Latest / Skin Anarchy / The Vision Behind YŪGEN, Science of Skin Awards & More - EXCLUSIVE EPISODE ft. Dr. Ekta - E.442

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The Vision Behind YŪGEN, Science of Skin Awards & More - EXCLUSIVE EPISODE ft. Dr. Ekta - E.442 · Skin Anarchy

• 0:00
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  SPEAKER_01: Welcome to the four.
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• 1:00
  SPEAKER_02: The Council of Franks, on behalf of Delicious Oscar Meyer, 100% Beef Franks, has declared its official position.
• 1:08
  SPEAKER_02: Oscar Meyer 100% Beef Franks are 100% Beef Frank Delicious.
• 1:14
  SPEAKER_02: This summer.
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• 1:18
  SPEAKER_02: Keep it, Oscar.
• 1:22
  SPEAKER_04: Hey guys, welcome back to another episode of Skin Care Anarchy.
• 1:26
  SPEAKER_04: Except this one is going to be very different than what you guys are used to.
• 1:30
  SPEAKER_04: So for the first time on our show, the tables will be turned on me and I will be on the other side of the mic.
• 1:36
  SPEAKER_04: Still on a mic, but on the other side of it.
• 1:39
  SPEAKER_04: And I have my wonderful, wonderful um communications lead with me here today, Mackenzie Ayello, who is such an experienced interviewer.
• 1:49
  SPEAKER_04: She is a journalist.
• 1:50
  SPEAKER_04: She is a jack of all trades.
• 1:52
  SPEAKER_04: And I'm just so excited that she has put together some questions for me to answer some questions for you guys about Eugene and about all these amazing things that we're coming out with.
• 2:03
  SPEAKER_04: So uh, you know, uh Mackenzie, I'm gonna let you take the stage and uh run your show however you see fit.
• 2:10
  SPEAKER_03: Thank you very much.
• 2:12
  SPEAKER_03: Yes.
• 2:13
  SPEAKER_03: Speaking of a jack of all trades, you definitely deserve that title over literally anyone.
• 2:21
  SPEAKER_03: Oh, thank you.
• 2:23
  SPEAKER_03: But it's true.
• 2:24
  SPEAKER_03: And speaking of such, I think myself included, and all of our listeners want to know who is Dr.
• 2:31
  SPEAKER_03: Edka, the amazing person that literally hosts every single episode we listen to.
• 2:36
  SPEAKER_03: I feel that we never get to hear about you.
• 2:39
  SPEAKER_04: Oh, I love that.
• 2:40
  SPEAKER_04: I thank you for asking me that.
• 2:42
  SPEAKER_04: Um, I am a human being.
• 2:46
  SPEAKER_04: That's honestly, I I mean, you know, all jokes aside, that's what I tell people because uh I don't take myself too seriously.
• 2:52
  SPEAKER_04: You know, it's crazy Mackenzie, like I don't think you were with us at the time, the company, but in the very, very beginning stages, I refused to even tell people I was a doctor.
• 3:01
  SPEAKER_04: Like, you know, when we first started out, um, I was very adamant.
• 3:05
  SPEAKER_04: I mean, my internal like uh social media like friends that I knew through Dermal Unity knew I was, you know, in medicine and they knew about my career, but they didn't, you know, and nobody on the podcast, like it wasn't something I made as like a center point for the podcast.
• 3:20
  SPEAKER_04: So, you know, my training is in medicine.
• 3:23
  SPEAKER_04: Um, I have extensive training in both clinical and surgical aspects as well as the research side of medicine.
• 3:30
  SPEAKER_04: So I am what you consider a physician scientist.
• 3:34
  SPEAKER_04: Um, you know, whatever the word is now, it keeps evolving.
• 3:38
  SPEAKER_04: But um I I like to keep my um my feet in both sides of medicine and to really make sure that, you know, I've always been like that.
• 3:48
  SPEAKER_04: I've I've always been somebody who just loves science.
• 3:50
  SPEAKER_04: So it's very important for me to um to really practice that, you know, and practice what I grew up preaching, which is just the love for science.
• 3:58
  SPEAKER_04: So that's I think the easiest way for me to sum up your answer or the answer to your question is I'm a scientist, you know, and I'm a lover of all things that are, you know, just science and things we don't understand or we may understand, but we don't know how to apply.
• 4:13
  SPEAKER_04: And that's really kind of what has been a driving force for me um in this whole journey with Sinker Anarchy.
• 4:20
  SPEAKER_03: Yeah, it's so nice to hear that you're not anything more than human.
• 4:25
  SPEAKER_03: I think that's amazing.
• 4:28
  SPEAKER_04: Yeah, yeah.
• 4:29
  SPEAKER_04: No, I mean I like to stay grounded.
• 4:31
  SPEAKER_04: I think we all should, right?
• 4:32
  SPEAKER_03: So yes.
• 4:33
  SPEAKER_03: Well, of all people, you have created so much from both the podcast but also a new highly successful magazine, Eugen.
• 4:43
  SPEAKER_03: Yes.
• 4:44
  SPEAKER_03: I feel so many people are learning about and learning so much by reading.
• 4:48
  SPEAKER_03: But first of all, I want to know what was the story behind the name?
• 4:52
  SPEAKER_03: What is Eugen?
• 4:53
  SPEAKER_03: What was the journey that you took to name the magazine Eugen?
• 4:58
  SPEAKER_04: Love that.
• 4:59
  SPEAKER_04: I love that.
• 4:59
  SPEAKER_04: And I think this is a question that is like so necessary for me to answer at this point because people are still wondering about, you know, where is this vision headed uh with Eugen?
• 5:09
  SPEAKER_04: And I, you know, just to simplify for everybody, from a definition perspective, Eugen is a word that signifies the appreciation of something that is, you know, um, I don't want to say it's not materialized, but it's something that you can't express.
• 5:25
  SPEAKER_04: Like you can't express the appreciation of the, you know, beauty or something you're admiring about an object.
• 5:33
  SPEAKER_04: That's that's really what the meaning of the word is.
• 5:35
  SPEAKER_04: And it um it's obviously it stems from, you know, the Asian continent.
• 5:42
  SPEAKER_04: So it's you know, it's got a very ancient meaning behind it.
• 5:45
  SPEAKER_04: It's a word that over time has retained this um immense, I guess, you know, mesmerizing factor where there's no real definition to exactly what it means, in the sense of like, you know, it we all we know that it's a feeling more than it is an actual definition.
• 6:04
  SPEAKER_04: It's more of an understanding and more of like you pay homage in your own self to things that you appreciate.
• 6:11
  SPEAKER_04: And the reason I love it because, you know, when I started Skin Cure Anarchy, I was interviewing these amazing guests, you know, it was like the most starstruck moments I think I ever had in my life because these were people that were the brand founders of the brands that I was using, the brands I was obsessing over, you know, and posting about and recommending to people and you know, all these wonderful things.
