Latest / Honest Esthetician Education / How her Solo Esthetician business transformed in ONE YEAR!

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How her Solo Esthetician business transformed in ONE YEAR! · Honest Esthetician Education

• 0:00
  I'm with Skin by Jack.
• 0:01
  She is such a phenomenal esthetician.
• 0:03
  We just finished a full day of hydrofacial training, Essie Bestie time.
• 0:08
  As you can see, we're coordinated in our outfits, but she was in one of my previous episodes on my podcast and I'm really excited to talk about how far she's grown.
• 0:17
  So if you haven't checked in that podcast out, make sure you do now, but your business has grown so much.
• 0:22
  And I want to talk about your growth, your numbers, your growth, your growth, your growth, your growth, your growth, your growth, your growth,
• 0:25
  that we kind of talked about off podcast and just what you've learned this past few years being an esthetician.
• 0:31
  Cause you've been in business for two years now, right?
• 0:33
  Two years now.
• 0:33
  Okay.
• 0:34
  That's crazy.
• 0:34
  And I feel like you've been in business for 10.
• 0:37
  That's how amazing you are.
• 0:40
  But Jack and I go way back to a few years ago.
• 0:44
  I mean, even more than that, more than that, like during COVID I was still working for someone else.
• 0:48
  Yeah.
• 0:49
  So I'm really excited to have you back on the podcast and
• 0:54
  Shout it up as always.
• 0:55
  So the first thing I want to talk about is numbers.
• 0:59
  I asked you this off camera.
• 1:01
  Yes.
• 1:01
  Because you crush it.
• 1:02
  You place huge retail orders.
• 1:05
  You are always just having an abundance of retail, everything.
• 1:10
  Solutions, I showed you.
• 1:11
  Yes, solutions.
• 1:12
  I should give you guys a tour of her studio.
• 1:15
  She is stocked up.
• 1:16
  So I thought that you...
• 1:19
  knew your numbers, I'm gonna be honest.
• 1:22
  Do you know your numbers?
• 1:23
  I do not know my numbers.
• 1:24
  I'm gonna be, I'm gonna be so for real.
• 1:26
  I do not know my numbers.
• 1:27
  I am not a numbers person at all.
• 1:29
  I never have been.
• 1:30
  And I knew going in business that I had to like lock these things down, but I haven't yet.
• 1:34
  I know I'm two years in.
• 1:35
  I just know I keep the lights on, the retail, I'm able to place the orders.
• 1:40
  I know some months are better than others.
• 1:43
  And like, I kinda just, honestly just go off of lives.
• 1:47
  Like I don't know how to say it any better than that.
• 1:50
  I just know when I run out of product, I have the money there to pay it.
• 1:53
  I have returning clients, like things are good.
• 1:55
  But I know going into my third year now, I have to be a lot more strategic because, you know, like having brought in Epicutus, for example, like that was a huge order.
• 2:05
  Like I, I'm going to be real.
• 2:06
  I went in with the elite just because I thought that was like going to be the best decision for my business.
• 2:11
  And it has been because of the profit margin there.
• 2:13
  Yeah.
• 2:14
  like placing a $4,000, $5,000 order is insane.
• 2:20
  Yeah.
• 2:20
  And then I've been able to place my second one now, which I have the products in that.
• 2:24
  But yeah, just things like that now, just with those thresholds having to keep up with, like I need to be better with my numbers.
• 2:32
  But I love the mindset that you go into placing these retail orders because it's not a scarcity mindset.
• 2:37
  It's, okay, I'm going to place this order and I believe in the product and I'm going to make that money back.
• 2:41
  Clearly, it hasn't done you wrong.
• 2:42
  No.
• 2:43
  Definitely.
• 2:43
  Yeah.
• 2:44
  You're like 2026.
• 2:45
  I'm going to crunch down on numbers.
• 2:46
  Yes, exactly.
• 2:47
  I'm...
• 2:48
  Sure, you're going to be shocked with how much you make because there's no way you can place a $4,000 order without being successful.
• 2:55
  I want to talk about that, though.
• 2:56
  So opening orders are obviously such a big commitment for solo estheticians.
