Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
The One Video Format That Holds Attention Past 90 Seconds
Lucas and Luna dig into the surprising staying power of the 90-second vertical video. In an era where platforms reward snappy six-second clips, they examine why mid-length verticals are quietly winning engagement on Instagram Reels and TikTok. They break down the 'hook, hold, payoff' structure, look at how creators like MrBeast and marketers at Duolingo use pacing and pattern interrupts, and share a concrete framework for scripting a 90-second video that keeps viewers watching to the end. Plus, they touch on the psychology of the 'progress bar effect' and why the 90-second…
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