Latest / MC Fireside Chats, an Outdoor Hospitality Podcast / MC Fireside Chats - November 13th, 2024

Transcript

MC Fireside Chats - November 13th, 2024 · MC Fireside Chats, an Outdoor Hospitality Podcast

• 0:08
  This
• 0:08
  is
• 0:09
  MC
• 0:09
  Fireside
• 0:10
  Chats,
• 0:10
  a
• 0:11
  weekly
• 0:11
  show
• 0:11
  featuring
• 0:12
  conversations
• 0:13
  with
• 0:13
  thought
• 0:13
  leaders,
• 0:14
  entrepreneurs
• 0:15
  and
• 0:15
  outdoor
• 0:15
  hospitality
• 0:16
  experts
• 0:17
  who
• 0:17
  share
• 0:17
  their
• 0:17
  insights
• 0:18
  to
• 0:18
  help
• 0:18
  your
• 0:19
  business
• 0:19
  succeed.
• 0:20
  Hosted
• 0:20
  by
• 0:20
  Brian
• 0:21
  Searle,
• 0:21
  the
• 0:22
  founder
• 0:22
  and
• 0:22
  CEO
• 0:23
  of
• 0:23
  Insider
• 0:23
  Perks.
• 0:24
  Empowered
• 0:24
  by
• 0:24
  insights
• 0:25
  from
• 0:25
  Modern
• 0:26
  Campgrounds,
• 0:26
  the
• 0:27
  most
• 0:27
  innovative
• 0:27
  news
• 0:28
  source
• 0:28
  in
• 0:28
  the
• 0:28
  industry.
• 0:56
  Welcome,
• 0:56
  everybody,
• 0:56
  to
• 0:57
  another
• 0:57
  episode
• 0:57
  of
• 0:57
  MC
• 0:58
  Fireside
• 0:58
  Chats.
• 0:58
  My
• 0:59
  name
• 0:59
  is
• 0:59
  Brian
• 0:59
  Searl
• 0:59
  with
• 1:00
  Insider
• 1:00
  Perks.
• 1:00
  Super
• 1:00
  excited
• 1:01
  to
• 1:01
  be
• 1:01
  here
• 1:01
  with
• 1:01
  you
• 1:01
  always
• 1:02
  for
• 1:02
  our
• 1:02
  second,
• 1:02
  second
• 1:02
  week
• 1:03
  episode
• 1:03
  focused
• 1:04
  on
• 1:04
  Glamping.
• 1:05
  This
• 1:05
  is
• 1:05
  one
• 1:05
  of
• 1:05
  our
• 1:06
  last
• 1:06
  weeks,
• 1:06
  Chris,
• 1:06
  that's
• 1:07
  going
• 1:07
  to
• 1:07
  be
• 1:07
  focused
• 1:07
  on
• 1:08
  glamping.
• 1:08
  Chris
• 1:08
  and
• 1:08
  Ajel,
• 1:09
  who
• 1:09
  are
• 1:09
  my
• 1:09
  regular
• 1:09
  guests
• 1:10
  on
• 1:10
  the
• 1:11
  show.
• 1:11
  And
• 1:12
  is
• 1:12
  somebody
• 1:12
  playing,
• 1:13
  like,
• 1:13
  piano
• 1:13
  music?
• 1:13
  Is
• 1:14
  that.
• 1:14
  Am
• 1:14
  I
• 1:14
  imagining
• 1:15
  that?
• 1:15
  What's
• 1:15
  happening?
• 1:17
  I
• 1:17
  did
• 1:17
  just
• 1:17
  hear.
• 1:17
  Not.
• 1:18
  I.
• 1:18
  Not.
• 1:18
  I
• 1:19
  heard
• 1:19
  something
• 1:20
  too.
• 1:21
  That's
• 1:22
  very
• 1:22
  strange.
• 1:22
  Okay.
• 1:23
  Anyway,
• 1:23
  I
• 1:24
  may
• 1:24
  or
• 1:24
  may
• 1:24
  not
• 1:24
  be
• 1:25
  on
• 1:25
  drugs.
• 1:25
  We'll
• 1:26
  address
• 1:26
  that
• 1:26
  after
• 1:26
  the
• 1:27
  show.
• 1:27
  But
• 1:28
  super
• 1:28
  excited
• 1:28
  to
• 1:28
  be
• 1:28
  here
• 1:29
  for
• 1:29
  another
• 1:29
  episode
• 1:29
  of
• 1:30
  Glamping.
• 1:30
  Focus
• 1:30
  discussion.
• 1:31
  You
• 1:31
  know,
• 1:31
  it's
• 1:32
  one
• 1:32
  of
• 1:32
  our
• 1:32
  last
• 1:32
  episodes.
• 1:32
  Like,
• 1:33
  I
• 1:33
  think
• 1:33
  we're
• 1:33
  going
• 1:33
  to
• 1:33
  refactor
• 1:34
  the
• 1:34
  shows
• 1:35
  in
• 1:35
  2025
• 1:36
  to
• 1:36
  be
• 1:36
  more
• 1:36
  kind
• 1:37
  of
• 1:37
  topical
• 1:37
  based
• 1:37
  on,
• 1:38
  you
• 1:38
  know,
• 1:38
  one
• 1:38
  is
• 1:38
  going
• 1:38
  to
• 1:38
  be
• 1:38
  on
• 1:39
  reports
• 1:39
  and
• 1:39
  analytics
• 1:40
  and
• 1:40
  one
• 1:40
  might
• 1:40
  be
• 1:40
  a
• 1:40
  deep
• 1:41
  dive.
• 1:41
  And
• 1:41
  so
• 1:41
  I
• 1:41
  can't
• 1:41
  remember
• 1:42
  where
• 1:42
  we've
• 1:43
  put
• 1:43
  you,
• 1:44
  Chris
• 1:44
  and
• 1:44
  Angel
• 1:45
  in
• 1:45
  that
• 1:45
  kind
• 1:45
  of
• 1:45
  lineup
• 1:46
  or
• 1:46
  if
• 1:46
  we've
• 1:46
  even
• 1:46
  finalized
• 1:47
  it,
• 1:47
  but
• 1:48
  excited
• 1:49
  to
• 1:49
  do
• 1:49
  that.
• 1:49
  Like,
• 1:49
  we're
• 1:49
  going
• 1:49
  to
• 1:49
  have
• 1:50
  a
• 1:50
  new
• 1:50
  co
• 1:50
  host
• 1:51
  with
• 1:51
  me
• 1:51
  in
• 1:52
  2025.
• 1:53
  He's
• 1:53
  going
• 1:53
  to
• 1:53
  be
• 1:53
  on
• 1:53
  all
• 1:53
  the
• 1:54
  shows
• 1:55
  and
• 1:55
  then
• 1:56
  I
• 1:56
  think
• 1:56
  we're
• 1:56
  going
• 1:56
  to,
• 1:56
  like,
• 1:57
  do
• 1:57
  this
• 1:57
  really
• 1:57
  long
• 1:58
  form.
• 1:58
  I
• 1:58
  don't
• 1:58
  even
• 1:58
  think
• 1:58
  we
• 1:59
  told
• 1:59
  you
• 1:59
  guys
• 1:59
  this.
• 1:59
  I'm
• 1:59
  going
• 1:59
  to
• 2:00
  do
• 2:00
  this
• 2:00
  long
• 2:00
  form,
• 2:00
  Chris.
• 2:01
  So
• 2:02
  we're
• 2:02
  gonna,
• 2:02
  like,
• 2:02
  start
• 2:02
  the
• 2:03
  podcast
• 2:03
  and
• 2:03
  we're
• 2:03
  just
• 2:04
  gonna,
• 2:04
  like,
• 2:04
  go
• 2:04
  until
• 2:05
  we're
• 2:05
  done
• 2:05
  talking
• 2:06
  and
• 2:06
  so.
• 2:07
  Oh,
• 2:07
  so
• 2:08
  it
• 2:08
  could
• 2:08
  be
• 2:08
  like
• 2:08
  a
• 2:08
  three
• 2:08
  hour
• 2:09
  Joe
• 2:09
  Rogan
• 2:10
  podcast,
• 2:12
  obviously,
• 2:12
  with.
• 2:12
  Not
• 2:13
  any
• 2:13
  talent
• 2:13
  like
• 2:13
  Joe
• 2:14
  Rogan
• 2:14
  has.
• 2:14
  Right.
• 2:15
  Like,
• 2:15
  there'll
• 2:16
  be
• 2:16
  a
• 2:16
  lack
• 2:16
  of
• 2:16
  talent.
• 2:17
  So.
• 2:18
  But
• 2:19
  yeah,
• 2:19
  I
• 2:19
  think
• 2:19
  that's
• 2:19
  interesting,
• 2:20
  right?
• 2:20
  Because
• 2:20
  we
• 2:20
  always
• 2:20
  have
• 2:20
  this.
• 2:21
  This
• 2:22
  situation
• 2:22
  where,
• 2:23
  like,
• 2:23
  we
• 2:23
  get
• 2:23
  into
• 2:23
  these
• 2:23
  interesting
• 2:24
  discussions
• 2:24
  and
• 2:24
  we
• 2:24
  want
• 2:24
  to
• 2:25
  continue
• 2:25
  it.
• 2:26
  And
• 2:26
  mostly
• 2:26
  it's
• 2:26
  when
• 2:27
  I'm
• 2:27
  not
• 2:27
  talking,
• 2:28
  but
• 2:28
  we
• 2:28
  do.
• 2:29
  And
• 2:29
  then
• 2:29
  we
• 2:30
  always
• 2:30
  have
• 2:30
  to
• 2:30
  wrap
• 2:30
  up
• 2:30
  and
• 2:30
  cut
• 2:31
  ourselves
• 2:31
  off.
• 2:31
  And
• 2:31
  we
• 2:31
  know
• 2:32
  that
• 2:32
  people's
• 2:32
  time
• 2:32
  is
• 2:32
  valuable.
• 2:33
  So
• 2:33
  I
• 2:33
  want
• 2:33
  to
• 2:33
  let
• 2:33
  people
• 2:34
  drop
• 2:34
  off
• 2:34
  and,
• 2:35
  you
• 2:35
  know,
• 2:35
  if
• 2:35
  you've
• 2:35
  got
• 2:35
  to
• 2:35
  go,
• 2:35
  you
• 2:36
  got
• 2:36
  to
• 2:36
  go.
• 2:36
  But
• 2:36
  if
• 2:36
  we
• 2:36
  have
• 2:37
  something
• 2:37
  that
• 2:37
  we're
• 2:37
  talking
• 2:37
  about
• 2:37
  that's
• 2:38
  interesting,
• 2:39
  why
• 2:39
  not
• 2:39
  just
• 2:39
  go
• 2:40
  until
• 2:40
  we're
• 2:40
  done
• 2:40
  talking
• 2:40
  about
• 2:40
  it,
• 2:41
  right?
• 2:42
  So
• 2:43
  I
• 2:43
  think
• 2:43
  that'll
• 2:43
  be
• 2:44
  interesting
• 2:44
  just
• 2:44
  to
• 2:44
  see
• 2:45
  where
• 2:45
  that
• 2:45
  goes
• 2:46
  in
• 2:46
  2025.
• 2:48
  We
• 2:48
  got
• 2:48
  a
• 2:48
  couple
• 2:49
  special
• 2:49
  guests
• 2:49
  with
• 2:49
  us
• 2:49
  here.
• 2:50
  Chris
• 2:50
  Hudak
• 2:51
  from
• 2:51
  escapad.
• 2:52
  He
• 2:52
  corrected
• 2:52
  me
• 2:53
  before
• 2:53
  the
• 2:53
  show.
• 2:53
  I
• 2:53
  probably
• 2:54
  shouldn't
• 2:54
  say
• 2:54
  that.
• 2:55
  Also,
• 2:55
  for
• 2:55
  anybody
• 2:56
  who
• 2:56
  watches
• 2:56
  the
• 2:56
  show,
• 2:56
  they
• 2:56
  know
• 2:56
  I
• 2:57
  pronounced
• 2:57
  everything
• 2:57
  wrong.
• 2:58
  So
• 2:58
  Escapade.
• 2:59
  Pay
• 2:59
  attention
• 2:59
  to
• 2:59
  that
• 3:00
  name.
• 3:00
  Memorize
• 3:00
  it.
• 3:00
  There
• 3:00
  will
• 3:00
  be
• 3:01
  a
• 3:01
  quiz
• 3:01
  at
• 3:01
  the
• 3:01
  end
• 3:01
  that
• 3:01
  angel
• 3:02
  will
• 3:02
  be
• 3:02
  handing
• 3:02
  out
• 3:02
  to
• 3:02
  all
• 3:02
  of
• 3:03
  you.
• 3:03
  And
• 3:04
  Matt
• 3:04
  Small
• 3:04
  from
• 3:05
  rvi.
• 3:06
  Right,
• 3:06
  rvi,
• 3:07
  Is
• 3:07
  that
• 3:07
  correct?
• 3:08
  Yes,
• 3:08
  rvi.
• 3:09
  Okay.
• 3:10
  Welcome,
• 3:10
  Matt.
• 3:10
  Do
• 3:10
  you
• 3:10
  guys
• 3:11
  want
• 3:11
  to
• 3:11
  briefly
• 3:11
  introduce
• 3:11
  yourselves?
• 3:12
  And
• 3:12
  then
• 3:12
  of
• 3:12
  course,
• 3:13
  please
• 3:13
  introduce
• 3:14
  yourself
• 3:14
  as
• 3:14
  well.
• 3:15
  So
• 3:16
  I'm
• 3:16
  just
• 3:16
  going
• 3:17
  to
• 3:17
  pretend
• 3:17
  I
• 3:17
  didn't
• 3:17
  hear
• 3:17
  that.
• 3:17
  I
• 3:17
  bet
• 3:18
  you
• 3:18
  that's
• 3:18
  Christmas.
• 3:18
  I
• 3:19
  don't
• 3:19
  know
• 3:19
  where
• 3:19
  that's
• 3:19
  coming
• 3:19
  from.
• 3:21
  I
• 3:21
  guess
• 3:22
  you
• 3:22
  can
• 3:22
  do
• 3:22
  that,
• 3:22
  can't
• 3:22
  you?
• 3:23
  Like,
• 3:23
  don't.
• 3:23
  Come
• 3:23
  on.
• 3:24
  You
• 3:24
  guys
• 3:24
  know
• 3:24
  I'm
• 3:24
  not
• 3:24
  hallucinating,
• 3:25
  right?
• 3:26
  I
• 3:26
  can
• 3:26
  change
• 3:27
  my
• 3:27
  board
• 3:33
  anyway.
• 3:34
  Sorry.
• 3:34
  Please,
• 3:34
  Chris.
• 3:35
  That's
• 3:35
  all
• 3:35
  right.
• 3:36
  So
• 3:36
  I'm
• 3:36
  Chris
• 3:37
  Hudak,
• 3:37
  founder
• 3:38
  and
• 3:38
  CEO
• 3:38
  of
• 3:38
  Escapod
• 3:39
  Trailers.
• 3:40
  We're
• 3:40
  a
• 3:40
  manufacturer
• 3:41
  of
• 3:43
  small
• 3:43
  off
• 3:43
  road
• 3:44
  campers.
• 3:45
  We
• 3:45
  live
• 3:45
  in
• 3:46
  the
• 3:46
  premium
• 3:46
  space
• 3:47
  of
• 3:47
  teardrop
• 3:48
  trailers,
• 3:48
  all
• 3:48
  composite
• 3:49
  one
• 3:49
  piece
• 3:50
  trailers,
• 3:50
  all
• 3:50
  designed
• 3:51
  to
• 3:51
  go
• 3:51
  off
• 3:51
  road.
• 3:52
  Awesome.
• 3:53
  Excited
• 3:53
  to
• 3:53
  drive
• 3:54
  kind
• 3:54
  of
• 3:54
  or
• 3:54
  dive
• 3:54
  kind
• 3:54
  of
• 3:54
  into
• 3:55
  that
• 3:55
  with
• 3:55
  you,
• 3:55
  Chris,
• 3:55
  and
• 3:56
  see
• 3:56
  all
• 3:56
  the
• 3:56
  things
• 3:56
  that
• 3:56
  you
• 3:56
  have
• 3:56
  to
• 3:57
  offer.
• 3:57
  Matt,
• 3:57
  you
• 3:57
  want
• 3:57
  to
• 3:58
  introduce
• 3:58
  yourself?
• 4:00
  Yeah.
• 4:00
  Hi.
• 4:00
  Matt
• 4:00
  Small
• 4:01
  with
• 4:01
  rvi.
• 4:02
  We're
• 4:02
  a
• 4:03
  national
• 4:03
  planning
• 4:03
  and
• 4:03
  landscape
• 4:04
  architecture
• 4:04
  firm.
• 4:05
  I
• 4:06
  lead
• 4:06
  up
• 4:06
  the
• 4:07
  outdoor
• 4:07
  hospitality
• 4:08
  group
• 4:08
  within
• 4:08
  RVI
• 4:10
  and
• 4:10
  really
• 4:11
  started
• 4:11
  with
• 4:12
  my
• 4:12
  love
• 4:12
  of
• 4:13
  camping
• 4:13
  in
• 4:13
  the
• 4:13
  outdoors
• 4:14
  in
• 4:15
  Colorado.
• 4:16
  And
• 4:16
  I'm
• 4:17
  excited
• 4:17
  to
• 4:17
  be
• 4:17
  here
• 4:17
  today
• 4:18
  and
• 4:18
  share
• 4:18
  a
• 4:18
  little
• 4:19
  bit
• 4:19
  about
• 4:20
  some
• 4:20
  of
• 4:20
  the.
• 4:21
  Some
• 4:21
  of
• 4:21
  the
• 4:21
  work
• 4:21
  that
• 4:21
  we
• 4:21
  do
• 4:22
  across
• 4:22
  the
• 4:22
  country
• 4:23
  in
• 4:23
  the
• 4:24
  outdoor
• 4:24
  hospitality
• 4:25
  space
• 4:25
  in
• 4:25
  glamping.
• 4:26
  Awesome.
