Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
Why Your Customer Journey Map Needs a Data Layer
Most customer journey maps are built on assumptions and surveys—but they miss the real behavioral data hidden in your analytics. In this episode, Lucas and Luna explore how adding a data layer to your journey map can reveal the touchpoints that actually drive conversions, not just the ones you think matter. They walk through a concrete example: an e-commerce brand that added behavioral tracking to its journey map and discovered that a forgotten email touchpoint was responsible for 22% of repeat purchases. The episode covers the difference between attitudinal and behavioral mapping, how to…
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