold on.
7:27
SPEAKER_01: Before you get there, go all the way back.
7:29
SPEAKER_01: Where you who are you?
7:30
SPEAKER_01: You know, you know what I'm saying?
7:31
SPEAKER_01: So to the people, you know what I'm saying?
7:33
SPEAKER_01: Like, I know you, you know, but but to everybody else, like, where are you, where do you come from?
7:38
SPEAKER_01: How did you get to where you are now?
7:40
SPEAKER_01: I mean, even your even your photography origin story is not normal.
7:44
SPEAKER_01: You know what I'm saying?
7:45
SPEAKER_01: So, so walk us through as as specifically and detailed as you care to go.
7:49
SPEAKER_01: Like, yeah.
7:50
SPEAKER_00: Of course.
7:50
SPEAKER_00: I'm um, let's just say I've been and lived like a million lives.
7:56
SPEAKER_00: So, like, I saw this just joke online.
7:58
SPEAKER_00: It was like that one friend that does everything.
8:00
SPEAKER_00: And it was just because, like, ever since growing up, I moved.
8:04
SPEAKER_00: So, I was born in Vegas, obviously wasn't a good place to raise a kid, so we moved to San Antonio at the time.
8:11
SPEAKER_00: We were there just hanging out, ended up moving to Austin because we wanted more better schooling, just like my parents, so schooling, but then we ended up moving again, went out in 2012, went to Nashville, moved twice there, moved back to Austin, and then I moved to San Marcos, and then I moved to Fayetteville.
8:29
SPEAKER_00: And now, like the Lord's calling me to North Carolina.
8:31
SPEAKER_00: So I'm kind of my life has been built on being uncomfortable.
8:35
SPEAKER_00: Yeah.
8:36
SPEAKER_00: And like growing up, I hated it.
8:38
SPEAKER_00: It was like, dude, I just can't settle.
8:39
SPEAKER_00: Yeah.
8:40
SPEAKER_00: But then as I look back now, and obviously, like looking back on my life, I'm like, okay, I've just been used to being in a million different rooms.
8:47
SPEAKER_00: Like I've had to get used to meeting new people.
8:49
SPEAKER_00: Yeah.
8:49
SPEAKER_00: Like, it's funny too, when you move, people don't realize like every single day, even the second you're watching this right now, you can choose who you want to be.
8:57
SPEAKER_00: So, like, whoever you've been built up to be is not who you gotta stay.
9:00
SPEAKER_01: That's true.
9:01
SPEAKER_00: And but people stay like that until they die.
9:03
SPEAKER_00: Yeah, and I think that's a shame.
9:04
SPEAKER_00: But like, you could choose right now, you know what?
9:06
SPEAKER_00: I am gonna be this person.
9:07
SPEAKER_00: Yeah.
9:08
SPEAKER_00: And I think the only reason I got that was from moving and moving and moving.
9:12
SPEAKER_00: But growing up, I was like, cars have been my passion since a kid.
9:15
SPEAKER_00: Like, I used to get Hot Wheels cars for doing chores.
9:18
SPEAKER_01: I remember that.
9:18
SPEAKER_00: Like, cars are my thing.
9:19
SPEAKER_01: I used to be on that too.
9:20
SPEAKER_01: Yeah, yeah.
9:21
SPEAKER_00: So I would be like, I would do as many chores as I could just to get more cars.
9:24
SPEAKER_00: And then it carried into like me and my friends would go and just to car shows every weekend in Nashville.
9:30
SPEAKER_00: They had cars and coffee, which was like awesome.
9:32
SPEAKER_00: Yeah.
9:33
SPEAKER_00: And that it's actually good you brought this up.
9:35
SPEAKER_00: So the reason that started me is I remember being there, and I think I was like 14 or 15.
9:41
SPEAKER_00: I didn't know what I wanted to do.
9:42
SPEAKER_00: I'm like a high schooler, like a freshman.
9:45
SPEAKER_00: But there was a kid and his dad there, and they're looking at one of these Lamborghini Hurricans.
9:48
SPEAKER_00: I remember it was black, it was sleek, and the kid's like, Dad, that car's so sick.
9:52
SPEAKER_00: Like, I want to get one of those.
9:53
SPEAKER_00: And the dad's like, I don't know if we'll ever be able to get something like that.
9:56
SPEAKER_00: Like, and I heard that, and it was like, Why do you say that though?
10:01
SPEAKER_00: Like, have you tried?
10:03
SPEAKER_01: You thought that at a young age, like that was already in your mind?
10:06
SPEAKER_00: Yeah, when I was four, but it wasn't like the car or anything I wanted to achieve.
10:09
SPEAKER_00: Mine was more of like, How are you gonna tell your kid that's like four or five?
10:12
SPEAKER_00: Like, he's pretty innocent, he doesn't know what it takes to work, and you're already putting these doubts in his head, like, I don't know if we'll be able to get something like that.
