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684. Get Seen, Remembered, and Paid — Without Losing Yourself · Daily Influence

• 0:10
  [SPEAKER_00]: Welcome to Daily Influence, your daily dose of positive influence.
• 0:14
  [SPEAKER_00]: I'm Brian Smith founder of IA Business Advisors and co-author of the Iain team series.
• 0:19
  [SPEAKER_00]: Each day we share stories and insights to help you find be and build your influence in a positive and responsible way.
• 0:27
  [SPEAKER_01]: And I'm Greg Clino, partner at IE Business Advisors, and co-host of Daily Influence.
• 0:32
  [SPEAKER_01]: Be sure to follow, subscribe, and share Daily Influence with someone who could use a little extra positivity today.
• 0:39
  [SPEAKER_01]: And make us part of your Daily routine, whether it's during your commute on a walk or an quiet moment just for you, because you're influenced matters.
• 0:48
  [SPEAKER_01]: Today, I'm excited to welcome Noshiva Ferdos, a global personal brand strategist, speaker, and business mentor who is worked with over 100 women across over 27 countries.
• 1:02
  [SPEAKER_01]: Through a powerful blend of behavioral psychology and practical social media strategy, Noshiva has helped her clients generate more than $10 million in revenue while building brands rooted in authenticity,
• 1:18
  [SPEAKER_01]: She supports leaders from six figures all the way to eight figures, helping them get seen, remembered, and paid.
• 1:25
  [SPEAKER_01]: Without losing themselves in the process, Noshba was also recently selected to speak in front of 40,000 women, live in Las Vegas in 2027 as a keynote speaker.
• 1:37
  [SPEAKER_01]: Her work is centered on responsible influence, storytelling, resilience, and building success that
• 1:45
  [SPEAKER_01]: I'm thrilled to have her here today.
• 1:47
  [SPEAKER_01]: No, Shabbat, welcome to Daily Influence.
• 1:50
  [SPEAKER_01]: Thank you so much, Greg, for having me.
• 1:51
  [SPEAKER_01]: I'm really excited to be here.
• 1:53
  [SPEAKER_01]: Let's start at the beginning because influence always starts from within.
• 1:56
  [SPEAKER_01]: Could you share a bit about your background and what led you to where you are today with our listeners?
• 2:01
  [SPEAKER_02]: Yes, absolutely.
• 2:02
  [SPEAKER_02]: So when I was in college, I took a very conventional path like a lot of people do because you want to get paid after college.
• 2:09
  [SPEAKER_02]: So I thought I was going to be a lawyer of most of my life.
• 2:11
  [SPEAKER_02]: So I took that political science major and loaded myself up with classes.
• 2:16
  [SPEAKER_02]: I really wanted to finish school as quickly as possible.
• 2:19
  [SPEAKER_02]: You know, I did the summer classes and I loaded up my course load during the semesters and just did what I'd write could to finish quickly.
• 2:24
  [SPEAKER_02]: I did graduate year early and in my spare time in the weekends, what I would do is I would come home and it was about two hours away.
• 2:27
  [SPEAKER_02]: It's nothing too too far and I would work.
• 2:28
  [SPEAKER_02]: I would work, work, work, work, work and I have always, I would work, work, work, work.
• 2:31
  [SPEAKER_02]: And I have always, I would work, work, work, work, work, work.
• 2:33
  [SPEAKER_02]: And I have always, I would work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work, work,
• 2:41
  [SPEAKER_02]: had a huge passion for writing and I've always loved writing ever since I was a little girl like writing up in my journals all the time.
• 2:48
  [SPEAKER_02]: I still actually have them which is really interesting to go back and read as a sort of personal log into your mind as a child, a adolescent teen.
• 2:57
  [SPEAKER_02]: And so I would look up jobs like on the internet gigs and things like that and I noticed that there were a lot of folks who need help with cooperating or businesses that need to help with this gig or that gig.
• 3:09
  [SPEAKER_02]: And so I was just involving myself in that sort of work and really quickly started to notice that these businesses needed more than just copyrighting or a little bit of brand direction.
• 3:19
  [SPEAKER_02]: They needed the whole picture.
• 3:21
  [SPEAKER_02]: And so for some of the brands where we really clicked and had a great connection and they valued what I brought to the table and I enjoyed working with them too.
• 3:29
  [SPEAKER_02]: We got into more longer-term roles where I was able to help them with overall business strategy.