• 6:36
  SPEAKER_04: But one thing I just couldn't express was how much I really wanted to talk to them, you know, because obviously there was so much there.
• 6:44
  SPEAKER_04: There was the science, there was the, you know, the business aspect.
• 6:47
  SPEAKER_04: There's so many questions I had, but underneath all of that was the sense of Eugen.
• 6:52
  SPEAKER_04: And Eugen was um, you know, this feeling I always had of just gratitude and just love for this industry.
• 6:59
  SPEAKER_04: And so I picked that name because of that definition, but it really has evolved um since then because it stands now for what I like to say is the kind of antithesis to what we've seen digital magazines and digital publications to become over the last, you know, five years or so.
• 7:18
  SPEAKER_04: You know, I'm sure you've noticed, Mackenzie.
• 7:20
  SPEAKER_04: I mean, it's been like uh kind of like a roller coaster ride going from print to fully digital.
• 7:25
  SPEAKER_04: And a lot of the places that I used to love and go to for my magazine content, my editorial content were print magazines.
• 7:33
  SPEAKER_04: And so growing up in that era, and then having, you know, had the opportunity to talk to so many editors who were from that era, you know, in the beginning phases of skincare anarchy, I was just starting, I was realizing as a consumer, I was like, this is not my style, you know, this website style of magazine.
• 7:50
  SPEAKER_04: It's just my not my thing.
• 7:52
  SPEAKER_04: You know, it's it doesn't engage me as a consumer.
• 7:55
  SPEAKER_04: It feels like clickbait, it feels like, you know, there's no value here for me or something that's gonna hook me, right?
• 8:03
  SPEAKER_04: And like take me away from social media or take me away from the hustle and bustle, which is what magazines always did for me.
• 8:09
  SPEAKER_04: You know, they were always a getaway.
• 8:11
  SPEAKER_04: They were always like you get a new volume in the mail, you just dive in for like three hours, you dissect it, you look through all the articles, you check out all the editor picks for, you know, whether it's lipsticks or, you know, whatever it was, it was a moment in time that you had a few hours or even five minutes that you got to get away from everything.
• 8:32
  SPEAKER_04: And so that feeling never left me.
• 8:34
  SPEAKER_04: You know what I mean?
• 8:35
  SPEAKER_04: And I and I said to myself, I need and I want to create skincare anarchy, its visual component in a way that is going to be just as mesmerizing as those magazines were, you know, in the Y2K era.
• 8:47
  SPEAKER_04: So that's really, you know, where this love stemmed from.
• 8:51
  SPEAKER_04: And then, you know, just to elaborate a little bit more on the on the name of it, Yujin.
• 8:55
  SPEAKER_04: So going, you know, keeping all that in mind, Yujin, the real meaning for us, and you know, for me, for Eugen is it's a magazine made for you, the individual person.
• 9:07
  SPEAKER_04: Okay.
• 9:07
  SPEAKER_04: And when I say that, what I mean is it's not social media, it's not trending, it's not viral, you know, it's not gonna pop up on your for you page.
• 9:16
  SPEAKER_04: It's a magazine made for you to make your own decisions, to find the brands that resonate with you.
• 9:22
  SPEAKER_04: And it's just as stylish as those old old magazines.
• 9:26
  SPEAKER_04: So it's it resonates with every generation.
• 9:28
  SPEAKER_04: So that's the second part of the name, Jen.
• 9:30
  SPEAKER_04: So it's for you, and you are the generation, right?
• 9:34
  SPEAKER_04: And that's the message I want to get across is that you as an individual are the generation.
• 9:40
  SPEAKER_04: It's no longer this collective mindset that we're living in.
• 9:43
  SPEAKER_04: We're living in an individualized mindset.
• 9:45
  SPEAKER_04: And I think with the magazine, I found it to be very, very important to pick a name that could be played on, you know, in a way, in a sense of like, you know, play of words.
• 9:54
  SPEAKER_04: And and I found that Eugene was just perfect for that.
• 9:57
  SPEAKER_04: So I hope that answered your question.
• 10:00
  SPEAKER_03: Of course.
• 10:00
  SPEAKER_03: Yeah.
• 10:02
  SPEAKER_03: I think it's one of my favorite parts, obviously, working with Skin Carchy and also Eugen, knowing the meaning of the name and feeling really connected to it myself, but also knowing that I'm part of a collective.
• 10:15
  SPEAKER_03: And so, sort of building on the not having a necessarily viral magazine.
• 10:22
  SPEAKER_03: Can you give us a little bit of a background?
• 10:24
  SPEAKER_03: Like what inspired you?
• 10:26
  SPEAKER_03: Obviously, we know that you have a love for magazines and that old culture, but what inspired you to make this magazine and like your original vision behind ViewGen and where it started and where it's gone to?
• 10:38
  SPEAKER_03: Like, what was your inspiration for even creating this?
• 10:42
  SPEAKER_04: Absolutely.
• 10:42
  SPEAKER_04: It's a great question.
• 10:43
  SPEAKER_04: And, you know, the real um the real inspiration, if I was to really sum it down, was this need to get people off social media in a very meaningful way, but in a way that wouldn't impact their lives in a negative sense, in sense of like, you're not getting away from good content.
• 11:01
  SPEAKER_04: My desire to create Eugen was my desire to bring Skincare Anarchy, which is an audio-only podcast, to the visual forefront.
• 11:10
  SPEAKER_04: I mean, I'm, you know, like I said, I am a scientist through and through, and I believe in the power of our senses.
• 11:16
  SPEAKER_04: And I really believe in the power of audio, you know, because for me personally, I grew up with audio.
• 11:23
  SPEAKER_04: I learned English through audio.
• 11:24
  SPEAKER_04: I mean, it's just been a it's been a huge part of my life overall in terms of learning, education, whatever.
• 11:31
  SPEAKER_04: And so when I started Eugene, I wasn't going into it trying to make it this viral, you know, pub, all of a sudden you're getting 15 newsletters from us every day.
• 11:40
  SPEAKER_04: You know, no, no, none of that.
• 11:42
  SPEAKER_04: It was more of like, how can I create a peaceful, tranquil environment for our users and consumers to where they can take the, you know, like interest they have in skincare anarchy and the wonderful brands that we bring on the show and the wonderful people and the articles we write.
• 12:00
  SPEAKER_04: And how can they take that interest and apply it in a way that's going to be more for the visually oriented, for the more visual learners out there?
• 12:07
  SPEAKER_04: And so the inspiration was one, it has to be phenomenal design.
• 12:12
  SPEAKER_04: And we've been very, very blessed to have some epic designers on our team.
• 12:17
  SPEAKER_04: So, you know, volume one is absolutely stunning, right?
• 12:20
  SPEAKER_04: It was just so beautiful.