10:20
SPEAKER_00: And when I heard that, I'm like, I'm never gonna do that to my kid.
10:23
SPEAKER_00: Like, I'm never gonna have my kid come to me and say, we can't do that.
10:26
SPEAKER_00: Not like materialistic, it's just right, I don't want to say you can't do that.
10:29
SPEAKER_00: Yeah, you don't want to limit someone.
10:31
SPEAKER_00: I don't want to limit someone because I always felt like I don't want to limit.
10:34
SPEAKER_00: So that was a little bit of my background.
10:37
SPEAKER_00: Like growing up, I had a I had an innate drive.
10:41
SPEAKER_00: So that is part of like that was something I could never run from.
10:44
SPEAKER_00: Like I always had to do more, or like I couldn't rest.
10:48
SPEAKER_00: So like if I'm resting, then I get into thought and I don't like getting into thought, and like idle hands cause problems.
10:55
SPEAKER_00: So I always tried to stay busy.
10:56
SPEAKER_00: So like when I went to Austin, when I moved back from Nashville, Nashville was just high school and like doing whatever.
11:03
SPEAKER_00: There's nothing main to the story there other than character building.
11:06
SPEAKER_01: Right.
11:07
SPEAKER_00: But I went back to Austin and I was like, all right, how do I get the things to provide for myself?
11:13
SPEAKER_00: Like a roof over my head and everything.
11:14
SPEAKER_00: So I started a detailing company.
11:16
SPEAKER_00: Again, it's cars.
11:18
SPEAKER_00: And I was detailing and I would clean people's cars so well that they would end up having me back.
11:22
SPEAKER_00: Yeah.
11:23
SPEAKER_00: And that's when I first started noticing my eyes got a detail.
11:26
SPEAKER_01: So like By yourself?
11:27
SPEAKER_01: You just started a detailing company?
11:28
SPEAKER_00: Yeah, by myself.
11:29
SPEAKER_01: What made you even want to?
11:30
SPEAKER_01: I know you like cars, but like you was like, I need some bread.
11:33
SPEAKER_01: I know I can do this, let's do it.
11:34
SPEAKER_00: So what got me to start is like I don't want to ever be capped hourly.
11:38
SPEAKER_00: I think being told you're gonna make 15 an hour, 20 an hour is like a disservice to your like God-given nature.
11:44
SPEAKER_00: Like, God didn't make us to get 15 an hour.
11:47
SPEAKER_00: I'm just gonna say that.
11:49
SPEAKER_00: So when I was thinking, I was like, how do I make more money in an hour than like what they're telling me?
11:53
SPEAKER_00: And I was like, detailing.
11:54
SPEAKER_00: So then I charged, it would take me an hour to do a car, 250 bucks.
11:58
SPEAKER_00: And then I realized I was like, dude, you can make 250 in an hour.
12:01
SPEAKER_00: Like everyone's saying 15 in an hour.
12:04
SPEAKER_00: I did 250 in an hour.
12:05
SPEAKER_01: Man, my life was changed when I did a show one time.
12:08
SPEAKER_01: Yeah.
12:08
SPEAKER_01: And I got like 200 for 15 minutes.
12:12
SPEAKER_01: Right?
12:13
SPEAKER_01: And my bro, I'm like, now if I multiply that by an hour, bro, I'm worth, you know what I'm saying?
12:18
SPEAKER_01: I'm worth 800 like an hour.
12:21
SPEAKER_01: It shook my perspective.
12:23
SPEAKER_01: So I can imagine how for you, it's like, wait, I can get 200 in an hour.
12:26
SPEAKER_01: Yeah.
12:27
SPEAKER_01: 250 in an hour?
12:28
SPEAKER_01: Uh-huh.
12:28
SPEAKER_00: Yeah.
12:28
SPEAKER_00: It hit me like to my core when I did that.
12:30
SPEAKER_00: And granted, like, that was manual labor.
12:33
SPEAKER_00: It's like a hundred something degrees in Austin.
12:35
SPEAKER_00: No one wants to do cars in the winter.
12:37
SPEAKER_00: So that's like that was when I learned, okay, business is kind of tricky.
12:42
SPEAKER_00: Yeah, yeah.
12:42
SPEAKER_00: So I started saving, and then what I realized is like this is all growing.
12:47
SPEAKER_00: So I started to do only four cars a month because I'm like, some cars I would do full paint correction, and that was$1,200 a day.
12:53
SPEAKER_00: It took me eight hours, but one day, like I have 30 days in a month, and everyone's telling you like 15 an hour.
12:59
SPEAKER_00: You're looking at your monthly budget, and you're like, I can only make let's say two to 2400 a month.
13:05
SPEAKER_00: It's like pretty average.
13:06
SPEAKER_00: Like you're just mint like part-time.
13:08
SPEAKER_00: Yeah.
13:08
SPEAKER_00: So I was like, let me at least hit that just myself.
