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Why Your Emails Aren’t Converting (You’re Missing Email Segmentation) · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

• 0:00
  Hello
• 0:00
  everyone.
• 0:01
  Welcome
• 0:01
  back
• 0:02
  to
• 0:02
  the
• 0:02
  Deeply
• 0:02
  Rooted
• 0:03
  Business
• 0:03
  Podcast.
• 0:04
  I'm
• 0:04
  Rachel,
• 0:05
  doing
• 0:05
  a
• 0:05
  solo
• 0:06
  episode
• 0:06
  today
• 0:07
  about
• 0:07
  email
• 0:08
  marketing,
• 0:08
  of
• 0:09
  course.
• 0:09
  So
• 0:09
  we
• 0:10
  are
• 0:10
  going
• 0:10
  to
• 0:10
  be
• 0:10
  diving
• 0:10
  in
• 0:11
  to
• 0:12
  one
• 0:12
  of
• 0:12
  the
• 0:12
  biggest
• 0:13
  opportunities.
• 0:14
  I'm
• 0:14
  not
• 0:14
  going
• 0:15
  to
• 0:15
  use
• 0:15
  mistake
• 0:15
  as
• 0:16
  a
• 0:17
  as
• 0:17
  how
• 0:17
  I
• 0:17
  wanted
• 0:18
  to
• 0:18
  describe
• 0:18
  this.
• 0:18
  One
• 0:19
  of
• 0:19
  the
• 0:19
  biggest
• 0:19
  opportunities
• 0:20
  that
• 0:20
  I
• 0:20
  see
• 0:21
  so
• 0:21
  many
• 0:21
  people
• 0:22
  not
• 0:22
  utilizing
• 0:23
  when
• 0:23
  it
• 0:23
  comes
• 0:23
  to
• 0:24
  eating,
• 0:24
  emailing
• 0:25
  their
• 0:25
  lists,
• 0:26
  and
• 0:27
  this
• 0:27
  is
• 0:27
  essentially
• 0:28
  the
• 0:28
  place
• 0:28
  where
• 0:29
  we
• 0:29
  go
• 0:29
  wrong
• 0:29
  here
• 0:30
  is
• 0:30
  treating
• 0:31
  your
• 0:31
  list
• 0:31
  like
• 0:32
  a
• 0:32
  crowd
• 0:32
  versus
• 0:33
  a
• 0:33
  community.
• 0:34
  So
• 0:34
  like
• 0:34
  shouting
• 0:35
  out,
• 0:36
  sending
• 0:36
  everyone
• 0:36
  the
• 0:37
  same
• 0:37
  message
• 0:38
  and
• 0:39
  really
• 0:39
  not
• 0:39
  understanding
• 0:40
  how
• 0:40
  the
• 0:40
  power
• 0:41
  of
• 0:41
  segmentation
• 0:42
  can
• 0:42
  actually
• 0:43
  optimize
• 0:44
  conversions
• 0:45
  and
• 0:45
  really,
• 0:46
  really
• 0:47
  supercharge
• 0:47
  your
• 0:48
  email
• 0:48
  list.
• 0:48
  So
• 0:49
  we're
• 0:49
  going
• 0:49
  to
• 0:49
  be
• 0:49
  talking
• 0:50
  about
• 0:50
  why
• 0:51
  one
• 0:51
  size
• 0:51
  fits
• 0:52
  all
• 0:52
  cookie
• 0:53
  cutter
• 0:53
  type
• 0:54
  email
• 0:54
  sends
• 0:55
  are
• 0:55
  costing
• 0:55
  you
• 0:55
  conversions,
• 0:57
  how
• 0:57
  to
• 0:57
  naturally
• 0:58
  segment
• 0:59
  people
• 0:59
  into
• 1:00
  your
• 1:00
  audience
• 1:00
  or
• 1:01
  people
• 1:01
  into
• 1:01
  your
• 1:01
  email
• 1:02
  list,
• 1:02
  and
• 1:02
  then
• 1:03
  of
• 1:03
  course
• 1:03
  some
• 1:03
  real
• 1:03
  life
• 1:04
  examples
• 1:04
  of
• 1:05
  some
• 1:05
  of
• 1:05
  my
• 1:05
  clients
• 1:06
  and
• 1:06
  how
• 1:07
  we
• 1:07
  can
• 1:08
  create
• 1:08
  opportunities
• 1:09
  for
• 1:09
  segmentation
• 1:10
  in
• 1:10
  there.
• 1:10
  So
• 1:11
  preface
• 1:12
  for
• 1:13
  tech
• 1:13
  sake,
• 1:14
  right?
• 1:14
  Everybody's
• 1:15
  tech
• 1:15
  platforms
• 1:16
  are
• 1:16
  very
• 1:16
  different.
• 1:17
  It's
• 1:17
  going
• 1:17
  to
• 1:18
  be
• 1:18
  pretty
• 1:18
  agnostic.
• 1:18
  I'm
• 1:19
  not
• 1:19
  going
• 1:19
  to
• 1:19
  be
• 1:19
  talking
• 1:19
  about
• 1:19
  specifically
• 1:20
  an
• 1:21
  activecampaign
• 1:22
  or
• 1:22
  a
• 1:22
  Flow
• 1:22
  Desk
• 1:23
  or
• 1:23
  a
• 1:23
  convertkit
• 1:24
  or
• 1:24
  anything
• 1:24
  like
• 1:24
  that.
• 1:25
  So
• 1:25
  really
• 1:25
  just
• 1:26
  want
• 1:26
  to
• 1:26
  make
• 1:26
  sure
• 1:26
  that
• 1:27
  we're
• 1:27
  looking
• 1:27
  at
• 1:27
  this
• 1:28
  from
• 1:28
  a
• 1:29
  strategy
• 1:30
  level
• 1:30
  and
• 1:30
  like
• 1:30
  a
• 1:31
  foundational
• 1:32
  versus
• 1:32
  tactical
• 1:33
  and
• 1:33
  like
• 1:33
  inside
• 1:34
  of
• 1:34
  your
• 1:34
  actual
• 1:35
  platforms.
• 1:36
  So
• 1:36
  let's
• 1:37
  go
• 1:37
  ahead
• 1:37
  and
• 1:37
  dive
• 1:38
  in.
• 1:38
  So
• 1:38
  let's
• 1:39
  talk
• 1:39
  about
• 1:39
  kind
• 1:39
  of
• 1:39
  cookie
• 1:40
  cutter
• 1:40
  one
• 1:41
  size
• 1:41
  fits
• 1:41
  all
• 1:42
  marketing,
• 1:43
  specifically
• 1:44
  email.
• 1:44
  So
• 1:44
  when
• 1:44
  it
• 1:45
  comes
• 1:45
  to
• 1:46
  sending
• 1:46
  newsletters,
• 1:47
  we'll
• 1:47
  baseline
• 1:48
  it
• 1:48
  into
• 1:48
  newsletters
• 1:49
  here
• 1:50
  because
• 1:51
  I
• 1:51
  think
• 1:51
  there's
• 1:51
  a
• 1:51
  lot
• 1:52
  of
• 1:52
  times
• 1:52
  where
• 1:52
  people
• 1:53
  just
• 1:53
  kind
• 1:53
  of
• 1:53
  hit
• 1:54
  all
• 1:54
  subscribers
• 1:55
  when
• 1:55
  it
• 1:55
  comes
• 1:55
  to
• 1:56
  like
• 1:56
  building
• 1:56
  out
• 1:56
  your
• 1:57
  newsletters
• 1:57
  and
• 1:57
  sending
• 1:58
  it
• 1:58
  to
• 1:58
  everybody.
