Latest / Irish Marketing Podcast
26 - Súil Feasa Report - How to Improve Advertising Through The Irish Language
We are currently in the midst of Seachtain na Gaeilge, the world's largest international festival dedicated to promoting the Irish language and culture which started on March 01.
On the same day, I was joined by Aoife Porter from Bua Marketing and Gerard O’Neill Chairman of Amárach Research to discuss the recent Súil Feasa report which addresses a key component of Irish language advertising ie how well it is comprehended.
In the pod we spoke about
how regulatory spend is driving growth
how Irish proficiency is low despite widespread exposure.
how Irish language advertising generates active…
The skinny
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