13:10
SPEAKER_00: And I was doing that, but then that's when I didn't keep hustling it.
13:14
SPEAKER_00: I was just comfortable.
13:15
SPEAKER_00: I was like, okay, I'm making enough.
13:17
SPEAKER_00: Like, I didn't keep pushing it.
13:18
SPEAKER_00: Winter comes, no clients, I ran out of money.
13:21
SPEAKER_00: And I realized, shoot, like, I was all in my head, like I was doing good, I was buying stuff.
13:26
SPEAKER_00: And then I realized if I don't keep the hustle going, it all stops.
13:30
SPEAKER_00: And then that's when I started to rethink, and I was like, I don't really know if I want to keep hustling manual labor.
13:35
SPEAKER_00: And like the detailing was because I liked cars, so literally it got me around Ferraris and like Range Rovers and just nice cars.
13:41
SPEAKER_00: Yeah.
13:42
SPEAKER_00: And the whole purpose was to try and get around the people that own the cars.
13:46
SPEAKER_00: It wasn't really the car, it was just like, if I give good work, they'll see my good work and I can talk to them about life.
13:52
SPEAKER_00: And that's where I'm really trying to get the info.
13:54
SPEAKER_00: So then how old were you at that time?
13:57
SPEAKER_00: 18.
13:59
SPEAKER_00: 19.
14:00
SPEAKER_00: So I moved back in 2020.
14:02
SPEAKER_00: It was like COVID years.
14:03
SPEAKER_00: Yeah.
14:03
SPEAKER_00: So, yeah, 18.
14:05
SPEAKER_00: Bro, you was thinking to 19.
14:07
SPEAKER_01: You were thinking on a whole nother wavelength at that time.
14:10
SPEAKER_01: You know, it there's a very successful uh businessman.
14:14
SPEAKER_01: His name is uh Jesse Itzler.
14:16
SPEAKER_01: I don't know if you ever heard of him.
14:17
SPEAKER_01: I've I've heard of him.
14:18
SPEAKER_01: You would really like this dude, but like, but he talks about how getting in the room is so important.
14:23
SPEAKER_01: So like he would go to these conferences that he could not afford.
14:27
SPEAKER_00: Yeah.
14:27
SPEAKER_01: And he would just be in there because he knew Warren Buffett was gonna be there.
14:31
SPEAKER_01: Or like, you know, somebody that was super and he would go to the coffee shop right next to the conference just so he could see these people.
14:38
SPEAKER_01: And so as I'm hearing you as an 18 or 19-year-old say, like, man, it ain't even about the cars.
14:43
SPEAKER_01: I'm trying to meet the people who own the cars just so I could pick up some game from them.
14:46
SPEAKER_00: Like the game gets me way farther than just idolizing a car.
14:49
SPEAKER_00: Yeah, yeah.
14:50
SPEAKER_00: Because then you like what when and I thought that way because it was more of like, if I can get knowledge that these people have built for like 40 years and I'm 18, like I'm ahead of the game.
15:01
SPEAKER_01: But your parents ain't teach you that?
15:03
SPEAKER_01: Like, you ain't learning that from Facebook.
15:04
SPEAKER_01: Like, what so why why is that your mindset as an 18-year-old?
15:08
SPEAKER_01: A lot of 18-year-olds is I want to go party and do this and take the easy route.
15:13
SPEAKER_01: And not saying that you didn't kick it, but like, how were you thinking already on that level of, you know, I could take 40 seconds and learn what it took them 40 years to take if I just go ask this person, let me wash your car, just so I, you know, how were you thinking on that?
15:26
SPEAKER_00: So, ever since a baby, if you want to go real back, uh, I remember my mom saying, like, when you were a kid, before you could walk, you kept trying to climb things that you were like you were gonna fall off of.
15:37
SPEAKER_00: And she said she had to learn to just put me in bounds, but like just let me climb.
15:42
SPEAKER_00: So I since a kid, I think I've had this driven nature, which I haven't really been able to figure out.
15:48
SPEAKER_00: And then as I got older, I'd say like teenager years, um, my dad has always taught me like basically if you put your mind to something, you will achieve it.
15:59
SPEAKER_00: And he's done business and he's taught me a lot of stuff of like your worth, like, don't let people kind of trample that.
16:07
SPEAKER_00: Like, you gotta learn how to negotiate, you gotta learn how to take emotion out of things.
16:11
SPEAKER_00: So that helped me a lot of like literally getting deals with detailing.
16:15
SPEAKER_00: Because I could have gone in there and been like, yeah, I charge 15 an hour, but it was him telling me, like, don't go in there and ask that.
16:22
SPEAKER_00: Go in there and charge for the the detail, don't give yourself these hourly things.
16:28
SPEAKER_00: Cause he's like, then you can do three cars in a day, 750 in a day, and it what took you six hours total, maybe.
16:34
SPEAKER_00: So he really helped instill in my head like the go-getter attitude.