• 3:01
  How did you find Epicutus to be a good line for you?
• 3:06
  Well, I just, I found like with my clients, like there was definitely a gap, um, definitely with a lot of like skin barrier repair, you know, um, not to say like any of my other lines, like didn't really meet that, but I just truly felt like when I tried Epicutus for myself, like the oil cleanser, the lipid serum, the Hyvea cream, I really just loved everything.
• 3:25
  And having brought it on now, my clients are obsessed with it.
• 3:28
  They're like, Oh my gosh, I love this.
• 3:29
  I use it every day.
• 3:30
  Yeah.
• 3:32
  I wanted to touch on like something you said just previously about the scarcity mindset.
• 3:37
  But I was just like, oh my gosh, like I know they need it, but are they gonna spend that much?
• 3:41
  And like, I'm thinking, like I'm thinking obviously for my clients, like they're gonna benefit from this.
• 3:47
  But I think when I moved past that place, that big order, like everything was fine.
• 3:51
  Like, cause I truly believed it.
• 3:53
  Yeah.
• 3:53
  I truly believe in the product.
• 3:54
  And of course, if I believe in it, if I'm confident, then they're going to feel that too.
• 3:58
  Yeah.
• 3:58
  That trust.
• 3:59
  I feel like that's something that a lot of people don't even know that they struggle with is that confidence in the way that they sell and educate their clients.
• 4:06
  And they're like, of course your product's not going to sell if you're just not even confident with the way that you deliver it.
• 4:11
  So how do you become confident with the way that you deliver to your clients?
• 4:13
  I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I,
• 4:16
  That's such a good question.
• 4:18
  I kind of just, it's funny like going back, like reflecting two years ago in business when I first started, I was like, do I even, am I going to make enough to even carry retail?
• 4:27
  And I started with a few products and then before I knew it, it blew up.
• 4:30
  And like, that's just something I talked about in my stories recently, like slow down and just figure out what your clients need and go from there.
• 4:37
  I would say I have a shopping problem.
• 4:39
  Yeah.
• 4:40
  You know that.
• 4:40
  We all do.
• 4:41
  Yeah.
• 4:41
  We bought these today, guys.
• 4:42
  I know.
• 4:43
  Seriously.
• 4:44
  Sorry, what was the question?
• 4:45
  Oh, the confidence.
• 4:46
  Yeah.
• 4:47
  So just knowing, like, I'm making the best decision for myself or for my business.
• 4:52
  And if it's not the right decision, that's okay, too.
• 4:54
  Yeah.
• 4:54
  Like, giving yourself the grace.
• 4:56
  There have definitely been some lines that I carry.
• 4:59
  And then I'm just like, oh, it's not quite moving as quick.
• 5:02
  Or maybe it's not aligning with, like, my client's needs right now.
• 5:05
  And that's okay.
• 5:06
  Yeah.
• 5:07
  But just believing like everything's going to work out for the better.
• 5:10
  Just having like a very positive mindset.
• 5:12
  Yeah.
• 5:14
  Just in general, like whether like times are slow or if like products are moving slow, just believing that like it's okay.
• 5:20
  Like just learn from this process now.
• 5:22
  There's always something to do, always something to work on.
• 5:25
  Yeah.
• 5:26
  Everything's just going to work out.
• 5:27
  And I think that's why I'm like two years in business and like everything that's happened since like it's been since the last time I've been on the podcast, like so much has happened.
• 5:34
  I know.
• 5:35
  um, like experience some of the, like my highest highs professionally and some of my lowest lows, um, personally, I'm sorry.
• 5:43
  No, I love you so much.
• 5:46
  I know.
• 5:47
  Um, but just, just knowing everything's going to work out.
• 5:51
  Yeah.
• 5:51
  Sorry.
• 5:51
  No, I love you so much.
• 5:53
  And this is why I, you're just so real and you're such a kind and honest person.
• 5:59
  And that's why people love you so much is because you're so sweet and, um,
• 6:03
  You're just a breath of fresh air.
• 6:05
  So I'm very proud of you.
