From Sales Freefall to $1.2m/Month
By reconceiving the paint dealership he bought as a marketing & sales organization, Ryan Adams pushed it to new heights.
Topics in Ryan’s interview:
Transferring from military to business
Focusing on selling one service
Underestimating working capital needs
The business tanked after acquisition
Rescuing the company by fixing his sales process
Properly incentivizing for the outcome he wants
Learning digital marketing himself
Cost per acquisition metric
Where he finds good sales guys
Expanding his territory by buying a competitor
References and how to contact Ryan:
Rhino Shield
$100M…
The skinny
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