16:39
SPEAKER_00: So I I do attribute a lot of that to him.
16:41
SPEAKER_00: Like, even just watching him, is like growing up, I didn't have a good relationship with my parents at all.
16:46
SPEAKER_00: Like, even till my relationship with my parents only started getting good like last year because there's a whole lot that goes into that, like just not a good upbringing, but it took me to just subconsciously watching it and picking it up, being like, I want to do something with my life.
17:06
SPEAKER_00: The only way I think my childhood brain could make sense of that is just look at adults.
17:10
SPEAKER_00: Because I was like, people around me don't know, like, we don't know anything.
17:13
SPEAKER_00: So I started hustling, detailing, and then I ended up.
17:17
SPEAKER_00: So to get into that story, is I stopped that, went to college because I was like, this is I don't really feel like doing this, and then the programming started.
17:26
SPEAKER_00: That's when you start realizing, oh, you just gotta work four years, you gotta do all this paper pushing, you've got to do this and this and this, and you've got to go and interview and intern with all these companies.
17:37
SPEAKER_00: And in my head, I was like, this doesn't make any sense because like I've already made money quickly doing detailing, like at 18, like just messing around.
17:46
SPEAKER_00: So then in college, I was in it for business.
17:48
SPEAKER_00: I was like, I'm gonna just go the corporate route.
17:50
SPEAKER_00: Yeah, not like saying anything about it because that's stepping stone.
17:54
SPEAKER_00: So if your vision's big, that is your route.
17:56
SPEAKER_00: But for me, it wasn't my route.
17:58
SPEAKER_00: I've always been more like creative, hands-on.
18:00
SPEAKER_00: I have to work for myself because I know if I fail, then it's me.
18:04
SPEAKER_00: I hate like, and that's what I'm getting better at, but delegating.
18:07
SPEAKER_00: But it's like if I fail because of the team, when I was younger, I would just be like, what the heck, dude?
18:11
SPEAKER_00: Like, I know I could do this myself.
18:13
SPEAKER_00: So then I was in college for business, then I decided my junior year, literally going into my senior year, the Lord starts calling my name.
18:22
SPEAKER_00: That's when I start reading my Bible.
18:23
SPEAKER_00: And like I never have read my Bible before until I was 22.
18:27
SPEAKER_01: How he calling you at that at that time?
18:29
SPEAKER_01: When like in school or yeah, like you're saying, when the Lord first started calling your name, like how was that showing up?
18:35
SPEAKER_00: Yeah, it was starting to show up where like I just started questioning where I was and like why why am I in school for business?
18:41
SPEAKER_00: Like, why am I here?
18:42
SPEAKER_00: And then I was like, in my head, I was like, well, I wanted to be successful or like achieve these things I wanted when I was a kid, but it seemed like that was the route that they were just trying to say is the only way to get there.
18:52
SPEAKER_00: And then I started questioning, like, there's gotta be another way.
18:55
SPEAKER_00: So when that happened, I remember I switched immediately to criminal psychology and I was gonna do like a homicide detective.
19:01
SPEAKER_00: Again, it all bleeds into this.
19:03
SPEAKER_00: Like, I know I've got detail, a detail-oriented mind.
19:06
SPEAKER_00: Like when I walk into a room, even if there's 20 people, I'll know the vibe of the room.
19:11
SPEAKER_00: I'll know if it's like an uplifting thing or if there's just some shady stuff going on, and I should probably not be in there.
19:17
SPEAKER_00: And I've known that since I've been like a baby.
19:19
SPEAKER_00: Even like all because I can tell you, like, I've got a photographic memory, whatever you you want to say about that.
19:25
SPEAKER_00: Like, I can remember like every single teacher and like almost most days of my childhood and like what I was doing, where I was doing it, what I was looking at.
19:33
SPEAKER_01: Really?
19:34
SPEAKER_00: Yeah.
19:35
SPEAKER_00: Like I can tell you like what teachers were wearing, I could tell you like what I was doing, what cars I was getting picked up in, like, where I was in the line in school.
19:43
SPEAKER_00: Like, it's it's a weird brain.
19:45
SPEAKER_00: So I've always known I had that, but I didn't really know what to do with it.
19:48
SPEAKER_01: So what's your eighth grade teacher look like?
19:50
SPEAKER_00: My eighth grade teacher, it's sh well, eighth grade was like when it in Tennessee I had like five.
19:55
SPEAKER_00: So we had like it was like a high school experience in eighth grade.
19:58
SPEAKER_00: Give me your eighth grade homeroom teacher.
20:00
SPEAKER_00: Eighth grade homeroom teacher.
20:01
SPEAKER_00: So her name is um Donia.
20:05
SPEAKER_00: So she was a Spanish teacher.
20:07
SPEAKER_00: She is super like bubbly personality.
20:12
SPEAKER_00: She, let's see, she taught Spanish as well.
20:15
SPEAKER_00: Because I did sp Spanish because we had to take like a language class.
