“Yamin O Falastin”—Benjamin Netanyahu’s new campaign motto

Israel from the Inside with Daniel Gordis · Oct 23, 2026 · 1m

To close out the week—and heading into the final weekend before the elections—we’re sharing a video circulating on Israeli social media in response to Netanyahu’s latest campaign slogan.

Because the video relies heavily on political context and subtext, here is a brief breakdown. If you’ve already watched it, read through the explanations below and then give it another view.

Bibi’s new campaign motto is “ימין או פלסטין” (Yamin O Falastin)—which, as you can hear, rhymes neatly in Hebrew. Cute. But what does it actually translate to? “Right, or Palestine.” The message is simple: Vote for the…