• 1:58
  What
• 1:59
  that
• 1:59
  does
• 1:59
  is
• 1:59
  just
• 2:00
  kind
• 2:00
  of
• 2:00
  assume
• 2:00
  that
• 2:01
  everybody's
• 2:01
  at
• 2:01
  the
• 2:02
  same
• 2:02
  stage
• 2:03
  in
• 2:03
  awareness,
• 2:04
  in
• 2:05
  buying
• 2:05
  behavior
• 2:06
  and
• 2:06
  all
• 2:06
  of
• 2:06
  that,
• 2:06
  when
• 2:07
  in
• 2:07
  reality
• 2:07
  they're
• 2:08
  not.
• 2:08
  It's
• 2:09
  just
• 2:09
  not
• 2:10
  the
• 2:10
  case.
• 2:10
  And
• 2:10
  like
• 2:11
  low
• 2:11
  level
• 2:12
  segmentation
• 2:13
  could
• 2:13
  be
• 2:14
  if
• 2:14
  you
• 2:14
  have
• 2:15
  a
• 2:15
  primarily
• 2:15
  sales
• 2:16
  email,
• 2:17
  excluding
• 2:18
  people
• 2:18
  who
• 2:18
  have
• 2:19
  purchased
• 2:19
  that
• 2:19
  from
• 2:20
  you,
• 2:20
  like
• 2:20
  that's
• 2:21
  one
• 2:21
  level
• 2:22
  of
• 2:22
  just
• 2:22
  taking
• 2:23
  this
• 2:23
  and
• 2:23
  making
• 2:23
  it
• 2:24
  a
• 2:24
  more
• 2:24
  relevant
• 2:25
  experience
• 2:26
  for
• 2:26
  your
• 2:26
  subscribers
• 2:27
  versus
• 2:28
  essentially
• 2:29
  just
• 2:29
  hitting
• 2:30
  send
• 2:30
  to
• 2:30
  everybody
• 2:31
  because
• 2:31
  your
• 2:31
  past
• 2:31
  clients
• 2:32
  who've
• 2:32
  already
• 2:32
  purchased
• 2:32
  that,
• 2:33
  that
• 2:33
  can
• 2:34
  erode
• 2:34
  some
• 2:34
  trust
• 2:35
  and
• 2:36
  you
• 2:36
  know,
• 2:36
  remove
• 2:36
  the
• 2:37
  opportunity
• 2:37
  for
• 2:37
  them
• 2:38
  to
• 2:38
  ultimately
• 2:39
  want
• 2:39
  to
• 2:40
  buy
• 2:40
  another
• 2:40
  product
• 2:40
  from
• 2:40
  you.
• 2:41
  And
• 2:41
  they're
• 2:41
  like,
• 2:41
  you
• 2:41
  can't
• 2:42
  even
• 2:43
  like,
• 2:43
  why
• 2:43
  are
• 2:43
  you
• 2:43
  selling
• 2:44
  me
• 2:44
  something
• 2:44
  I
• 2:44
  already
• 2:44
  bought?
• 2:45
  Kind
• 2:45
  of
• 2:45
  thing.
• 2:45
  Like,
• 2:45
  that's
• 2:46
  the
• 2:46
  energy
• 2:46
  we
• 2:46
  want
• 2:47
  to
• 2:47
  avoid
• 2:47
  here.
• 2:48
  The
• 2:48
  energy
• 2:49
  we
• 2:49
  really
• 2:50
  want
• 2:50
  to
• 2:51
  step
• 2:51
  into
• 2:52
  is
• 2:52
  making
• 2:52
  sure
• 2:53
  that
• 2:53
  the
• 2:53
  people
• 2:53
  on
• 2:53
  your
• 2:53
  list
• 2:54
  feel
• 2:54
  seen,
• 2:55
  they
• 2:55
  feel
• 2:56
  like,
• 2:56
  prompted
• 2:57
  to
• 2:57
  engage.
• 2:58
  Because
• 2:59
  when
• 2:59
  they
• 2:59
  don't,
• 2:59
  when
• 3:00
  they're
• 3:00
  in
• 3:00
  that,
• 3:00
  like,
• 3:01
  unseen,
• 3:02
  irrelevant
• 3:02
  kind
• 3:03
  of
• 3:03
  experience,
• 3:04
  they
• 3:04
  stop
• 3:04
  opening,
• 3:05
  they
• 3:05
  stop
• 3:05
  engaging,
• 3:06
  and
• 3:06
  then
• 3:06
  ultimately,
• 3:07
  like,
• 3:07
  either
• 3:08
  they
• 3:08
  ghost
• 3:08
  your
• 3:08
  list
• 3:09
  or
• 3:09
  they
• 3:09
  just
• 3:09
  unsubscribe
• 3:10
  entirely.
• 3:12
  So
• 3:12
  when
• 3:12
  it
• 3:12
  comes
• 3:12
  to
• 3:12
  segmentation,
• 3:13
  like,
• 3:14
  that
• 3:14
  could
• 3:14
  be
• 3:14
  a
• 3:14
  very
• 3:15
  scary
• 3:15
  word
• 3:15
  for
• 3:16
  people,
• 3:16
  but,
• 3:16
  like,
• 3:16
  I
• 3:16
  really
• 3:17
  want
• 3:17
  it
• 3:17
  to,
• 3:17
  like,
• 3:17
  root
• 3:18
  down
• 3:18
  just
• 3:19
  into
• 3:19
  the
• 3:19
  simple
• 3:19
  fact
• 3:20
  of
• 3:20
  like,
• 3:20
  honoring
• 3:21
  the
• 3:21
  reality
• 3:21
  that
• 3:22
  your
• 3:22
  audience
• 3:22
  is
• 3:23
  diverse.
• 3:24
  They
• 3:24
  all
• 3:24
  are
• 3:24
  at
• 3:24
  different
• 3:25
  stages
• 3:25
  of
• 3:25
  awareness.
• 3:26
  They
• 3:27
  all
• 3:27
  are
• 3:27
  at
• 3:27
  very
• 3:27
  desperate
• 3:28
  spend
• 3:29
  levels
• 3:29
  in
• 3:29
  their
• 3:30
  buying
• 3:30
  journey.
• 3:31
  And
• 3:31
  unless
• 3:32
  you've
• 3:32
  like
• 3:32
  hyper
• 3:33
  fixated
• 3:33
  and
• 3:34
  hyper.
• 3:34
  Well,
• 3:34
  not
• 3:34
  hyper
• 3:35
  fixated,
• 3:35
  hyper
• 3:35
  curated,
• 3:36
  your
• 3:36
  lead
• 3:37
  magnet
• 3:37
  to
• 3:37
  know
• 3:37
  exactly
• 3:38
  where
• 3:38
  everybody's
• 3:39
  at
• 3:39
  and
• 3:39
  they're
• 3:39
  in
• 3:40
  the
• 3:40
  exact
• 3:40
  same
• 3:40
  position,
• 3:41
  segmentation
• 3:42
  is
• 3:42
  that
• 3:42
  key
• 3:43
  to
• 3:43
  kind
• 3:43
  of
• 3:43
  like,
• 3:43
  help
• 3:44
  you
• 3:44
  just
• 3:44
  build
• 3:45
  trust
• 3:45
  faster
• 3:46
  in
• 3:47
  your
• 3:47
  email
• 3:47
  list.
• 3:48
  So
• 3:48
  let's
• 3:49
  talk
• 3:49
  about
• 3:49
  some
• 3:49
  ways
• 3:50
  to
• 3:51
  naturally
• 3:51
  segment
• 3:52
  people
• 3:52
  into
• 3:53
  your
• 3:53
  email
• 3:53
  list.
