skinny.

Latest / Laid Off To 8 Figures with David DiNardo

The Founder Marketing Workshop: The Questions That Clarified Taxifi (Build in Public)

If you’re starting a business, you need to get clear on the story, the customer, and the promise. This episode is me doing that in real time for Taxifi.

I walk through the exact framework and questions I’m using to sharpen the brand and the marketing, and I think every founder should do the same:

Vision and brand essence: why this exists, what problem I’m solving, and what people should say after using it

Audience: who we’re building for first (creators and sole proprietors), and what actually stresses them out about taxes

Category and competition: what people love, what they hate, and what…

The skinny

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