• 12:22
  SPEAKER_04: And um, so that was one of my biggest pillars was that I want something that is so aesthetically pleasing that is going to not only catch the eye of the reader, but it's going to keep them captivated.
• 12:32
  SPEAKER_04: And they're what they're gonna want to know what's on the next page, what does it look like, you know?
• 12:36
  SPEAKER_04: And then the second thing was, you know, what is it, what can I do that's going to truly, truly complement not only our podcasts and our episodes that we record, but usually the brands and support them in a meaningful way.
• 12:49
  SPEAKER_04: You know, right now we live in a world where affiliate marketing is everywhere.
• 12:54
  SPEAKER_04: You know, you go onto these websites of these magazines or these publications, wherever it is, and you are bombarded with ads.
• 13:00
  SPEAKER_04: I mean, for you know, for example, you know, Google's getting sued right now for excessive ads on YouTube and stuff.
• 13:08
  SPEAKER_04: You know what I mean?
• 13:09
  SPEAKER_04: So it's like we're we're really running into this wall, I feel like, um, in terms of where our media is headed.
• 13:17
  SPEAKER_04: And I really wanted to grab that ball by the horns from the get-go and say, no, there's going to be two links that will take you outside of Usion only on each spread that you find in the magazine.
• 13:28
  SPEAKER_04: One of them is going to be listen to the episode, which takes you directly to our episode link.
• 13:33
  SPEAKER_04: Another one's going to be shop this brand.
• 13:34
  SPEAKER_04: And that's going to take you directly, not through us, but directly to the brand's website.
• 13:40
  SPEAKER_04: And that's where you're going to learn the extra information you need you need to know as a consumer about that brand, instead of going through a third party, instead of going through an influencer or like, you know what I mean, just an any other third-party source.
• 13:53
  SPEAKER_04: So that was really the guiding light behind that.
• 13:57
  SPEAKER_03: Of course.
• 13:58
  SPEAKER_03: I think, in other words, do you think that Eugene is sort of a companion to skincare anarchy, that one sort of holds the audio space and the other holding the visual space?
• 14:09
  SPEAKER_04: Absolutely.
• 14:10
  SPEAKER_04: Yes.
• 14:10
  SPEAKER_04: I I would idealize it to be that because, you know, I have gotten a lot of criticism about, you know, at the you never come on video, you never show us your face.
• 14:21
  SPEAKER_04: And I'm like, well, you don't need to see my face to learn, you know.
• 14:24
  SPEAKER_04: So uh I took that criticism and I applied it to a different outlet.
• 14:28
  SPEAKER_04: And I realized that rather than someone staring at my face all day, what they could do is stare at a gorgeous piece of art, you know, that is going to educate them just as much as the podcast does.
• 14:38
  SPEAKER_04: So absolutely I see Eugen as not only, you know, an offshoot of skincare anarchy, but an enhancement of skincare anarchy, the podcast, because it will it's able to connect with consumers in a whole different way.
• 14:50
  SPEAKER_04: You know, like I said, audio can do a lot, but then when you're flipping through this magazine, I mean, this is what I want everyone listening to Envision.
• 14:58
  SPEAKER_04: And actually, you can do right now, you can go download our first volume on Apple Books.
• 15:02
  SPEAKER_04: It's completely free, completely open access.
• 15:04
  SPEAKER_04: And when you go through it, you'll see that, you know, say you're browsing a brand, you come across their spread for RetroVay, one of my favorite brands.
• 15:12
  SPEAKER_04: You will see that there's this beautiful image of the founder, Jamie, and then there's this beautiful article to go along with you know her spread.
• 15:21
  SPEAKER_04: But then when you flip the page, there's also two more pages about RetroVay, which is just the product imagery.
• 15:26
  SPEAKER_04: And there's links, you know what I mean, to the actual brand itself.
• 15:29
  SPEAKER_04: And it's it's, you know, as you're listening, it'll give you a prompt to listen to this episode.
• 15:35
  SPEAKER_04: So you can click on the episode, it's gonna open up your, you know, uh the Spotify link.
• 15:40
  SPEAKER_04: You can play that in the background as you're browsing Eugen on the same device.
• 15:45
  SPEAKER_04: So if you're on an iPad or an iPhone, you can still go and browse Eugen and still listen to Jamie's episode.
• 15:52
  SPEAKER_04: And then if you decide at one point, wait a minute, I really like this brand.
• 15:55
  SPEAKER_04: I want to shop this brand, click on shop this brand, it's gonna take you to a whole new web browser that opens up.
• 16:02
  SPEAKER_04: You can shop the brand, do what you want to do, learn about it, and then come right back to the magazine.
• 16:07
  SPEAKER_04: You know what I mean?
• 16:07
  SPEAKER_04: And keep on flipping.
• 16:08
  SPEAKER_04: So it's everything in one place.
• 16:11
  SPEAKER_04: You don't have to think about, oh, well, I'll get to that, I'll eventually get to that, where I check this brand out.
• 16:16
  SPEAKER_04: No, you do it real time, right there.
• 16:18
  SPEAKER_04: And it complements the episode that you're listening to that is with the founder themselves, explaining the brand, explaining their vision, explaining why they created what they created.
• 16:27
  SPEAKER_04: And so it's this holistic, you know, 360 approach to understanding the vision of a brand, understanding the vision of one of the people that we feature, because that's what I truly felt was lacking, you know, in our space.
• 16:41
  SPEAKER_04: So yeah.
• 16:43
  SPEAKER_03: Yeah, no, I think that's such a beautiful way to put it because it gives us a great perspective.
• 16:47
  SPEAKER_03: In I really like that you said it's holistic because it it really feels like its own world.
• 16:53
  SPEAKER_03: Yeah, yeah.
• 16:54
  SPEAKER_04: That's what that was my goal.
• 16:55
  SPEAKER_04: I'm glad you said that.
• 16:55
  SPEAKER_04: That was my goal.
• 16:56
  SPEAKER_04: Was we are is you know, it goes again, comes back to the word.
• 17:00
  SPEAKER_04: You are the generation that we're targeting.
• 17:03
  SPEAKER_04: You not a gener, we're not targeting Gen Z.
• 17:06
  SPEAKER_04: We're not targeting millennials, we're not targeting, you know, demographics that you find on a, you know, a typical ad service.
• 17:12
  SPEAKER_04: No, we're targeting you as an individual consumer.
• 17:15
  SPEAKER_04: And so to do that, we had to create something that was going to be so visually appealing that it would absolutely captivate the audience, but also feel like it was a piece of work that was yours, almost like a coffee table book, you know, if for lack of a better analogy.
• 17:31
  SPEAKER_04: Like, you know, when you pick up a coffee table, Mackenzie, like you just get so into it, like the imagery is gorgeous, you know, it makes you want to travel to those places if it's a travel-oriented book.