20:18
SPEAKER_00: Alright, I'm following you.
20:19
SPEAKER_01: That's crazy.
20:19
SPEAKER_01: I don't remember my you can keep going in the story.
20:21
SPEAKER_01: That's cra that's crazy that your memory like that.
20:24
SPEAKER_00: Yeah, and like all my teachers, like if I sat down and just gave me time, like I could tell you every single teacher I had through high school, their personality, how they dressed, how they walked, like how they talk, because I'm trying to pick up on like the essence of someone.
20:38
SPEAKER_00: That's what I was saying.
20:38
SPEAKER_00: I don't care like about all the superficial stuff.
20:41
SPEAKER_00: Because I think since a young age I've always known like death is inevitable, and I think everyone's always scared of it.
20:46
SPEAKER_00: But I'm like, that's the one thing every single person has in common is we're gonna die.
20:53
SPEAKER_00: So that helped me like differentiate.
20:55
SPEAKER_00: I'm like, you can have all the fame or the money or the cars, but it's like you die with me.
21:00
SPEAKER_00: Like we're equal, like we're we're fine.
21:02
SPEAKER_01: Yeah.
21:03
SPEAKER_00: So that's when I started going into the homicide detective because I was like, I've got an eye, there's a lot of photography it involves.
21:09
SPEAKER_00: Yeah, it involves going into rooms and like crime scenes and trying to put the pieces together.
21:13
SPEAKER_00: Yeah, and I felt like okay, this is probably something I could do with the gifts I've noticed I had.
21:18
SPEAKER_00: Um, and this is me just getting into my faith, so I didn't really know, but I switched majors, so I started moving differently.
21:25
SPEAKER_00: And then I remember halfway through my senior year, I was like, nah, I'm just not I I I this is when I said I'm getting called, but I started getting called.
21:34
SPEAKER_00: This is February um 2025.
21:38
SPEAKER_00: It's like a year, a little over a year ago.
21:40
SPEAKER_00: This voice starts popping in my head like, you need a camera, you need a camera, you need a camera.
21:45
SPEAKER_00: And I was trying to think about it.
21:46
SPEAKER_00: I'm like, like a camera, like, yeah, like photos, but I don't know how to use a camera.
21:51
SPEAKER_00: So I went and got a camera in March, and mind you, like, I've been reading the Bible for six months now, just trying to like understand what it's saying.
21:58
SPEAKER_00: Because at first it was like I Just read a chapter a day.
22:01
SPEAKER_00: I was like, let me just read a little bit a day.
22:03
SPEAKER_00: I don't know what it's trying to say.
22:04
SPEAKER_00: Like lit to me, it was just a new book.
22:06
SPEAKER_01: Yeah.
22:06
SPEAKER_00: Um, but then six months in, it's like I'm starting to see stuff in it and like patterns, and I'm like, I'm gonna try and like do a little bit with this saying, like venture out into the wilderness a little bit.
22:15
SPEAKER_01: Yeah.
22:15
SPEAKER_00: So then I got a camera, and then what I started doing immediately is car shows, like even where your podcast studios, you know, out here they do that Pinnacle Hills car show.
22:24
SPEAKER_00: So I started going to those with friends and just taking pictures.
22:27
SPEAKER_00: I would go to like the Pinnacle Hills and just see if there's any cool cars parked outside.
22:31
SPEAKER_00: I'd go and take pictures of nature.
22:33
SPEAKER_00: I'd go and take pictures of anything.
22:35
SPEAKER_00: And then when I started getting hang of the camera, I was like, Holy crack, holy crap, I got an eye.
22:41
SPEAKER_00: Like I realized it.
22:42
SPEAKER_00: I'd realized like I'm taking photos at a level I would never even imagine I'd be able to take within a month.
22:48
SPEAKER_01: Yeah, see, I got a buddy of mine, his name is Hasos.
22:51
SPEAKER_01: Okay.
22:51
SPEAKER_01: He's a boxer.
22:52
SPEAKER_01: Nice, yeah.
22:53
SPEAKER_01: And so he was like, Man, I remember my first time stepping in a gym.
22:56
SPEAKER_01: I remember how I smelled, I remember the people, I remember the sound and jumping rope.
23:00
SPEAKER_01: For you, because it does feel like photography came naturally.
23:04
SPEAKER_01: Like it feels like I look at some of your photos, I'm like, bro, it's people that's been taking pictures 20 years.
23:08
SPEAKER_01: That, you know, so for you, was it a situation where as soon as you picked up that camera, you took that first photo that you felt something, or was it more of a gradual thing where it was like it was the first photo.
23:19
SPEAKER_00: It was uh, so that was like it was in line with me trying to follow what the Bible was saying and like trying to make changes in my life that seemed like they made no sense.
23:28
SPEAKER_00: Like, what do you mean get a camera?
23:30
SPEAKER_00: And I was still in school at this time.