• 6:07
  And just seeing you, your business thrive two years from now is so cool to watch and you blossom into this confident esthetician and just you carry Epicutus.
• 6:19
  That's huge for you to carry color science, Epicutus, Sorella, right?
• 6:23
  Sorella.
• 6:24
  And it's hydrinity.
• 6:26
  I know these lines and I've never dreamed of.
• 6:29
  Yeah.
• 6:29
  And I remember when I first start, like when I first, uh, connected with you, you carry completely different lines.
• 6:36
  And I think that's really awesome that you have been able to evolve with your business and you go to the mindset as I'm going to make this investment.
• 6:45
  Sometimes you're going to screw up and invest in the wrong things.
• 6:48
  And not that it was the wrong decision, but it just wasn't for you and your clientele as your business grows.
• 6:53
  So we talked about that a lot today is carrying lines and products and boosters from Hydrofacial that cater towards your clients and not...
• 7:03
  what other every esthetician is doing yeah and it's so easy to fall into what everybody else is doing as an esthetician but like focusing on what really works for you is what's best um now retail has been a huge part of your business let's talk about that i know it's funny i keep reflecting back to the first podcast because around that time i was celebrating placed a huge face reality i placed a huge one how much was it again it was like 12 000 no not 12 000 gosh no
• 7:31
  but 7,000.
• 7:31
  7,000?
• 7:32
  Oh my gosh.
• 7:33
  You're like, close enough.
• 7:34
  Yeah.
• 7:35
  But things were fine.
• 7:37
  You just said that no natural.
• 7:38
  I know.
• 7:39
  I was like, 12,000.
• 7:39
  No, 7,000.
• 7:43
  It's just insane to me.
• 7:44
  Like, what the heck?
• 7:45
  Yeah.
• 7:45
  But, you know, my clients, they are so supportive of my business and these products are working for them.
• 7:52
  You know, I've truly found like what works for their skin.
• 7:54
  And so,
• 7:55
  you know, they do buy those products again.
• 7:59
  I'm reflecting back to our last podcast because that was around the time I celebrated my first business anniversary and I had just learned how to launch Shopify.
• 8:07
  And I did like this big sale.
• 8:08
  I'm like, oh my gosh, I'm gonna crush it.
• 8:09
  I see so many other estheticians, like all their orders, their packaging and like comparing myself to that.
• 8:15
  And I'm like,
• 8:16
  I'm going to crush it with e-commerce.
• 8:19
  And I probably had, I'm going to be so real, probably less than 10 sales.
• 8:23
  And I'm like, that doesn't even cover how much I paid for the Shopify.
• 8:26
  Oh my gosh.
• 8:27
  I mean, it did.
• 8:29
  But you broke even.
• 8:30
  Yeah.
• 8:30
  And I was like...
• 8:31
  all that work and for 10 orders and I'm so grateful for those 10 orders you're like 10 orders but yeah that's so true yeah and then now um and I stuck with it you know I stuck with the Shopify I'm like I'm not gonna close it down all this work I put into it it's it's gonna work out
• 8:47
  And it has.
• 8:50
  You know, it's all about those baby steps that you take, though.
• 8:52
  I think that we see a bunch of other estheticians and we expect things to work right away.
• 8:57
  But you have to figure out the systems that work for your business and what makes you have a successful retail portion of your business.
• 9:05
  Because it is a huge portion of our businesses.
• 9:08
  It is.
• 9:08
  Retail is huge, but sometimes it does hurt when you initially, I mean, it's an investment that you're taking with your business and you slowly make back that money.
• 9:15
  Chris and I talk about all that time is like the retail money is great, but you make it in bits and pieces.
• 9:19
  Yeah.
• 9:20
  And so you have to like, yes, you're like, yay.
• 9:22
  And then we have to place another order and you're like, hmm.
• 9:24
  Like, dang, okay.
• 9:26
  It felt good in the moment.
• 9:27
  But no, it's such a blessing and such a great, is it a big portion of your business now?
• 9:33
  Absolutely.
• 9:33
  I would say like some months when I've been slower, like, I don't know my exact numbers.