• 17:40
  SPEAKER_04: Like it makes you want to be in the book, right?
• 17:43
  SPEAKER_04: Like that's the whole idea of coffee table books.
• 17:46
  SPEAKER_04: And I wanted that to be what Eugene felt like, you know what I mean, from the artistic standpoint, but then also a guiding light for consumers to say, you know what?
• 17:55
  SPEAKER_04: Hey, I might have to check this out.
• 17:56
  SPEAKER_04: Let me check this brand out.
• 17:57
  SPEAKER_04: You know what I mean?
• 17:58
  SPEAKER_04: And so, yeah, that's really that's really what it is.
• 18:01
  SPEAKER_04: It's very holistic.
• 18:03
  SPEAKER_03: So, in speaking about how we are targeting an individual, what are sort of the unique aspects, in your opinion, of Eugen that make it so different from all of the other digital magazines that are currently available?
• 18:18
  SPEAKER_04: Great question.
• 18:19
  SPEAKER_04: Um, I love this question because I'm very passionate about it.
• 18:22
  SPEAKER_04: It's something I spent a lot of time really thinking about in my head.
• 18:27
  SPEAKER_04: And I trust me, when I tell you, I went to the drawing board more than I can count, you know, on this topic because it was so difficult to find where the white space was in the editorial world as it has been changing.
• 18:41
  SPEAKER_04: I mean, we were working when we launched Eugen in October of 2022 with the first volume.
• 18:47
  SPEAKER_04: Even then, and you know, even before that, I just want everyone to know Eugen was in the works two years before that.
• 18:53
  SPEAKER_04: You know, we were constantly, constantly trying to figure out where can we squeeze in, you know, where can we come into this uh playing field where we're going to really uh rock it, you know, and it's gonna work.
• 19:05
  SPEAKER_04: And so um one of the biggest things that I saw as a white space in the media, uh in you know, media publication, whatever you want to call it, industry was that there was nothing that was an open access resource.
• 19:21
  SPEAKER_04: I mean, there are so many publications out there that publish some amazing articles.
• 19:25
  SPEAKER_04: There are some great Crade publications out there that publish amazing articles.
• 19:29
  SPEAKER_04: But here's the thing consumers are not wanting to pay a monthly, like you know,$50 or$20.
• 19:36
  SPEAKER_04: They're not trying to do that.
• 19:38
  SPEAKER_04: Why?
• 19:38
  SPEAKER_04: Because every volume or every um, you know, edition of that magazine or every article is not relevant to them.
• 19:45
  SPEAKER_04: So what I realized was let the podcast perform, and based on the performance of the podcast, build the magazine so that you know that the data of what's showing on the podcast is what's driving the content of this visual component.
• 20:02
  SPEAKER_04: Now, the important part of that is that this is a great tool for anyone who is an entrepreneur and they want to advertise to a specific audience, they want to advertise to people who are genuinely interested in things like you know, science of skin, skin health, real beauty interviews.
• 20:19
  SPEAKER_04: Like, for example, we had Mario of Makeup by Mario on.
• 20:22
  SPEAKER_04: We did a huge spread, you know, um, of his feature on the podcast.
• 20:26
  SPEAKER_04: And people love that feature because they love Mario.
• 20:29
  SPEAKER_04: You know what I mean?
• 20:30
  SPEAKER_04: They couldn't get enough of learning about him.
• 20:32
  SPEAKER_04: So, you know, I that's where the white space was, was that we I kept seeing an article after an article after an article pop up in my newsletter or in my inbox, and it was like, oh my gosh, just stop.
• 20:46
  SPEAKER_04: You know, it was like almost as if these publications are all over the place and they don't have, you know, they didn't seem to have a target in mind.
• 20:52
  SPEAKER_04: It was like you're reporting on anything and everything, but in reality, that's not, in my opinion, how to hook me as a consumer.
• 20:59
  SPEAKER_04: I mean, to this day, I've never I haven't subscribed to a single digital publication.
• 21:04
  SPEAKER_04: I just, I, I refuse to do it because it's just not my thing, it's not my niche.
• 21:07
  SPEAKER_04: The only reason, you know, I might find an article or so every couple of weeks that I find to be interesting that they publish, but am I going to pay, you know,$200, whatever it is that their fees are?
• 21:17
  SPEAKER_04: No, because every article you publish is not of interest to me.
• 21:21
  SPEAKER_04: You know, it's just not.
• 21:22
  SPEAKER_04: And the fact that they're not catering to the individual consumer was something I wanted to combat.
• 21:27
  SPEAKER_04: I wanted to say, no, that is not how I want to do it.
• 21:30
  SPEAKER_04: It was also in, you know, just to mention this, it was also at the same time that I was launching the pen, which is still very much a project in the works and it's constantly expanding.
• 21:41
  SPEAKER_04: Um, the pen is, you know, a testament to this idea that, you know, it's the pen stands for the publishing and editorial network.
• 21:48
  SPEAKER_04: And so with this initiative, Beauty Matter, you know, was so kind and they they you know brought this out before it was even a thing, you know, before I even announced it.
• 21:57
  SPEAKER_04: And it was my way of telling.
• 22:00
  SPEAKER_04: The world of media that listen, I'm about to do something different because this isn't working, what we're doing.
• 22:05
  SPEAKER_04: Okay.
• 22:06
  SPEAKER_04: All of the editors are leaving.
• 22:08
  SPEAKER_04: All of the editors, there was, I mean, I know you saw it, Mackenzie.
• 22:11
  SPEAKER_04: There was a mass exodus of editors and journalists out of these magazines.
• 22:14
  SPEAKER_04: You know, there were so many journalists and writers that went f that went rogue, you know, they went freelance.
• 22:20
  SPEAKER_04: And so, and they're still freelance.
• 22:22
  SPEAKER_04: But it's not that they didn't like the publications they were working for.
• 22:25
  SPEAKER_04: It's more so that they wanted to do their own thing.
• 22:27
  SPEAKER_04: They were the idea was in their minds as well, where the content has to be catered to the people.
• 22:33
  SPEAKER_04: It has to be catered to the individuality of the people.
• 22:36
  SPEAKER_04: And we can't have these like, you know, um overarching like articles that are published that don't really resonate with everybody, right?
• 22:46
  SPEAKER_04: And they don't most of the time probably don't even reach everybody because the longevity of an article published on a website is much different than something that's published in something like Eugen, where it's available as a time capsule for for you at all times, just like a coffee table book is.
• 23:00
  SPEAKER_04: You know what I mean?
• 23:01
  SPEAKER_04: So that's really the idea.
• 23:02
  SPEAKER_04: And that's that's where I saw the the gap was this um, you know, just need for more targeted, more curated um of you know, visual components, more more curated actual journalism, and also more importantly, the integrity of journalism.
• 23:21
  SPEAKER_04: And this is where I really want to say one thing is that Eugen is not just a magazine, it's a hybrid publication.