23:31
SPEAKER_00: Um, but then I started, I got the first camera, and I remember I put it out the box and I went outside and took a picture of my friend's bike.
23:36
SPEAKER_00: Like I remember vividly Blue Transition Patrol, any mountain bikers out there.
23:41
SPEAKER_00: Um, shout out Davis.
23:43
SPEAKER_00: So we I was shot a picture of his bike, and I remember like the first click, just how the camera felt, like to the shutter.
23:48
SPEAKER_00: I was like, oh, this is it.
23:50
SPEAKER_00: That's crazy.
23:51
SPEAKER_00: Like, this is it.
23:51
SPEAKER_00: Yeah, and then I went like a wall with it.
23:54
SPEAKER_00: Like, literally, I was taking photos for people's like Depop.
23:57
SPEAKER_00: I was taking pictures like of their t-shirts to go put up on Depop.
24:00
SPEAKER_00: Wow.
24:01
SPEAKER_00: I was going to the vintage stores, being like, Hey, can I do any videos for your marketing team?
24:05
SPEAKER_00: Like, I like vintage clothing.
24:06
SPEAKER_00: I was basically trying to use the camera where my passions were already.
24:09
SPEAKER_00: Yeah.
24:10
SPEAKER_00: Because I felt like it'd make it easier.
24:12
SPEAKER_01: Are you charging them at this time or is it all off the love?
24:14
SPEAKER_00: This is just free off the love.
24:15
SPEAKER_00: Wow, bro.
24:16
SPEAKER_00: Because at that time I was so new to it.
24:18
SPEAKER_00: I had imposter syndrome, so I didn't know how to charge people for a craft that I don't even know how to charge adequately.
24:25
SPEAKER_01: Yeah.
24:25
SPEAKER_00: Because in my head, I'm like, dude, I got the camera last month.
24:27
SPEAKER_00: How am I gonna that was before I had to Yeah, you don't even know if you're good yet.
24:31
SPEAKER_00: Like you just I don't know if I'm good.
24:33
SPEAKER_00: Like I thought, yeah, oh what, I'm gonna go charge this guy 200 bucks and give him some junk.
24:38
SPEAKER_00: Like to me, that was too hard.
24:39
SPEAKER_00: So I just did it for the love.
24:41
SPEAKER_00: I would shoot coffee shops, um, I would shoot local tattoo artists.
24:45
SPEAKER_00: So I started with the Ice House tattoo.
24:47
SPEAKER_00: I just shot some artists there for free.
24:50
SPEAKER_00: Like um, just to get my workout and kind of test my skills.
24:53
SPEAKER_00: And then at that time, that's when in my brain something snapped, and I was like, I'm gonna drop out completely like my senior year.
25:01
SPEAKER_00: And that took a lot of like prayer and really trying to figure out like what is going on in my life.
25:05
SPEAKER_00: Why am I leaving school my senior year?
25:08
SPEAKER_00: This is the degree I like, like I enjoyed it.
25:11
SPEAKER_00: But then this is when the voice started coming.
25:13
SPEAKER_00: I have the camera, I'm in homicide detective because I want to like help people, I want to serve.
25:18
SPEAKER_00: Yeah, I got called again.
25:20
SPEAKER_00: It was like, you need to reach more people, you're supposed to reach more people.
25:24
SPEAKER_00: And I was like, I don't know what that means.
25:25
SPEAKER_00: Like, what do you mean, reach more people?
25:26
SPEAKER_00: And I started putting the pieces together, like camera.
25:29
SPEAKER_00: Okay, I need to start a social media, so I started my Instagram, which is Prescott.
25:33
SPEAKER_00: That's the story behind that, Prescott too.
25:36
SPEAKER_00: Like, I'll get into that real quick.
25:37
SPEAKER_00: My great-great-grandfather is Prescott, and he used to do World War II bomber planes, and then what do you mean he used to do them?
25:44
SPEAKER_00: He used to work on them, like work on them, build them, mechanic everything.
25:48
SPEAKER_00: He was a pilot.
25:49
SPEAKER_00: His grandfather was, or great-grandfather was Samuel Prescott.
25:53
SPEAKER_00: So, you know, like the night Paul Revere and William Dawes, like people don't realize that I think Revere got captured, Dawes turned back, but Prescott kept going.
26:01
SPEAKER_00: And he was the one at war and that the invasion's coming.
26:04
SPEAKER_00: So I'm part of this limit.
26:06
SPEAKER_00: Like the real one?
26:06
SPEAKER_00: Yeah, like real one, the real Samuel Prescott.
26:08
SPEAKER_00: Like, if you look him up, I'm That's your great grandfather.
26:11
SPEAKER_00: They're like great-great great grandfather.
26:13
SPEAKER_00: I'd have to look at which grade it is.
26:14
SPEAKER_00: Wow.
26:15
SPEAKER_00: Then it was World War II pilot, and then it comes down, and it was uh my uncle, which is now like the son of the last Prescott, my grandpa.
