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thoughtbot's Incubator Program Mini Season 3 - Episode 03: Knect with Josh Herzig-Marx
If you missed the first episode with thoughtbot Incubator Program partcipant and founder Josh Herzig-Marks of Knect, you can go here first to catch up.
A key focus of Josh's second episode is the importance of user research and customer discovery. Josh stresses that talking to users is crucial, as it grounds the development process in reality. thoughtbot's Director of Product Strategy, Jordyn Bonds, adds that direct engagement with users builds empathy and understanding within the team, making it more effective.
They also discuss the challenges of identifying a product's target audience and…
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