• 3:54
  Like,
• 3:54
  obviously,
• 3:55
  you
• 3:55
  know,
• 3:55
  Jess
• 3:55
  and
• 3:56
  I,
• 3:56
  we
• 3:57
  talk
• 3:57
  about
• 3:58
  quizzes
• 3:58
  until
• 3:59
  we
• 3:59
  are
• 4:00
  blue
• 4:00
  in
• 4:00
  the
• 4:00
  face,
• 4:01
  right?
• 4:01
  Quizzes
• 4:02
  are
• 4:02
  that
• 4:03
  super
• 4:03
  fun,
• 4:04
  super
• 4:05
  personalized
• 4:06
  way
• 4:06
  that
• 4:07
  somebody
• 4:07
  can
• 4:07
  just
• 4:07
  like,
• 4:08
  take
• 4:08
  one
• 4:09
  path
• 4:10
  into
• 4:10
  their
• 4:10
  email
• 4:10
  list
• 4:11
  and
• 4:11
  segment
• 4:12
  into
• 4:12
  a
• 4:12
  hundred
• 4:12
  different
• 4:13
  paths
• 4:13
  if
• 4:13
  they
• 4:14
  really
• 4:14
  want
• 4:14
  to,
• 4:14
  right?
• 4:15
  They're
• 4:16
  the
• 4:16
  opportunity
• 4:17
  for
• 4:17
  somebody
• 4:17
  to
• 4:17
  like,
• 4:18
  step
• 4:18
  right
• 4:18
  up
• 4:18
  and
• 4:19
  like,
• 4:19
  put
• 4:19
  themselves
• 4:20
  in
• 4:20
  a
• 4:20
  bucket
• 4:21
  from
• 4:21
  the
• 4:21
  get.
• 4:22
  But
• 4:22
  a
• 4:22
  quiz
• 4:23
  doesn't
• 4:23
  always
• 4:23
  make
• 4:23
  sense
• 4:24
  for
• 4:24
  everybody.
• 4:24
  It
• 4:25
  makes
• 4:25
  sense
• 4:25
  for
• 4:25
  a
• 4:25
  lot
• 4:25
  of
• 4:26
  people's
• 4:26
  businesses
• 4:26
  if
• 4:27
  their
• 4:27
  offer
• 4:27
  suites
• 4:28
  are
• 4:28
  set
• 4:28
  up
• 4:28
  correctly,
• 4:29
  but
• 4:29
  it's
• 4:29
  definitely
• 4:30
  not
• 4:30
  always
• 4:31
  the
• 4:31
  case.
• 4:32
  And
• 4:32
  then
• 4:32
  you
• 4:33
  can
• 4:33
  also
• 4:33
  think
• 4:33
  about,
• 4:33
  like,
• 4:33
  what
• 4:34
  about
• 4:34
  the
• 4:34
  people
• 4:34
  who
• 4:34
  are
• 4:34
  already
• 4:34
  on
• 4:35
  your
• 4:35
  list?
• 4:35
  Like,
• 4:35
  how
• 4:36
  do
• 4:36
  you
• 4:36
  get
• 4:37
  them
• 4:37
  to
• 4:37
  do
• 4:37
  that?
• 4:38
  There
• 4:38
  are
• 4:38
  some
• 4:38
  fun
• 4:38
  ways
• 4:38
  to
• 4:39
  do
• 4:39
  it
• 4:39
  that
• 4:39
  are
• 4:39
  beyond
• 4:40
  just
• 4:40
  like
• 4:40
  sending
• 4:41
  them
• 4:41
  a
• 4:41
  survey
• 4:41
  and
• 4:41
  asking,
• 4:42
  like,
• 4:42
  where
• 4:42
  are
• 4:42
  you
• 4:42
  at?
• 4:43
  How
• 4:43
  can
• 4:43
  I
• 4:43
  help
• 4:44
  you?
• 4:44
  Kind
• 4:44
  of
• 4:44
  thing.
• 4:45
  I
• 4:45
  love
• 4:45
  doing
• 4:45
  something
• 4:46
  that's
• 4:46
  like,
• 4:46
  essentially
• 4:47
  like
• 4:47
  a
• 4:47
  little
• 4:47
  bit
• 4:48
  of
• 4:48
  like
• 4:48
  a
• 4:48
  resource
• 4:48
  dump
• 4:49
  as
• 4:49
  just
• 4:50
  like
• 4:50
  a
• 4:50
  fun
• 4:50
  email,
• 4:51
  but
• 4:51
  being
• 4:52
  really
• 4:52
  strategic
• 4:53
  about
• 4:53
  it.
• 4:53
  So
• 4:53
  essentially
• 4:54
  saying,
• 4:54
  like,
• 4:55
  I'm
• 4:56
  kind
• 4:56
  of
• 4:56
  doing
• 4:56
  some
• 4:56
  spring
• 4:57
  cleaning
• 4:57
  and
• 4:58
  I've
• 4:59
  come
• 4:59
  across
• 4:59
  all
• 4:59
  of
• 4:59
  these
• 4:59
  resources.
• 5:00
  But,
• 5:01
  like,
• 5:01
  we're
• 5:01
  not
• 5:01
  just
• 5:02
  throwing
• 5:02
  every
• 5:02
  resource
• 5:03
  we
• 5:03
  have
• 5:03
  at
• 5:03
  them.
• 5:03
  We're
• 5:04
  giving
• 5:04
  them
• 5:05
  a
• 5:05
  resource
• 5:05
  for,
• 5:06
  like,
• 5:06
  let's
• 5:06
  say
• 5:06
  if
• 5:06
  you're
• 5:07
  a
• 5:07
  fertility
• 5:07
  specialist,
• 5:08
  hormone
• 5:09
  imbalance,
• 5:10
  we're
• 5:10
  doing
• 5:11
  egg
• 5:11
  quality
• 5:12
  or
• 5:12
  we're
• 5:13
  doing
• 5:13
  something
• 5:14
  that
• 5:14
  is
• 5:14
  more
• 5:15
  like
• 5:15
  IVF
• 5:16
  focused.
• 5:17
  And
• 5:17
  those
• 5:18
  three
• 5:18
  things
• 5:19
  are
• 5:19
  three
• 5:20
  different
• 5:20
  audience
• 5:21
  buckets
• 5:21
  in
• 5:21
  your
• 5:22
  audience,
• 5:23
  right?
• 5:23
  They're
• 5:23
  different
• 5:23
  buckets
• 5:24
  of,
• 5:24
  like,
• 5:25
  how
• 5:25
  you
• 5:25
  can
• 5:25
  help
• 5:26
  them
• 5:26
  what
• 5:27
  we're
• 5:27
  not
• 5:27
  going
• 5:27
  to
• 5:27
  do
• 5:27
  is
• 5:27
  say,
• 5:28
  here's
• 5:28
  five
• 5:28
  resources
• 5:29
  for
• 5:30
  hormone
• 5:30
  imbalance.
• 5:31
  Because
• 5:31
  what
• 5:31
  that
• 5:32
  doesn't
• 5:32
  do,
• 5:32
  it
• 5:32
  doesn't
• 5:33
  tell
• 5:33
  us
• 5:33
  where
• 5:34
  they're
• 5:34
  at,
• 5:34
  what's
• 5:35
  their
• 5:35
  specific
• 5:36
  like
• 5:36
  problem,
• 5:37
  anything
• 5:37
  along
• 5:38
  those
• 5:38
  ends.
• 5:38
  So
• 5:39
  it's
• 5:39
  really
• 5:40
  creating
• 5:40
  an
• 5:40
  opportunity
• 5:41
  that's
• 5:41
  absolutely
• 5:42
  benefiting
• 5:43
  them
• 5:43
  to
• 5:44
  segment
• 5:44
  themselves
• 5:45
  versus
• 5:46
  us
• 5:46
  being
• 5:46
  like,
• 5:47
  hey,
• 5:47
  will
• 5:48
  you
• 5:48
  tell
• 5:48
  us
• 5:48
  where
• 5:48
  you're
• 5:49
  at
• 5:49
  in
• 5:49
  your
• 5:49
  journey?