• 23:27
  SPEAKER_04: It's an editorial magazine for beauty, wellness, skincare, whatever you want to call it, anything that you see on skincare anarchy, but on the end of Eugene, you'll find the most awesome and budding medical journal that follows all of the guidelines of all of the biggest journals that you guys have heard of or not heard of.
• 23:47
  SPEAKER_04: I mean, you know, I know some of the big ones are Nature and Science and PLOS One.
• 23:51
  SPEAKER_04: We follow all of those guidelines, and every single paper that you see at the end of Eugene under Science of Skin, which is the name of our medical journal, is a fully peer-reviewed article that has gone through peer review from multiple different sources or multiple different journals, and they've signed off on us publishing it in Science of Skin.
• 24:11
  SPEAKER_04: So it's real information, real time for our consumers.
• 24:15
  SPEAKER_04: The science is right there for you.
• 24:17
  SPEAKER_04: You don't have to go anywhere else to find the science.
• 24:19
  SPEAKER_04: It's right there.
• 24:20
  SPEAKER_04: So, again, with this idea of this is a magazine made for the beauty consumer who is more intellectual.
• 24:28
  SPEAKER_04: They want that more sophisticated conversation, they want the more sophisticated content, and it's all in one place.
• 24:35
  SPEAKER_04: So, yeah, I again I'm ranting.
• 24:36
  SPEAKER_04: I know I'm I'm a podcast, so I have a horrible habit of ranting.
• 24:41
  SPEAKER_04: But um, yeah, that's really the best way I can answer your question.
• 24:44
  SPEAKER_03: Not at all.
• 24:45
  SPEAKER_03: I think it's so important that we understand the relationship between science of skin and the articles that we see, and really just understanding the content because I am also really curious what your take is when we're creating Eugen, when we're starting from scratch, what is the balance between things like episode features or our science of skin winners and editorial pieces?
• 25:08
  SPEAKER_03: Because we have a really nice balance of that.
• 25:10
  SPEAKER_03: But I want to know how do you create that and what is your process behind that?
• 25:16
  SPEAKER_04: Yes, yeah, again, really, really great question.
• 25:19
  SPEAKER_04: And um, you know, I think that the balance lies in the science.
• 25:23
  SPEAKER_04: I I really believe that to my core.
• 25:25
  SPEAKER_04: I always have, you know, it's not even just about, you know, our publications, it's not just about skincare anarchy or our awards or anything, it's about science.
• 25:34
  SPEAKER_04: Um, everything we do here, you know, is about science.
• 25:38
  SPEAKER_04: And I wanted that to be at the heart of literally every single project I took on.
• 25:44
  SPEAKER_04: And so when I find, like, for example, we've already decided our 10, you know, science of skin winners for this year.
• 25:51
  SPEAKER_04: And, you know, uh, if you look at last year, which is so this is the second year we're doing this, you'll notice that everybody's got one thing in common, and that is groundbreaking science.
• 26:01
  SPEAKER_04: And that science is beyond aesthetics, it's beyond, you know, one niche of beauty or cosmetics.
• 26:08
  SPEAKER_04: It is an industry-wide award that is only given to 10 brands total per year.
• 26:14
  SPEAKER_04: And the reason for that is that we are just as curated in our approach for our awards as we are for the people that we invite onto our show.
• 26:23
  SPEAKER_04: You know, Mackenzie, a lot of times people ask me, they say, what is your process for inviting on a guest onto skincare anarchy?
• 26:30
  SPEAKER_04: And I say, well, it has to fit, you know, and by fit, I mean they gotta have the science or they gotta have the story that is compelling enough to understand the innovation they're trying to bring forward.
• 26:40
  SPEAKER_04: But whether that's a vision, whether that's a mission they have, a goal, a white space they're filling in terms of sustainability or conversation or anything.
• 26:50
  SPEAKER_04: It has to be unique, it has to be meaningful.
• 26:52
  SPEAKER_04: I mean, I have turned away a lot of people who said, I will pay your sponsorship fees, just let me come on, because I said no, because I don't believe in what you're doing, you know, and it's not because it's nothing personal, but it's because the curation, the cure level of curation we have like put into Eugen and skin care anarchy is next level.
• 27:15
  SPEAKER_04: We do the homework prior to interviewing somebody.
• 27:18
  SPEAKER_04: You know what I mean?
• 27:19
  SPEAKER_04: We do we do the homework of validity prior to interviewing them or inviting them onto the show because everything that comes out of our publications has to be genuine.
• 27:28
  SPEAKER_04: It has to be something that is truly filling a white space.
• 27:32
  SPEAKER_04: It's truly a brand or a person or a professional or an executive that is able to answer questions that have not been talked about yet.
• 27:41
  SPEAKER_04: Or if they've been talked about, they haven't been, you know, uh gone into depth about.
• 27:46
  SPEAKER_04: So that's really the the really you know uh main string that ties all three things together is this love for science and facts, and putting those facts into a you know a format that is easily digestible by the average consumer so that they don't feel like they're being talked down to, they don't feel like they're being talked at when it comes to the science stuff or those the businessy stuff because no one likes that feeling, you know.
• 28:11
  SPEAKER_04: So that's really what it is.
• 28:13
  SPEAKER_04: It's it's something that is very, very factual, but it's very friendly to the common consumer.
• 28:19
  SPEAKER_04: That's I I think that's the best way I can put it.
• 28:22
  SPEAKER_03: Definitely.
• 28:23
  SPEAKER_03: I think that there's also something special in the way that you have curated our science of skin winners.
• 28:30
  SPEAKER_03: And so if I'm someone that's never come across Eugene before, without talking, we can obviously talk about last year's winners.
• 28:37
  SPEAKER_03: What is sort of a good overall premise or like overall arching idea of our winners?
• 28:46
  SPEAKER_03: What do we look for?
• 28:47
  SPEAKER_03: What are the things that are most important to you, aside obviously from the facts?
• 28:51
  SPEAKER_03: But when we're talking about actual products, like what in the formulations, what are things that you look out for to nominate when if I'm reading this article, what are some key things that you look out for?
• 29:03
  SPEAKER_04: Absolutely.
• 29:04
  SPEAKER_04: No, um, and and that's that's an awesome question as well.
• 29:06
  SPEAKER_04: Is that, you know, I think one of the one of the very important things to understand is that with the awards themselves, you know, it's a very holistic process that we go through.
• 29:16
  SPEAKER_04: Holistic, but not straying away from facts and peer review.
• 29:20
  SPEAKER_04: So I want to keep that in mind.
• 29:21
  SPEAKER_04: You know, we are a very peer review-oriented um, you know, company.
• 29:27
  SPEAKER_04: And so when I look at a brand and I am trying to figure out which brands, what I usually do is I have um, we have a board, you know, there is a chemist on our board, there is a toxicologist on our board, there is a person who is actively publishing medical research in the realms of, you know, oncology, dermatology, toxicology.