• 3:34
  [SPEAKER_02]: Yes, still copywriting, then brand direction, email marketing, all the good things that business needs to survive and thrive.
• 3:41
  [SPEAKER_02]: And I realized, wow, yes, I'm doing this freelance and it's paying well and it's getting me through college and I love it.
• 3:48
  [SPEAKER_02]: There's probably no way I could do this, you know, full time that doesn't really exist.
• 3:53
  [SPEAKER_02]: But I did find myself one day throughout, uh, I think, uh, I think was probably 2019.
• 3:59
  [SPEAKER_02]: I was in a Facebook group, it was a female entrepreneur, a Facebook group, and there were just so many women and they're crushing it from home, working their businesses from home and running these incredible ventures and I couldn't believe it and that's when I realized, okay, yeah, I could maybe try this, what do I have to lose?
• 4:18
  [SPEAKER_02]: and so my very first initial business was actually a copy coaching business that turned into business coaching and now it's business strategy.
• 4:26
  [SPEAKER_02]: That's really how I began from the being positively influenced by other female entrepreneurs, which actually led me to create my own community.
• 4:34
  [SPEAKER_02]: And so I'll always be grateful for the women in these online communities that we're so generous with their time, the energy, and sharing their content telling us what's possible.
• 4:45
  [SPEAKER_01]: I love that, you know, your work impacts people globally, but often it's the individual moments that matter most.
• 4:51
  [SPEAKER_01]: Can you tell us about a moment or experience where you truly felt you made a positive impact on someone's life and how that shaped the way you lead and serve today?
• 4:59
  [SPEAKER_02]: You know, I'm really...
• 5:02
  [SPEAKER_02]: lucky I think grateful to say that there have been so many moments over the last few years that have brought tears to my eyes and when I think about it I'm like wow really I mean that's crazy you know we sometimes underestimate how far we can help people and how how much our our words of wisdom can impact someone's life and I think one that does stand out to me that I want to share is a client that was able to eliminate a lot of debt like a significant amount of
• 5:31
  [SPEAKER_02]: Because of the way her business really took off so fast, she was able to quit a job, but she didn't really enjoy it and she was able to, you know, support her household and she's able to get her partner and on the business to and to this day there, you know, there's.
• 5:46
  [SPEAKER_02]: dynamic duo just crushing it together.
• 5:50
  [SPEAKER_02]: But that was really crippling for her.
• 5:52
  [SPEAKER_02]: You know, it was holding her back from being able to travel, to see her family back home, and to just live a life.
• 6:00
  [SPEAKER_02]: I mean, all the ways the dead kind of makes things difficult for people.
• 6:03
  [SPEAKER_02]: I grew up very poor with two immigrant parents.
• 6:06
  [SPEAKER_02]: And so I definitely saw parents struggle financially and have issues with
• 6:13
  [SPEAKER_02]: damaging that can be firsthand, like I definitely know.
• 6:16
  [SPEAKER_02]: And so, yeah, I would say like being able to help a client eliminate debt in such a large way, I think that's probably the influence that that matters most to me that has been most memorable in my head.
• 6:33
  [SPEAKER_01]: Sounds like shade of positive influence on you too, not just you on her.
• 6:36
  [SPEAKER_01]: Absolutely.
• 6:37
  [SPEAKER_01]: Absolutely.
• 6:38
  [SPEAKER_01]: I won't ever forget that.
• 6:39
  [SPEAKER_01]: Yeah, that's amazing.
• 6:41
  [SPEAKER_01]: In the 19 series, we talk a lot about how influence becomes powerful, when it's grounded in self-awareness and responsibility.
• 6:49
  [SPEAKER_01]: You help people build personal brands that generate real revenue.
• 6:53
  [SPEAKER_01]: How do you help your clients stay aligned with who they truly are while scaling visibility income and influence?
• 7:01
  [SPEAKER_02]: can be really tempting when you're growing your business no matter what stage you're at to look at what other people are doing and wonder if this is is this right for me or this is trending or the algorithm says this I should probably be you know pivoting my business that way and what I really like to support my clients with at every single level they're out of no matter they can level is we're talking personal branding so you know as tempting as it can be to do what everyone else is doing and seeing all if it's working for them it must work for me
• 7:28
  [SPEAKER_02]: You kind of remember that even though it feels tempting to copy what everyone else is doing because it seems to be working for them, people are following your personal brand because you are the person behind the brand.
