Businessing - 3/19/26 | Stop Selling Features. Start Selling the Fear You Eliminate.

Businessing with Pat Miller · Mar 19, 2026 · 1h 4m · transcript

Your power pitch is broken and Lisa Raebel is here to fix it. The founder of Rebel Girl Marketing joins Businessing to break down why nobody cares about your certifications and how to talk about the fear and emotion behind what you do instead. Plus: someone screenshotted a business owner's pricing and called them expensive on Facebook — Pat explains why that's actually a compliment. ChatGPT finally gets write actions (welcome to 2026, buddy), Pat discovers Claude Code and becomes the world's best "boop" operator, and a sweat equity deal that might be a golden opportunity or a total trap. All…