Latest / Beyond Product Management
Stop Starting Over: Why Weekly Direction Changes Are Killing Your Business
So many founders believe they’re moving fast — but what they’re actually doing is starting over again and again.
In this episode of Beyond Product Management, Heather Miller digs into a pattern she sees constantly with smart, capable founders and leadership teams: changing direction every week in the name of speed, validation, or momentum — and unknowingly stalling their own growth.
From messaging and pricing to features and positioning, these changes often feel productive. But when nothing is allowed to stabilize long enough to learn from it, teams lose clarity, data becomes meaningless, and…
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