• 7:39
  [SPEAKER_02]: So they want to know your stories, they want to see your voice, they want to see your personality.
• 7:43
  [SPEAKER_02]: So remember that and you will be good.
• 7:46
  [SPEAKER_01]: talking about the storytelling and storytelling can either empower or manipulate.
• 7:50
  [SPEAKER_01]: How do you teach storytelling in a way that builds trust, connection, and ethical influence, not just sales?
• 7:57
  [SPEAKER_02]: So storytelling is a very, very powerful tool.
• 7:59
  [SPEAKER_02]: And I think the way to make sure that you're doing it in such an ethical way that's not just I'm trying to make sales from it, is remembering that, first of all, if you're trying to write the story or film the story in a way that is only going to generate sales,
• 8:13
  [SPEAKER_02]: then the story will fall flat and it's not going to have the influence that you wanted to have anyway.
• 8:20
  [SPEAKER_02]: So remembering storytelling as a bridge, two sales, it's what's going to save you.
• 8:25
  [SPEAKER_02]: And what's more important is remembering how you're telling the story, how it is you are able to allow the person reading it or watching it to see themselves and it really isn't about you.
• 8:38
  [SPEAKER_02]: It's, I always tell my clients, when you're telling a story, connect it back to your business somehow.
• 8:42
  [SPEAKER_02]: Let the person reading or consuming it see themselves in your story.
• 8:46
  [SPEAKER_02]: That's what creates that connection and that relatability helps people feel less alone, less crazy, less.
• 8:53
  [SPEAKER_02]: done.
• 8:54
  [SPEAKER_02]: And normalize so much of that when they're able to see you in that story, that's actually what leads to the sound.
• 9:01
  [SPEAKER_02]: Leave stunt natural curiosity for people to raise their hands and say, hey, if you went through this, can you guide me through it?
• 9:08
  [SPEAKER_01]: Yeah, that's a really great point and, you know, technologies evolving quickly and leaders are navigating how to use it responsibly.
• 9:16
  [SPEAKER_01]: Are you using AI in your business and if so, how are you using in ways that support efficiency while keeping the human element front and center I think the big mistake people make is.
• 9:27
  [SPEAKER_02]: seeing AI as this enemy, it really isn't and it's also not this big bad scary thing that maybe some people are making it out to be.
• 9:34
  [SPEAKER_02]: I will say that the way that I personally enjoy using it is as a tool just to research what kind of think of it as like having this massive library in the public by hands.
• 9:44
  [SPEAKER_02]: So anytime I really want to do a deep dive on a particular subject that maybe I just don't know enough about.
• 9:48
  [SPEAKER_02]: I will use it that way.
• 9:50
  [SPEAKER_02]: I also like it to, it has that, that chat you can see in particular, has that voice aspect, I'm sure a lot of them have that now, where I can just kind of brain dump an idea and allow it to help me talk it through or organize it as a verbal processor that really helps.
• 10:06
  [SPEAKER_02]: And so those are the ways I really enjoy using it.
• 10:08
  [SPEAKER_02]: I think it can make
• 10:10
  [SPEAKER_02]: a task that otherwise would have taken a really, really long time, just something that you can do faster.
• 10:15
  [SPEAKER_02]: And so that's how I like to help my clients work through it too if they're curious about easy AI to make things a little bit more efficient.
• 10:22
  [SPEAKER_01]: those are all great ways to use it and growth isn't just about strategy.
• 10:26
  [SPEAKER_01]: It's about who you become a success expands from your own journey in the journeys of your clients.
• 10:32
  [SPEAKER_01]: What does it really take to build the resilience and mindset required to sustain six, seven, even eight figure success?
• 10:40
  [SPEAKER_02]: The challenges you will face as you go through those income levels are
• 10:44
  [SPEAKER_02]: single or but different and you'll find yourself needing to love love in different ways but I would say across the board for anyone listening no matter what income level you're at is you really have to I'll say two things actually the first one is because I love talking about this it's it's one of my favorite things to talk about business and success mindset psychology
• 11:04
  [SPEAKER_02]: As you, you know, set in my intro behavioral psychology as a huge interest in mine.
• 11:08
  [SPEAKER_02]: The first thing I'll say is, when you're looking at your business, think, I'm never going to give up.
• 11:12
  [SPEAKER_02]: The take, take giving up completely off the table.
• 11:15
  [SPEAKER_02]: When you do that, and you really see no matter what challenge you're going through as just a temporary thing, everything changes.