• 9:37
  Yeah.
• 9:38
  You're like an estimated.
• 9:40
  But when I compare like products and services, I'm like, wow, my services has covered for my rent here.
• 9:46
  And like last year I moved from the smaller room two doors down to this room, which is like significantly more, I would say.
• 9:55
  But I was like, wow, it just that that's been OK.
• 9:57
  I was really scared about moving from the smaller room to the big room.
• 10:00
  And I'm like, OK, that covered it there.
• 10:01
  Or.
• 10:02
  Yeah.
• 10:02
  um say sometimes I make like um bigger um number of sales and I'm like okay that was okay because I was slower in these months uh-huh yeah it's so cool that your mindset is just so confident of you even just taking that leap of going from a smaller room to a bigger room I remember you like six months yeah I remember
• 10:24
  You were talking to me about that and you're like, should I do it?
• 10:26
  I'm like, do it, do it, do it.
• 10:28
  The people who are scared to make those decisions, they always stay in the same place.
• 10:32
  For sure.
• 10:32
  So for you to be able to be in six months in business, right?
• 10:36
  Yeah.
• 10:36
  Then to move from that room to this room.
• 10:38
  Yeah, that to this room is huge.
• 10:41
  And I encourage anybody that's listening, like when you're hearing those stories, take that leap.
• 10:46
  Like it's so important to...
• 10:48
  I know.
• 10:48
  to not be in that scarcity mindset with retail orders and you taking those scary decisions for your business.
• 10:56
  I mean, I talked to so many estheticians and they were like, well, I'm scared because it's so much money.
• 11:00
  And when I talk to estheticians like you, like this is a testimony to other estheticians to take that decision.
• 11:07
  Like be confident and believe in it and other people will too.
• 11:10
  Absolutely.
• 11:11
  Yeah.
• 11:11
  Yeah.
• 11:12
  There's, um, like I wanted to touch on something.
• 11:15
  I just saw on like, um, Rachel's skin solution.
• 11:18
  Oh yeah.
• 11:18
  Like she, I think was answering someone's question about inventory and she's like, you know,
• 11:24
  don't think about like inventory like that's money lost or just money just sitting there it's just money part because that money will you know that product will move yep and i think just like knowing that like that will just yeah um just carry you forward oh yeah and then also another saying that's like kind of stuck with me is like you know scared money doesn't make money yeah so so true yeah every time i've just been like scared of something like remember earlier i was telling you about infisa
• 11:48
  Yes.
• 11:49
  Yes.
• 11:50
  Can I tell that?
• 11:50
  Yeah, of course.
• 11:51
  Okay.
• 11:51
  So like I brought on a visa maybe, I think it was like back in August and I was anticipating, okay, I'm going to have, I'm going to do a launch immediately.
• 11:59
  Like, you know, like my mindset going to that, I'm going to do a launch and then do like, maybe like a promo and then it's going to do well.
• 12:04
  So I placed like that, um, their opening orders $500.
• 12:07
  I don't know if it's changed since then.
• 12:09
  But yeah, I bought a bunch of Laplaces and then I don't know that there's just a lot going on at that time, like with the breakup.
• 12:15
  And then I just didn't feel creatively like motivated to launch.
• 12:21
  And so I didn't.
• 12:22
  And then I moved out and just all of these other expenses and I was scared.
• 12:26
  So I was like, I just need to move this product.
• 12:28
  So I ended up selling everything at wholesale to other estheticians just to make my money back.
• 12:32
  And then when I eventually did kind of do like a slow launch and stuff going into my second business anniversary event, Flow and Glow.
• 12:39
  it flew like hotcakes.
• 12:41
  And I'm like, oh my gosh.
• 12:42
  And of course, like, when I placed another order for Anfisa, they were going through issues with customs.
• 12:48
  And then it was, like, Black Friday.
• 12:49
  So they were just, like, inundated with a lot of orders.
• 12:52
  I'm like, oh my gosh, I need this product now.
• 12:53
  Like, my event is December 7th.
• 12:56
  And I was like, if only I didn't sell that product that I was so scared that wasn't going to sell, then it would have been fine.