26:25
SPEAKER_00: And he is the same Prescott middle name, and he's a jeweler out in um California.
26:30
SPEAKER_00: He's like GIA certified, and like really on.
26:33
SPEAKER_00: He does all traditional jewelry, like so he'll do a lot of like diamond and gold work, but he also does traditional Native American with like white buffalo, and like that's his heritage, and like so Prescott middle name.
26:45
SPEAKER_00: And I'm like, every single one of these guys did something on their own, it was creative.
26:50
SPEAKER_00: My middle name's Prescott.
26:52
SPEAKER_00: So I'm like, there's something in the blood.
26:55
SPEAKER_00: Is it spelt that same way?
26:56
SPEAKER_00: No, well, I spelt my Prescott on Instagram as as in press, yeah.
27:00
SPEAKER_00: COD as in like capture.
27:02
SPEAKER_00: Right, right.
27:02
SPEAKER_00: But it's supposed to play on my middle name being Prescott.
27:05
SPEAKER_00: Yeah, that's dope.
27:05
SPEAKER_00: So it has a whole meaning to it.
27:07
SPEAKER_00: I'm like, this is like fourth in lineage of dope.
27:10
SPEAKER_00: And it's all the middle name.
27:12
SPEAKER_00: So my son, you're gonna get Prescott.
27:14
SPEAKER_00: Like there's something to it.
27:15
SPEAKER_00: Spoiler alert, bro.
27:16
SPEAKER_00: You're getting it.
27:17
SPEAKER_00: You're getting it.
27:18
SPEAKER_00: Um so that's how I came up with the name, but it was kind of like feeling like I'm gonna push the uncomfortable, I gotta reach people, I gotta like tell people something.
27:26
SPEAKER_00: Prescott was telling someone something, like, I don't know.
27:29
SPEAKER_00: That was I'm starting to think all these pieces put them together.
27:32
SPEAKER_00: Yep.
27:33
SPEAKER_00: So I dropped out, and then the Lord's like, you gotta make reach more people.
27:36
SPEAKER_00: So I started my Instagram.
27:37
SPEAKER_00: Then I started posting my work that I was shooting for people for free on there, just trying to grow a community.
27:43
SPEAKER_00: And literally within a year, it went from nothing to like 2100 followers, and that was enough for me.
27:49
SPEAKER_00: I'm like, I don't care about followers because my whole page is just kind of me like a diary.
27:54
SPEAKER_00: Yeah, I'm posting if I'm hiking, I'm gonna take some cool bird shots.
27:57
SPEAKER_00: If I'm shooting the racing, yeah, I'm gonna shoot the cars.
28:00
SPEAKER_00: If I'm shooting artists, like it's just where I'm at.
28:02
SPEAKER_00: If you embarrassed, it don't matter.
28:04
SPEAKER_00: You feel me?
28:05
SPEAKER_00: Like that's it.
28:05
SPEAKER_00: And Paris Shots was dope.
28:06
SPEAKER_00: Yeah, you like those?
28:07
SPEAKER_00: Yeah, dope.
28:08
SPEAKER_00: Those were sick.
28:08
SPEAKER_00: The Eiffel Tower one was like one people really liked.
28:11
SPEAKER_00: Yeah.
28:11
SPEAKER_00: Um, because what I did is I put a black mist filter on so it blooms the light.
28:15
SPEAKER_00: I took a picture of the Eiffel Tower, and then I went in, I selected just the tower, and I tried to match the bronze that they put on it, but make it have that like glow so your eye gets drawn into it.
28:26
SPEAKER_00: You got some bro.
28:27
SPEAKER_01: I'll be looking at your photo, like, bro, I can feel this.
28:29
SPEAKER_01: Like, I'm looking at it, but I can feel the mist, I can feel the smoke.
28:33
SPEAKER_01: Yeah, like it's it's vivid, bro.
28:35
SPEAKER_00: It's you got very vivid imagery.
28:36
SPEAKER_00: So I can tell you where that vivid imagery came from.
28:38
SPEAKER_00: And this is like all these things I figured out about myself were from using a camera and being uncomfortable and listening to everyone tell you you shouldn't drop out, you shouldn't do this, like just do that on the side.
28:50
SPEAKER_00: But when I clicked that shutter the first time, I knew this was for me.
28:53
SPEAKER_00: There was no doubt in my mind that was like, so then that first year was literally me just pushing through all the uncomfy, everyone telling you like you're not you need to go get a normal job, or like you should just finish college, or like they're trying to tell you, like, oh, the most important thing in life is just sticking something through.
29:08
SPEAKER_00: And I'm like, I get that.
29:09
SPEAKER_00: I know my my character, like I stick things through, right?
29:13
SPEAKER_00: But I was called like divinely in this.
29:15
SPEAKER_00: Yeah, I missed it.
29:15
SPEAKER_00: This was not the right thing.