• 29:47
  SPEAKER_04: Then there's me who is also publishing research, also seeing the patients, also doing the clinical side.
• 29:53
  SPEAKER_04: So we have a board of people, you know, that really look at brands that we've interviewed that year and they come together.
• 30:01
  SPEAKER_04: We all come together and we say, okay, who is making an impact?
• 30:06
  SPEAKER_04: You know, where is the impact?
• 30:08
  SPEAKER_04: It's not about, you know, okay, you've got great science.
• 30:12
  SPEAKER_04: It's about the actual impact factor.
• 30:15
  SPEAKER_04: And this is a term that I really want to hone in on because it's a term that every scientist listening out there understands.
• 30:22
  SPEAKER_04: It's a term that describes the value of a journal, like a medical journal, because it'll tell you how many times a journal has been uh has published an article that's been cited by another journal article.
• 30:33
  SPEAKER_04: You know what I mean?
• 30:34
  SPEAKER_04: So it tells you the impact of that article, um, or you know, of the articles in that journal, the impact factor in the scientific realm.
• 30:42
  SPEAKER_04: That same principle applies to us and when we're choosing our our winners.
• 30:47
  SPEAKER_04: What is the impact factor of these brands?
• 30:51
  SPEAKER_04: How many times do they get referred?
• 30:53
  SPEAKER_04: How many times do they get cited in terms of you know people raving about them or people seeing a real difference?
• 31:00
  SPEAKER_04: You know, real people, real people that we look through, you know, social media, we look through their social media accounts and and look for real reviews.
• 31:08
  SPEAKER_04: We do our own homework where we're testing the products, we're trying everything out for a prolonged period of time, and then coming up with a solution, you know, an idea of, okay, you know, is this is this brand worth diving deeper into or not?
• 31:22
  SPEAKER_04: And so there's a long, long process that goes into this that is over multiple months, you know, that is kind of a collection of data on multiple individual facets of data where it's not only qualitative data, but it's a lot of quantitative data.
• 31:40
  SPEAKER_04: And by quantitative, I mean things like, you know, result-driven, you know, just marketing, I guess you could call it.
• 31:47
  SPEAKER_04: You know, when you go to the website, do you see real results posted?
• 31:50
  SPEAKER_04: Do you see imagery of people who have, you know, chimed in and said, hey, I used this eye cream by this brand for four weeks and look at my wrinkles now as compared to before.
• 32:00
  SPEAKER_04: You know, how many of those testimonials are on your website?
• 32:03
  SPEAKER_04: It's okay to have one on there, but if you only have one testimonial, that's not going to tell me very much, you know, as a scientist.
• 32:09
  SPEAKER_04: N of three is our you know, baseline, right, as scientists.
• 32:12
  SPEAKER_04: So I look for the brands that have the real stuff behind them.
• 32:17
  SPEAKER_04: And so does everybody on the team that comes together and creates the finalist for these awards because we want things that are not only going to be good now because they're trending and they're going viral and everyone's loving them.
• 32:30
  SPEAKER_04: We want products that are going to stand the test of time.
• 32:34
  SPEAKER_04: And the best way to determine that is to do this holistic overview analysis over the course of many months, basically half of a year before we release these awards, because um, you know, that's where we are able to say we are fully 100% behind these 10 brands this year that have stood the test of time.
• 32:54
  SPEAKER_04: They are doing something truly innovative, they keep winning at whatever they're doing time and time again, and we want the whole world to know about them.
• 33:01
  SPEAKER_04: So that's really what science of skin awards are is that this, you know, it's a very, very um, you know, just curated way to tell our audience, hey, these are the bands you brands you can definitely bet on, in addition to the ones you're going to find in our top picks.
• 33:15
  SPEAKER_04: Top picks is, you know, it's a whole different beast because it's not as it's not as encompassing.
• 33:21
  SPEAKER_04: But when you get a science of skin award, uh just to say one more thing, when you get a science of skin award, like last year we um awarded it to Retro Vay, Arnold Laszlo, you know, um these wonderful and full brands, Farero, for example, you know, uh Augustine Spotter, uh Neod, these are brands that no one in this industry can refute and say that they are not what they think claim to be.
• 33:47
  SPEAKER_04: I I would challenge someone if they said that they don't stand for what, you know what I mean, because there's so much data to back them.
• 33:54
  SPEAKER_04: So that's what we're really doing is we're saying, you know what, this is this is different.
• 33:58
  SPEAKER_04: They're different, they're standing out in a very, very meaningful way.
• 34:01
  SPEAKER_04: And it would be a shame if we did not congratulate them and if we did not acknowledge them.
• 34:05
  SPEAKER_04: So that's really what Science of Skin is.
• 34:08
  SPEAKER_03: Well, I know I can't wait to see the upcoming winners.
• 34:13
  SPEAKER_03: I'm very excited.
• 34:15
  SPEAKER_03: But also, you can always check out the ones that we nominated last year.
• 34:20
  SPEAKER_03: But in sort of thinking more about the next features and also the next volume, without revealing too much, can you tell us a little bit about the theme of the second edition and what we should be expecting?
• 34:35
  SPEAKER_03: Absolutely.
• 34:36
  SPEAKER_04: Yeah, I'm really excited about this volume because this volume is about all the things I love about my favorite season of the year, which is summer.
• 34:44
  SPEAKER_04: You know, I love everything about summer because summer is when everything comes to life, right?
• 34:50
  SPEAKER_04: It's like the time of colors, it's the time of just, you know, feeling comfortable in your own skin because everything is so beautiful.
• 34:57
  SPEAKER_04: The temperature is great, the sun is shining on your face.
• 35:00
  SPEAKER_04: You know, there's so many memories about summer evenings I have, you know, growing up.
• 35:05
  SPEAKER_04: And all of those beautiful, beautiful memories and those little those tiny aspects that defined what's, you know, a fun summer was for me growing up is what I wanted to bring to this volume.
• 35:17
  SPEAKER_04: So Yujin Volume 2 is going to be a summer edition.
• 35:20
  SPEAKER_04: It is going to have so many beautiful colors in it.
• 35:23
  SPEAKER_04: The the imagery, the design, everything is going to take you to a place of just nostalgia, you could say, you know, about your favorite things that define what a you know a fun summer is for you.
• 35:34
  SPEAKER_04: You know, whether that's vacationing in a wonderful, exotic place like the south of France, or whether that's staying, you know, within the United States and going to visit your family, whether that's, you know, evenings on the beach at a bonfire, whatever it is.
• 35:48
  SPEAKER_04: You know what I mean?
• 35:48
  SPEAKER_04: It's something for everybody who's reading it because this it's it's a feeling, it's an essence.