• 5:49
  Because
• 5:50
  nobody
• 5:50
  wants
• 5:50
  to.
• 5:51
  Like,
• 5:51
  that's
• 5:52
  like
• 5:52
  walking
• 5:52
  into
• 5:52
  a
• 5:52
  door
• 5:53
  and
• 5:53
  me,
• 5:53
  like,
• 5:53
  please
• 5:53
  sell
• 5:54
  to
• 5:54
  me,
• 5:54
  Nick.
• 5:54
  Nobody's
• 5:55
  going
• 5:55
  to
• 5:55
  do
• 5:55
  that.
• 5:55
  So
• 5:56
  if
• 5:56
  you
• 5:56
  just
• 5:56
  kind
• 5:56
  of
• 5:56
  reiterate
• 5:57
  that
• 5:58
  and
• 5:58
  make
• 5:58
  it
• 5:58
  a
• 5:58
  little
• 5:58
  bit
• 5:59
  more
• 5:59
  of
• 5:59
  like
• 5:59
  a
• 5:59
  fun
• 5:59
  way,
• 6:00
  that's
• 6:00
  something.
• 6:01
  But
• 6:01
  again,
• 6:01
  if
• 6:02
  you
• 6:02
  have
• 6:03
  the
• 6:04
  offer
• 6:04
  suite
• 6:04
  that's
• 6:05
  set
• 6:05
  up
• 6:05
  for
• 6:05
  it
• 6:05
  and
• 6:05
  you
• 6:06
  have
• 6:06
  the
• 6:06
  traffic
• 6:06
  flow
• 6:07
  that's
• 6:07
  coming
• 6:07
  in,
• 6:07
  like
• 6:08
  quizzes
• 6:09
  from
• 6:09
  the
• 6:09
  get
• 6:10
  are
• 6:10
  automatically
• 6:11
  the
• 6:11
  best
• 6:11
  way
• 6:11
  to
• 6:11
  segment
• 6:12
  somebody
• 6:13
  from
• 6:13
  the
• 6:13
  forefront.
• 6:14
  I
• 6:14
  think
• 6:14
  Jess
• 6:15
  and
• 6:15
  I
• 6:15
  just
• 6:15
  mentioned
• 6:16
  the
• 6:16
  success
• 6:16
  that
• 6:17
  one
• 6:17
  of
• 6:17
  our
• 6:17
  quiz
• 6:18
  clients
• 6:18
  who
• 6:18
  we
• 6:19
  did
• 6:19
  the
• 6:19
  full
• 6:19
  build
• 6:19
  for
• 6:20
  them,
• 6:20
  they're
• 6:20
  seeing
• 6:21
  in,
• 6:21
  in
• 6:21
  just
• 6:22
  the
• 6:23
  small
• 6:23
  amount
• 6:23
  of
• 6:23
  time
• 6:24
  that
• 6:24
  it's
• 6:24
  come
• 6:24
  out.
• 6:24
  Like
• 6:24
  their
• 6:25
  quiz
• 6:25
  is
• 6:25
  already
• 6:25
  converting
• 6:27
  high
• 6:27
  ticket
• 6:27
  offers
• 6:28
  as
• 6:28
  well
• 6:29
  as
• 6:29
  low
• 6:29
  ticket
• 6:29
  offers,
• 6:30
  which
• 6:30
  is
• 6:30
  the
• 6:30
  power
• 6:30
  of
• 6:31
  a
• 6:31
  quiz
• 6:31
  as
• 6:31
  well
• 6:32
  too.
• 6:32
  So
• 6:32
  if
• 6:33
  you
• 6:34
  have
• 6:34
  it
• 6:34
  set
• 6:34
  up
• 6:35
  so
• 6:35
  you
• 6:35
  can,
• 6:36
  I
• 6:36
  think
• 6:36
  that
• 6:37
  quizzes
• 6:37
  are
• 6:38
  incredible.
• 6:38
  You
• 6:38
  can
• 6:39
  also
• 6:39
  utilize
• 6:39
  your
• 6:40
  lead
• 6:40
  magnets
• 6:41
  in
• 6:41
  a
• 6:41
  way
• 6:41
  that
• 6:42
  they're
• 6:42
  just
• 6:42
  very
• 6:43
  diverse.
• 6:43
  Like
• 6:44
  the
• 6:44
  topics
• 6:44
  are
• 6:45
  very
• 6:45
  niched
• 6:45
  into
• 6:46
  a
• 6:46
  specific
• 6:47
  problem,
• 6:47
  not
• 6:47
  just
• 6:48
  your
• 6:48
  ideal
• 6:48
  client.
• 6:49
  Those
• 6:50
  are
• 6:50
  also
• 6:50
  ways
• 6:51
  that
• 6:51
  you
• 6:51
  can
• 6:51
  say,
• 6:51
  okay,
• 6:52
  the
• 6:52
  person
• 6:52
  that's
• 6:52
  going
• 6:52
  to
• 6:53
  opt
• 6:53
  into
• 6:53
  this
• 6:54
  specific
• 6:54
  lead
• 6:54
  magnet
• 6:55
  has
• 6:56
  this
• 6:56
  problem
• 6:57
  and
• 6:57
  they're
• 6:58
  here.
• 6:58
  I've
• 6:58
  recently,
• 6:59
  obviously
• 6:59
  everybody
• 7:00
  knows
• 7:00
  on
• 7:00
  the
• 7:00
  podcast
• 7:01
  where
• 7:01
  I
• 7:02
  recently
• 7:02
  came
• 7:03
  back
• 7:03
  from
• 7:03
  MATLAB.
• 7:04
  Well,
• 7:04
  not
• 7:04
  even
• 7:05
  recently.
• 7:05
  My
• 7:05
  baby's
• 7:06
  about
• 7:06
  to
• 7:06
  be
• 7:06
  1
• 7:06
  years
• 7:07
  old
• 7:07
  and
• 7:08
  I
• 7:08
  was
• 7:08
  on
• 7:08
  a
• 7:08
  lot
• 7:09
  of
• 7:09
  email
• 7:09
  lists
• 7:10
  of
• 7:10
  people
• 7:10
  who
• 7:11
  supported
• 7:11
  like
• 7:11
  in
• 7:12
  pregnancy
• 7:12
  and
• 7:12
  stuff
• 7:13
  like
• 7:13
  that.
• 7:13
  And
• 7:13
  they
• 7:13
  are
• 7:14
  still
• 7:15
  emailing
• 7:15
  me.
• 7:16
  And
• 7:16
  there's
• 7:17
  like,
• 7:17
  that's
• 7:18
  one
• 7:18
  of
• 7:18
  those
• 7:18
  things
• 7:18
  where
• 7:19
  there
• 7:19
  needs
• 7:19
  to
• 7:19
  be
• 7:19
  built
• 7:20
  in
• 7:20
  segmentation
• 7:21
  opportunity
• 7:22
  for
• 7:22
  me
• 7:22
  to
• 7:22
  say
• 7:22
  like,
• 7:22
  hey,
• 7:23
  had
• 7:23
  my
• 7:23
  baby
• 7:24
  or
• 7:24
  no
• 7:24
  longer
• 7:25
  pregnant
• 7:25
  or
• 7:25
  whatever
• 7:26
  that
• 7:26
  case
• 7:26
  may
• 7:27
  be
• 7:27
  so
• 7:27
  that
• 7:28
  you're
• 7:28
  still
• 7:28
  not
• 7:28
  getting
• 7:29
  irrelevant
• 7:29
  emails.