• 4:27
  Excited
• 4:27
  to
• 4:27
  have
• 4:28
  you
• 4:28
  here,
• 4:28
  Matt,
• 4:28
  and
• 4:28
  dive
• 4:28
  into
• 4:29
  kind
• 4:29
  of
• 4:29
  what
• 4:29
  you
• 4:29
  do.
• 4:29
  I
• 4:29
  have
• 4:29
  like
• 4:30
  big
• 4:30
  hopes
• 4:30
  and
• 4:31
  dreams
• 4:31
  in
• 4:31
  my
• 4:31
  head
• 4:31
  of
• 4:31
  like
• 4:32
  waterfalls
• 4:33
  and
• 4:33
  lagoons
• 4:34
  and
• 4:34
  all
• 4:34
  kinds
• 4:35
  of
• 4:35
  things
• 4:35
  you
• 4:35
  design,
• 4:35
  so.
• 4:36
  Oh,
• 4:36
  yeah,
• 4:36
  it's.
• 4:37
  We've
• 4:37
  done
• 4:38
  some
• 4:38
  crazy
• 4:38
  stuff,
• 4:38
  so.
• 4:39
  All
• 4:39
  right,
• 4:39
  good.
• 4:40
  I
• 4:40
  want
• 4:40
  to
• 4:40
  talk
• 4:40
  about
• 4:40
  crazy
• 4:41
  stuff.
• 4:41
  I
• 4:41
  like
• 4:41
  crazy
• 4:41
  stuff.
• 4:42
  Chris
• 4:42
  and
• 4:42
  Ajel,
• 4:43
  you
• 4:43
  want
• 4:43
  to
• 4:43
  introduce
• 4:43
  yourself,
• 4:43
  our
• 4:44
  recurring
• 4:44
  guests?
• 4:45
  Yeah,
• 4:46
  Angel.
• 4:47
  Oh,
• 4:47
  Zach
• 4:48
  is
• 4:48
  in
• 4:48
  the
• 4:48
  back
• 4:48
  room
• 4:48
  too,
• 4:48
  but
• 4:48
  he
• 4:48
  doesn't
• 4:49
  have
• 4:49
  his
• 4:49
  camera
• 4:49
  on.
• 4:50
  There
• 4:50
  he
• 4:50
  is.
• 4:51
  Go
• 4:51
  ahead.
• 4:51
  Sorry.
• 4:53
  Hi,
• 4:54
  everyone.
• 4:54
  So
• 4:54
  for
• 4:54
  me,
• 4:55
  I'm
• 4:55
  Angel
• 4:55
  Miller
• 4:56
  and
• 4:56
  I'm
• 4:57
  located
• 4:57
  in
• 4:57
  Atlantic
• 4:58
  Canada
• 4:59
  in
• 4:59
  the
• 4:59
  province
• 4:59
  of
• 4:59
  New
• 5:00
  Brunswick.
• 5:00
  And
• 5:01
  we
• 5:01
  have
• 5:01
  a
• 5:01
  glamping
• 5:02
  resort
• 5:02
  here
• 5:03
  that
• 5:04
  has
• 5:04
  geodesic
• 5:05
  domes,
• 5:05
  mirror
• 5:06
  cabin,
• 5:07
  tree
• 5:07
  house,
• 5:08
  and
• 5:08
  even
• 5:08
  a
• 5:09
  Big
• 5:09
  lobster
• 5:10
  fishing,
• 5:10
  boat
• 5:11
  accommodation,
• 5:13
  Nordic
• 5:13
  sports
• 5:14
  spa,
• 5:14
  yoga,
• 5:14
  meditation
• 5:15
  center,
• 5:16
  and
• 5:16
  different
• 5:16
  activities.
• 5:17
  And
• 5:17
  for
• 5:17
  us,
• 5:18
  we're
• 5:18
  also
• 5:19
  franchising
• 5:20
  our
• 5:20
  glamping
• 5:21
  resort
• 5:22
  all
• 5:22
  over
• 5:22
  North
• 5:22
  America.
• 5:24
  This
• 5:24
  is
• 5:24
  what
• 5:24
  I
• 5:24
  need.
• 5:25
  I
• 5:25
  need
• 5:25
  Angeles
• 5:25
  places
• 5:26
  everywhere
• 5:26
  so
• 5:26
  I
• 5:26
  can
• 5:27
  just.
• 5:27
  After
• 5:27
  a
• 5:27
  hard
• 5:28
  day
• 5:28
  of
• 5:28
  work,
• 5:29
  I'd
• 5:29
  have
• 5:29
  to
• 5:30
  find
• 5:30
  the
• 5:30
  time
• 5:30
  because
• 5:30
  I
• 5:30
  never
• 5:31
  stopped
• 5:31
  working.
• 5:31
  But
• 5:31
  I
• 5:31
  just
• 5:31
  want
• 5:31
  to
• 5:32
  go
• 5:32
  to
• 5:32
  Angels
• 5:33
  Resorts
• 5:34
  and
• 5:34
  maybe.
• 5:35
  Maybe
• 5:35
  Zach's
• 5:35
  Bahamas
• 5:36
  place,
• 5:36
  too.
• 5:36
  Chris.
• 5:37
  I'm
• 5:38
  Chris
• 5:38
  Jeub,
• 5:39
  the
• 5:39
  glamping
• 5:39
  guy,
• 5:40
  and
• 5:41
  I
• 5:41
  own
• 5:41
  Monument
• 5:42
  Glamping
• 5:42
  here
• 5:42
  in
• 5:42
  Monument,
• 5:43
  Colorado,
• 5:43
  and
• 5:43
  I
• 5:44
  host
• 5:44
  the
• 5:44
  Glamping
• 5:45
  Guy
• 5:45
  podcast.
• 5:45
  Podcast,
• 5:46
  which
• 5:46
  I've
• 5:47
  had
• 5:47
  11
• 5:47
  guests
• 5:47
  on
• 5:48
  there.
• 5:48
  Zachary,
• 5:48
  you've
• 5:49
  been
• 5:49
  one.
• 5:49
  Angel,
• 5:50
  you've
• 5:50
  been
• 5:50
  another.
• 5:51
  And.
• 5:51
  And
• 5:52
  we've.
• 5:52
  I've
• 5:53
  interviewed
• 5:53
  glamping
• 5:54
  masters
• 5:55
  is
• 5:55
  what
• 5:55
  I
• 5:55
  call
• 5:55
  them,
• 5:56
  and
• 5:56
  I
• 5:56
  also
• 5:57
  do
• 5:57
  YouTube
• 5:57
  videos
• 5:57
  and
• 5:58
  stuff,
• 5:58
  helping
• 5:58
  landowners
• 5:59
  develop
• 5:59
  safe,
• 5:59
  legal,
• 6:00
  and
• 6:00
  profitable
• 6:00
  glamping
• 6:01
  operations
• 6:01
  on
• 6:01
  their
• 6:02
  private
• 6:02
  property.
• 6:03
  Chris,
• 6:05
  what
• 6:05
  does
• 6:05
  one
• 6:05
  have
• 6:05
  to
• 6:06
  do
• 6:06
  to
• 6:06
  become
• 6:06
  a
• 6:06
  glamping
• 6:07
  master?
• 6:08
  Just
• 6:09
  run
• 6:09
  a
• 6:09
  glamping
• 6:09
  operation,
• 6:11
  make
• 6:12
  a
• 6:12
  little
• 6:12
  bit
• 6:12
  of
• 6:12
  money
• 6:12
  at
• 6:12
  it.
• 6:14
  You
• 6:14
  don't
• 6:15
  even
• 6:15
  have
• 6:15
  to
• 6:15
  make
• 6:15
  a
• 6:15
  lot
• 6:15
  of
• 6:15
  money.
• 6:16
  Waterfalls
• 6:17
  and
• 6:17
  Stu
• 6:17
  and
• 6:18
  Chris,
• 6:18
  like,
• 6:18
  I'm
• 6:18
  really
• 6:18
  hoping
• 6:19
  you're
• 6:19
  gonna
• 6:19
  be
• 6:19
  like,
• 6:19
  there's
• 6:19
  this
• 6:20
  kung
• 6:20
  fu
• 6:20
  program
• 6:21
  you
• 6:21
  got
• 6:21
  to
• 6:21
  go
• 6:21
  through.
• 6:22
  Yeah,
• 6:22
  no,
• 6:23
  no,
• 6:23
  no,
• 6:23
  no.
• 6:23
  You
• 6:23
  got
• 6:23
  to
• 6:24
  go
• 6:24
  under
• 6:24
  low
• 6:24
  bars
• 6:25
  and
• 6:25
  crawl
• 6:25
  through
• 6:25
  my.
• 6:27
  No,
• 6:28
  no,
• 6:28
  no.
• 6:29
  Just.
• 6:29
  Just
• 6:29
  running
• 6:29
  a
• 6:30
  glamping
• 6:30
  operation.
• 6:30
  I
• 6:30
  mean,
• 6:31
  there's
• 6:31
  a
• 6:31
  lot
• 6:31
  of
• 6:31
  people
• 6:31
  that
• 6:31
  I.
• 6:32
  I
• 6:32
  really
• 6:32
  feel
• 6:32
  like
• 6:32
  we're
• 6:32
  in
• 6:33
  kind
• 6:33
  of
• 6:33
  a
• 6:34
  renaissance
• 6:35
  of.
• 6:35
  Of
• 6:35
  land
• 6:35
  ownership.
• 6:36
  I
• 6:36
  just
• 6:36
  taught
• 6:37
  a
• 6:37
  class
• 6:37
  on.
• 6:37
  On
• 6:38
  our.
• 6:39
  On
• 6:39
  ADUs
• 6:40
  additional
• 6:40
  dwelling
• 6:41
  units
• 6:41
  or
• 6:41
  auxiliary
• 6:42
  dwelling
• 6:42
  units.
• 6:42
  And
• 6:43
  there's
• 6:43
  kind
• 6:43
  of
• 6:43
  a
• 6:43
  movement
• 6:44
  going
• 6:44
  on
• 6:44
  where
• 6:44
  landowners
• 6:45
  are
• 6:46
  allowed
• 6:46
  and
• 6:47
  land
• 6:47
  use
• 6:47
  law
• 6:48
  is
• 6:48
  moving
• 6:48
  in
• 6:48
  that
• 6:49
  direction
• 6:49
  to
• 6:49
  allow
• 6:50
  for
• 6:50
  additional
• 6:50
  or
• 6:51
  auxiliary.
• 6:51
  Auxiliary
• 6:52
  dwelling
• 6:52
  units.
• 6:53
  And
• 6:53
  I
• 6:54
  think
• 6:54
  Lamping
• 6:54
  is
• 6:54
  kind
• 6:55
  of
• 6:55
  a
• 6:55
  flavor
• 6:55
  of
• 6:55
  that,
• 6:56
  where
• 6:57
  we're
• 6:57
  being
• 6:57
  with.
• 6:58
  With
• 6:58
  the
• 6:58
  right
• 6:59
  special
• 6:59
  use
• 6:59
  permits
• 7:00
  and
• 7:00
  things
• 7:00
  like
• 7:00
  that.
• 7:00
  That's
• 7:00
  what.
• 7:01
  What
• 7:01
  I
• 7:01
  do.
• 7:02
  But
• 7:02
  then
• 7:02
  other
• 7:02
  municipalities
• 7:03
  and
• 7:03
  things.
• 7:04
  Colorado
• 7:04
  just
• 7:04
  passed
• 7:05
  laws.
• 7:05
  California
• 7:06
  has
• 7:06
  passed
• 7:06
  laws
• 7:07
  as
• 7:07
  primarily
• 7:07
  out
• 7:08
  west.
• 7:08
  Texas
• 7:08
  almost
• 7:09
  passed
• 7:09
  a
• 7:09
  law
• 7:10
  to
• 7:10
  allow
• 7:11
  landowners
• 7:12
  to
• 7:13
  offer
• 7:13
  rentals
• 7:14
  on
• 7:14
  their
• 7:14
  property.
• 7:14
  And.
• 7:15
  And
• 7:15
  glampers.
• 7:16
  Glampers
• 7:17
  are
• 7:17
  all
• 7:17
  over
• 7:18
  that.
• 7:18
  So.
• 7:19
  So
• 7:19
  this
• 7:20
  is
• 7:20
  the
• 7:20
  whole
• 7:20
  state
• 7:20
  you're
• 7:20
  talking
• 7:20
  about.
• 7:21
  They
• 7:21
  passed
• 7:21
  laws
• 7:21
  recently?
• 7:21
  Yes.
• 7:22
  Yeah.
• 7:22
  Back
• 7:22
  in
• 7:22
  May.
• 7:23
  Back
• 7:23
  in
• 7:23
  May
• 7:23
  this
• 7:24
  year,
• 7:24
  Colorado
• 7:24
  passed
• 7:25
  a
• 7:25
  law
• 7:25
  that
• 7:26
  it
• 7:26
  forbids
• 7:27
  municipalities
• 7:28
  from
• 7:28
  restricting
• 7:29
  ADUs,
• 7:32
  so.
• 7:32
  And
• 7:32
  counties
• 7:33
  are
• 7:33
  exempt
• 7:33
  from
• 7:33
  that.
• 7:34
  So
• 7:34
  I'm
• 7:34
  kind
• 7:34
  of
• 7:34
  out
• 7:34
  in
• 7:35
  the
• 7:35
  county,
• 7:35
  so
• 7:35
  I
• 7:35
  had
• 7:35
  to
• 7:35
  go
• 7:35
  a
• 7:36
  different
• 7:36
  route
• 7:36
  with
• 7:36
  a
• 7:36
  special
• 7:37
  use
• 7:37
  permit
• 7:37
  to
• 7:37
  be
• 7:37
  allowed
• 7:38
  to
• 7:38
  do
• 7:38
  this.
• 7:39
  But
• 7:39
  cities
• 7:40
  and
• 7:40
  municipalities
• 7:41
  by
• 7:41
  2025
• 7:42
  need
• 7:43
  to
• 7:43
  start
• 7:43
  allowing
• 7:44
  that.
• 7:44
  So
• 7:45
  someone
• 7:45
  with,
• 7:45
  you
• 7:45
  know,
• 7:45
  an
• 7:45
  acre
• 7:46
  in
• 7:46
  town
• 7:47
  could
• 7:47
  put
• 7:47
  a
• 7:48
  container
• 7:48
  home
• 7:48
  in
• 7:48
  the
• 7:48
  backyard
• 7:49
  and
• 7:49
  start
• 7:49
  renting
• 7:49
  it
• 7:49
  out
• 7:50
  starting
• 7:50
  next
• 7:51
  summer.
• 7:51
  But
• 7:52
  it
• 7:52
  has
• 7:52
  to
• 7:52
  be
• 7:52
  within
• 7:52
  the
• 7:52
  borders
• 7:53
  of
• 7:53
  what
• 7:53
  is
• 7:53
  considered
• 7:54
  a
• 7:54
  city.
• 7:54
  Like
• 7:54
  what's
• 7:54
  considered
• 7:55
  a
• 7:55
  city.
• 7:56
  Cities
• 7:56
  or
• 7:56
  towns,
• 7:57
  Municipalities,
• 7:58
  you
• 7:58
  know,
• 7:58
  so
• 7:58
  they
• 7:59
  have
• 7:59
  a.
• 7:59
  Incorporated
• 8:00
  areas.
• 8:00
  Yes,
• 8:01
  incorporated
• 8:01
  areas.
• 8:02
  Yeah,
• 8:02
  yeah.
• 8:03
  And
• 8:03
  California,
• 8:04
  Idaho,
• 8:05
  Washington.
• 8:06
  It's
• 8:06
  really
• 8:06
  that,
• 8:06
  that
• 8:07
  western
• 8:07
  corridor
• 8:08
  have
• 8:08
  all
• 8:08
  done
• 8:08
  this
• 8:09
  too.
• 8:09
  College
• 8:09
  California,
• 8:10
  I
• 8:10
  think
• 8:10
  was
• 8:10
  one
• 8:11
  to
• 8:11
  do
• 8:11
  it
• 8:11
  a
• 8:11
  couple
• 8:12
  years
• 8:12
  ago.
• 8:13
  But
• 8:13
  the
• 8:14
  idea
• 8:14
  is
• 8:14
  that
• 8:14
  the,
• 8:15
  the,
• 8:15
  the
• 8:16
  city
• 8:16
  planning
• 8:17
  laws
• 8:17
  of
• 8:18
  100
• 8:18
  years
• 8:18
  ago
• 8:19
  that
• 8:19
  were
• 8:19
  kind
• 8:19
  of
• 8:19
  forbidding
• 8:20
  the
• 8:20
  factories
• 8:21
  from
• 8:21
  setting
• 8:22
  up
• 8:22
  right
• 8:22
  next
• 8:22
  to
• 8:23
  the
• 8:23
  houses.
• 8:23
  I
• 8:23
  mean
• 8:23
  there
• 8:23
  was
• 8:23
  some
• 8:24
  reasons
• 8:24
  for
• 8:24
  these
• 8:25
  laws,
• 8:26
  but
• 8:26
  we
• 8:26
  just
• 8:26
  live
• 8:26
  in
• 8:27
  a
• 8:27
  different
• 8:27
  time
• 8:27
  now
• 8:28
  and
• 8:28
  we
• 8:28
  live
• 8:28
  in
• 8:28
  a
• 8:28
  housing
• 8:29
  crisis
• 8:29
  and
• 8:29
  the
• 8:30
  states
• 8:30
  with,
• 8:31
  with
• 8:31
  unaffordable
• 8:32
  housing
• 8:33
  are
• 8:34
  coming
• 8:34
  up
• 8:34
  with
• 8:34
  more
• 8:34
  creative
• 8:35
  ways
• 8:35
  to
• 8:35
  make
• 8:35
  those
• 8:36
  house,
• 8:36
  that
• 8:36
  housing
• 8:37
  affordable.
• 8:38
  But
• 8:38
  is
• 8:39
  it
• 8:39
  restricted
• 8:39
  to
• 8:39
  like,
• 8:39
  are
• 8:40
  there
• 8:40
  restrictions
• 8:40
  around
• 8:41
  it
• 8:41
  where
• 8:41
  like
• 8:41
  obviously
• 8:42
  glamping
• 8:42
  can
• 8:42
  cross
• 8:42
  that
• 8:43
  line,
• 8:43
  but
• 8:43
  that's
• 8:44
  perhaps
• 8:44
  an
• 8:44
  unintended
• 8:45
  consequence
• 8:46
  or
• 8:46
  unintended.