• 13:02
  Yeah, it just needed its time and place to shine.
• 13:05
  Yeah, and it was funny, like...
• 13:06
  the original Spice Kick and Berry Crumble of those at that time, like I was kind of just selling to clients in person.
• 13:12
  Yeah.
• 13:12
  Berry Crumble was the slowest to move.
• 13:14
  And then funny enough, like during the sale, everyone wanted Berry Crumble.
• 13:18
  Then I was sold out.
• 13:18
  I'm like, okay, oh, I know, no, I'm doing this.
• 13:20
  Yeah.
• 13:21
  Right.
• 13:21
  I'm doing this promo by two, get one free.
• 13:23
  And everyone wanted Berry Crumble.
• 13:25
  I'm like, okay, well I have your two other ones, but you're gonna have to wait in Berry Crumble.
• 13:28
  Yeah.
• 13:28
  Uh-huh.
• 13:28
  Oh my gosh.
• 13:29
  And I think,
• 13:30
  we all get in our heads like, oh my gosh, if we don't have that product in that moment, our clients are going to hate us.
• 13:34
  And we get into this like huge emotional, we take on so much.
• 13:39
  We're like, they're going to hate us.
• 13:40
  They're waiting and then we're going to lose out.
• 13:42
  But I do strongly believe that going into your retail order is like knowing that it is like you said, that parked money.
• 13:49
  But I also think it's important as you continue to place your retail orders to figure out
• 13:55
  what are the products that you're actually selling?
• 13:57
  Like, what can you order an abundance of that makes sense for your business?
• 14:01
  Because I used to believe in like so many products and I just had so many products sitting there.
• 14:07
  And I'm like, okay, well, what are my most popular products and what are people loving?
• 14:12
  And how can I consolidate it to, you know, each person that comes in that comes in the door, right?
• 14:17
  Because it is that parked money.
• 14:18
  But it is important as your business grows that to place those larger orders of the products that you're actually selling.
• 14:25
  regularly exactly because it doesn't make sense to like pay for shipping if you are paying for shipping or I don't know having clients wait like I'm such a people pleaser I'm gonna be so real like and that's why I have so much retail because yeah or on hand because I don't want a client to be like oh man you don't have it like yeah I don't think they're gonna go somewhere else and buy it but I just want them to go home with it
• 14:45
  Exactly.
• 14:46
  But it's been okay, like what you said, like if I don't have it on hand, they're totally fine with waiting until their next appointment or I'll be like, you know, I'll have it in like a week or something.
• 14:54
  Yeah.
• 14:54
  Let's come pick it up.
• 14:55
  Exactly.
• 14:56
  I know.
• 14:56
  It's like people can wait a few days or a week.
• 14:59
  I mean, at the most it's, I think we, as estheticians, again, we get in our heads and we're like,
• 15:05
  it's the end of the world.
• 15:06
  I'm sorry to have it.
• 15:07
  The pressure.
• 15:08
  It's because we care.
• 15:09
  Yeah.
• 15:09
  It's because we care.
• 15:10
  Honestly, yeah, at the end of the day, it's because we care.
• 15:12
  So sometimes, like, I'll just encourage them, like, if you purchase it now, then I'll just ship it for free or something.
• 15:16
  And I know that's, like, a cost on eating, shipping it for free, but then it's, like, you know, they're happy, I'm happy, and I think it just goes a long way with, like, that client-esthetician relationship.
• 15:25
  Yeah.
• 15:26
  I completely agree.
• 15:27
  Okay, so, since the last podcast, so much has changed, what would you say is, like, the
• 15:33
  growth you've had of 2025 since we're spending New Year's Eve together.
• 15:37
  I know.
• 15:37
  This is New Year's.
• 15:38
  I know.
• 15:39
  Insane.
• 15:40
  Tomorrow is 2026.
• 15:41
  So crazy.
• 15:43
  Like just my biggest wins.
• 15:45
  Yeah.
• 15:45
  What's your biggest accomplishment of 2025?
• 15:49
  I would say like the first thing that came to mind was the face reality.
• 15:54
  Acne expert of the year finalist award.
