OTW POD Episode 13 - Jantzen Cole
In this episode, TJ Halvorson sits down with Jantzen Cole, a medical device marketing leader whose career bridges engineering, sales, and creative strategy across Wright Medical, Zimmer, AmniOX, Artelon, and Kuros Biosciences.Jantzen shares how resource constraints at startup Artelon forced unconventional thinking—turning authenticity about their journey, including struggles with "10x10 booths in the back corner," into genuine connections that polished perfection never could. His decade in sales taught him that every marketing promise impacts the fragile trust reps build with surgeons, making…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.