• 35:54
  SPEAKER_04: And so the essence of Eugene Volume 2 is summertime and the really, really cool stuff that comes with it and the feelings that come with it.
• 36:02
  SPEAKER_04: So all the brands that you guys are going to see in there, all of the um articles, all this stuff, it's still gonna be just as informative, just as knowledge driven, but it's also going to be um this twist the aesthetics that's more um towards the summery side of things.
• 36:18
  SPEAKER_04: And it's also going to be um, you know, a lot of brands that we cover there are going to be very summer-friendly brands.
• 36:24
  SPEAKER_04: You know, our skin, as you know, Mackenzie, you know, it's an organ, so it changes over time.
• 36:28
  SPEAKER_04: And so everything we do to it, depending on the season, also matters.
• 36:32
  SPEAKER_04: And so what I wanted to keep do with this volume was really keep that in mind and keep it at the focus uh when it comes to uh, you know, utilizing our resources and and putting them together for you know everybody to reference the brands that they can really, really love and learn to love in the summertime, you know.
• 36:52
  SPEAKER_04: Uh I I won't reveal too much, but I will say, you know, there's a lot of really great articles in there that are going to be great tips for you know summer, healthy, glowy skin, things like that.
• 37:02
  SPEAKER_04: You know, there's going to be a lot of beautiful, like I said, colors, imagery, um, information.
• 37:08
  SPEAKER_04: You know, I feel like in the summertime people kind of slow down as well.
• 37:12
  SPEAKER_04: You know, it's a it's a time of just relaxation and just under for me at least it was, you know, growing up.
• 37:18
  SPEAKER_04: And so I wanted this volume to feel like that.
• 37:21
  SPEAKER_04: I wanted this volume to be this, you know, wonderful, like flip-through read where everything that you were seeing was just like, oh my gosh, that's so cool, you know, or that's something I could easily incorporate right now.
• 37:33
  SPEAKER_04: You know, even if you're sitting in the Alabama heat of, you know, July, you can still sit there and appreciate the beautiful imagery.
• 37:39
  SPEAKER_04: You can still appreciate the beautiful, you know, nostalgic uh, you know, just uh features and the artistic uh approach that we've taken.
• 37:48
  SPEAKER_04: So that's kind of a sneak peek into Eugene Volume 2.
• 37:51
  SPEAKER_03: Absolutely.
• 37:52
  SPEAKER_03: And so sort of expanding a little bit on our summer theme, is there anything really specific that you want to accomplish with this edition?
• 38:01
  SPEAKER_04: Yeah, I want to give people um, you know, something to go to.
• 38:04
  SPEAKER_04: I want to give them their summer, you know, the read of the summer, basically, you know, their their skin Bible of the summer.
• 38:13
  SPEAKER_04: You know, I want this to be a resource for them.
• 38:15
  SPEAKER_04: I want it to be something they come back to time and time again because they're saying, hey, wait a minute.
• 38:20
  SPEAKER_04: Um, it's very, very humid outside right now, and I need something that's going to help my skin.
• 38:24
  SPEAKER_04: I need makeup that's going to stay on my skin.
• 38:27
  SPEAKER_04: Let me go check Eugen out real quick and see what they featured because I know there was an article in there about, you know, for example, uh, you know, best foundations to wear in the summer or best, you know, like whatever that might be.
• 38:38
  SPEAKER_04: I'm not I'm not revealing anything.
• 38:40
  SPEAKER_04: I'm trying my best not to reveal anything.
• 38:42
  SPEAKER_04: Very hard.
• 38:43
  SPEAKER_04: Yeah, very hard.
• 38:44
  SPEAKER_04: But um, you know, the idea is really going to be it's going to fit the needs of the consumer for that season, and it's going to fit the needs of them every single time that season comes around.
• 38:55
  SPEAKER_04: So that's really what I wanted to do.
• 38:57
  SPEAKER_04: And I think it's going to really, really hit the mark there.
• 39:00
  SPEAKER_03: I'm so excited.
• 39:03
  SPEAKER_04: Me too.
• 39:03
  SPEAKER_04: I can't wait to show it to the world.
• 39:05
  SPEAKER_04: It's going to be awesome.
• 39:06
  SPEAKER_03: I know.
• 39:07
  SPEAKER_03: I think the more we talk about it, the more I just cannot wait for the release date.
• 39:12
  SPEAKER_04: Yeah, no, I know.
• 39:13
  SPEAKER_04: It's not, it's not solidified yet, but I can say it will be summer of 2023, most likely June.
• 39:19
  SPEAKER_04: So, you know, just know that for everyone listening, but no concrete date, like as far as the actual day is established yet for that.
• 39:28
  SPEAKER_03: Mark your calendars, and by mark, I mean just highlight the entire summer.
• 39:33
  SPEAKER_03: Yeah.
• 39:34
  SPEAKER_04: The entire month of June.
• 39:36
  SPEAKER_04: Just keep an eye out, you know, keep your eyes and ears open.
• 39:39
  SPEAKER_04: Yeah, absolutely.
• 39:41
  SPEAKER_03: Yeah.
• 39:41
  SPEAKER_03: And so obviously, you have created something so unique, so personable.
• 39:46
  SPEAKER_03: And if I was somebody maybe outside of this space, but I really wanted to get into this kind of business or just like join a team like ours, what is sort of any advice or expertise that you would share with someone, again, like totally a stranger, but wants to enter this space?
• 40:05
  SPEAKER_04: Wow, that's yeah, that's a really good question.
• 40:07
  SPEAKER_04: And I think that um what my first, my literal gut uh instinct and advice is just dive in.
• 40:15
  SPEAKER_04: It doesn't matter if you fit or not, you know, and that's really the ethos behind every single thing we do at Skincare Anarchy.
• 40:22
  SPEAKER_04: We're not, we're not the it girls, we're the misfits in a way.
• 40:26
  SPEAKER_04: Okay.
• 40:27
  SPEAKER_04: I have been turned down by so many people.
• 40:29
  SPEAKER_04: Um, skincare anarchy was uh has been a true, um, what do you call it?
• 40:35
  SPEAKER_04: A you know, a labor of love because we have been turned down.
• 40:39
  SPEAKER_04: We definitely don't fit the mold of a classic publication.
• 40:43
  SPEAKER_04: And so my advice to anyone who joins a team like ours or wants to be a part of a team like ours is embrace who you are and know what you bring to the table because that value that you add, even though you might think you're the only one who notices it, there's going to be people that are going to notice it as well, as long as you bring it forward and stop trying to be like everybody else.
• 41:07
  SPEAKER_04: Don't be like everybody else.
• 41:08
  SPEAKER_04: Be you, be individual, be you, you know, and that uniqueness about you is going to come out and it's going to bring so much value to whatever company you're going or pitching to, because that's where we're lacking, you know, as an industry.
• 41:24
  SPEAKER_04: I see it over and over again.