• 11:23
  [SPEAKER_02]: And for those of you who are maybe like,
• 11:25
  [SPEAKER_02]: on the side live and still wondering if, you know, if you really meant to step into this business thing, you have to also decide to start.
• 11:31
  [SPEAKER_02]: So I say starting, just start and also commit to never giving up no matter the challenge, you're already going to be 90% ahead of the curve.
• 11:39
  [SPEAKER_02]: And so that's going to help you so, so, so much.
• 11:41
  [SPEAKER_02]: And for those of you who are a little bit further along and have kind of generated some real revenue in your business, but have gone through the
• 11:53
  [SPEAKER_02]: expecting to win.
• 11:54
  [SPEAKER_02]: And so something I noticed in my clients were at the seven figures plus level is that they're not looking at a goal or looking at a task or looking at some big project as is it going to work or if it'll work, they literally are just like it's a batter of when.
• 12:09
  [SPEAKER_02]: So I'm writing a book that is all about success psychology and a winning mindset and when you go into each thing with a winner's mindset of,
• 12:19
  [SPEAKER_02]: This is going to work.
• 12:20
  [SPEAKER_02]: It's just a matter of when everything changes.
• 12:23
  [SPEAKER_02]: And I think the way that you approach working on those goals, but also allowing them to come to fruition changes, if you enter every room, every project expecting to win, then you usually do as opposed to the opposite.
• 12:39
  [SPEAKER_01]: Yeah, that's great advice.
• 12:41
  [SPEAKER_01]: Thank you for sharing that.
• 12:42
  [SPEAKER_01]: As we wrap up, what message or words have encouraged?
• 12:45
  [SPEAKER_01]: But would you like to share with those who aspire to make a positive responsible difference in their businesses, communities, and lives?
• 12:52
  [SPEAKER_02]: I would say remembering that you have a monetizable skill sitting somewhere inside of your head.
• 12:58
  [SPEAKER_02]: You might not think you're ready.
• 12:59
  [SPEAKER_02]: You might not think you're good enough just yet.
• 13:01
  [SPEAKER_02]: But even if you're at a level five out of 10, for this particular thing, you're good at.
• 13:06
  [SPEAKER_02]: you can still help people that are from level zero to four.
• 13:10
  [SPEAKER_02]: And so if you have the drive, the energy, the effort to put in, and a little repassion with it, you can monetize a skill and use it to change your life and the lives of all important people around you.
• 13:22
  [SPEAKER_01]: That's great advice, notion, but thank you for joining us.
• 13:26
  [SPEAKER_01]: If our listeners want to get in touch with you, what is the best way to do so?
• 13:29
  [SPEAKER_02]: So I actually offer free, thrive, strategy session where you and I can sit down for 15 minutes and really dissect what's going on in your business and get you a mini-game plan to getting seen remembered and paid whether that means tweaking your offer or upleveling your messaging game.
• 13:46
  [SPEAKER_02]: So that's one of the best ways to get in contact with me.
• 13:48
  [SPEAKER_02]: Otherwise, I can see them around in my Facebook group,
• 13:53
  [SPEAKER_01]: Great.
• 13:53
  [SPEAKER_01]: We'll put that information in the show notes.
• 13:56
  [SPEAKER_01]: Thank you for sharing your insight, wisdom, and grounded approach to influence.
• 14:01
  [SPEAKER_01]: Your work is such a powerful reminder that success doesn't have to come at the cost of authenticity and that responsible influence starts with knowing who you are and how you show for others.
• 14:12
  [SPEAKER_01]: Thank you for joining us.
• 14:13
  [SPEAKER_01]: Thank you so much, Greg.
• 14:15
  [SPEAKER_01]: And to our listeners, thank you for tuning into daily influence.
• 14:19
  [SPEAKER_01]: I hope today's conversation brought you inside an inspiration.
• 14:22
  [SPEAKER_01]: If it's spoke to you, share it with someone who could use a little positivity today.
• 14:26
  [SPEAKER_01]: And always remember, influences them out being louder.
• 14:30
  [SPEAKER_01]: It's about being intentional.
• 14:31
  [SPEAKER_01]: And when you lead from the inside out, your impact multiplies.
• 14:35
  [SPEAKER_01]: Until next time, stay inspired and keep having a positive, responsible influence.
• 14:40
  [SPEAKER_01]: Bye-bye.