• 7:30
  Because
• 7:30
  now
• 7:31
  I'm
• 7:31
  in
• 7:31
  that
• 7:31
  bucket
• 7:32
  where
• 7:32
  I'm
• 7:32
  like,
• 7:32
  I
• 7:32
  don't
• 7:33
  open
• 7:33
  any
• 7:33
  of
• 7:33
  these
• 7:33
  emails
• 7:34
  anymore
• 7:34
  because
• 7:35
  it's
• 7:35
  not
• 7:35
  targeted
• 7:36
  towards
• 7:36
  me
• 7:37
  at
• 7:37
  all.
• 7:38
  So
• 7:38
  just
• 7:38
  thinking
• 7:39
  about
• 7:39
  how
• 7:39
  your
• 7:40
  audience
• 7:41
  is
• 7:41
  set
• 7:41
  up
• 7:41
  and
• 7:41
  what
• 7:42
  places
• 7:42
  you
• 7:42
  can
• 7:43
  do
• 7:43
  of
• 7:44
  segmentation
• 7:44
  throughout
• 7:45
  that
• 7:45
  are
• 7:45
  organic
• 7:46
  or
• 7:46
  natural
• 7:47
  that
• 7:48
  make
• 7:48
  the
• 7:48
  most
• 7:49
  sense
• 7:49
  for
• 7:49
  you.
• 7:50
  Again,
• 7:50
  the
• 7:50
  resource
• 7:51
  dump
• 7:51
  is
• 7:51
  always
• 7:52
  my
• 7:52
  favorite
• 7:52
  and
• 7:53
  you
• 7:53
  can
• 7:53
  do
• 7:53
  it
• 7:54
  just
• 7:54
  whenever
• 7:54
  you
• 7:54
  need
• 7:55
  to
• 7:55
  or
• 7:55
  even
• 7:55
  just
• 7:55
  to
• 7:56
  specific
• 7:56
  segments
• 7:57
  of
• 7:57
  your
• 7:57
  list.
• 7:57
  So
• 7:57
  if
• 7:58
  you
• 7:58
  say
• 7:58
  okay,
• 7:58
  I
• 7:59
  already
• 7:59
  know
• 7:59
  these
• 7:59
  people
• 8:00
  who
• 8:00
  came
• 8:00
  in
• 8:00
  through
• 8:01
  this,
• 8:01
  this
• 8:01
  lead
• 8:01
  magnet,
• 8:02
  I
• 8:02
  don't
• 8:02
  want
• 8:02
  to.
• 8:02
  I
• 8:03
  want
• 8:03
  to
• 8:03
  do
• 8:03
  these
• 8:03
  people
• 8:04
  who
• 8:04
  maybe
• 8:04
  were
• 8:04
  like
• 8:05
  on
• 8:05
  my
• 8:05
  list
• 8:05
  and
• 8:05
  have
• 8:06
  stopped
• 8:06
  opening
• 8:06
  in
• 8:07
  and
• 8:07
  doing
• 8:07
  all
• 8:07
  of
• 8:08
  this
• 8:08
  stuff.
• 8:08
  Like
• 8:08
  you
• 8:09
  can
• 8:09
  really
• 8:09
  like
• 8:09
  segment
• 8:10
  further
• 8:10
  so
• 8:11
  that
• 8:11
  you
• 8:11
  can
• 8:11
  get
• 8:11
  a
• 8:12
  clear
• 8:12
  idea
• 8:12
  of
• 8:13
  who
• 8:13
  these
• 8:14
  unknowns
• 8:14
  buckets
• 8:15
  really
• 8:15
  are.
• 8:16
  So
• 8:16
  let's
• 8:17
  move
• 8:17
  into
• 8:18
  some
• 8:19
  examples.
• 8:19
  Right.
• 8:20
  So
• 8:21
  I
• 8:22
  have
• 8:22
  in
• 8:22
  my
• 8:23
  align
• 8:23
  leads
• 8:24
  formula
• 8:24
  there's
• 8:25
  something
• 8:25
  that
• 8:25
  I
• 8:25
  call
• 8:26
  a
• 8:26
  filter
• 8:26
  question
• 8:27
  that
• 8:27
  you
• 8:27
  add
• 8:27
  to
• 8:28
  all
• 8:28
  of
• 8:28
  your
• 8:28
  opt
• 8:28
  ins.
• 8:29
  Which
• 8:29
  side
• 8:29
  note
• 8:30
  align
• 8:30
  leads
• 8:30
  formula
• 8:31
  is
• 8:31
  going
• 8:31
  away.
• 8:32
  Not
• 8:33
  really
• 8:33
  going
• 8:33
  away.
• 8:33
  It's
• 8:34
  being
• 8:34
  digested
• 8:35
  into
• 8:35
  something
• 8:35
  that
• 8:35
  I've
• 8:36
  been
• 8:36
  working
• 8:36
  on.
• 8:36
  So
• 8:37
  it
• 8:37
  will
• 8:37
  not
• 8:38
  be
• 8:38
  a
• 8:38
  standalone
• 8:39
  thing
• 8:39
  anymore.
• 8:40
  So
• 8:40
  if
• 8:40
  you
• 8:41
  I
• 8:41
  guess
• 8:41
  want
• 8:41
  to
• 8:42
  get
• 8:42
  it
• 8:42
  soon
• 8:43
  at
• 8:43
  the
• 8:43
  price
• 8:43
  that
• 8:43
  it's
• 8:44
  at
• 8:44
  like
• 8:45
  I'll
• 8:45
  put
• 8:45
  the
• 8:45
  link
• 8:45
  in
• 8:45
  the
• 8:46
  bio
• 8:46
  but
• 8:46
  or
• 8:46
  in
• 8:47
  the
• 8:47
  bio.
• 8:47
  Wow.
• 8:47
  I'll
• 8:48
  put
• 8:48
  the
• 8:48
  link
• 8:49
  in
• 8:49
  the
• 8:49
  show
• 8:49
  notes
• 8:50
  because
• 8:50
  it's,
• 8:51
  it's
• 8:51
  gonna
• 8:51
  move
• 8:51
  into
• 8:52
  something
• 8:52
  that's
• 8:52
  a
• 8:53
  little
• 8:53
  bit
• 8:53
  more
• 8:53
  mid
• 8:53
  ticket
• 8:54
  but
• 8:54
  so
• 8:54
  it's
• 8:55
  something
• 8:55
  I
• 8:55
  call
• 8:55
  a
• 8:55
  filter
• 8:56
  for
• 8:56
  your
• 8:56
  opt
• 8:57
  in.
• 8:57
  So
• 8:57
  you
• 8:57
  can
• 8:58
  go
• 8:58
  to
• 8:58
  any
• 8:58
  one
• 8:59
  of
• 8:59
  my
• 8:59
  opt
• 8:59
  ins
• 8:59
  and
• 8:59
  you'll
• 9:00
  see
• 9:00
  where
• 9:00
  I
• 9:01
  say
• 9:01
  like
• 9:01
  where
• 9:01
  are
• 9:01
  you
• 9:01
  at
• 9:01
  in
• 9:02
  your
• 9:02
  email
• 9:02
  journey?
• 9:02
  And
• 9:03
  it
• 9:03
  has
• 9:03
  three
• 9:03
  buckets,
• 9:04
  one
• 9:04
  is
• 9:04
  starting
• 9:05
  fresh.
• 9:05
  No
• 9:06
  email
• 9:06
  list
• 9:07
  ghosted
• 9:07
  my
• 9:07
  email
• 9:08
  list
• 9:08
  like
• 9:08
  need
• 9:09
  to
• 9:10
  read
• 9:10
  a
• 9:11
  lot
• 9:11
  like
• 9:11
  reignite
• 9:12
  it.
