Latest / Business Class: The Global Tourism Leadership Conversation
Newsroom to Tourism Boom: Lisa Bethea’s Blueprint for Destination Success
In this episode, we chat with Lisa Bethea, Director of Destination Services for Visit Frisco. From a broadcast news career to a leading role in tourism, Lisa’s journey is a story of resilience and passion. Join us as we explore her unique path and the lessons she's learned.
From Broadcast News to Hospitality
Lisa’s shift from broadcast news to hospitality was unexpected. A chance visit to Embassy Suites led to a front desk job, and her rapid rise through the ranks set the stage for her current role.
Charting a Unique Career Path
Over six years, Lisa embraced diverse roles, from sales to…
The skinny
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