• 8:47
  I'm
• 8:47
  sure
• 8:47
  there
• 8:47
  are,
• 8:48
  there's
• 8:48
  specific
• 8:49
  restrictions
• 8:49
  to
• 8:49
  that.
• 8:49
  I'm
• 8:50
  giving
• 8:50
  you
• 8:50
  just
• 8:50
  the
• 8:50
  bird's
• 8:51
  eye
• 8:51
  view
• 8:51
  of
• 8:51
  it.
• 8:51
  Yeah,
• 8:52
  sure.
• 8:53
  I'm
• 8:53
  just
• 8:53
  trying
• 8:53
  to
• 8:53
  understand
• 8:54
  like
• 8:55
  Zach,
• 8:55
  do
• 8:55
  you
• 8:56
  feel
• 8:56
  like
• 8:56
  that
• 8:56
  makes
• 8:56
  your
• 8:57
  job
• 8:57
  somewhat
• 8:58
  easier
• 8:58
  if
• 8:59
  these
• 8:59
  laws
• 8:59
  continue
• 8:59
  to
• 9:00
  be
• 9:00
  passed
• 9:00
  or
• 9:00
  is
• 9:00
  it
• 9:01
  minimal
• 9:01
  impact
• 9:01
  or.
• 9:02
  But
• 9:03
  I
• 9:03
  generally
• 9:04
  look
• 9:04
  at
• 9:04
  it,
• 9:04
  you
• 9:04
  know,
• 9:05
  there's.
• 9:05
  Everything
• 9:05
  has
• 9:05
  a
• 9:06
  silver
• 9:06
  lining
• 9:06
  and,
• 9:07
  and
• 9:08
  I
• 9:08
  think
• 9:09
  as
• 9:09
  was
• 9:10
  mentioned,
• 9:10
  the
• 9:11
  laws
• 9:11
  of
• 9:11
  unintended
• 9:12
  consequences,
• 9:12
  there's
• 9:13
  probably
• 9:13
  a
• 9:13
  double
• 9:13
  edged
• 9:14
  sword
• 9:14
  in
• 9:14
  there
• 9:15
  that
• 9:16
  in
• 9:16
  some
• 9:16
  cases,
• 9:17
  depending
• 9:17
  on
• 9:17
  what
• 9:17
  somebody
• 9:18
  wants
• 9:18
  to
• 9:18
  do.
• 9:18
  Yeah,
• 9:19
  it
• 9:19
  probably
• 9:19
  helps
• 9:20
  us
• 9:20
  as
• 9:20
  an
• 9:20
  industry
• 9:21
  as
• 9:21
  a
• 9:21
  whole.
• 9:22
  And
• 9:23
  then
• 9:24
  you
• 9:24
  got
• 9:25
  to
• 9:25
  look
• 9:25
  at
• 9:25
  that
• 9:25
  slippery
• 9:25
  slope
• 9:26
  argument
• 9:26
  too.
• 9:28
  If
• 9:28
  we
• 9:29
  get
• 9:29
  some
• 9:29
  bad
• 9:29
  apples,
• 9:29
  we
• 9:30
  get
• 9:30
  some
• 9:30
  bad
• 9:30
  operators,
• 9:31
  people
• 9:31
  in
• 9:31
  their,
• 9:33
  that
• 9:33
  that's
• 9:33
  going
• 9:33
  to
• 9:33
  build
• 9:34
  pushback.
• 9:35
  And
• 9:35
  for,
• 9:36
  you
• 9:36
  know,
• 9:36
  legitimate
• 9:37
  operators,
• 9:38
  people
• 9:38
  like
• 9:38
  Chris
• 9:39
  angel
• 9:39
  that
• 9:40
  are
• 9:40
  out
• 9:40
  there
• 9:40
  that
• 9:40
  have
• 9:41
  gone
• 9:41
  through
• 9:41
  that
• 9:41
  process,
• 9:42
  done
• 9:42
  things
• 9:42
  right,
• 9:43
  done
• 9:43
  it
• 9:43
  the
• 9:43
  legal
• 9:43
  way,
• 9:45
  you
• 9:45
  know,
• 9:45
  they're
• 9:46
  going
• 9:46
  to
• 9:46
  be
• 9:46
  paying
• 9:46
  for
• 9:47
  the
• 9:47
  sins
• 9:47
  of
• 9:47
  those
• 9:48
  that,
• 9:48
  that
• 9:49
  are
• 9:49
  sort
• 9:50
  of
• 9:50
  that,
• 9:50
  that
• 9:50
  fly
• 9:50
  by
• 9:51
  night,
• 9:51
  that
• 9:51
  look
• 9:52
  at
• 9:52
  that
• 9:52
  as
• 9:52
  a
• 9:53
  loophole
• 9:53
  and
• 9:54
  I
• 9:54
  can
• 9:54
  get
• 9:54
  this
• 9:54
  through
• 9:55
  and
• 9:55
  they
• 9:55
  can't
• 9:55
  stop
• 9:55
  me
• 9:56
  anymore
• 9:56
  and
• 9:56
  that
• 9:56
  sort
• 9:56
  of
• 9:56
  thing.
• 9:57
  So,
• 9:57
  you
• 9:58
  know,
• 9:58
  I
• 9:58
  think
• 9:58
  that's
• 9:58
  one
• 9:59
  thing,
• 10:00
  and
• 10:00
  I
• 10:00
  hear
• 10:00
  Ruben
• 10:01
  talk
• 10:01
  about
• 10:01
  this
• 10:02
  from
• 10:02
  AGA
• 10:02
  often,
• 10:03
  is
• 10:04
  that
• 10:04
  as
• 10:04
  an
• 10:04
  industry
• 10:05
  we're
• 10:05
  evolving,
• 10:05
  we're
• 10:06
  progressing,
• 10:07
  getting
• 10:08
  a
• 10:08
  lot
• 10:08
  more
• 10:08
  sophisticated
• 10:09
  with
• 10:09
  it.
• 10:09
  And
• 10:10
  I
• 10:10
  think
• 10:10
  we're
• 10:11
  starting
• 10:11
  to
• 10:11
  see
• 10:11
  some
• 10:12
  of
• 10:12
  These
• 10:13
  changes
• 10:13
  in
• 10:14
  states
• 10:16
  legal
• 10:17
  protections
• 10:17
  and
• 10:18
  things
• 10:18
  put
• 10:18
  in
• 10:18
  place
• 10:18
  for
• 10:19
  landowners.
• 10:20
  But
• 10:21
  I
• 10:21
  think
• 10:21
  as
• 10:21
  an
• 10:21
  industry,
• 10:22
  we
• 10:22
  still
• 10:22
  need
• 10:22
  to
• 10:23
  maintain
• 10:24
  that
• 10:24
  kind
• 10:24
  of
• 10:24
  sophistication
• 10:25
  and
• 10:25
  that
• 10:26
  we're
• 10:26
  a
• 10:26
  legitimate
• 10:27
  industry.
• 10:27
  We're
• 10:27
  doing
• 10:27
  things
• 10:28
  right.
• 10:28
  We're
• 10:28
  doing
• 10:28
  it
• 10:28
  by
• 10:28
  the
• 10:29
  book.
• 10:29
  We
• 10:29
  want
• 10:30
  our
• 10:30
  guests
• 10:30
  to
• 10:30
  have
• 10:31
  unique,
• 10:31
  memorable,
• 10:32
  incredible
• 10:32
  experiences
• 10:33
  in
• 10:33
  a
• 10:33
  safe
• 10:34
  environment.
• 10:34
  And
• 10:35
  we
• 10:35
  want
• 10:35
  to
• 10:36
  go
• 10:36
  about
• 10:37
  doing
• 10:37
  that
• 10:37
  the
• 10:37
  right
• 10:37
  way,
• 10:38
  100%.
• 10:39
  I
• 10:39
  want
• 10:39
  to
• 10:39
  talk
• 10:39
  to.
• 10:40
  I
• 10:40
  think
• 10:40
  Matt
• 10:40
  first
• 10:41
  is.
• 10:41
  We'll
• 10:41
  just
• 10:41
  talk.
• 10:42
  Landscaping
• 10:42
  is
• 10:43
  obviously
• 10:43
  critical
• 10:43
  for
• 10:43
  a
• 10:43
  safe
• 10:44
  environment.
• 10:44
  Right.
• 10:44
  We
• 10:44
  don't
• 10:45
  want
• 10:45
  people
• 10:45
  falling
• 10:45
  off
• 10:45
  cliffs.
• 10:45
  We
• 10:46
  need
• 10:46
  nice
• 10:46
  slope,
• 10:47
  gentle.
• 10:47
  So
• 10:48
  before
• 10:48
  we
• 10:48
  do
• 10:48
  that,
• 10:48
  Zach,
• 10:48
  do
• 10:48
  you
• 10:49
  want
• 10:49
  to
• 10:49
  introduce
• 10:49
  yourself
• 10:49
  real
• 10:49
  quick
• 10:49
  since
• 10:50
  you
• 10:50
  came
• 10:50
  on
• 10:50
  late?
• 10:51
  Yeah,
• 10:52
  sure.
• 10:52
  I'm
• 10:52
  Zach
• 10:53
  Stoltenberg.
• 10:53
  I'm
• 10:54
  a
• 10:54
  licensed
• 10:54
  architect
• 10:55
  and
• 10:55
  director
• 10:55
  of
• 10:56
  the
• 10:56
  outdoor
• 10:56
  hospitality
• 10:57
  studio
• 10:57
  for
• 10:57
  Clockwork.
• 10:58
  We're
• 10:59
  based
• 10:59
  in
• 10:59
  Kansas
• 11:00
  City.
• 11:01
  Over
• 11:01
  the
• 11:01
  last
• 11:02
  six
• 11:02
  years,
• 11:02
  I've
• 11:02
  designed
• 11:03
  probably
• 11:03
  in
• 11:04
  the
• 11:04
  neighborhood
• 11:04
  of
• 11:04
  75
• 11:05
  different
• 11:06
  glamping,
• 11:06
  camping,
• 11:07
  luxury
• 11:07
  RV
• 11:08
  resorts,
• 11:08
  anything
• 11:09
  outdoor
• 11:09
  hospitality
• 11:10
  related.
• 11:12
  And
• 11:12
  we
• 11:12
  help
• 11:13
  people
• 11:13
  navigate
• 11:14
  that
• 11:14
  planning,
• 11:15
  zoning
• 11:15
  process
• 11:15
  to
• 11:16
  master
• 11:16
  plans,
• 11:17
  design
• 11:17
  units.
• 11:18
  We
• 11:19
  have
• 11:19
  partnerships
• 11:19
  with
• 11:19
  a
• 11:19
  lot
• 11:19
  of
• 11:20
  different
• 11:20
  people
• 11:20
  in
• 11:21
  the
• 11:21
  space
• 11:22
  that
• 11:22
  do
• 11:22
  all
• 11:22
  the
• 11:22
  wonderful
• 11:23
  things
• 11:23
  that
• 11:23
  we
• 11:23
  don't
• 11:24
  do.
• 11:25
  And
• 11:26
  we're
• 11:26
  always
• 11:27
  excited
• 11:27
  to
• 11:27
  help
• 11:27
  people
• 11:29
  start
• 11:29
  that
• 11:29
  journey
• 11:30
  of
• 11:31
  designing
• 11:31
  and
• 11:31
  building
• 11:32
  and
• 11:32
  opening
• 11:32
  their
• 11:32
  own
• 11:33
  glamping
• 11:33
  resorts.
• 11:34
  Awesome
• 11:35
  as
• 11:35
  always.
• 11:36
  Thanks
• 11:36
  for
• 11:36
  being
• 11:36
  here,
• 11:36
  Zach.
• 11:37
  Appreciate
• 11:37
  it,
• 11:38
  Matt.
• 11:38
  So
• 11:38
  let's
• 11:38
  talk
• 11:39
  about.
• 11:39
  I
• 11:39
  keep
• 11:39
  looking
• 11:39
  like
• 11:40
  that
• 11:40
  because
• 11:40
  Matt's
• 11:40
  hidden
• 11:40
  behind
• 11:41
  my
• 11:41
  camera.
• 11:42
  Like,
• 11:42
  I'm
• 11:42
  very
• 11:42
  bad
• 11:43
  with
• 11:43
  names.
• 11:43
  Matt.
• 11:44
  It's
• 11:44
  not
• 11:44
  just
• 11:44
  anything.
• 11:46
  So,
• 11:46
  Matt,
• 11:47
  tell
• 11:48
  us
• 11:48
  about
• 11:48
  your
• 11:48
  company,
• 11:48
  how
• 11:48
  you
• 11:49
  got
• 11:49
  started.
• 11:51
  Yeah.
• 11:51
  So,
• 11:53
  you
• 11:53
  know,
• 11:53
  RBI
• 11:54
  as
• 11:54
  a
• 11:54
  business
• 11:54
  started
• 11:55
  over
• 11:55
  40
• 11:55
  years
• 11:55
  ago
• 11:56
  down
• 11:56
  in
• 11:56
  Austin,
• 11:56
  Texas,
• 11:57
  and
• 11:58
  really
• 11:58
  has
• 11:59
  grown
• 11:59
  over
• 12:00
  the
• 12:00
  years.
• 12:00
  It
• 12:00
  started
• 12:01
  off
• 12:01
  in
• 12:02
  kind
• 12:02
  of
• 12:02
  the
• 12:02
  big
• 12:02
  in
• 12:02
  the
• 12:03
  master
• 12:03
  plan
• 12:03
  community
• 12:04
  space
• 12:05
  and
• 12:06
  over
• 12:06
  the
• 12:06
  years
• 12:07
  has
• 12:08
  gotten
• 12:08
  more
• 12:08
  and
• 12:08
  more
• 12:09
  entrenched
• 12:09
  in
• 12:09
  traditional
• 12:10
  hospitality.
• 12:11
  Some
• 12:12
  of
• 12:12
  that
• 12:12
  is
• 12:12
  a
• 12:12
  crossover.
• 12:13
  We
• 12:13
  work
• 12:13
  with
• 12:13
  a
• 12:13
  lot
• 12:14
  of
• 12:14
  companies
• 12:15
  to
• 12:15
  build.
• 12:16
  To
• 12:16
  build
• 12:16
  out
• 12:17
  hospitality
• 12:18
  programs
• 12:19
  and
• 12:19
  deliver
• 12:20
  those
• 12:20
  as
• 12:20
  part
• 12:20
  of
• 12:20
  their
• 12:21
  communities.
• 12:23
  And
• 12:23
  an
• 12:24
  extension
• 12:24
  of
• 12:24
  that
• 12:24
  through
• 12:25
  our
• 12:25
  offices
• 12:25
  in
• 12:25
  Florida
• 12:26
  and
• 12:26
  in
• 12:26
  the
• 12:27
  Sun
• 12:27
  Belt
• 12:27
  states
• 12:27
  in
• 12:28
  Texas,
• 12:28
  Arizona,
• 12:30
  we've
• 12:30
  gotten
• 12:30
  more
• 12:30
  and
• 12:31
  more
• 12:31
  involved
• 12:31
  with
• 12:32
  hospitality.
• 12:34
  Over
• 12:34
  the
• 12:35
  last
• 12:35
  four
• 12:35
  or
• 12:35
  five
• 12:35
  years,
• 12:36
  we've
• 12:36
  been
• 12:37
  immersed
• 12:38
  in
• 12:38
  the
• 12:38
  Sun
• 12:39
  Outdoors
• 12:39
  program,
• 12:40
  helping
• 12:40
  to
• 12:41
  deliver
• 12:41
  that
• 12:42
  across
• 12:42
  the
• 12:42
  country
• 12:43
  as
• 12:43
  they
• 12:44
  brought
• 12:44
  more
• 12:44
  and
• 12:44
  more
• 12:44
  communities
• 12:45
  and
• 12:45
  resorts
• 12:46
  online.
• 12:47
  And
• 12:47
  then
• 12:47
  we've
• 12:47
  also
• 12:48
  worked
• 12:48
  with
• 12:48
  some
• 12:48
  of
• 12:48
  the
• 12:48
  other
• 12:49
  larger
• 12:49
  incumbents
• 12:50
  in
• 12:50
  the
• 12:50
  space,
• 12:51
  in
• 12:51
  the
• 12:51
  hospitality
• 12:52
  space
• 12:52
  for
• 12:53
  outdoor
• 12:53
  hospitality.
• 12:55
  And
• 12:55
  just
• 12:56
  kind
• 12:56
  of
• 12:56
  echoing
• 12:56
  what
• 12:58
  Zach
• 12:58
  and
• 12:58
  Chris
• 12:59
  were
• 12:59
  saying,
• 12:59
  I
• 12:59
  think
• 13:01
  it's
• 13:01
  a
• 13:01
  changing
• 13:02
  space
• 13:02
  and
• 13:03
  it's
• 13:03
  an
• 13:03
  exciting
• 13:04
  Time
• 13:04
  for
• 13:04
  Glanton.
• 13:06
  And
• 13:07
  also
• 13:08
  we're
• 13:08
  seeing
• 13:08
  it
• 13:08
  as
• 13:09
  well
• 13:09
  with
• 13:09
  the
• 13:09
  folks
• 13:09
  that
• 13:09
  we
• 13:10
  work
• 13:10
  with.
• 13:10
  It's
• 13:11
  also
• 13:11
  a
• 13:11
  time
• 13:12
  to
• 13:12
  pause
• 13:13
  just
• 13:13
  a
• 13:13
  little
• 13:13
  bit
• 13:13
  and
• 13:14
  understand
• 13:15
  that,
• 13:15
  you
• 13:15
  know,
• 13:16
  maybe
• 13:16
  what
• 13:16
  we
• 13:17
  got
• 13:17
  away
• 13:17
  with
• 13:17
  four
• 13:17
  or
• 13:18
  five
• 13:18
  years
• 13:18
  ago,
• 13:19
  times
• 13:19
  are
• 13:19
  quickly
• 13:19
  changing.