• 9:12
  And
• 9:12
  then
• 9:13
  the
• 9:13
  last
• 9:13
  one
• 9:13
  is
• 9:14
  something
• 9:14
  along
• 9:14
  the
• 9:14
  lines
• 9:14
  of
• 9:15
  like
• 9:15
  just
• 9:15
  here
• 9:15
  for
• 9:15
  tips
• 9:16
  and
• 9:16
  tricks.
• 9:16
  That
• 9:17
  segmentation
• 9:18
  opportunity
• 9:19
  for
• 9:19
  me
• 9:19
  is
• 9:20
  really
• 9:20
  valuable
• 9:20
  for
• 9:21
  me
• 9:21
  to
• 9:21
  see
• 9:21
  like
• 9:21
  how
• 9:21
  many
• 9:22
  people
• 9:22
  are
• 9:22
  advanced
• 9:23
  and
• 9:23
  how
• 9:23
  many
• 9:23
  people
• 9:23
  are
• 9:23
  complete
• 9:24
  newbies
• 9:25
  in
• 9:25
  the
• 9:25
  sense
• 9:25
  of
• 9:25
  like
• 9:25
  they
• 9:26
  don't
• 9:26
  have
• 9:26
  an
• 9:26
  email
• 9:26
  list.
• 9:27
  They
• 9:27
  probably
• 9:27
  need
• 9:27
  to
• 9:28
  be
• 9:28
  focusing
• 9:28
  more
• 9:29
  on
• 9:29
  lead
• 9:29
  magnet
• 9:30
  list
• 9:30
  growth
• 9:31
  versus
• 9:32
  more
• 9:32
  advanced
• 9:32
  strategies
• 9:33
  is
• 9:33
  like
• 9:34
  automations
• 9:35
  and
• 9:35
  like
• 9:35
  re
• 9:35
  engagement
• 9:36
  and
• 9:36
  things
• 9:36
  like
• 9:36
  that.
• 9:37
  That
• 9:37
  is
• 9:38
  an
• 9:38
  opportunity
• 9:38
  for
• 9:39
  almost
• 9:39
  every
• 9:40
  single
• 9:40
  one
• 9:41
  of
• 9:41
  businesses.
• 9:43
  That
• 9:43
  is
• 9:43
  something
• 9:43
  that
• 9:44
  like
• 9:44
  most
• 9:44
  businesses
• 9:45
  can
• 9:45
  drop
• 9:45
  into
• 9:46
  your
• 9:47
  opt
• 9:47
  ins.
• 9:48
  So
• 9:48
  a
• 9:48
  few
• 9:48
  more
• 9:48
  examples
• 9:49
  that
• 9:49
  I
• 9:49
  have
• 9:49
  pulled
• 9:49
  up
• 9:50
  here
• 9:50
  is
• 9:51
  let's
• 9:51
  say
• 9:51
  if
• 9:51
  you're.
• 9:52
  I
• 9:52
  feel
• 9:52
  like
• 9:52
  I
• 9:53
  always
• 9:53
  give
• 9:53
  dietitian
• 9:54
  examples
• 9:55
  if
• 9:55
  you're
• 9:56
  a
• 9:56
  the
• 9:57
  niche
• 9:57
  is
• 9:57
  like
• 9:57
  busy
• 9:58
  moms.
• 9:58
  You
• 9:58
  can
• 9:59
  put
• 9:59
  a
• 9:59
  filter
• 10:00
  in
• 10:00
  there
• 10:00
  that
• 10:00
  says
• 10:00
  like
• 10:01
  well
• 10:01
  how
• 10:01
  many
• 10:01
  dinners
• 10:02
  do
• 10:02
  you
• 10:02
  currently
• 10:02
  cook
• 10:03
  at
• 10:03
  home
• 10:04
  per
• 10:04
  week
• 10:04
  as
• 10:05
  like
• 10:05
  an
• 10:05
  opt
• 10:05
  in
• 10:05
  to
• 10:06
  maybe
• 10:06
  like
• 10:06
  a
• 10:07
  meal
• 10:07
  planning
• 10:08
  or
• 10:08
  like
• 10:09
  nutrition
• 10:10
  guide
• 10:10
  for
• 10:11
  busy
• 10:11
  moms
• 10:12
  kind
• 10:12
  of
• 10:12
  thing.
• 10:12
  Or
• 10:12
  if
• 10:12
  you're
• 10:13
  doing
• 10:13
  something
• 10:13
  along
• 10:14
  the
• 10:14
  lines
• 10:14
  of
• 10:15
  like
• 10:15
  if
• 10:15
  you're
• 10:15
  A
• 10:15
  web
• 10:16
  developer
• 10:17
  you
• 10:17
  can
• 10:17
  ask
• 10:17
  like
• 10:18
  is
• 10:18
  your
• 10:18
  site
• 10:18
  currently
• 10:19
  generating
• 10:19
  leads
• 10:20
  and
• 10:20
  bookings?
• 10:21
  Yes.
• 10:21
  No
• 10:22
  like
• 10:22
  can
• 10:22
  identify
• 10:23
  problems
• 10:23
  or
• 10:24
  what
• 10:24
  do
• 10:24
  you
• 10:24
  currently
• 10:25
  use
• 10:25
  your
• 10:25
  website
• 10:25
  for?
• 10:26
  Those
• 10:26
  are
• 10:27
  two
• 10:27
  opportunities
• 10:28
  that
• 10:28
  you
• 10:29
  can
• 10:29
  essentially
• 10:30
  see
• 10:30
  where
• 10:30
  somebody
• 10:31
  is
• 10:32
  in
• 10:32
  their
• 10:32
  journey
• 10:33
  just
• 10:33
  by
• 10:33
  a
• 10:33
  little
• 10:34
  like
• 10:34
  radio
• 10:35
  button
• 10:35
  or
• 10:35
  something
• 10:35
  along
• 10:36
  those
• 10:36
  ends.
• 10:36
  So
• 10:37
  opportunities
• 10:37
  like
• 10:38
  that
• 10:38
  are
• 10:38
  really
• 10:39
  powerful
• 10:39
  and
• 10:40
  that's
• 10:40
  just
• 10:40
  a
• 10:40
  simple
• 10:41
  step
• 10:41
  on
• 10:41
  your
• 10:42
  opt
• 10:42
  in.
• 10:42
  So
• 10:42
  them
• 10:43
  already
• 10:43
  taking
• 10:43
  the
• 10:43
  step
• 10:44
  where
• 10:44
  you
• 10:44
  can
• 10:44
  identify.
• 10:45
  Okay,
• 10:45
  they're
• 10:45
  at
• 10:45
  in
• 10:46
  the
• 10:46
  problem
• 10:47
  awareness
• 10:47
  of
• 10:48
  whatever
• 10:48
  this
• 10:48
  lead
• 10:48
  magnet
• 10:49
  is.
• 10:49
  And
• 10:49
  then
• 10:49
  they've
• 10:50
  also
• 10:50
  selected
• 10:51
  this
• 10:51
  filter
• 10:52
  question
• 10:54
  that's
• 10:54
  super
• 10:54
  important
• 10:55
  to
• 10:55
  kind
• 10:55
  of
• 10:55
  like
• 10:56
  further
• 10:56
  segment
• 10:57
  your
• 10:57
  email
• 10:57
  list
• 10:58
  down.
• 10:59
  I
• 10:59
  hear
• 10:59
  a
• 10:59
  lot
• 10:59
  from
• 11:00
  other
• 11:00
  email
• 11:01
  strategists
• 11:01
  that
• 11:01
  you
• 11:01
  don't
• 11:02
  need
• 11:02
  to
• 11:02
  email
• 11:02
  or
• 11:03
  that
• 11:03
  you
• 11:03
  don't
• 11:03
  need
• 11:03
  to
• 11:03
  segment
• 11:03
  your
• 11:04
  list,
• 11:04
  you
• 11:04
  don't
• 11:05
  need
• 11:05
  to
• 11:05
  ab
• 11:06
  test,
• 11:06
  you
• 11:06
  don't
• 11:06
  need
• 11:06
  to
• 11:07
  do
• 11:07
  all
• 11:07
  this
• 11:07
  stuff.
