Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
The Data Silo Problem In Multi-Channel Marketing
Most companies think they have a unified customer journey, but their data architecture tells a different story. This episode examines how fragmented CRM systems create invisible walls between marketing channels, causing customers to experience disjointed interactions that erode trust. We look at the specific mechanics of why a customer who researches on mobile and buys on desktop often gets treated as two different people, and what leading firms are doing to bridge that gap without overhauling their entire tech stack overnight.
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