• 13:20
  And
• 13:21
  I
• 13:21
  would
• 13:21
  say,
• 13:21
  as
• 13:21
  a
• 13:22
  whole,
• 13:22
  you
• 13:22
  know,
• 13:23
  there's
• 13:23
  more
• 13:23
  awareness
• 13:23
  of
• 13:24
  glamping
• 13:24
  and
• 13:26
  what
• 13:26
  it
• 13:27
  is,
• 13:27
  how
• 13:28
  it's
• 13:28
  working.
• 13:29
  And
• 13:29
  it's
• 13:29
  important
• 13:30
  that
• 13:30
  we
• 13:31
  kind
• 13:31
  of
• 13:31
  have
• 13:31
  a
• 13:31
  plan
• 13:32
  of
• 13:32
  attack,
• 13:32
  if
• 13:32
  you
• 13:32
  will,
• 13:32
  as
• 13:33
  we
• 13:33
  start
• 13:33
  new
• 13:33
  projects
• 13:34
  and
• 13:35
  get
• 13:35
  going
• 13:36
  on
• 13:36
  new
• 13:36
  developments,
• 13:38
  that
• 13:39
  we
• 13:39
  are
• 13:39
  following
• 13:39
  the
• 13:39
  rules
• 13:40
  and
• 13:40
  we're
• 13:40
  going
• 13:40
  through
• 13:40
  the
• 13:41
  right
• 13:41
  process.
• 13:43
  Now,
• 13:43
  are
• 13:43
  you
• 13:43
  just
• 13:44
  focused
• 13:44
  on
• 13:44
  glaming,
• 13:45
  or
• 13:45
  are
• 13:45
  you
• 13:45
  glamping
• 13:45
  in
• 13:46
  Arby's
• 13:46
  Resorts
• 13:47
  as
• 13:47
  well,
• 13:47
  or.
• 13:48
  We
• 13:48
  do
• 13:48
  it
• 13:48
  all.
• 13:49
  I
• 13:49
  mean,
• 13:49
  the
• 13:49
  reality
• 13:49
  is
• 13:50
  a
• 13:50
  lot
• 13:50
  of
• 13:50
  the
• 13:50
  folks
• 13:50
  that
• 13:50
  we
• 13:51
  work
• 13:51
  with,
• 13:51
  we
• 13:51
  work
• 13:51
  with
• 13:52
  folks
• 13:52
  that
• 13:53
  often
• 13:53
  have
• 13:53
  large
• 13:53
  acreage,
• 13:54
  so
• 13:54
  we'll
• 13:54
  work
• 13:55
  with
• 13:55
  people
• 13:55
  that
• 13:55
  have
• 13:56
  500,
• 13:57
  600,000
• 13:57
  acres.
• 13:59
  And
• 13:59
  in
• 13:59
  a
• 13:59
  lot
• 14:00
  of
• 14:00
  cases,
• 14:00
  we
• 14:00
  see
• 14:01
  blended
• 14:02
  resorts,
• 14:03
  if
• 14:03
  you
• 14:03
  will.
• 14:03
  So
• 14:04
  the
• 14:05
  big
• 14:05
  push
• 14:05
  we're
• 14:05
  seeing
• 14:06
  is
• 14:06
  there's
• 14:06
  a
• 14:06
  glamping
• 14:07
  component.
• 14:07
  There's
• 14:07
  an
• 14:07
  RV
• 14:08
  component,
• 14:09
  There's
• 14:09
  even
• 14:10
  the
• 14:10
  villa
• 14:11
  home
• 14:11
  component,
• 14:12
  you
• 14:12
  know,
• 14:13
  kind
• 14:13
  of
• 14:13
  the
• 14:13
  MH
• 14:13
  side.
• 14:14
  So
• 14:15
  we'll.
• 14:15
  We'll
• 14:16
  see
• 14:16
  a
• 14:16
  lot
• 14:16
  of
• 14:16
  different
• 14:17
  components.
• 14:17
  We
• 14:17
  do
• 14:18
  work
• 14:18
  with
• 14:18
  small
• 14:18
  glamping
• 14:19
  operators
• 14:20
  as
• 14:20
  well,
• 14:21
  down
• 14:21
  to
• 14:22
  the
• 14:22
  15
• 14:22
  to
• 14:22
  20
• 14:23
  unit
• 14:23
  sites.
• 14:23
  So
• 14:23
  we
• 14:24
  kind
• 14:24
  of
• 14:24
  COVID
• 14:25
  a
• 14:25
  lot
• 14:25
  of
• 14:25
  ground,
• 14:26
  you
• 14:26
  know,
• 14:26
  in
• 14:26
  the
• 14:27
  industry.
• 14:28
  Is
• 14:28
  it
• 14:29
  fair
• 14:29
  to
• 14:29
  say
• 14:29
  that
• 14:29
  you
• 14:30
  kind
• 14:31
  of.
• 14:31
  Your
• 14:31
  company
• 14:32
  kind
• 14:32
  of
• 14:32
  got
• 14:32
  into
• 14:32
  this
• 14:32
  as
• 14:33
  a
• 14:33
  result
• 14:33
  of
• 14:33
  COVID
• 14:33
  or
• 14:34
  was
• 14:34
  it
• 14:34
  planned
• 14:34
  or,
• 14:36
  you
• 14:36
  know,
• 14:37
  it
• 14:37
  was.
• 14:37
  It
• 14:37
  was
• 14:39
  through
• 14:39
  an
• 14:39
  engineering
• 14:40
  relationship
• 14:41
  that
• 14:41
  was
• 14:42
  doing
• 14:42
  a
• 14:42
  lot
• 14:43
  of
• 14:43
  the
• 14:43
  outdoor
• 14:44
  hospitality
• 14:44
  work
• 14:45
  for
• 14:45
  sun.
• 14:46
  We
• 14:46
  were
• 14:46
  brought
• 14:46
  into
• 14:47
  the
• 14:47
  fold
• 14:47
  with
• 14:47
  that.
• 14:48
  And
• 14:48
  that
• 14:49
  was
• 14:49
  one
• 14:49
  aspect
• 14:49
  of
• 14:50
  what
• 14:50
  we
• 14:50
  were
• 14:50
  doing,
• 14:51
  was
• 14:51
  doing
• 14:52
  so
• 14:52
  much
• 14:52
  work
• 14:52
  with
• 14:53
  Sun.
• 14:54
  But
• 14:54
  it
• 14:54
  also
• 14:55
  was
• 14:55
  just
• 14:57
  our
• 14:58
  work
• 14:58
  on
• 14:58
  the
• 14:58
  traditional
• 14:59
  hospitality
• 15:00
  space.
• 15:00
  And
• 15:02
  I
• 15:02
  think
• 15:03
  glamping
• 15:03
  is
• 15:04
  well
• 15:04
  positioned
• 15:05
  to
• 15:05
  be
• 15:06
  a
• 15:06
  disruptor
• 15:06
  in
• 15:06
  the
• 15:06
  industry.
• 15:07
  I
• 15:07
  know
• 15:07
  a
• 15:07
  lot
• 15:07
  of
• 15:07
  others
• 15:08
  have
• 15:08
  talked
• 15:08
  about
• 15:08
  that,
• 15:09
  but
• 15:09
  when
• 15:09
  you
• 15:10
  think
• 15:10
  about
• 15:10
  what
• 15:10
  the
• 15:11
  next
• 15:11
  generation
• 15:11
  of
• 15:12
  travelers
• 15:13
  wants,
• 15:14
  glamping
• 15:15
  offers
• 15:15
  it.
• 15:16
  It's
• 15:16
  a
• 15:16
  unique
• 15:16
  experience.
• 15:17
  It's
• 15:17
  connected
• 15:18
  to
• 15:18
  the
• 15:18
  outdoors.
• 15:20
  Definitely
• 15:20
  tends
• 15:20
  to
• 15:21
  be
• 15:21
  more
• 15:21
  on
• 15:21
  the
• 15:21
  sustainable
• 15:22
  tract
• 15:23
  with.
• 15:23
  In
• 15:23
  terms
• 15:23
  of
• 15:23
  programming
• 15:24
  and
• 15:25
  experiences.
• 15:26
  And
• 15:27
  I
• 15:27
  think
• 15:27
  the
• 15:28
  traditional
• 15:28
  hospitality
• 15:29
  folks
• 15:29
  are
• 15:29
  starting
• 15:30
  to
• 15:30
  say,
• 15:30
  okay,
• 15:30
  this
• 15:30
  is.
• 15:31
  You
• 15:32
  know,
• 15:32
  the
• 15:32
  glamping
• 15:32
  offers
• 15:33
  a
• 15:33
  lot
• 15:33
  of
• 15:33
  things
• 15:33
  that
• 15:34
  is
• 15:34
  a
• 15:34
  lot
• 15:34
  harder
• 15:34
  in
• 15:35
  a
• 15:35
  traditional
• 15:35
  hospitality
• 15:36
  environment
• 15:36
  to
• 15:37
  offer.
• 15:39
  Okay,
• 15:39
  so.
• 15:40
  So
• 15:40
  talk
• 15:40
  me
• 15:40
  through
• 15:41
  this,
• 15:41
  Matt.
• 15:41
  Like,
• 15:42
  let's
• 15:42
  say,
• 15:42
  let's
• 15:42
  pretend
• 15:43
  I
• 15:43
  am
• 15:44
  a
• 15:44
  landowner,
• 15:45
  right?
• 15:45
  And
• 15:45
  I
• 15:45
  own.
• 15:46
  I
• 15:46
  don't
• 15:46
  know,
• 15:46
  100
• 15:47
  acres
• 15:48
  in
• 15:48
  the
• 15:48
  middle
• 15:48
  of
• 15:48
  Texas,
• 15:49
  like
• 15:49
  in
• 15:49
  the
• 15:49
  middle
• 15:50
  of
• 15:50
  nowhere.
• 15:50
  There's
• 15:50
  nowhere
• 15:50
  around.
• 15:51
  So
• 15:51
  I
• 15:51
  clearly
• 15:51
  need
• 15:51
  to
• 15:52
  build
• 15:52
  like
• 15:52
  this
• 15:53
  great
• 15:54
  destination
• 15:54
  to
• 15:54
  bring
• 15:55
  people
• 15:55
  here.
• 15:55
  They're
• 15:55
  not
• 15:56
  coming
• 15:56
  here
• 15:56
  because
• 15:56
  of
• 15:56
  Austin
• 15:57
  or
• 15:57
  Houston
• 15:57
  or
• 15:57
  anything
• 15:57
  else.
• 15:57
  So
• 15:58
  I
• 15:58
  gotta
• 15:58
  be
• 15:58
  the
• 15:58
  resort.
• 15:59
  What's,
• 16:00
  you
• 16:00
  know,
• 16:00
  I've
• 16:00
  heard
• 16:01
  of
• 16:01
  Matt,
• 16:01
  like,
• 16:01
  his
• 16:02
  company's
• 16:02
  great.
• 16:02
  I'm
• 16:02
  gonna
• 16:03
  go
• 16:03
  hire
• 16:03
  him.
• 16:04
  What
• 16:04
  is
• 16:04
  the
• 16:05
  first
• 16:05
  step
• 16:05
  in
• 16:05
  the
• 16:06
  process
• 16:06
  to
• 16:06
  figure
• 16:06
  out,
• 16:07
  like,
• 16:07
  how
• 16:07
  do
• 16:07
  I
• 16:07
  turn
• 16:08
  my
• 16:08
  land
• 16:08
  into
• 16:08
  something
• 16:09
  that
• 16:09
  can
• 16:09
  attract
• 16:10
  hundreds
• 16:10
  or
• 16:10
  thousands
• 16:11
  of
• 16:11
  clampers?
• 16:12
  Yeah,
• 16:13
  no,
• 16:13
  that's
• 16:13
  a
• 16:13
  great
• 16:13
  question.
• 16:14
  I
• 16:14
  think
• 16:15
  others
• 16:15
  on
• 16:16
  the
• 16:16
  call
• 16:16
  will
• 16:16
  probably
• 16:16
  echo
• 16:16
  this,
• 16:17
  but
• 16:18
  I
• 16:18
  always
• 16:18
  want
• 16:18
  people
• 16:19
  to
• 16:19
  have
• 16:19
  a
• 16:19
  detective
• 16:20
  mindset.
• 16:21
  We
• 16:21
  need
• 16:21
  to
• 16:21
  dig
• 16:21
  in
• 16:21
  and
• 16:22
  understand
• 16:22
  the
• 16:22
  big
• 16:23
  opportunity.
• 16:24
  I
• 16:24
  think
• 16:24
  there's
• 16:24
  a
• 16:25
  tendency
• 16:25
  to
• 16:25
  get
• 16:26
  excited
• 16:26
  to
• 16:26
  do
• 16:26
  a
• 16:26
  business
• 16:27
  model,
• 16:27
  do
• 16:27
  a
• 16:28
  Performa,
• 16:29
  start
• 16:29
  to
• 16:29
  start
• 16:30
  picking
• 16:30
  out
• 16:30
  the
• 16:30
  units
• 16:30
  that
• 16:31
  I'm
• 16:31
  going
• 16:31
  to
• 16:31
  put
• 16:31
  on
• 16:31
  the
• 16:31
  land.
• 16:32
  But
• 16:33
  until
• 16:33
  we
• 16:33
  understand
• 16:34
  kind
• 16:34
  of
• 16:34
  what
• 16:35
  the
• 16:35
  site
• 16:35
  is,
• 16:35
  the
• 16:36
  constraints,
• 16:37
  some
• 16:37
  of
• 16:37
  the
• 16:37
  opportunities
• 16:38
  behind
• 16:38
  it,
• 16:38
  the
• 16:39
  history,
• 16:41
  who
• 16:41
  our
• 16:41
  target
• 16:41
  guests
• 16:42
  might
• 16:42
  want
• 16:42
  to
• 16:42
  be,
• 16:43
  you
• 16:43
  know,
• 16:44
  partner
• 16:44
  with
• 16:45
  some
• 16:45
  of
• 16:45
  the
• 16:46
  leading
• 16:46
  analytics
• 16:47
  companies
• 16:47
  in
• 16:48
  the
• 16:48
  glamping
• 16:48
  space
• 16:49
  to
• 16:49
  get
• 16:49
  in
• 16:50
  and
• 16:50
  do
• 16:50
  some
• 16:50
  market
• 16:51
  research.
• 16:53
  When
• 16:53
  we,
• 16:53
  when
• 16:53
  we
• 16:54
  get
• 16:54
  ready
• 16:54
  to
• 16:54
  dive
• 16:54
  into
• 16:54
  a
• 16:55
  project,
• 16:55
  we
• 16:55
  want
• 16:55
  to
• 16:55
  have
• 16:55
  as
• 16:56
  many,
• 16:56
  as
• 16:56
  much
• 16:57
  of
• 16:57
  the
• 16:57
  information
• 16:57
  as
• 16:58
  we
• 16:58
  can
• 16:59
  to
• 16:59
  really
• 16:59
  complete
• 17:00
  a
• 17:00
  big
• 17:00
  picture
• 17:00
  assessment
• 17:01
  of
• 17:01
  what
• 17:01
  the
• 17:01
  opportunity
• 17:02
  is
• 17:04
  and
• 17:04
  also
• 17:05
  going
• 17:05
  back
• 17:06
  to
• 17:06
  that
• 17:06
  landowner
• 17:07
  and
• 17:07
  saying,
• 17:08
  you
• 17:08
  know,
• 17:09
  not
• 17:09
  just
• 17:09
  from
• 17:10
  a
• 17:10
  business
• 17:10
  perspective
• 17:11
  like,
• 17:12
  or
• 17:12
  a
• 17:12
  target
• 17:13
  market
• 17:13
  perspective
• 17:14
  or
• 17:14
  a
• 17:15
  entitlements
• 17:16
  perspective,
• 17:16
  but
• 17:16
  what
• 17:17
  does
• 17:17
  success
• 17:17
  look
• 17:17
  like
• 17:18
  for
• 17:18
  you?
• 17:19
  Sometimes
• 17:20
  we
• 17:20
  dive
• 17:20
  in
• 17:20
  with
• 17:21
  folks
• 17:21
  and
• 17:22
  they
• 17:22
  haven't
• 17:23
  really
• 17:23
  painted
• 17:23
  a
• 17:23
  picture
• 17:24
  of
• 17:24
  what
• 17:24
  they
• 17:24
  want
• 17:25
  success
• 17:26
  to
• 17:26
  look
• 17:26
  like.
• 17:27
  Is
• 17:27
  it
• 17:28
  a
• 17:28
  lifestyle
• 17:29
  business
• 17:29
  that
• 17:29
  you're
• 17:29
  going
• 17:29
  to
• 17:30
  manage
• 17:30
  and
• 17:30
  own
• 17:31
  in
• 17:31
  perpetuity?
• 17:32
  Is
• 17:32
  it
• 17:32
  something
• 17:32
  that
• 17:32
  you
• 17:32
  want
• 17:33
  to
• 17:33
  divest
• 17:33
  of
• 17:34
  down
• 17:34
  the
• 17:34
  road?
• 17:35
  So
• 17:35
  there's
• 17:35
  a
• 17:36
  lot
• 17:36
  of
• 17:36
  questions
• 17:37
  that
• 17:37
  are
• 17:37
  important
• 17:38
  to
• 17:38
  us
• 17:38
  to
• 17:38
  really
• 17:39
  understand
• 17:40
  the
• 17:40
  big
• 17:40
  picture
• 17:41
  before
• 17:41
  we
• 17:41
  can
• 17:42
  talk
• 17:43
  about
• 17:43
  moving
• 17:43
  forward
• 17:44
  in
• 17:44
  a
• 17:44
  meaningful
• 17:44
  way.
• 17:46
  All
• 17:46
  right,
• 17:46
  so
• 17:46
  let's
• 17:47
  say
• 17:47
  you've
• 17:48
  had
• 17:48
  those
• 17:48
  conversations.
• 17:49
  Let's
• 17:49
  say
• 17:49
  I
• 17:50
  want
• 17:50
  to
• 17:50
  manage
• 17:50
  the
• 17:51
  business.
• 17:51
  I
• 17:51
  want
• 17:51
  to
• 17:52
  turn
• 17:52
  it
• 17:52
  into
• 17:52
  a
• 17:52
  full
• 17:52
  fledged
• 17:53
  resort.
