Hooters Rebrands for Families and Food | Wilmington News

Wilmington News Today | 2 Min News | The Daily News Now! · Jul 17, 2026 · 1m

Hooters’ original founders are back in charge, pushing to reinvent the brand by ditching its oversexualized image and focusing on food, hospitality, and family-friendly vibes — a move sparked by corporate culture shifts. While some locations have long welcomed families, kids, and diverse crowds, especially during daytime hours, leadership is now standardizing the experience across all sites, moving away from “renegade” spots. Servers in South Florida say they’ve always been community hubs, hosting local events and treating regulars like family — proving the brand’s heart hasn’t changed, even…