• 41:26
  SPEAKER_04: The cookie cutter journalists, the cookie cutter editors.
• 41:29
  SPEAKER_04: I've interviewed most of them.
• 41:31
  SPEAKER_04: I mean, you know, it's it, they're not cookie cutter, but I've interviewed many, many journalists and editors, my point.
• 41:36
  SPEAKER_04: And, you know, they're all different.
• 41:38
  SPEAKER_04: They just they found their niche, though.
• 41:40
  SPEAKER_04: You know what I mean?
• 41:41
  SPEAKER_04: That's the thing.
• 41:41
  SPEAKER_04: They found their niche, they found their thing that made them uh unique and indispensable.
• 41:47
  SPEAKER_04: And that's why they're able to now carry on their career so beautifully, because what they created was a personality, a persona, you know, a vision of their own within the realm of what they were working uh with in the companies that they were at.
• 42:01
  SPEAKER_04: And that's really um what I've learned from them, you know, just interviewing them is that this sense of uniqueness and this sense of being very, very, you know, just bold in yourself and going out there with confidence and vision and saying, this is what I imagine and I think could really take off and it could be something amazing.
• 42:20
  SPEAKER_04: That really sometimes is all you need.
• 42:23
  SPEAKER_04: I'm not even joking.
• 42:24
  SPEAKER_04: Like, you know, I can even tell you when I started Skincare Hierarchy, that's exactly what I did was just pitch the hell out of everybody that I loved as a brand.
• 42:33
  SPEAKER_04: You know, I literally went to everybody.
• 42:35
  SPEAKER_04: I said, I love your brand.
• 42:36
  SPEAKER_04: Can I please interview you?
• 42:37
  SPEAKER_04: I just started a podcast.
• 42:39
  SPEAKER_04: And there was this immense uprising of support that I experienced from brand founders, journalists, editors, people really, really high up in the chain.
• 42:49
  SPEAKER_04: I mean, Stephanie Attenberg herself, who is the chief um, you know, operations officer for Sando and New Beauty, she even gave us a chance.
• 42:57
  SPEAKER_04: She gave me an entire column, New Beauty, you know, because um they believed in that passion, they believed in that uniqueness.
• 43:05
  SPEAKER_04: And I really can't, you know, I can't stress enough to people, and especially young professionals, that if you have an idea or even if you think it's an outlandish idea, you have to voice it.
• 43:17
  SPEAKER_04: You have to voice it because until you do, it does not materialize into this world.
• 43:22
  SPEAKER_04: Words are what create your reality.
• 43:24
  SPEAKER_04: I know we've been preaching that for many years now.
• 43:26
  SPEAKER_04: I come from the age of the new age books, you know what I mean?
• 43:29
  SPEAKER_04: So I get it, but it's true, you guys.
• 43:32
  SPEAKER_04: Like, I if there's any advice I would even give to my younger self as a young professional, would be like, you know what, Ecta, go get it.
• 43:39
  SPEAKER_04: Get it.
• 43:40
  SPEAKER_04: Even if someone's not giving it to you or they're turning you down, go get it because you're gonna achieve it if you keep going.
• 43:45
  SPEAKER_04: And if you keep using that uniqueness and that, you know, individual factor about yourself and pitch that rather than some cookie cutter concept, you're gonna land somewhere and it's gonna be good, and it's gonna be good enough to where you can.
• 44:00
  SPEAKER_04: Then grow from that landing place.
• 44:02
  SPEAKER_04: You know what I mean?
• 44:02
  SPEAKER_04: Just like a tree does.
• 44:03
  SPEAKER_04: You lay your roots down and then you grow from there.
• 44:06
  SPEAKER_04: So that's my best advice that I could offer.
• 44:09
  SPEAKER_03: I think that's such an inspiring note to end on.
• 44:14
  SPEAKER_03: But before we end, I also just wanted to say thank you so much for the opportunity to turn the mic and learn a little bit more about you and also just Eugen as a whole.
• 44:25
  SPEAKER_03: I absolutely love being a part of this team.
• 44:27
  SPEAKER_03: And it was so amazing to do this interview.
• 44:29
  SPEAKER_03: But if there's anything else that you want to add about Eugen, please.
• 44:34
  SPEAKER_04: No, I think I've ranted quite enough.
• 44:36
  SPEAKER_04: Uh, but thank you so much for doing this with me.
• 44:39
  SPEAKER_04: And um, for everyone listening, I did not know what she was going to ask me.
• 44:42
  SPEAKER_04: So I will take, you know, I these are the most candid answers I can provide.
• 44:46
  SPEAKER_04: And I hope, I really hope for everyone listening that this has clarified some of your questions about why we created Eugen and why I think this is the next step in beauty editorial or editorial in general in this space.
• 45:00
  SPEAKER_04: I really believe that with my whole heart.
• 45:03
  SPEAKER_04: And I am so excited because we have so many brands, so many founders, visionaries, um, you know, VCs that back us up with what we're doing.
• 45:11
  SPEAKER_04: You know, we are fully self-funded.
• 45:13
  SPEAKER_04: We are do not have any investors, and that's okay because it's, you know, we don't need that to make our mark.
• 45:21
  SPEAKER_04: And that's what I want everyone to take away from Eugen whenever you see it, whenever you flip through it, just know that the work that has gone into this has been nothing but genuine.
• 45:31
  SPEAKER_04: It has come from the hearts of the designers that have designed it and from the hearts of the writers that have written the content.
• 45:38
  SPEAKER_04: And I just want you to lay back, enjoy it, read it, you know, and just really holistically engage with it.
• 45:45
  SPEAKER_04: Because I promise you, if you give it a chance, you're gonna love it.
• 45:47
  SPEAKER_04: So that's my only that's my ending remark.
• 45:49
  SPEAKER_04: McKenzie, thank you so much.
• 45:50
  SPEAKER_04: This has been so fun.
• 45:51
  SPEAKER_04: And I, you know, I'm I'm a really bad uh, you know, uh, what do you call it, guest?
• 45:56
  SPEAKER_04: I think.
• 45:57
  SPEAKER_04: I think I'm better on the mic, but thank you for putting up with my my uh very verbose answers.
• 46:04
  SPEAKER_04: I really, really appreciate it.
• 46:06
  SPEAKER_03: Not at all.
• 46:06
  SPEAKER_03: Thank you.
• 46:07
  SPEAKER_03: I feel like I even learned something.
• 46:11
  SPEAKER_04: That's that's that's very encouraging.
• 46:13
  SPEAKER_04: But um, thank you so much.
• 46:14
  SPEAKER_04: I really appreciate it.
• 46:19
  SPEAKER_04: Hey guys, so I hope you love that episode.
• 46:22
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• 46:27
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• 46:29
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• 46:44
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• 47:10
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• 47:21
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• 47:26
  SPEAKER_04: Thank you.