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EP 104: The Psychology Driving Fundraising, VC Decisions, and Founder Failure w/ Aram Attar
Most founders fail for psychological reasons—not tactical ones.
In this episode of $100M Exits, Jason Kirby sits down with Aram Attar, founder of The VC Factory, to unpack the hidden psychology shaping fundraising outcomes, VC decisions, and why smart founders keep repeating the same mistakes.
With 15+ years advising founders, sitting on boards, and training venture capitalists, Aram shares a clear conclusion: most failures aren’t about intelligence, strategy, or effort—they’re about how decisions are made under uncertainty.
They explore the difference between trying to win versus trying not…
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