• 11:07
  But
• 11:07
  like
• 11:08
  in
• 11:08
  reality
• 11:08
  there
• 11:08
  are
• 11:09
  just
• 11:09
  subtle,
• 11:11
  simple
• 11:11
  strategies
• 11:12
  that
• 11:12
  you
• 11:13
  can
• 11:13
  do
• 11:13
  to
• 11:14
  build
• 11:14
  more
• 11:14
  trust
• 11:15
  with
• 11:15
  your
• 11:15
  audience.
• 11:16
  Because
• 11:16
  we've
• 11:16
  all
• 11:16
  received
• 11:17
  emails
• 11:17
  that
• 11:18
  like
• 11:18
  just
• 11:19
  don't,
• 11:19
  they
• 11:20
  no
• 11:20
  longer
• 11:20
  align.
• 11:21
  And
• 11:22
  I
• 11:22
  guarantee
• 11:23
  you
• 11:23
  if
• 11:23
  that
• 11:24
  person
• 11:24
  was
• 11:24
  just
• 11:24
  a
• 11:25
  little
• 11:25
  bit
• 11:25
  more
• 11:25
  intentional
• 11:26
  in
• 11:27
  looking
• 11:27
  at
• 11:28
  their
• 11:28
  email
• 11:28
  list
• 11:29
  and
• 11:29
  saying,
• 11:29
  hey
• 11:29
  yeah,
• 11:30
  maybe
• 11:30
  the
• 11:30
  person
• 11:31
  that
• 11:31
  already
• 11:31
  bought
• 11:31
  this
• 11:31
  course
• 11:32
  for
• 11:32
  me
• 11:32
  doesn't
• 11:32
  need
• 11:33
  to
• 11:33
  hear
• 11:33
  about
• 11:33
  this
• 11:33
  course
• 11:34
  one
• 11:34
  more
• 11:34
  time,
• 11:34
  you
• 11:35
  would
• 11:35
  probably
• 11:35
  have
• 11:36
  like
• 11:36
  been
• 11:36
  a
• 11:36
  little
• 11:36
  bit
• 11:36
  more
• 11:37
  engaged
• 11:37
  or
• 11:37
  been
• 11:38
  more
• 11:38
  apt
• 11:38
  to
• 11:39
  kind
• 11:39
  of
• 11:39
  purchase
• 11:40
  again
• 11:40
  with
• 11:40
  them.
• 11:41
  So
• 11:41
  just
• 11:42
  look
• 11:42
  at
• 11:42
  it
• 11:42
  from
• 11:42
  a
• 11:43
  sense
• 11:43
  of
• 11:43
  like
• 11:43
  not
• 11:44
  a
• 11:44
  strategy
• 11:45
  from
• 11:45
  an
• 11:45
  email
• 11:45
  side
• 11:46
  but
• 11:46
  like
• 11:46
  look
• 11:46
  at
• 11:47
  it
• 11:47
  as
• 11:47
  an
• 11:47
  opportunity
• 11:48
  to
• 11:48
  make
• 11:48
  your
• 11:49
  list
• 11:49
  or
• 11:49
  your
• 11:50
  emails
• 11:50
  just
• 11:50
  a
• 11:50
  little
• 11:51
  bit
• 11:51
  more
• 11:51
  relevant
• 11:52
  without
• 11:52
  really
• 11:53
  doing
• 11:53
  much.
• 11:53
  And
• 11:54
  has
• 11:54
  note
• 11:55
  that
• 11:55
  I
• 11:55
  think
• 11:56
  is
• 11:56
  really
• 11:56
  important
• 11:57
  is
• 11:58
  like
• 11:58
  if
• 11:58
  you
• 11:58
  were
• 11:58
  to
• 11:58
  say,
• 11:59
  okay,
• 11:59
  well
• 11:59
  I
• 11:59
  send
• 11:59
  weekly
• 12:00
  emails
• 12:00
  and
• 12:00
  if
• 12:01
  I
• 12:01
  were
• 12:01
  to
• 12:01
  exclude
• 12:01
  this
• 12:02
  person
• 12:02
  from
• 12:03
  this
• 12:03
  email,
• 12:03
  they're
• 12:03
  not
• 12:03
  going
• 12:04
  to
• 12:04
  get
• 12:04
  an
• 12:04
  email
• 12:04
  from
• 12:04
  me
• 12:05
  for
• 12:05
  two
• 12:05
  weeks.
• 12:05
  And
• 12:06
  like
• 12:06
  that
• 12:06
  is
• 12:07
  not
• 12:08
  an
• 12:08
  actual
• 12:09
  worry.
• 12:10
  Not
• 12:10
  many
• 12:11
  people
• 12:11
  are
• 12:11
  sitting
• 12:11
  there
• 12:12
  being
• 12:12
  like,
• 12:12
  oh
• 12:13
  my
• 12:13
  gosh,
• 12:13
  Rachel
• 12:14
  has
• 12:14
  not
• 12:14
  emailed
• 12:15
  me
• 12:15
  in
• 12:16
  this
• 12:16
  many
• 12:16
  times
• 12:17
  or
• 12:17
  hasn't
• 12:18
  emailed
• 12:18
  me
• 12:18
  this
• 12:18
  week.
• 12:19
  That's
• 12:19
  not
• 12:19
  happening.
• 12:20
  I
• 12:20
  think
• 12:20
  that's
• 12:21
  more
• 12:21
  of
• 12:21
  like
• 12:21
  a
• 12:21
  visibility
• 12:22
  fear
• 12:22
  or
• 12:23
  something
• 12:23
  along
• 12:24
  those
• 12:24
  lines.
• 12:24
  So
• 12:25
  really
• 12:25
  just
• 12:26
  honor
• 12:26
  the
• 12:26
  fact
• 12:26
  that
• 12:27
  that
• 12:27
  person
• 12:28
  wasn't
• 12:28
  the
• 12:28
  right
• 12:28
  person
• 12:29
  for
• 12:29
  that
• 12:29
  message
• 12:30
  and
• 12:30
  that
• 12:30
  the
• 12:30
  next
• 12:30
  message
• 12:31
  they
• 12:31
  get
• 12:31
  is
• 12:31
  going
• 12:32
  to
• 12:32
  be
• 12:32
  even
• 12:32
  better
• 12:32
  because
• 12:33
  we
• 12:33
  are
• 12:33
  leaning
• 12:33
  into
• 12:34
  making
• 12:34
  sure
• 12:34
  that
• 12:35
  our
• 12:35
  subscribers
• 12:36
  feel
• 12:36
  trust
• 12:37
  and
• 12:38
  seen
• 12:39
  and
• 12:39
  like
• 12:39
  we're
• 12:39
  delivering
• 12:40
  high
• 12:40
  value
• 12:41
  things
• 12:41
  for
• 12:41
  them.
• 12:41
  So
• 12:42
  that's
• 12:42
  important
• 12:43
  to
• 12:43
  note.
• 12:44
  So
• 12:44
  one
• 12:45
  size
• 12:45
  fits
• 12:45
  all
• 12:46
  cookie
• 12:46
  cutter
• 12:46
  kind
• 12:46
  of
• 12:47
  like
• 12:47
  email
• 12:47
  strategies
• 12:48
  that
• 12:48
  kind
• 12:49
  of
• 12:49
  lead
• 12:49
  to
• 12:49
  Disengagement
• 12:50
  on
• 12:50
  your
• 12:50
  email
• 12:51
  list.