• 15:56
  Uh-huh.
• 15:57
  That's huge.
• 15:57
  Congratulations.
• 15:58
  Thank you so much.
• 15:59
  I had only been with them a year.
• 16:01
  I'm like, I'm just going to put in for this.
• 16:03
  Yeah.
• 16:04
  I'm a procrastinator, so I did the application like last minute.
• 16:07
  Like, I was at a cafe up until they closed, like typing it.
• 16:10
  And I didn't know there were two separate applications.
• 16:13
  So the one for the ambassador program and one for the Acne Expert of the Year award.
• 16:17
  I was only doing one.
• 16:18
  And then I was messaging Kelsey, their educator.
• 16:21
  She's like, oh, there's two.
• 16:22
  There's two applications.
• 16:24
  Oh no, you really have to sit around.
• 16:27
  But anyways, that's been such a huge win.
• 16:29
  I remember when I was like with a client and then I know they were like, it took them about a month to notify everyone.
• 16:36
  And I was working and then I see this, this like NorCal area code come in.
• 16:41
  I'm like, I think that's them.
• 16:42
  And I'm like literally looking at it like while I'm working with a client, I'm trying to be present, but I'm like,
• 16:47
  I've been waiting for this.
• 16:48
  And then I see like the voicemail transcript and it was Leslie McCoy.
• 16:54
  And yeah, just basically like, hey, give me a call back.
• 16:57
  I'm like, why would she be calling me?
• 16:58
  So I call back and I'm like, shut up.
• 17:00
  Oh, that's so cool.
• 17:01
  So yeah, it was one of my...
• 17:03
  It was great because it was one of my acne transformations for, like, one of my first clients in the boot camp program.
• 17:10
  One accomplishment.
• 17:11
  Yeah.
• 17:11
  So just from that, like, brand recognition is, like, amazing.
• 17:14
  But it's not everything.
• 17:15
  Yeah.
• 17:16
  Like, I hope anyone watching this, like, knows that.
• 17:18
  It's not everything.
• 17:18
  I remember starting at, like, I want to be recognized by, like, XYZ.
• 17:22
  And so, like, tagging a lot of companies.
• 17:23
  And then it just didn't really feel aligned with me.
• 17:25
  I felt like...
• 17:26
  I was like selling myself in a way or I don't know.
• 17:30
  It just didn't feel right.
• 17:31
  And so I don't know.
• 17:31
  I've just been focused like on the products, on the transformations and the relationships with, you know, people from businesses and like all of my reps, which I have amazing relationships with all of my reps.
• 17:42
  But it's never like going into the new year now.
• 17:45
  I'm not like I want to be an ambassador.
• 17:47
  Yeah.
• 17:47
  Not that I don't.
• 17:48
  Yeah, I know, right?
• 17:49
  Okay.
• 17:50
  Would you be an ambassador?
• 17:51
  I mean, if I'm selected, sure.
• 17:52
  Yay!
• 17:53
  Okay, awesome.
• 17:54
  I would be so honored to, but I still have my business.
• 17:58
  Mark my word.
• 17:58
  Yeah.
• 17:59
  She's going to be an ambassador.
• 18:00
  Watch.
• 18:01
  She's going to be an ambassador.
• 18:03
  Yes.
• 18:03
  Yeah.
• 18:03
  But if I'm not, and that's totally okay.
• 18:05
  I have my business.
• 18:06
  I have a roof over my head.
• 18:07
  Like, I'm so blessed at the end of the day.
• 18:09
  But I think it's, again, that positive mindset and you just being blessed for every opportunity that you get.
• 18:15
  Like, it's not always the...
• 18:18
  the end goal that you're like, okay, I'm not happy until this happens.
• 18:21
  Right.
• 18:21
  You're like enjoying every step of your business journey because it's, it's two years in, you got a long journey to go.
• 18:28
  I know.
• 18:29
  Yeah.
• 18:29
  And sometimes I feel silly.
• 18:30
  Like I know it's the best patients are like, Oh, I'm like 10 years and I never celebrated, but I'm like, no one else is going to celebrate your own wins if you don't celebrate them.