29:16
SPEAKER_00: Yeah, this was not a the the world was calling me to go there because that was money and a degree and a piece of paper, but my heart was elsewhere.
29:24
SPEAKER_00: Yeah, you knew already.
29:25
SPEAKER_00: I knew, yeah, and so I kept following through with that, and then as I realized with my photos, as I started to take them, that's when I started to realize I thought I was normal, and we talked about this, but like when I hear sounds like there's colors that come with them and feelings, so like I've got subs in my car.
29:42
SPEAKER_00: I've had those since I was 15, like because even before that I had subs in my room, and I didn't I never knew what it was, but like I can feel the music like reverberating off all the way.
29:53
SPEAKER_00: Yeah, like if there's a sub here, I can feel the pressures different here from it like hitting that corner and like come I I can just sense it.
30:02
SPEAKER_00: So I didn't really know what that was.
30:03
SPEAKER_00: I've always loved music.
30:04
SPEAKER_00: Then I started taking photos, and I realized like the hue of the whole photo, I can change, I can change the mood.
30:11
SPEAKER_00: So, like, there's one artist I was shooting.
30:14
SPEAKER_00: Um, it was at Prairie Street Live.
30:17
SPEAKER_00: Yeah.
30:18
SPEAKER_00: Shoot, I'm sorry, I forgot the name, but they had like the fog machines going, and I realized I took the photos and it was just kind of like blue, they had blue LEDs.
30:27
SPEAKER_00: I put them in Lightroom, and I can go and mask all the smoke and change it to any color, make it black and white, I can make the fog thicker.
30:34
SPEAKER_00: So then I was like, okay, I can literally change the vibe.
30:37
SPEAKER_00: So the people that are watching on the the end product, I'm I've made the vibe how I'm trying to get it across.
30:44
SPEAKER_00: So the more and more I've got into my photography, I started to realize all I'm trying to do with my work is convey the fidelity that I see the world at to like the average person.
30:54
SPEAKER_00: So that's another thing I'm starting in the background is music production.
30:59
SPEAKER_00: So uh my neck got herniated last October.
31:02
SPEAKER_00: I just crashed a BMX bike and like was down.
31:05
SPEAKER_00: Like I couldn't even move.
31:06
SPEAKER_00: Like if I stood up, I was like so much pain.
31:09
SPEAKER_00: And I was like, I'm stuck at home.
31:11
SPEAKER_00: At that time, I was like, I'm already pretty good with the camera, but I can't go out and shoot.
31:15
SPEAKER_00: What can I do?
31:16
SPEAKER_00: So then I was like, I like music, I'm just gonna get a Daw and just start making music.
31:20
SPEAKER_00: And then by November, I was already making beats and making stuff in scale, and like I had friends that make music, and they're like, dude, this is like already decent.
31:28
SPEAKER_00: Like this is crazy.
31:29
SPEAKER_00: My mastering still sucks.
31:31
SPEAKER_00: Like, mastering is tough.
31:32
SPEAKER_00: I don't that's where I gotta learn, but I at least figured out how to like literally hi-hats, toms, I could do my bass, my subs, my 808s, I could layer it.
31:41
SPEAKER_00: I would get like literally synthesizers, and I would put like a chord together of like minors or major scales.
31:48
SPEAKER_00: And at first, I just look up the major scale, just plot them where I wanted to whatever sounded cool, and then I would layer it multiple times, and then I would throw like plug-ins at it to like change the vibe.
32:00
SPEAKER_00: And I started doing that, and then I started making like the 808 tracks first with kicks and hat and hats and everything.
32:05
SPEAKER_00: Yeah, and then I would put the melody and stuff on after.
32:10
SPEAKER_00: So I'm like hearing the like how the rhythm's moving you, like how it's propelling you along.
32:16
SPEAKER_00: Yeah, and then I would make the melody after, which some people do melody first, beat later.
32:20
SPEAKER_00: I just like beat first, and then what I started to realize is like okay, I'm gonna do this and I'm gonna learn videography.
32:27
SPEAKER_00: And videography was like a beast to get into because my brain, the resistance kept, it knew it was hard, and it knew like I'm gonna have to put myself out there, I'm gonna have to make videos, and they're gonna be judged.
32:39
SPEAKER_00: And that was a hard part at first, but I was like, you know what, screw it, like this is what I want to do.
32:43
SPEAKER_00: Yeah, so I got um premiere, so I started editing, learning the software.
32:48
SPEAKER_00: I already knew Lightroom because of photography, but now I'm moving into the world of video, and that's kind of like when we that time, October, November.
32:56
SPEAKER_00: Yeah, I was getting into video, and you'd asked me to do that thing, and I was like, let's do it.
33:00
SPEAKER_01: Like, I've never done something like this, but man, you smoked that video, bro.
33:04
SPEAKER_01: Like, I was I was so impressed at the photos, and and I'm telling you this transparently the reason why I still haven't used that.