Latest / The Construction Leadership Podcast: Executive Strategies to Build Elite Teams & Consistently Deliver On-Time, Under Budget
Ep. 181 :: The Great Prospecting Paradoxi of 2021
In episode 181, Bradley Hartmann details a pair of prospecting paradoxes (paradoxi, potentially?) facing sales teams today. While sales professionals may be reluctant to pursue new prospects given unprecedented commodity pricing, limited product availability, and a busy existing book of business, there's never been a better time to prospect for the simple fact that everyone in the market is interested in a second opinion—your current clients included.
Secondarily, while it's always significantly cheaper to sell more to existing customers, sales leadership must embrace the fact that for…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.