• 18:39
  So that's why I kind of make a big deal out of everything.
• 18:41
  So like first year business anniversary.
• 18:44
  Um, and then second business anniversary did that flow and glow event.
• 18:47
  Yeah.
• 18:47
  Yeah.
• 18:47
  I know and I love we talked a little bit off camera about how people, your clients, I'm looking at your room right now because it's that pretty green.
• 18:55
  Thank you.
• 18:55
  Is it sage?
• 18:56
  Yeah, like sage green.
• 18:56
  Sage green.
• 18:57
  It's part of my branding.
• 18:58
  So people have been like you, when did you, have you always been green since you opened?
• 19:05
  Not really.
• 19:06
  I remember like just always liking the color and like how it resonated with me.
• 19:09
  It just felt really peaceful.
• 19:11
  Yeah.
• 19:11
  And then I had like these pair of sage green vans and I always got compliments on them.
• 19:15
  And then when I got my own space, the room two doors down, I was like, I'm going to paint it green because everyone has white or neutral colors and nothing wrong with those.
• 19:24
  But it just didn't feel aligned with me.
• 19:25
  So I was like, I'm going to do something different.
• 19:27
  So when clients walk in, they're like, oh, cool.
• 19:29
  Yeah.
• 19:29
  Yeah.
• 19:30
  And so you.
• 19:30
  And so it just kind of carried like when I moved into this room, this room is green now too.
• 19:34
  And then like the branding colors.
• 19:35
  I love it.
• 19:36
  Yeah.
• 19:36
  And we, your clients noticed that stuff.
• 19:38
  Yeah.
• 19:38
  They noticed that stuff.
• 19:39
  So like, they'll get me things.
• 19:40
  They're like, this sage green reminded me of you.
• 19:42
  And I'm like, shut up.
• 19:43
  Like you think of me.
• 19:45
  I love that.
• 19:46
  It's the coolest thing to see your brand come to life and how people recognize you by certain colors and.
• 19:53
  whatever you make your brand.
• 19:54
  And I think it's really important to make it your own.
• 19:56
  I mean, I love that.
• 19:57
  That color just came so natural to you.
• 19:59
  And you had a pair of shoes that were that sage green.
• 20:02
  I like this color.
• 20:03
  I know.
• 20:03
  It's fun to hear how it's part of your story.
• 20:05
  And I think those are the best stories of branding is how organic they are and how it makes you.
• 20:10
  you, you.
• 20:11
  Yeah.
• 20:12
  Um, okay.
• 20:13
  So we'll finish off.
• 20:15
  We just did a training today.
• 20:17
  Um, we did hydrafacial training, which was so fun.
• 20:20
  Um, we got our hair done.
• 20:23
  Mine's really flat now because that's my hair.
• 20:26
  They roasted me that I don't have coarse hair, which was an accident.
• 20:30
  Um, but we got our hair done today.
• 20:32
  We went retail shopping as you can see.
• 20:35
  Um, and then we had a hydrafacial training
• 20:41
  ever offering a hydrofacial training.
• 20:42
  So she's my first one and last of 2025.
• 20:46
  And it was really cool for me because I've never done this before.
• 20:50
  And it was really cool to put my skills into action.
• 20:53
  And I just want to hear what was your favorite part about today.
• 20:55
  Oh my gosh, you were such a natural.
• 20:57
  Thank you.
• 20:57
  This sounds like I'm like asking for coffee.
• 21:01
  I just realized like this is so like me, you know, I would tell you like it is.
• 21:05
  So you're such a natural a trainee.
• 21:07
  Like, do you remember when I kind of like first started bringing on Hydrofacial and like we would chat and I'm like, do you ever do hands on training?
• 21:14
  And you know, like not yet, but maybe later on.
• 21:16
  And so like when all this came about kind of naturally, I was like, sign me up.
• 21:20
  Yeah.
• 21:22
  Um, but the training was so valuable.
• 21:24
  Like I, I've had hydrofacial for about a year and a half now, but you know, during the hydrofacial training, like with the reps, like it's like everyone knows, like it's very, like it's going to be the same protocol, but it's sometimes it just doesn't feel very, um, relaxing, you know?