• 17:53
  I've
• 17:53
  got
• 17:53
  the
• 17:54
  capital,
• 17:54
  you've
• 17:54
  done
• 17:54
  the
• 17:54
  market
• 17:55
  study,
• 17:55
  everything
• 17:55
  looks
• 17:56
  great.
• 17:56
  We
• 17:57
  talk
• 17:57
  about
• 17:57
  landscape
• 17:58
  architecture.
• 17:58
  Right.
• 17:58
  How
• 17:59
  am
• 17:59
  I
• 17:59
  going
• 17:59
  to
• 17:59
  make
• 17:59
  this
• 17:59
  piece
• 18:00
  of
• 18:00
  land
• 18:00
  attractive
• 18:01
  from
• 18:02
  a
• 18:02
  mat
• 18:02
  standpoint?
• 18:04
  Yeah.
• 18:05
  I
• 18:05
  mean,
• 18:05
  for
• 18:05
  us,
• 18:06
  once
• 18:06
  we
• 18:07
  get
• 18:07
  through
• 18:07
  that
• 18:07
  research
• 18:08
  phase,
• 18:10
  the
• 18:10
  next
• 18:10
  part
• 18:11
  is
• 18:11
  really
• 18:11
  kind
• 18:12
  of
• 18:12
  the
• 18:12
  ideation
• 18:13
  phase.
• 18:13
  Right.
• 18:13
  And
• 18:13
  that's
• 18:14
  the
• 18:14
  super
• 18:14
  fun
• 18:14
  stuff.
• 18:15
  What's
• 18:15
  the
• 18:16
  story
• 18:16
  that
• 18:16
  we're
• 18:16
  going
• 18:17
  to
• 18:17
  tell
• 18:17
  that
• 18:17
  makes
• 18:17
  it
• 18:17
  unique
• 18:18
  in
• 18:18
  the
• 18:18
  industry.
• 18:19
  Right.
• 18:19
  What
• 18:19
  are
• 18:19
  we
• 18:19
  going
• 18:19
  to
• 18:20
  do
• 18:20
  to
• 18:21
  have
• 18:22
  the
• 18:22
  brand
• 18:22
  and
• 18:22
  the
• 18:23
  story
• 18:23
  come
• 18:23
  to
• 18:23
  life
• 18:24
  and
• 18:25
  connect
• 18:25
  the
• 18:25
  dots
• 18:26
  in
• 18:26
  the
• 18:26
  built
• 18:27
  environment?
• 18:27
  So
• 18:28
  with
• 18:28
  the
• 18:28
  right
• 18:29
  industry
• 18:30
  research,
• 18:30
  we
• 18:31
  can
• 18:31
  really
• 18:31
  start
• 18:31
  to
• 18:32
  hone
• 18:32
  in
• 18:32
  on
• 18:34
  who
• 18:34
  the
• 18:34
  buyer
• 18:35
  or
• 18:35
  the
• 18:35
  consumer
• 18:35
  is,
• 18:36
  who
• 18:36
  our
• 18:37
  guests
• 18:37
  are
• 18:37
  going
• 18:37
  to
• 18:37
  be,
• 18:38
  what
• 18:38
  are
• 18:38
  their
• 18:38
  needs,
• 18:38
  what
• 18:39
  are
• 18:39
  their
• 18:39
  desires,
• 18:40
  and
• 18:40
  what
• 18:41
  unique
• 18:41
  programming
• 18:42
  are
• 18:42
  we
• 18:42
  going
• 18:42
  to
• 18:42
  offer
• 18:43
  in
• 18:43
  the
• 18:43
  built
• 18:44
  environment
• 18:45
  that
• 18:45
  the
• 18:45
  competitors
• 18:46
  don't
• 18:46
  have?
• 18:48
  To
• 18:48
  me,
• 18:48
  that's
• 18:49
  one
• 18:49
  of
• 18:49
  the
• 18:50
  coolest
• 18:50
  things
• 18:50
  we
• 18:51
  do
• 18:51
  as
• 18:51
  landscape
• 18:51
  architects
• 18:52
  is
• 18:52
  connect
• 18:52
  those
• 18:53
  dots.
• 18:54
  So,
• 18:54
  I
• 18:55
  mean,
• 18:55
  it's
• 18:55
  really
• 18:55
  hard
• 18:56
  to
• 18:56
  say
• 18:56
  every
• 18:56
  project's
• 18:57
  different,
• 18:57
  but
• 18:57
  maybe
• 18:57
  it's
• 18:58
  a
• 18:58
  rattlesnake
• 18:59
  farm
• 19:00
  with
• 19:00
  a
• 19:00
  lazy
• 19:01
  river
• 19:01
  and
• 19:02
  a
• 19:02
  miniature
• 19:03
  golf
• 19:03
  course.
• 19:04
  You
• 19:04
  know,
• 19:04
  it's.
• 19:04
  We
• 19:05
  let
• 19:05
  the
• 19:05
  market
• 19:06
  research
• 19:07
  and
• 19:07
  the
• 19:08
  consumer
• 19:09
  profiles
• 19:10
  and
• 19:11
  a
• 19:11
  lot
• 19:11
  of
• 19:11
  the
• 19:11
  insights
• 19:12
  that
• 19:12
  we
• 19:12
  get,
• 19:13
  partnering
• 19:13
  with
• 19:13
  leading
• 19:14
  folks
• 19:15
  that
• 19:15
  provide
• 19:15
  us
• 19:15
  that
• 19:16
  information
• 19:17
  and
• 19:18
  working
• 19:18
  with
• 19:18
  the
• 19:19
  entrepreneur
• 19:19
  to
• 19:20
  say,
• 19:20
  okay,
• 19:21
  here's
• 19:21
  two
• 19:21
  or
• 19:22
  three
• 19:22
  options
• 19:22
  that
• 19:22
  we
• 19:23
  could
• 19:23
  go
• 19:23
  down
• 19:25
  based
• 19:25
  on
• 19:25
  the
• 19:25
  data.
• 19:27
  Here's
• 19:27
  the
• 19:27
  different
• 19:28
  cost
• 19:28
  scenarios
• 19:28
  associated
• 19:29
  with
• 19:29
  that,
• 19:29
  and
• 19:30
  here's
• 19:30
  what
• 19:30
  it
• 19:30
  looks
• 19:31
  like.
• 19:33
  Here's
• 19:33
  the
• 19:33
  pods
• 19:34
  for
• 19:34
  glamping,
• 19:35
  and
• 19:35
  here's
• 19:35
  the
• 19:35
  amenity
• 19:36
  zones,
• 19:36
  and
• 19:37
  here's
• 19:37
  the
• 19:37
  arrival
• 19:38
  sequence
• 19:38
  and
• 19:39
  getting
• 19:40
  all
• 19:40
  of
• 19:40
  the
• 19:40
  pieces
• 19:40
  and
• 19:41
  parts
• 19:41
  to
• 19:41
  layer
• 19:41
  in
• 19:42
  on
• 19:42
  the
• 19:43
  site.
• 19:44
  I
• 19:44
  think
• 19:44
  it's
• 19:44
  interesting,
• 19:45
  Zach,
• 19:45
  and
• 19:45
  I'd
• 19:45
  love
• 19:46
  for
• 19:46
  you
• 19:46
  to
• 19:46
  ask
• 19:46
  a
• 19:46
  couple
• 19:47
  questions
• 19:47
  because
• 19:47
  it
• 19:47
  feels
• 19:47
  like
• 19:48
  some
• 19:48
  of
• 19:48
  that
• 19:48
  is
• 19:48
  a
• 19:48
  crossover.
• 19:48
  And
• 19:49
  I
• 19:49
  know
• 19:49
  you
• 19:49
  have
• 19:49
  a
• 19:49
  lot
• 19:49
  of
• 19:49
  experience
• 19:50
  in
• 19:50
  branding.
• 19:50
  Right.
• 19:52
  It's
• 19:52
  interesting
• 19:52
  to
• 19:52
  me.
• 19:53
  The
• 19:53
  one
• 19:53
  thing
• 19:53
  that
• 19:53
  I
• 19:54
  like,
• 19:54
  I
• 19:54
  picked
• 19:54
  out
• 19:54
  a
• 19:54
  lot
• 19:54
  about
• 19:55
  that.
• 19:55
  Right.
• 19:55
  But
• 19:55
  the
• 19:55
  first
• 19:55
  thing
• 19:56
  you
• 19:56
  said
• 19:56
  was
• 19:56
  the
• 19:56
  story.
• 19:57
  It's
• 19:57
  important
• 19:57
  to
• 19:58
  tell
• 19:58
  the
• 19:58
  story
• 19:58
  of
• 19:59
  what
• 19:59
  makes
• 19:59
  you
• 19:59
  different.
• 19:59
  Right.
• 20:00
  What's
• 20:00
  your
• 20:01
  brand,
• 20:01
  what's
• 20:01
  your
• 20:01
  story,
• 20:01
  what's
• 20:02
  your
• 20:02
  identity?
• 20:03
  And
• 20:04
  I
• 20:04
  know
• 20:04
  the
• 20:04
  people
• 20:04
  that
• 20:04
  probably
• 20:05
  work
• 20:05
  with
• 20:05
  you
• 20:05
  and
• 20:05
  the
• 20:05
  people
• 20:05
  that
• 20:06
  work
• 20:06
  with
• 20:06
  Zach
• 20:06
  probably
• 20:06
  aren't
• 20:07
  having
• 20:07
  that
• 20:07
  issue
• 20:07
  because
• 20:07
  you
• 20:08
  guys
• 20:08
  are
• 20:08
  coaching
• 20:08
  them
• 20:08
  to
• 20:09
  create
• 20:09
  that.
• 20:09
  Right.
• 20:10
  But
• 20:10
  there
• 20:11
  are
• 20:11
  so
• 20:11
  many
• 20:11
  people
• 20:11
  who
• 20:11
  do,
• 20:12
  you
• 20:12
  know,
• 20:12
  and
• 20:12
  we've
• 20:13
  talked
• 20:13
  to
• 20:13
  so
• 20:13
  many
• 20:13
  clients,
• 20:14
  like
• 20:14
  mostly
• 20:14
  in
• 20:14
  the
• 20:14
  RV
• 20:15
  resort
• 20:15
  space
• 20:15
  about,
• 20:16
  you
• 20:16
  know,
• 20:16
  now
• 20:17
  the
• 20:17
  economy
• 20:17
  is
• 20:17
  questionable,
• 20:18
  and
• 20:18
  now
• 20:18
  it's
• 20:19
  no
• 20:19
  longer
• 20:19
  good
• 20:19
  enough
• 20:19
  to
• 20:19
  just
• 20:20
  have
• 20:20
  a
• 20:20
  miniature
• 20:20
  golf
• 20:21
  course
• 20:21
  that
• 20:21
  everybody
• 20:21
  else
• 20:21
  has
• 20:21
  or
• 20:22
  just
• 20:22
  have
• 20:22
  a
• 20:22
  swimming
• 20:22
  pool
• 20:22
  that
• 20:22
  everybody
• 20:23
  else
• 20:23
  has.
• 20:23
  You've
• 20:24
  got
• 20:24
  to
• 20:24
  have
• 20:24
  a
• 20:24
  brand,
• 20:24
  you
• 20:24
  got
• 20:24
  to
• 20:24
  have
• 20:25
  a
• 20:25
  story,
• 20:25
  you
• 20:25
  got
• 20:25
  to
• 20:25
  have
• 20:25
  a
• 20:25
  difference
• 20:26
  maker.
• 20:27
  You
• 20:27
  got
• 20:27
  to
• 20:27
  know
• 20:27
  how
• 20:27
  to
• 20:28
  tell
• 20:28
  it
• 20:28
  to
• 20:29
  the
• 20:29
  market
• 20:29
  that
• 20:29
  you
• 20:29
  should
• 20:29
  be
• 20:30
  telling
• 20:30
  it
• 20:30
  to.
• 20:30
  So,
• 20:31
  Zach,
• 20:32
  any
• 20:32
  thoughts?
• 20:34
  Well,
• 20:34
  I
• 20:35
  think
• 20:35
  there
• 20:35
  is
• 20:35
  crossover
• 20:36
  and
• 20:36
  there
• 20:36
  should
• 20:36
  be,
• 20:38
  you
• 20:38
  know,
• 20:39
  we
• 20:39
  work
• 20:40
  very
• 20:40
  closely
• 20:40
  with
• 20:41
  landscape
• 20:41
  architects,
• 20:42
  with
• 20:42
  civil
• 20:43
  engineers,
• 20:43
  with
• 20:43
  land
• 20:43
  planners.
• 20:45
  You
• 20:45
  know,
• 20:46
  different,
• 20:46
  every
• 20:47
  project
• 20:47
  is
• 20:47
  different
• 20:48
  and
• 20:48
  different
• 20:49
  projects
• 20:49
  have
• 20:49
  budgets
• 20:50
  that
• 20:50
  allow
• 20:50
  for
• 20:51
  a
• 20:51
  larger
• 20:51
  consultant
• 20:52
  team.
• 20:53
  And
• 20:53
  you
• 20:53
  know,
• 20:54
  some
• 20:54
  of
• 20:54
  our
• 20:54
  smaller
• 20:54
  stuff,
• 20:55
  we
• 20:55
  do
• 20:55
  those
• 20:55
  things
• 20:56
  in
• 20:56
  house.
• 20:57
  But
• 20:57
  I
• 20:57
  think
• 20:57
  that,
• 20:58
  you
• 20:58
  know,
• 20:58
  some
• 20:58
  of
• 20:58
  the
• 20:58
  things
• 20:58
  that
• 20:58
  we've
• 20:59
  talked
• 20:59
  about
• 20:59
  previously,
• 21:01
  authenticity,
• 21:03
  consistency,
• 21:04
  that
• 21:04
  the
• 21:04
  importance
• 21:05
  of
• 21:05
  guest
• 21:05
  experience,
• 21:06
  leading
• 21:07
  everything,
• 21:09
  it
• 21:09
  kind
• 21:09
  of
• 21:09
  leads
• 21:10
  to
• 21:10
  almost
• 21:11
  a
• 21:11
  necessity
• 21:12
  in
• 21:12
  that
• 21:12
  crossover.
• 21:13
  That
• 21:14
  yes,
• 21:14
  your
• 21:15
  site
• 21:15
  plan,
• 21:16
  where
• 21:17
  things
• 21:18
  are
• 21:18
  located
• 21:18
  on
• 21:19
  your
• 21:19
  property
• 21:20
  to
• 21:20
  take
• 21:20
  advantage
• 21:21
  of
• 21:21
  a
• 21:21
  view
• 21:21
  or
• 21:22
  waterfront
• 21:23
  or
• 21:24
  some
• 21:24
  of
• 21:24
  those
• 21:24
  things
• 21:25
  that
• 21:26
  needs
• 21:26
  to
• 21:26
  convey
• 21:27
  into
• 21:27
  the
• 21:27
  unit
• 21:28
  type
• 21:28
  and
• 21:28
  the
• 21:28
  unit
• 21:29
  design.
• 21:30
  You
• 21:30
  know,
• 21:30
  I,
• 21:31
  we're
• 21:31
  just
• 21:31
  finishing
• 21:32
  up
• 21:32
  a
• 21:32
  project
• 21:32
  in
• 21:34
  Tennessee
• 21:34
  right
• 21:34
  now
• 21:35
  outside
• 21:35
  of
• 21:35
  Chattanooga
• 21:36
  that
• 21:37
  it's
• 21:37
  absolutely
• 21:37
  gorgeous
• 21:38
  and
• 21:38
  there's
• 21:39
  tons
• 21:39
  of
• 21:39
  rock
• 21:39
  and
• 21:40
  boulders
• 21:40
  and
• 21:40
  there's
• 21:41
  almost
• 21:41
  three
• 21:41
  miles
• 21:42
  of
• 21:42
  the
• 21:42
  most
• 21:42
  beautiful
• 21:43
  Christine
• 21:44
  Creek
• 21:44
  you've
• 21:45
  ever
• 21:45
  seen.
• 21:46
  And
• 21:47
  you
• 21:47
  know,
• 21:47
  we,
• 21:48
  we
• 21:48
  design
• 21:48
  units
• 21:49
  that
• 21:49
  have
• 21:49
  a
• 21:49
  lot
• 21:50
  of
• 21:50
  rock
• 21:50
  features
• 21:50
  in
• 21:51
  them
• 21:51
  because
• 21:51
  we
• 21:51
  have
• 21:51
  rock
• 21:52
  on
• 21:52
  the
• 21:52
  site.
• 21:53
  We
• 21:53
  design
• 21:53
  units
• 21:54
  that
• 21:54
  cantilever
• 21:55
  over
• 21:55
  the
• 21:55
  top
• 21:55
  of
• 21:55
  that
• 21:56
  stream
• 21:57
  and
• 21:57
  really
• 21:58
  immerse
• 21:58
  guests
• 21:59
  in
• 21:59
  that
• 21:59
  and
• 21:59
  being
• 22:00
  able
• 22:00
  to
• 22:01
  lay
• 22:01
  down
• 22:01
  in
• 22:01
  bed
• 22:02
  at
• 22:02
  night
• 22:02
  and
• 22:02
  hear
• 22:03
  the
• 22:03
  water
• 22:03
  running
• 22:04
  over
• 22:05
  around
• 22:05
  you,
• 22:05
  beneath
• 22:05
  you.
• 22:07
  And
• 22:08
  so
• 22:08
  when
• 22:09
  we
• 22:09
  approach
• 22:10
  design,
• 22:10
  it
• 22:11
  has
• 22:11
  to
• 22:11
  be
• 22:11
  consistent
• 22:12
  and
• 22:12
  all
• 22:12
  that
• 22:12
  has
• 22:12
  to
• 22:13
  tie
• 22:13
  back
• 22:13
  to
• 22:13
  a
• 22:13
  unifying
• 22:14
  brand.