• 12:51
  We
• 12:51
  don't
• 12:51
  really
• 12:52
  want
• 12:52
  to
• 12:53
  do
• 12:53
  that.
• 12:53
  Segmentation,
• 12:55
  natural
• 12:55
  ways
• 12:56
  to
• 12:56
  operate
• 12:56
  or
• 12:57
  to
• 12:57
  offer
• 12:58
  segmentation.
• 12:59
  Obviously
• 13:00
  quizzes
• 13:00
  are
• 13:01
  my
• 13:01
  favorite.
• 13:02
  If
• 13:02
  you
• 13:02
  have
• 13:02
  a
• 13:02
  tub
• 13:03
  of
• 13:03
  funnel
• 13:03
  that
• 13:03
  is
• 13:04
  in
• 13:04
  an
• 13:04
  offer
• 13:04
  suite
• 13:05
  that
• 13:05
  make
• 13:05
  the
• 13:05
  most
• 13:05
  sense
• 13:06
  you
• 13:06
  can
• 13:06
  do
• 13:07
  resource
• 13:07
  dumps
• 13:08
  as
• 13:08
  well
• 13:08
  to
• 13:09
  kind
• 13:09
  of
• 13:09
  create
• 13:09
  moments
• 13:10
  of
• 13:10
  opportunities.
• 13:11
  But
• 13:11
  then
• 13:11
  secondly
• 13:12
  is
• 13:12
  like
• 13:13
  look
• 13:13
  within
• 13:14
  your
• 13:14
  actual
• 13:15
  customer
• 13:15
  journey
• 13:16
  and
• 13:16
  say
• 13:17
  okay,
• 13:17
  well
• 13:17
  if
• 13:18
  I
• 13:18
  offer
• 13:18
  pregnancy
• 13:19
  services
• 13:19
  and
• 13:19
  pregnancies
• 13:20
  are
• 13:20
  typically
• 13:21
  nine
• 13:21
  months,
• 13:22
  I
• 13:22
  want
• 13:22
  to
• 13:22
  make
• 13:22
  sure
• 13:22
  to
• 13:23
  re
• 13:23
  engage
• 13:23
  with
• 13:24
  them
• 13:24
  in
• 13:25
  nine
• 13:25
  months
• 13:26
  or
• 13:27
  at
• 13:27
  some
• 13:27
  point
• 13:27
  to
• 13:28
  kind
• 13:28
  of
• 13:28
  make
• 13:28
  sure
• 13:28
  that
• 13:29
  my
• 13:29
  messaging
• 13:29
  is
• 13:29
  still
• 13:30
  relevant
• 13:30
  and
• 13:30
  all
• 13:30
  of
• 13:31
  that.
• 13:31
  Like
• 13:31
  that's
• 13:32
  important
• 13:32
  too.
• 13:33
  And
• 13:33
  then
• 13:33
  filter
• 13:33
  tips,
• 13:34
  I
• 13:34
  think
• 13:34
  those
• 13:34
  are
• 13:35
  super
• 13:35
  easy
• 13:35
  to
• 13:36
  like
• 13:36
  low
• 13:36
  key
• 13:36
  add
• 13:37
  into
• 13:37
  any
• 13:37
  of
• 13:37
  your
• 13:38
  opt
• 13:38
  in
• 13:38
  forms.
• 13:39
  And
• 13:39
  yeah,
• 13:39
  so
• 13:40
  just
• 13:40
  making
• 13:40
  sure
• 13:40
  that
• 13:41
  your
• 13:41
  subscribers
• 13:42
  feel
• 13:42
  seen
• 13:43
  and
• 13:43
  respected.
• 13:45
  You
• 13:45
  really
• 13:45
  don't
• 13:46
  have
• 13:46
  to
• 13:46
  like
• 13:47
  continuously
• 13:47
  bombard
• 13:48
  them,
• 13:48
  right?
• 13:48
  Like
• 13:49
  they
• 13:49
  will
• 13:50
  lean
• 13:50
  in
• 13:50
  and
• 13:51
  they
• 13:51
  will
• 13:51
  show
• 13:51
  up
• 13:52
  for
• 13:52
  you
• 13:52
  and
• 13:52
  convert
• 13:53
  when
• 13:54
  they
• 13:54
  trust
• 13:54
  you.
• 13:55
  And
• 13:55
  through
• 13:56
  trust
• 13:56
  is
• 13:57
  by
• 13:58
  relevant
• 13:58
  targeted
• 13:59
  intentional
• 14:00
  marketing.
• 14:01
  So
• 14:01
  I
• 14:02
  hope
• 14:02
  that
• 14:02
  that
• 14:02
  kind
• 14:02
  of
• 14:03
  refreshes
• 14:04
  a
• 14:04
  little
• 14:05
  bit
• 14:05
  of
• 14:05
  shifts
• 14:06
  a
• 14:06
  little
• 14:06
  bit
• 14:07
  more
• 14:07
  of
• 14:07
  how
• 14:08
  you
• 14:08
  look
• 14:08
  at
• 14:09
  segmentation
• 14:09
  for
• 14:10
  your
• 14:10
  email
• 14:10
  list
• 14:11
  and
• 14:11
  maybe
• 14:12
  just
• 14:12
  a
• 14:12
  little
• 14:12
  bit
• 14:12
  of
• 14:13
  homework
• 14:13
  for
• 14:13
  you
• 14:13
  is
• 14:14
  think
• 14:14
  about
• 14:14
  maybe
• 14:14
  one
• 14:15
  additional
• 14:15
  way
• 14:15
  that
• 14:16
  you
• 14:16
  can
• 14:16
  segment
• 14:16
  your
• 14:17
  subscribers.
• 14:17
  If
• 14:18
  you're
• 14:18
  one
• 14:18
  want
• 14:18
  to
• 14:18
  do
• 14:19
  a
• 14:19
  resource
• 14:19
  dump
• 14:20
  or
• 14:20
  if
• 14:20
  you
• 14:20
  want
• 14:20
  to
• 14:20
  add
• 14:20
  a
• 14:21
  filter
• 14:21
  to
• 14:22
  your
• 14:22
  opt
• 14:23
  in
• 14:23
  forms,
• 14:23
  I
• 14:24
  would
• 14:24
  love
• 14:24
  to
• 14:24
  see
• 14:25
  them.
• 14:25
  So
• 14:25
  if
• 14:25
  you
• 14:25
  want
• 14:26
  to
• 14:26
  just
• 14:26
  shoot
• 14:26
  them
• 14:27
  over
• 14:27
  to
• 14:27
  me
• 14:28
  at
• 14:28
  Gal
• 14:28
  Agency
• 14:29
  on
• 14:29
  Instagram.
• 14:30
  It
• 14:30
  does
• 14:31
  not
• 14:31
  have
• 14:31
  to
• 14:31
  be
• 14:31
  complicated.
• 14:32
  Even
• 14:32
  segmenting
• 14:33
  2%
• 14:34
  of
• 14:34
  the
• 14:34
  people
• 14:34
  that
• 14:35
  come
• 14:35
  into
• 14:35
  your
• 14:35
  list
• 14:35
  is
• 14:36
  better
• 14:36
  than
• 14:36
  nothing.
• 14:37
  So
• 14:37
  yeah,
• 14:38
  let
• 14:38
  me
• 14:38
  know
• 14:38
  if
• 14:39
  you
• 14:39
  have
• 14:39
  any
• 14:39
  questions
• 14:40
  or
• 14:40
  anything
• 14:40
  like
• 14:40
  that
• 14:41
  at
• 14:41
  all.
• 14:42
  And
• 14:42
  until
• 14:42
  next
• 14:43
  time
• 14:43
  we
• 14:44
  are
• 14:44
  rooting
• 14:45
  for
• 14:45
  you.