• 21:42
  And sometimes like things are tripping and you don't know how to like
• 21:46
  um, adjust them, tweak them or how to just really make the hydrofacial your own.
• 21:50
  So sometimes like I struggle, I'm like, wait, hold on.
• 21:52
  Like, is it like this or it's like this or why is this happening?
• 21:55
  And so, um, today's training answered a lot of my questions.
• 21:59
  Yeah.
• 21:59
  So just watching you work and then explain it.
• 22:01
  Like I really enjoyed the PowerPoint, like just hearing those things again.
• 22:04
  Like, of course I know what a hydrofacial does, but just kind of simplifying it for that client.
• 22:08
  Like I, I already knew, like when I say vortex technology, they're like, what?
• 22:12
  Yeah.
• 22:13
  Yeah.
• 22:13
  They just need to know it like cleans out their pores.
• 22:15
  Yeah, exactly.
• 22:16
  So it's just really simplifying it.
• 22:18
  Aw.
• 22:18
  And then I enjoyed us like working on the same model together.
• 22:23
  Yeah.
• 22:23
  Because then like seeing you do it and then me doing it and then you like correcting me was really helpful.
• 22:28
  And then afterwards experiencing the Hydra Face for myself.
• 22:31
  So that's why I have glowing skin now, guys.
• 22:32
  I know.
• 22:33
  Look at her skin glowing.
• 22:34
  I tried my best to stay awake just so I can, like, feel and experience.
• 22:38
  And I did.
• 22:38
  Stay awake, stay awake, yes.
• 22:39
  And, like, I did knock out.
• 22:40
  But, like, this is honestly what I needed just to feel more confident.
• 22:44
  Good.
• 22:45
  I'm so glad.
• 22:46
  It was such a fun day and a really amazing experience just being able to see your studio in person and just get that hands-on training for you and...
• 22:57
  spend a an essy besty day you'll see some reels from us soon yes um but unfortunately my son is sick he has the flu um I think we yapped a lot though and I hope that you guys enjoyed this episode where can people find you again um at Skin by Jack perfect yeah so easy Skin by J-A-C J-A-C yes thank you and you're part of the reason for that because I was like my business name is Studio 28 by Jack and it's like
• 23:25
  I did that intentionally, like, just on paper.
• 23:27
  So it wasn't always, like, tied to aesthetics.
• 23:29
  But the Skin by Jack has, like, stuck.
• 23:31
  And everyone's like, oh, Skin by Jack.
• 23:33
  Yes, I know.
• 23:34
  It's so catchy.
• 23:35
  I know.
• 23:35
  It's important to make your username your own, too.
• 23:37
  Yeah.
• 23:38
  I was Skin by Victoria at one point.
• 23:40
  But Skin by You is just.
• 23:42
  Feels you.
• 23:42
  Yeah.
• 23:43
  Feels me.
• 23:43
  Yeah.
• 23:44
  Well, thank you so much for hanging out with me today.
• 23:48
  She is one of my dear friends.
• 23:50
  in the industry and she's just such an amazing esthetician in person.
• 23:54
  Um, you're such a breath of fresh air in the industry and I'm so thankful for you.
• 23:59
  Thank you.
• 23:59
  I'm so proud of like, just before this ends, like, I'm just so proud of everything that you've done.
• 24:03
  Like you are truly like such a blessing to this industry and I'm so grateful I got to know you and like,
• 24:10
  Like, I don't know.
• 24:11
  It's weird to have you in my space.
• 24:12
  Like we've talked about this for so long.
• 24:14
  Yeah, I know.
• 24:14
  It's finally happening.
• 24:16
  And she's going to be at the Aesthetic Experience.
• 24:18
  Go.
• 24:19
  There's going to be 160 of us in the same room.
• 24:21
  Isn't that crazy?
• 24:22
  That is so cool.
• 24:23
  I can't wait.
• 24:23
  I know.
• 24:24
  Well, make sure you follow her, like, comment, and subscribe.
• 24:28
  And we will see you in the next video.