• 22:15
  And
• 22:16
  so
• 22:16
  I
• 22:16
  think
• 22:16
  the
• 22:16
  best
• 22:16
  design
• 22:17
  results
• 22:17
  come
• 22:18
  when
• 22:18
  all
• 22:19
  those
• 22:19
  individual
• 22:19
  disciplines
• 22:20
  work
• 22:21
  together
• 22:21
  very
• 22:22
  closely
• 22:22
  and
• 22:23
  your
• 22:24
  site
• 22:24
  plan
• 22:24
  matches
• 22:25
  your
• 22:26
  space
• 22:26
  creation
• 22:27
  and
• 22:27
  your
• 22:28
  zones,
• 22:29
  the
• 22:30
  unit
• 22:30
  types
• 22:30
  that
• 22:30
  are
• 22:31
  there
• 22:31
  take
• 22:31
  advantage
• 22:32
  of
• 22:32
  the
• 22:32
  landscape
• 22:33
  features
• 22:33
  and
• 22:34
  all
• 22:34
  of
• 22:34
  that
• 22:34
  ties
• 22:34
  back
• 22:35
  to
• 22:35
  a
• 22:35
  consistent
• 22:36
  brand
• 22:36
  identity
• 22:37
  and
• 22:37
  guest
• 22:38
  experience.
• 22:40
  Yeah,
• 22:41
  there's
• 22:41
  always
• 22:41
  going
• 22:41
  to
• 22:41
  be
• 22:41
  crossover.
• 22:42
  Well,
• 22:43
  what
• 22:43
  if
• 22:43
  I
• 22:43
  could
• 22:43
  do
• 22:43
  anything?
• 22:45
  Please
• 22:46
  go
• 22:46
  ahead,
• 22:46
  go
• 22:46
  ahead.
• 22:47
  Yeah,
• 22:47
  I
• 22:47
  just
• 22:48
  wanted
• 22:48
  to
• 22:48
  add
• 22:48
  to
• 22:48
  that
• 22:48
  too.
• 22:49
  I
• 22:49
  think
• 22:49
  that
• 22:50
  whether
• 22:50
  it's
• 22:50
  a
• 22:51
  10,
• 22:51
  8,
• 22:52
  10
• 22:52
  unit
• 22:53
  glamping
• 22:53
  or
• 22:54
  a
• 22:54
  two
• 22:54
  unit
• 22:55
  glamping
• 22:55
  site,
• 22:56
  all
• 22:56
  the
• 22:56
  way
• 22:56
  up
• 22:56
  to
• 22:57
  a
• 22:58
  thousand
• 22:58
  units
• 22:59
  in
• 22:59
  a
• 22:59
  big
• 22:59
  master
• 23:00
  plan
• 23:00
  resort.
• 23:01
  There's
• 23:02
  always
• 23:02
  trade
• 23:03
  offs.
• 23:03
  It's
• 23:04
  never
• 23:04
  perfect.
• 23:04
  Like
• 23:05
  you
• 23:05
  never
• 23:05
  start
• 23:05
  off
• 23:06
  with
• 23:06
  A
• 23:06
  to
• 23:06
  Z
• 23:06
  and
• 23:07
  it's
• 23:07
  a
• 23:07
  straight
• 23:07
  line.
• 23:08
  It
• 23:08
  looks
• 23:08
  more
• 23:09
  like
• 23:09
  a
• 23:09
  squiggly
• 23:09
  line
• 23:10
  that
• 23:10
  goes
• 23:10
  back
• 23:11
  and
• 23:11
  forth.
• 23:11
  And
• 23:12
  so
• 23:13
  with
• 23:13
  strong
• 23:14
  brand
• 23:14
  principles
• 23:15
  set
• 23:15
  day
• 23:15
  one
• 23:17
  and
• 23:17
  having
• 23:18
  a
• 23:19
  confidant
• 23:19
  or
• 23:20
  a
• 23:20
  consultant
• 23:20
  that
• 23:21
  you're
• 23:21
  working
• 23:21
  with
• 23:22
  to
• 23:23
  help
• 23:24
  kind
• 23:24
  of
• 23:24
  ask
• 23:24
  some
• 23:25
  big
• 23:25
  questions
• 23:26
  and
• 23:26
  have
• 23:27
  the
• 23:27
  brand
• 23:27
  principles,
• 23:28
  you
• 23:28
  can
• 23:28
  always
• 23:29
  come
• 23:29
  back
• 23:29
  to
• 23:29
  those.
• 23:30
  So
• 23:30
  I
• 23:31
  always
• 23:31
  encourage
• 23:31
  people,
• 23:32
  have
• 23:32
  a
• 23:32
  story,
• 23:33
  have
• 23:33
  a
• 23:33
  goal,
• 23:34
  have
• 23:34
  a
• 23:34
  target
• 23:34
  in
• 23:34
  mind.
• 23:35
  How
• 23:35
  are
• 23:35
  you
• 23:35
  going
• 23:35
  to
• 23:35
  differentiate
• 23:37
  what
• 23:37
  are
• 23:37
  the
• 23:37
  unique
• 23:38
  things
• 23:38
  you're
• 23:38
  going
• 23:38
  to
• 23:38
  offer?
• 23:39
  And
• 23:39
  then
• 23:39
  as
• 23:39
  you
• 23:39
  start
• 23:40
  working
• 23:40
  through
• 23:40
  the
• 23:40
  technical
• 23:41
  execution
• 23:41
  of
• 23:42
  that,
• 23:43
  you
• 23:43
  always
• 23:44
  hit
• 23:44
  bumps
• 23:44
  in
• 23:44
  the
• 23:44
  road,
• 23:45
  but
• 23:45
  you
• 23:45
  can
• 23:45
  always
• 23:45
  come
• 23:45
  back
• 23:46
  to
• 23:46
  your
• 23:46
  brand
• 23:46
  principles
• 23:47
  and
• 23:47
  you
• 23:47
  can
• 23:48
  make
• 23:48
  evaluations
• 23:49
  and,
• 23:50
  you
• 23:51
  know,
• 23:51
  pros,
• 23:51
  cons,
• 23:52
  trade
• 23:52
  offs
• 23:52
  based
• 23:53
  on
• 23:53
  those
• 23:53
  brand
• 23:53
  principles.
• 23:54
  Because
• 23:54
  at
• 23:55
  the
• 23:55
  end
• 23:55
  of
• 23:55
  the
• 23:55
  day,
• 23:56
  not
• 23:57
  everything
• 23:57
  can
• 23:57
  happen
• 23:57
  the
• 23:57
  way
• 23:58
  you
• 23:58
  want
• 23:58
  it
• 23:58
  to.
• 23:58
  But
• 23:59
  if
• 23:59
  you
• 23:59
  stay
• 24:00
  focused
• 24:00
  on
• 24:00
  impact
• 24:01
  and
• 24:02
  differentiated
• 24:02
  position
• 24:03
  in
• 24:03
  the
• 24:03
  market,
• 24:04
  you're
• 24:05
  probably
• 24:05
  going
• 24:05
  to
• 24:05
  come
• 24:05
  out
• 24:05
  ahead.
• 24:07
  Zach,
• 24:08
  I
• 24:08
  don't
• 24:08
  know
• 24:08
  if
• 24:08
  you
• 24:08
  know,
• 24:09
  but
• 24:09
  you're
• 24:09
  frozen
• 24:09
  on
• 24:09
  my
• 24:10
  side.
• 24:10
  I
• 24:10
  don't
• 24:10
  know
• 24:10
  if
• 24:10
  he's
• 24:10
  frozen
• 24:10
  for
• 24:11
  everybody
• 24:11
  else,
• 24:11
  but
• 24:12
  it's
• 24:12
  a
• 24:12
  very
• 24:12
  flattering
• 24:13
  picture
• 24:13
  in
• 24:13
  case
• 24:14
  he's
• 24:14
  not.
• 24:16
  But
• 24:16
  in
• 24:16
  case
• 24:17
  you
• 24:17
  want
• 24:17
  to,
• 24:17
  I
• 24:17
  don't
• 24:17
  know,
• 24:17
  refresh
• 24:18
  or
• 24:18
  something
• 24:18
  like
• 24:18
  that
• 24:18
  if
• 24:18
  he's
• 24:19
  frozen
• 24:19
  for
• 24:19
  everybody
• 24:19
  else.
• 24:20
  But
• 24:20
  anyway,
• 24:22
  like,
• 24:22
  I
• 24:22
  think
• 24:23
  that,
• 24:23
  you
• 24:24
  know,
• 24:24
  one
• 24:24
  of
• 24:24
  the
• 24:24
  things
• 24:24
  that
• 24:24
  really
• 24:25
  interests
• 24:25
  me
• 24:25
  is
• 24:25
  this
• 24:25
  thought
• 24:26
  process,
• 24:26
  Right.
• 24:27
  And
• 24:27
  I
• 24:27
  think
• 24:27
  that
• 24:28
  it's
• 24:29
  valuable
• 24:29
  for
• 24:29
  a
• 24:29
  second
• 24:30
  to
• 24:30
  explore
• 24:30
  the
• 24:31
  how
• 24:32
  do
• 24:32
  I
• 24:32
  begin
• 24:32
  that
• 24:33
  process?
• 24:33
  Because
• 24:33
  not
• 24:34
  everybody
• 24:34
  has
• 24:34
  access
• 24:35
  to
• 24:35
  a
• 24:35
  matter
• 24:35
  has
• 24:36
  access
• 24:36
  to
• 24:36
  a
• 24:36
  Zach.
• 24:37
  Right.
• 24:38
  And
• 24:38
  certainly
• 24:39
  if
• 24:39
  you
• 24:39
  are
• 24:40
  ambitious
• 24:40
  enough
• 24:40
  and
• 24:41
  have,
• 24:41
  you
• 24:42
  know,
• 24:42
  plans
• 24:42
  to
• 24:42
  be
• 24:42
  in
• 24:42
  this
• 24:42
  for
• 24:43
  the
• 24:43
  long
• 24:43
  term
• 24:43
  and
• 24:43
  not
• 24:43
  just
• 24:44
  flip
• 24:44
  something
• 24:44
  really
• 24:44
  quick
• 24:46
  and
• 24:46
  not
• 24:46
  to
• 24:46
  exclude
• 24:46
  the
• 24:47
  flippers,
• 24:47
  there's
• 24:48
  market
• 24:48
  for
• 24:48
  that,
• 24:48
  too.
• 24:48
  Right.
• 24:49
  But
• 24:50
  I'm
• 24:51
  interested
• 24:51
  in
• 24:51
  your
• 24:51
  thought
• 24:52
  process
• 24:52
  and
• 24:52
  how
• 24:52
  you
• 24:52
  unpack
• 24:53
  some
• 24:53
  of
• 24:53
  this
• 24:53
  stuff.
• 24:53
  Right.
• 24:54
  So
• 24:54
  it's.
• 24:54
  I
• 24:55
  think
• 24:55
  it's.
• 24:56
  And
• 24:56
  I'm
• 24:57
  not
• 24:57
  minimalizing
• 24:57
  this,
• 24:58
  but
• 24:58
  I
• 24:58
  think
• 24:58
  it's
• 24:59
  easier
• 24:59
  if
• 24:59
  you're
• 25:00
  over
• 25:00
  a
• 25:00
  creek.
• 25:00
  You
• 25:01
  know
• 25:01
  what
• 25:01
  your
• 25:02
  attraction
• 25:03
  is,
• 25:03
  right.
• 25:03
  You
• 25:03
  know,
• 25:04
  you
• 25:04
  want
• 25:04
  to
• 25:04
  bring
• 25:04
  people
• 25:04
  close
• 25:04
  to
• 25:05
  the
• 25:05
  water.
• 25:05
  You
• 25:05
  know,
• 25:05
  you
• 25:05
  do
• 25:05
  all
• 25:05
  that.
• 25:06
  You
• 25:06
  know,
• 25:07
  I
• 25:07
  think
• 25:07
  it's
• 25:08
  harder
• 25:08
  in
• 25:08
  my
• 25:08
  example,
• 25:09
  unintentionally
• 25:10
  perhaps,
• 25:10
  of
• 25:11
  the
• 25:11
  field
• 25:12
  in
• 25:12
  the
• 25:12
  middle
• 25:12
  of
• 25:12
  Texas.
• 25:12
  I
• 25:13
  mean,
• 25:13
  let's
• 25:13
  say
• 25:13
  I
• 25:13
  partner
• 25:13
  with
• 25:14
  Jerry
• 25:14
  Jones
• 25:14
  and
• 25:15
  it's
• 25:15
  like,
• 25:15
  my
• 25:15
  quarterback
• 25:16
  sucks,
• 25:16
  he's
• 25:16
  injured,
• 25:17
  there's
• 25:17
  a
• 25:17
  billion
• 25:18
  dollars.
• 25:18
  Do
• 25:18
  whatever
• 25:18
  you
• 25:18
  want
• 25:19
  with
• 25:19
  it.
• 25:19
  Right.
• 25:19
  Where
• 25:20
  do
• 25:20
  you
• 25:20
  start
• 25:20
  with
• 25:20
  that?
• 25:21
  Like,
• 25:21
  I
• 25:21
  think
• 25:21
  of
• 25:21
  it
• 25:21
  like,
• 25:21
  did
• 25:21
  you
• 25:22
  guys
• 25:22
  play
• 25:22
  roller
• 25:22
  coaster
• 25:23
  tycoon
• 25:23
  when
• 25:23
  you
• 25:23
  were
• 25:23
  a
• 25:23
  kid?
• 25:24
  You
• 25:24
  were
• 25:24
  playing
• 25:25
  on
• 25:25
  your
• 25:25
  computer.
• 25:25
  Oh,
• 25:25
  yeah.
• 25:29
  You
• 25:30
  got
• 25:30
  the
• 25:30
  plot
• 25:30
  of
• 25:30
  land
• 25:31
  that
• 25:31
  had,
• 25:31
  like,
• 25:31
  the
• 25:31
  giant
• 25:32
  rock
• 25:32
  there.
• 25:32
  And
• 25:32
  you
• 25:32
  like,
• 25:33
  I
• 25:33
  really
• 25:33
  want
• 25:34
  to
• 25:34
  build
• 25:34
  a
• 25:34
  coaster
• 25:34
  there,
• 25:34
  but
• 25:34
  I
• 25:35
  can't
• 25:35
  move
• 25:35
  that
• 25:35
  rock.
• 25:36
  Then
• 25:36
  you're
• 25:36
  constrained,
• 25:37
  right?
• 25:37
  But
• 25:37
  when
• 25:37
  you
• 25:37
  have
• 25:38
  the
• 25:38
  field
• 25:38
  and
• 25:38
  you
• 25:38
  could
• 25:39
  dig
• 25:39
  and
• 25:39
  go
• 25:39
  up,
• 25:40
  down
• 25:40
  whatever
• 25:40
  way
• 25:40
  you
• 25:40
  wanted
• 25:41
  and
• 25:41
  sculpt
• 25:41
  the
• 25:41
  hills,
• 25:42
  then
• 25:42
  the
• 25:42
  sky's
• 25:43
  the
• 25:43
  limit,
• 25:43
  right?
• 25:44
  So
• 25:44
  if
• 25:44
  you
• 25:44
  had
• 25:44
  a
• 25:45
  client
• 25:45
  come
• 25:45
  to
• 25:45
  you
• 25:45
  to
• 25:45
  do
• 25:46
  that,
• 25:46
  like,
• 25:46
  what
• 25:46
  does
• 25:46
  your
• 25:46
  vision
• 25:47
  look
• 25:47
  like?
• 25:47
  What
• 25:47
  if
• 25:47
  you
• 25:47
  could
• 25:48
  build
• 25:48
  anything?
• 25:48
  Matt
• 25:48
  what
• 25:48
  would
• 25:49
  it
• 25:49
  be?
• 25:52
  I
• 25:52
  mean,
• 25:53
  for
• 25:53
  me,
• 25:53
  I
• 25:53
  think
• 25:54
  I
• 25:54
  always
• 25:55
  encourage
• 25:55
  people,
• 25:57
  if
• 25:57
  you
• 25:57
  have
• 25:57
  to
• 25:58
  start
• 25:58
  and
• 25:58
  you
• 25:58
  have
• 25:58
  to
• 25:58
  bootstrap
• 25:59
  and
• 25:59
  you
• 25:59
  have
• 25:59
  to
• 25:59
  kind
• 26:00
  of,
• 26:00
  you
• 26:00
  know,
• 26:01
  do
• 26:01
  it
• 26:01
  on
• 26:02
  your
• 26:02
  own
• 26:02
  for
• 26:02
  a
• 26:02
  while.
• 26:03
  I
• 26:03
  have
• 26:03
  to
• 26:03
  bootstrap.
• 26:03
  You
• 26:04
  have
• 26:04
  a
• 26:04
  billion
• 26:04
  dollars,
• 26:05
  Matt.
• 26:05
  All
• 26:05
  right,
• 26:05
  so
• 26:06
  if
• 26:06
  I
• 26:06
  could
• 26:06
  do
• 26:07
  anything.
• 26:09
  That's,
• 26:10
  that's,
• 26:10
  that's
• 26:10
  a
• 26:10
  great
• 26:10
  question.
• 26:12
  One
• 26:13
  of
• 26:13
  the
• 26:13
  reasons
• 26:13
  that
• 26:14
  I
• 26:14
  am
• 26:14
  really
• 26:15
  keen
• 26:16
  on
• 26:16
  glamping
• 26:16
  is
• 26:17
  I,
• 26:17
  I
• 26:17
  do
• 26:17
  believe
• 26:18
  that
• 26:20
  it's,
• 26:21
  it's
• 26:21
  the
• 26:21
  one
• 26:22
  niche
• 26:22
  within
• 26:23
  real
• 26:23
  estate
• 26:23
  and
• 26:23
  within
• 26:24
  hospitality
• 26:25
  that
• 26:25
  can
• 26:25
  help
• 26:26
  tell
• 26:26
  a
• 26:26
  story
• 26:26
  and
• 26:26
  connect
• 26:27
  with
• 26:27
  people
• 26:27
  in
• 26:27
  a
• 26:27
  different
• 26:28
  way.
• 26:29
  And
• 26:29
  I'm
• 26:30
  personally
• 26:30
  really
• 26:31
  passionate
• 26:31
  about
• 26:32
  leaving
• 26:33
  the
• 26:33
  climate
• 26:33
  a
• 26:33
  better
• 26:33
  place,
• 26:34
  leaving
• 26:34
  the
• 26:34
  world
• 26:34
  a
• 26:34
  better
• 26:34
  place.
