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How to Make Your Brand Thrive in a Post COVID-19 World with Jake Cohen: An EOFire Classic from 2020
From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.
Jake Cohen leads Product Marketing at Klaviyo. He loves his family, marketing funnels, and golf - in that order.He started going grey at 9. Draw your own conclusions.
Top 3 Value Bombs:
1. You should focus on e-commerce brands - or any brand that sells online.
2. If you are in a new essential category, you should increase your ad spend.
3. Klaviyo's…
The skinny
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