Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
How One Touchpoint Creates a Halftime Effect in the Customer Journey
On this episode of Customer Journey with Fexingo, Lucas and Luna explore the 'halftime effect'—a pivotal moment in the customer journey where a single touchpoint can either deepen commitment or cause drop-off. They examine how a Scandinavian meal-kit company, Køkken, used a well-timed personalized video at the 48-hour mark after sign-up to reduce early churn by 22 percent. Lucas breaks down the psychology behind why timing matters more than content in certain stages, and Luna questions whether the effect applies differently to B2B versus B2C journeys. They also discuss how to…
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