• 26:36
  And
• 26:38
  my
• 26:38
  goal
• 26:39
  is
• 26:39
  to
• 26:39
  help
• 26:40
  entrepreneurs
• 26:41
  and
• 26:41
  glamping
• 26:41
  folks
• 26:42
  tell
• 26:42
  the
• 26:43
  story
• 26:43
  of
• 26:43
  how
• 26:43
  they're
• 26:44
  connecting
• 26:44
  to
• 26:44
  the
• 26:44
  environment
• 26:45
  and
• 26:45
  how
• 26:45
  they're
• 26:45
  connecting
• 26:46
  the
• 26:46
  place
• 26:46
  in
• 26:46
  different
• 26:47
  ways.
• 26:47
  And
• 26:49
  on
• 26:50
  the
• 26:50
  coattails
• 26:50
  of
• 26:50
  regenerative
• 26:51
  travel,
• 26:52
  how
• 26:52
  can
• 26:52
  we
• 26:52
  bring
• 26:53
  people
• 26:53
  to
• 26:53
  a
• 26:54
  resort
• 26:55
  and
• 26:56
  educate
• 26:57
  them
• 26:57
  and
• 26:57
  immerse
• 26:58
  them
• 26:58
  in
• 26:58
  new
• 26:59
  experiences
• 27:00
  that
• 27:00
  they
• 27:00
  can
• 27:01
  take
• 27:01
  back
• 27:01
  to
• 27:01
  their
• 27:01
  communities
• 27:02
  and
• 27:03
  give
• 27:03
  back
• 27:03
  and
• 27:06
  look
• 27:06
  at
• 27:07
  positive
• 27:07
  climate
• 27:08
  initiatives
• 27:09
  that
• 27:09
  they
• 27:09
  can
• 27:09
  bring
• 27:09
  back?
• 27:10
  So
• 27:11
  if
• 27:11
  I
• 27:11
  had
• 27:11
  a
• 27:12
  billion
• 27:12
  dollars,
• 27:12
  I
• 27:13
  would
• 27:13
  probably
• 27:13
  start
• 27:13
  there.
• 27:14
  I
• 27:14
  don't
• 27:15
  know
• 27:15
  what
• 27:15
  all
• 27:15
  that
• 27:15
  looks
• 27:15
  like
• 27:16
  just
• 27:16
  yet.
• 27:16
  You
• 27:16
  would
• 27:17
  start
• 27:17
  there.
• 27:17
  How
• 27:17
  much
• 27:18
  are
• 27:18
  you
• 27:18
  going
• 27:18
  to
• 27:18
  spend,
• 27:18
  Matt?
• 27:20
  A
• 27:20
  billion?
• 27:21
  Maybe
• 27:21
  a
• 27:21
  billion.
• 27:22
  Maybe
• 27:22
  a
• 27:22
  million.
• 27:24
  If
• 27:24
  it's
• 27:24
  Jerry
• 27:24
  Jones,
• 27:25
  he's
• 27:25
  got
• 27:25
  money.
• 27:25
  No.
• 27:26
  So
• 27:26
  I
• 27:27
  do
• 27:27
  think
• 27:27
  that
• 27:27
  it's.
• 27:28
  I
• 27:28
  love
• 27:29
  the
• 27:29
  concept
• 27:30
  that
• 27:30
  we're
• 27:30
  doing
• 27:30
  this
• 27:30
  on
• 27:31
  some
• 27:31
  commercial
• 27:32
  projects
• 27:32
  that
• 27:32
  we're
• 27:32
  working
• 27:32
  on
• 27:33
  where
• 27:33
  it's
• 27:34
  a
• 27:34
  hospitality
• 27:35
  mindset,
• 27:35
  but
• 27:35
  it's
• 27:36
  driven
• 27:36
  around
• 27:36
  community
• 27:37
  engagement
• 27:37
  and
• 27:38
  programming.
• 27:38
  Things
• 27:38
  like
• 27:39
  urban
• 27:40
  agriculture,
• 27:41
  community
• 27:41
  gardens,
• 27:42
  farm
• 27:42
  to
• 27:42
  table
• 27:44
  pollinator
• 27:44
  habitats,
• 27:45
  native
• 27:45
  habitats,
• 27:46
  and
• 27:46
  creating
• 27:47
  a.
• 27:48
  A
• 27:48
  learning
• 27:49
  academy,
• 27:49
  if
• 27:49
  you
• 27:49
  will,
• 27:50
  or
• 27:50
  an
• 27:50
  immersive
• 27:50
  learning
• 27:51
  environment
• 27:51
  that
• 27:53
  people
• 27:53
  could
• 27:53
  come
• 27:53
  and
• 27:54
  visit
• 27:54
  and
• 27:55
  go
• 27:55
  on
• 27:56
  vacation,
• 27:56
  but
• 27:57
  they're
• 27:57
  learning
• 27:58
  and
• 27:58
  they're
• 27:58
  participating
• 27:59
  and
• 28:00
  just
• 28:00
  kind
• 28:00
  of
• 28:00
  a
• 28:01
  different
• 28:01
  immersive
• 28:01
  way
• 28:02
  of
• 28:02
  thinking
• 28:02
  about
• 28:03
  spending
• 28:03
  your
• 28:03
  time
• 28:05
  saving.
• 28:05
  The
• 28:05
  earth
• 28:05
  and
• 28:06
  educating
• 28:06
  people.
• 28:06
  Beat
• 28:07
  that,
• 28:07
  Zach.
• 28:08
  No,
• 28:09
  I
• 28:09
  agree
• 28:09
  with
• 28:09
  Matt.
• 28:10
  I
• 28:10
  think
• 28:10
  you
• 28:10
  can't.
• 28:11
  One
• 28:11
  of
• 28:11
  the,
• 28:13
  One
• 28:13
  of
• 28:13
  the
• 28:13
  emerging
• 28:14
  trends
• 28:14
  that
• 28:15
  we're
• 28:15
  seeing,
• 28:15
  I'll
• 28:16
  call
• 28:16
  it
• 28:16
  like
• 28:16
  a
• 28:16
  subsect
• 28:17
  of
• 28:17
  glamping.
• 28:18
  And
• 28:19
  we've
• 28:20
  all
• 28:20
  talked
• 28:20
  about
• 28:20
  the
• 28:20
  terms
• 28:21
  what
• 28:21
  is
• 28:21
  glamping?
• 28:22
  Right?
• 28:22
  And
• 28:23
  I
• 28:23
  favor
• 28:23
  the
• 28:23
  term
• 28:24
  experiential
• 28:25
  hospitality,
• 28:27
  but
• 28:27
  I
• 28:27
  think
• 28:28
  there's
• 28:28
  a
• 28:28
  subsect
• 28:29
  within
• 28:29
  that
• 28:29
  that
• 28:30
  if
• 28:30
  I
• 28:30
  had
• 28:30
  to
• 28:30
  put
• 28:31
  a
• 28:31
  name
• 28:31
  on
• 28:31
  it,
• 28:31
  and
• 28:32
  I'll
• 28:32
  coin
• 28:32
  it
• 28:32
  right
• 28:33
  here,
• 28:33
  I'm
• 28:33
  going
• 28:33
  to
• 28:33
  take
• 28:33
  credit
• 28:33
  for
• 28:34
  forever
• 28:34
  more
• 28:35
  in
• 28:35
  the
• 28:35
  Future,
• 28:36
  it's
• 28:36
  transformative
• 28:37
  hospitality.
• 28:39
  There's
• 28:40
  an
• 28:40
  emerging
• 28:41
  desire
• 28:42
  for
• 28:43
  people
• 28:43
  to,
• 28:44
  to
• 28:44
  come
• 28:44
  out
• 28:44
  and
• 28:44
  have
• 28:45
  these
• 28:45
  experiences,
• 28:46
  but
• 28:46
  to
• 28:47
  leave
• 28:48
  impacted,
• 28:48
  to
• 28:49
  leave
• 28:49
  changed,
• 28:50
  to
• 28:50
  leave
• 28:51
  with
• 28:51
  a
• 28:52
  new
• 28:52
  skill
• 28:52
  or
• 28:53
  something
• 28:53
  that
• 28:53
  they've
• 28:53
  learned.
• 28:55
  And
• 28:56
  we're
• 28:57
  seeing
• 28:57
  a
• 28:57
  focus,
• 28:58
  I
• 28:58
  would
• 28:59
  say
• 28:59
  really
• 28:59
  a
• 28:59
  lot
• 28:59
  more
• 28:59
  in
• 29:00
  this
• 29:00
  last
• 29:00
  year,
• 29:02
  where
• 29:02
  even
• 29:02
  among
• 29:03
  existing
• 29:03
  gliding
• 29:04
  operators,
• 29:05
  they're
• 29:06
  realizing
• 29:06
  they're
• 29:06
  listening
• 29:07
  to
• 29:07
  their
• 29:07
  guests,
• 29:07
  they're
• 29:08
  taking
• 29:08
  that
• 29:08
  feedback
• 29:09
  seriously
• 29:09
  and
• 29:09
  they're,
• 29:10
  they're
• 29:10
  looking
• 29:11
  to
• 29:11
  deliver
• 29:11
  a
• 29:12
  more
• 29:12
  immersive
• 29:13
  experience.
• 29:14
  And
• 29:14
  they're
• 29:14
  saying,
• 29:15
  we've
• 29:15
  already
• 29:15
  done
• 29:15
  the
• 29:16
  easy
• 29:16
  stuff,
• 29:17
  we
• 29:17
  put
• 29:17
  up
• 29:17
  the
• 29:17
  swing,
• 29:18
  we've
• 29:18
  got
• 29:18
  some
• 29:19
  Instagrammable
• 29:20
  photo
• 29:20
  spots,
• 29:22
  we
• 29:23
  do
• 29:23
  campfires
• 29:23
  and
• 29:23
  s'mores
• 29:24
  every
• 29:24
  night
• 29:25
  and
• 29:25
  we've
• 29:25
  got
• 29:25
  luxury
• 29:26
  accommodations.
• 29:26
  We're
• 29:27
  meeting
• 29:27
  all
• 29:27
  the
• 29:27
  basic
• 29:28
  needs.
• 29:29
  How
• 29:29
  do
• 29:29
  we
• 29:29
  take
• 29:29
  this
• 29:30
  further?
• 29:30
  How
• 29:31
  do
• 29:31
  we
• 29:31
  create
• 29:31
  something
• 29:32
  really
• 29:32
  unique?
• 29:33
  A
• 29:34
  couple
• 29:34
  of
• 29:34
  examples
• 29:35
  that
• 29:35
  I
• 29:35
  could
• 29:35
  throw
• 29:35
  out.
• 29:36
  One,
• 29:36
  one
• 29:37
  of
• 29:37
  my
• 29:37
  clients
• 29:37
  from
• 29:37
  the
• 29:37
  last
• 29:38
  year,
• 29:39
  they
• 29:39
  did
• 29:40
  a
• 29:40
  mushroom
• 29:41
  hunting
• 29:41
  experience
• 29:42
  at
• 29:43
  one
• 29:43
  of
• 29:43
  the
• 29:43
  places
• 29:43
  that
• 29:44
  they
• 29:44
  stayed
• 29:45
  and
• 29:45
  it
• 29:45
  was
• 29:46
  a
• 29:46
  heavily
• 29:46
  wooded
• 29:46
  tree
• 29:47
  property.
• 29:47
  And
• 29:48
  they
• 29:48
  went
• 29:49
  out
• 29:49
  with
• 29:49
  a
• 29:49
  guide
• 29:50
  and
• 29:50
  they
• 29:51
  walked
• 29:51
  about
• 29:51
  three
• 29:52
  miles
• 29:52
  on
• 29:52
  this
• 29:52
  trail.
• 29:53
  And
• 29:53
  as
• 29:53
  they
• 29:54
  went,
• 29:54
  they
• 29:55
  found
• 29:55
  wild
• 29:55
  mushrooms
• 29:56
  and
• 29:56
  they
• 29:56
  learned
• 29:57
  what
• 29:57
  they
• 29:57
  were
• 29:57
  and
• 29:58
  which
• 29:58
  ones
• 29:58
  were
• 29:58
  safe
• 29:58
  to
• 29:58
  eat
• 29:59
  and
• 29:59
  which
• 29:59
  ones
• 29:59
  were
• 29:59
  not.
• 30:00
  And
• 30:02
  they
• 30:02
  came
• 30:02
  back
• 30:03
  and
• 30:04
  I
• 30:04
  met
• 30:04
  with
• 30:04
  them
• 30:05
  maybe
• 30:05
  about
• 30:05
  a
• 30:05
  month
• 30:05
  after
• 30:06
  they
• 30:06
  had
• 30:06
  done
• 30:06
  this
• 30:07
  and
• 30:07
  we
• 30:07
  were
• 30:07
  walking
• 30:08
  their
• 30:08
  property
• 30:08
  through
• 30:09
  the
• 30:09
  trees
• 30:09
  and
• 30:09
  they
• 30:09
  were
• 30:10
  telling
• 30:10
  me
• 30:10
  what
• 30:10
  all
• 30:10
  these
• 30:10
  mushrooms
• 30:11
  were
• 30:11
  and
• 30:12
  I
• 30:12
  was
• 30:12
  like,
• 30:12
  you
• 30:13
  guys
• 30:13
  sure
• 30:13
  know
• 30:13
  a
• 30:13
  lot
• 30:13
  about
• 30:14
  mushrooms.
• 30:14
  And
• 30:14
  then
• 30:14
  they
• 30:14
  were
• 30:14
  like,
• 30:15
  yeah,
• 30:15
  we
• 30:15
  did
• 30:15
  this
• 30:15
  whole
• 30:15
  thing
• 30:16
  like
• 30:16
  a
• 30:16
  month
• 30:16
  ago.
• 30:18
  And
• 30:18
  so
• 30:19
  I
• 30:19
  think,
• 30:19
  you
• 30:20
  know,
• 30:20
  that
• 30:20
  desire
• 30:20
  to
• 30:21
  leave
• 30:21
  transformed,
• 30:22
  we're
• 30:22
  also
• 30:22
  seeing
• 30:22
  it
• 30:22
  on
• 30:23
  the
• 30:23
  health
• 30:23
  and
• 30:23
  wellness
• 30:23
  side
• 30:25
  where
• 30:26
  a
• 30:26
  lot
• 30:26
  of
• 30:27
  resorts
• 30:27
  now
• 30:27
  are
• 30:27
  focusing
• 30:28
  on
• 30:28
  these
• 30:29
  connection
• 30:29
  retreats,
• 30:30
  right
• 30:30
  where
• 30:31
  they
• 30:31
  want
• 30:31
  families
• 30:32
  to
• 30:32
  come
• 30:32
  out
• 30:33
  and
• 30:33
  reconnect
• 30:34
  and
• 30:34
  be
• 30:34
  screen
• 30:35
  free
• 30:35
  and
• 30:36
  leave
• 30:37
  with
• 30:37
  a
• 30:37
  stronger
• 30:38
  bond
• 30:38
  as
• 30:38
  a
• 30:38
  family
• 30:38
  unit
• 30:39
  after
• 30:39
  a
• 30:40
  24,
• 30:40
  48
• 30:41
  hour
• 30:41
  stay
• 30:41
  at
• 30:42
  these
• 30:42
  resorts.
• 30:43
  And
• 30:43
  so
• 30:44
  I
• 30:45
  love
• 30:45
  what
• 30:45
  Matt
• 30:46
  brought
• 30:46
  up
• 30:46
  and
• 30:47
  I
• 30:47
  think
• 30:47
  that
• 30:48
  it
• 30:48
  is
• 30:48
  something
• 30:49
  we're
• 30:49
  going
• 30:49
  to
• 30:49
  start
• 30:49
  to
• 30:50
  see
• 30:50
  more
• 30:50
  and
• 30:50
  more
• 30:50
  of.
• 30:52
  But
• 30:53
  if
• 30:53
  I
• 30:53
  had
• 30:53
  a
• 30:53
  billion
• 30:54
  dollars,
• 30:55
  I
• 30:55
  don't
• 30:55
  know
• 30:56
  what
• 30:56
  I
• 30:56
  do.
• 30:59
  I'm
• 31:00
  inspired
• 31:00
  always
• 31:00
  by
• 31:01
  other
• 31:01
  operators
• 31:01
  that
• 31:01
  are
• 31:02
  in
• 31:02
  the
• 31:02
  space
• 31:02
  and
• 31:02
  people
• 31:03
  that
• 31:03
  are
• 31:03
  doing
• 31:03
  new
• 31:03
  and
• 31:03
  exciting
• 31:04
  things.
• 31:05
  If
• 31:05
  you've
• 31:05
  seen
• 31:06
  Outpost
• 31:06
  X,
• 31:08
  it's
• 31:09
  like
• 31:09
  the
• 31:09
  wildest,
• 31:09
  craziest,
• 31:10
  glamping
• 31:11
  resort
• 31:11
  you
• 31:11
  could
• 31:11
  ever
• 31:12
  imagine.
• 31:13
  It's
• 31:13
  sort
• 31:13
  of
• 31:13
  a
• 31:13
  Burning
• 31:14
  man
• 31:15
  meets
• 31:15
  glamping.
• 31:17
  And
• 31:18
  I've
• 31:18
  seen
• 31:18
  some
• 31:18
  of
• 31:18
  his
• 31:18
  concepts
• 31:19
  and
• 31:19
  ideas
• 31:19
  for
• 31:20
  new
• 31:20
  stuff.
• 31:21
  They're
• 31:22
  trying
• 31:22
  to
• 31:22
  bring
• 31:22
  on
• 31:22
  a
• 31:22
  Jungle
• 31:24
  site
• 31:24
  sometime
• 31:25
  in
• 31:25
  the
• 31:25
  next
• 31:25
  year
• 31:26
  and
• 31:26
  then
• 31:26
  a,
• 31:26
  like
• 31:26
  a
• 31:27
  live
• 31:27
  action
• 31:27
  Viking
• 31:28
  camp
• 31:29
  where
• 31:29
  like
• 31:30
  staff
• 31:30
  would
• 31:30
  be
• 31:30
  in
• 31:30
  period
• 31:31
  dress
• 31:31
  and
• 31:31
  everything.
