E49: The Elemental Challenge to Well-Being: Helen Gough's Vision for Outdoor Accessibility
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Embarking on a transformative outdoor journey, Helen tale of transition from a theology and finance background to a champion of inclusivity in outdoor adventure captivates us in this episode. Her brainchild, the Elemental Challenge Award and Welcome in the Wild initiative, breaks barriers, inviting everyone to find joy in the wild, regardless of their past experiences or perceived limitations. We chat about the spark that lit the flame for this project and how Helen's "customer research" led to a wave of adults flocking to rediscover the adventures they might…
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