• 31:34
  And
• 31:34
  you
• 31:34
  know,
• 31:35
  it's,
• 31:36
  I
• 31:36
  think
• 31:36
  really
• 31:36
  the
• 31:37
  sky's
• 31:37
  the
• 31:37
  limit
• 31:38
  of
• 31:38
  what
• 31:39
  we
• 31:39
  can
• 31:39
  do.
• 31:39
  And
• 31:39
  that's
• 31:39
  one
• 31:39
  of
• 31:40
  the
• 31:40
  reasons
• 31:40
  I
• 31:40
  like
• 31:40
  the
• 31:40
  outdoor
• 31:41
  hospitality
• 31:41
  industry
• 31:42
  is
• 31:42
  there's,
• 31:43
  there's
• 31:43
  just
• 31:43
  no
• 31:43
  rules,
• 31:44
  there's
• 31:45
  no
• 31:45
  guidelines.
• 31:46
  You
• 31:46
  know,
• 31:46
  you
• 31:46
  can
• 31:46
  do
• 31:46
  whatever
• 31:47
  you
• 31:47
  want
• 31:47
  and
• 31:47
  if
• 31:48
  it's,
• 31:48
  if
• 31:48
  you're
• 31:49
  sticking
• 31:49
  to
• 31:49
  your
• 31:50
  brand,
• 31:50
  you're
• 31:50
  connecting
• 31:51
  with
• 31:51
  people,
• 31:51
  it's
• 31:52
  resonating,
• 31:52
  it's
• 31:52
  working,
• 31:53
  it's
• 31:53
  going
• 31:53
  to
• 31:53
  be
• 31:53
  successful.
• 31:57
  I
• 31:58
  agree
• 31:58
  with
• 31:58
  you.
• 31:58
  I
• 31:58
  don't
• 31:58
  know
• 31:58
  if
• 31:58
  you
• 31:58
  guys
• 31:59
  can
• 31:59
  hear
• 31:59
  me.
• 31:59
  My
• 31:59
  screen
• 31:59
  just
• 32:00
  frozen.
• 32:00
  I
• 32:00
  have
• 32:00
  like
• 32:00
  a
• 32:01
  tab
• 32:02
  in
• 32:02
  front
• 32:02
  of
• 32:02
  me
• 32:02
  so
• 32:02
  I'm
• 32:02
  just
• 32:02
  going
• 32:02
  to.
• 32:02
  Keep
• 32:03
  talking
• 32:03
  and
• 32:03
  pretending
• 32:04
  your
• 32:04
  screens
• 32:05
  the
• 32:05
  only
• 32:05
  one
• 32:05
  freezing.
• 32:05
  I
• 32:06
  can
• 32:06
  see
• 32:06
  everyone
• 32:06
  beautifully.
• 32:07
  Everything's
• 32:08
  going
• 32:08
  great.
• 32:08
  Yeah,
• 32:09
  I
• 32:09
  got
• 32:09
  a
• 32:09
  couple
• 32:09
  thoughts
• 32:09
  on
• 32:10
  this,
• 32:10
  Brian,
• 32:10
  if
• 32:10
  you
• 32:10
  don't
• 32:11
  mind.
• 32:11
  I
• 32:12
  was
• 32:12
  going
• 32:12
  to
• 32:12
  share
• 32:12
  the
• 32:13
  Outpost
• 32:14
  X
• 32:14
  website.
• 32:14
  That's
• 32:14
  when
• 32:14
  it
• 32:15
  froze
• 32:15
  on
• 32:15
  me.
• 32:15
  So
• 32:16
  yeah,
• 32:16
  Matt,
• 32:16
  Matt
• 32:16
  said
• 32:16
  a
• 32:17
  few.
• 32:17
  The
• 32:17
  word
• 32:18
  story
• 32:18
  came
• 32:18
  up.
• 32:18
  I
• 32:18
  read
• 32:19
  a
• 32:19
  book
• 32:19
  maybe
• 32:20
  two
• 32:20
  years
• 32:20
  ago,
• 32:21
  Matthew
• 32:21
  Dix
• 32:22
  the
• 32:24
  story
• 32:25
  Worthy,
• 32:26
  very
• 32:26
  good
• 32:26
  read.
• 32:27
  And
• 32:27
  then
• 32:27
  it
• 32:27
  helped
• 32:28
  transform
• 32:28
  a
• 32:29
  lot
• 32:29
  of
• 32:29
  what
• 32:29
  I
• 32:29
  do
• 32:30
  at
• 32:30
  Monument
• 32:30
  Glamping
• 32:31
  because
• 32:31
  I
• 32:31
  mean
• 32:31
  I'm
• 32:31
  kind
• 32:31
  of,
• 32:31
  I'm
• 32:32
  subtly
• 32:32
  surprised
• 32:32
  at
• 32:32
  how
• 32:32
  many
• 32:33
  people
• 32:33
  want
• 32:33
  to
• 32:33
  know
• 32:33
  my
• 32:33
  story
• 32:34
  as
• 32:34
  a
• 32:34
  glamping
• 32:34
  operator
• 32:36
  of
• 32:36
  how
• 32:37
  this,
• 32:37
  this
• 32:38
  came
• 32:38
  about.
• 32:39
  I
• 32:39
  tell
• 32:39
  it
• 32:39
  a
• 32:40
  lot
• 32:40
  ever
• 32:40
  since
• 32:40
  I
• 32:40
  read
• 32:41
  that
• 32:41
  book
• 32:41
  because
• 32:41
  I,
• 32:41
  I've.
• 32:42
  People
• 32:43
  want
• 32:43
  to
• 32:43
  know
• 32:43
  the
• 32:44
  story
• 32:44
  of
• 32:44
  the
• 32:44
  host
• 32:45
  and
• 32:45
  of
• 32:46
  how
• 32:46
  this
• 32:46
  came,
• 32:47
  how
• 32:47
  this
• 32:47
  property
• 32:48
  came
• 32:48
  about.
• 32:49
  But
• 32:49
  then
• 32:50
  they
• 32:50
  want
• 32:50
  to
• 32:50
  share
• 32:50
  their
• 32:51
  story
• 32:51
  too.
• 32:52
  I've
• 32:53
  the,
• 32:53
  the
• 32:53
  best
• 32:53
  guests
• 32:54
  I
• 32:54
  would
• 32:55
  say
• 32:55
  that
• 32:55
  I've
• 32:56
  had.
• 32:56
  And
• 32:56
  Jelly,
• 32:56
  you
• 32:56
  probably
• 32:57
  agree
• 32:57
  the
• 32:58
  best
• 32:58
  ones
• 32:58
  that
• 32:58
  come
• 32:58
  on
• 32:58
  the
• 32:59
  property
• 32:59
  are
• 32:59
  the
• 32:59
  ones
• 32:59
  that
• 33:00
  kind
• 33:00
  of
• 33:00
  come
• 33:00
  with
• 33:00
  a
• 33:00
  good
• 33:00
  story
• 33:01
  and
• 33:01
  I
• 33:02
  could
• 33:02
  share
• 33:02
  one.
• 33:02
  We
• 33:02
  just
• 33:03
  got,
• 33:03
  we
• 33:03
  just
• 33:03
  got
• 33:03
  two
• 33:03
  feet
• 33:04
  of
• 33:04
  snow
• 33:04
  last
• 33:05
  weekend
• 33:05
  and
• 33:06
  we
• 33:06
  had
• 33:06
  somebody
• 33:06
  stay
• 33:06
  in
• 33:07
  one
• 33:07
  of
• 33:07
  our
• 33:07
  outfitters
• 33:08
  tents
• 33:08
  and
• 33:09
  it
• 33:09
  was,
• 33:09
  it
• 33:09
  was
• 33:09
  great.
• 33:10
  They
• 33:10
  just
• 33:10
  got
• 33:10
  dumped
• 33:10
  on
• 33:11
  and
• 33:11
  it
• 33:11
  was
• 33:11
  a,
• 33:11
  it
• 33:11
  was
• 33:12
  a
• 33:12
  active
• 33:12
  duty
• 33:13
  guy
• 33:14
  living
• 33:14
  in
• 33:14
  Japan.
• 33:15
  He
• 33:15
  picked
• 33:15
  up
• 33:15
  his
• 33:15
  girlfriend
• 33:16
  in
• 33:16
  Iowa
• 33:16
  and
• 33:16
  drove
• 33:17
  out
• 33:17
  here
• 33:17
  during
• 33:18
  a
• 33:18
  blizzard
• 33:19
  and
• 33:19
  they
• 33:19
  insisted
• 33:20
  on
• 33:20
  staying
• 33:20
  here
• 33:20
  because
• 33:20
  I
• 33:21
  got
• 33:21
  a
• 33:21
  full
• 33:21
  cancellation
• 33:22
  policy
• 33:22
  and
• 33:22
  everything
• 33:22
  is.
• 33:23
  I
• 33:23
  was
• 33:23
  like,
• 33:23
  you
• 33:23
  sure
• 33:23
  you
• 33:23
  want
• 33:24
  to
• 33:24
  stay
• 33:24
  here?
• 33:24
  Just
• 33:24
  like
• 33:25
  we're
• 33:25
  getting
• 33:25
  dumped
• 33:25
  on.
• 33:26
  It's
• 33:26
  like,
• 33:26
  no,
• 33:26
  I
• 33:26
  want
• 33:26
  to
• 33:27
  go.
• 33:27
  He
• 33:27
  comes
• 33:27
  in
• 33:27
  here
• 33:27
  with
• 33:27
  a
• 33:28
  two
• 33:28
  wheel
• 33:28
  drive.
• 33:28
  You
• 33:28
  can't
• 33:29
  even
• 33:29
  get
• 33:29
  out
• 33:29
  of
• 33:29
  the
• 33:29
  place
• 33:30
  and,
• 33:31
  and
• 33:31
  just
• 33:31
  have
• 33:32
  a
• 33:32
  ball
• 33:33
  and,
• 33:33
  and
• 33:34
  we
• 33:34
  got
• 33:34
  to
• 33:34
  know
• 33:34
  them
• 33:34
  and
• 33:35
  they,
• 33:35
  they.
• 33:35
  Well,
• 33:36
  I
• 33:36
  just
• 33:36
  shared
• 33:37
  a
• 33:37
  little
• 33:37
  bit
• 33:37
  of
• 33:37
  their
• 33:37
  story.
• 33:38
  Active
• 33:38
  military.
• 33:39
  He's
• 33:39
  here
• 33:39
  in
• 33:39
  the
• 33:39
  States
• 33:40
  for
• 33:40
  a
• 33:40
  while
• 33:40
  and
• 33:40
  he's,
• 33:41
  he's,
• 33:41
  he's
• 33:42
  taking
• 33:42
  a
• 33:42
  cross
• 33:42
  country
• 33:43
  trip
• 33:43
  out
• 33:44
  into
• 33:44
  the
• 33:44
  mountains
• 33:44
  and,
• 33:45
  and
• 33:45
  just
• 33:45
  having
• 33:45
  a
• 33:46
  ball
• 33:47
  and
• 33:47
  we
• 33:48
  got
• 33:48
  to
• 33:48
  share
• 33:48
  our
• 33:49
  lives
• 33:49
  with
• 33:49
  them.
• 33:49
  We
• 33:50
  gave,
• 33:50
  we
• 33:50
  gave
• 33:50
  them
• 33:50
  a
• 33:50
  little
• 33:51
  pack
• 33:51
  because
• 33:52
  they
• 33:52
  couldn't
• 33:52
  get
• 33:52
  to
• 33:52
  the
• 33:52
  store
• 33:53
  because
• 33:53
  they
• 33:53
  were
• 33:53
  snowed
• 33:54
  in.
• 33:54
  So
• 33:54
  we
• 33:55
  made
• 33:55
  them
• 33:55
  some,
• 33:56
  some
• 33:56
  stew
• 33:57
  and
• 33:57
  some,
• 33:57
  some
• 33:58
  little
• 33:58
  vittles
• 33:58
  and
• 33:59
  a
• 33:59
  cooler
• 33:59
  and
• 33:59
  stuff.
• 33:59
  We
• 34:00
  gave
• 34:00
  it
• 34:00
  to
• 34:00
  them
• 34:00
  and
• 34:00
  they
• 34:00
  just,
• 34:01
  they
• 34:01
  just
• 34:01
  loved
• 34:02
  it.
• 34:02
  And
• 34:02
  they
• 34:02
  went
• 34:03
  out.
• 34:03
  By
• 34:03
  the
• 34:03
  time
• 34:03
  they
• 34:04
  did
• 34:04
  get
• 34:04
  able
• 34:04
  to
• 34:05
  get
• 34:05
  out,
• 34:05
  they
• 34:05
  went
• 34:05
  out
• 34:05
  and
• 34:05
  bought
• 34:06
  a
• 34:06
  bottle
• 34:06
  of
• 34:06
  wine.
• 34:06
  They
• 34:06
  knew.
• 34:07
  We
• 34:07
  made
• 34:07
  our
• 34:07
  own
• 34:07
  wine.
• 34:07
  We
• 34:08
  gifted
• 34:08
  them
• 34:08
  with
• 34:08
  some
• 34:08
  of
• 34:08
  our
• 34:09
  wine.
• 34:09
  We
• 34:09
  told
• 34:09
  them
• 34:09
  the
• 34:09
  whole
• 34:09
  story
• 34:10
  about
• 34:10
  our
• 34:10
  wine.
• 34:10
  You
• 34:10
  see
• 34:11
  how
• 34:11
  that
• 34:11
  story
• 34:11
  just
• 34:11
  keep
• 34:12
  kind
• 34:12
  of
• 34:12
  weaving
• 34:12
  into
• 34:13
  experience.
• 34:14
  And
• 34:15
  I
• 34:15
  love
• 34:15
  what
• 34:15
  you're
• 34:15
  saying,
• 34:16
  Zach.
• 34:16
  The
• 34:16
  whole
• 34:16
  transformative.
• 34:18
  They
• 34:18
  left,
• 34:19
  left
• 34:19
  a
• 34:20
  very
• 34:20
  nice
• 34:20
  note
• 34:20
  in
• 34:21
  the,
• 34:21
  in
• 34:21
  the,
• 34:22
  in
• 34:22
  our,
• 34:22
  in
• 34:23
  our
• 34:23
  manual
• 34:24
  and,
• 34:24
  and
• 34:25
  who
• 34:26
  knows,
• 34:26
  they
• 34:26
  might
• 34:26
  be
• 34:26
  back
• 34:26
  again,
• 34:27
  but
• 34:27
  they're,
• 34:27
  even
• 34:27
  though
• 34:27
  they're
• 34:28
  from
• 34:28
  Iowa,
• 34:29
  those
• 34:29
  are
• 34:29
  the
• 34:29
  kinds
• 34:29
  of
• 34:29
  guests
• 34:30
  that,
• 34:30
  that's,
• 34:30
  that's
• 34:30
  a,
• 34:31
  that's
• 34:31
  a
• 34:31
  five
• 34:31
  star
• 34:32
  guest.
• 34:32
  You
• 34:32
  know,
• 34:33
  that,
• 34:33
  that's
• 34:33
  like
• 34:33
  we,
• 34:33
  we
• 34:34
  feel
• 34:34
  very
• 34:34
  touched
• 34:35
  that
• 34:35
  we
• 34:35
  got
• 34:35
  to
• 34:36
  help
• 34:37
  them
• 34:37
  have
• 34:37
  a
• 34:37
  wonderful
• 34:38
  time
• 34:38
  together
• 34:39
  here
• 34:39
  in
• 34:40
  Colorado.
• 34:41
  And,
• 34:41
  and
• 34:42
  they,
• 34:43
  you
• 34:43
  know,
• 34:43
  respectively,
• 34:44
  they,
• 34:44
  they
• 34:45
  feel
• 34:45
  like
• 34:45
  they
• 34:46
  blessed
• 34:46
  us
• 34:47
  just
• 34:47
  by
• 34:47
  us
• 34:47
  having
• 34:47
  them
• 34:48
  on
• 34:48
  their
• 34:48
  property
• 34:48
  and
• 34:49
  digging
• 34:49
  them
• 34:49
  out
• 34:50
  of
• 34:50
  the
• 34:50
  snow
• 34:50
  and
• 34:50
  things
• 34:51
  like
• 34:51
  that.
• 34:51
  It
• 34:51
  was
• 34:51
  just,
• 34:52
  it
• 34:52
  was
• 34:52
  just
• 34:52
  wonderful.
• 34:53
  So
• 34:54
  story
• 34:54
  worthy
• 34:54
  is
• 34:55
  that
• 34:55
  book
• 34:55
  and
• 34:55
  that,
• 34:56
  that
• 34:56
  actually
• 34:57
  has.
• 34:58
  I,
• 34:59
  I
• 34:59
  teach
• 34:59
  a
• 34:59
  lot
• 34:59
  of
• 35:00
  people
• 35:00
  to
• 35:00
  do
• 35:00
  that
• 35:00
  in
• 35:00
  their
• 35:00
  own,
• 35:01
  even
• 35:01
  in
• 35:01
  their
• 35:01
  business
• 35:02
  plans,
• 35:02
  kind
• 35:03
  of
• 35:03
  lead
• 35:03
  with
• 35:03
  a
• 35:04
  story.
• 35:04
  A
• 35:04
  stale,
• 35:05
  old,
• 35:05
  ugly,
• 35:07
  formal
• 35:08
  spreadsheet
• 35:09
  ish
• 35:09
  type
• 35:09
  of,
• 35:10
  type
• 35:10
  of
• 35:10
  business
• 35:11
  plan
• 35:11
  should
• 35:11
  lead
• 35:12
  with
• 35:12
  a
• 35:12
  story.
• 35:12
  Especially
• 35:13
  in
• 35:13
  the
• 35:13
  glamping
• 35:13
  industry,
• 35:14
  you
• 35:14
  know,
• 35:14
  how
• 35:14
  did
• 35:14
  this
• 35:15
  property
• 35:15
  come
• 35:15
  about?
• 35:16
  Why
• 35:16
  is
• 35:16
  it
• 35:16
  so
• 35:16
  unique
• 35:17
  to
• 35:17
  the
• 35:17
  area?
• 35:18
  What,
• 35:18
  how
• 35:19
  are
• 35:19
  we
• 35:20
  impacting
• 35:21
  the
• 35:22
  community,
• 35:22
  businesses
• 35:24
  and
• 35:24
  the
• 35:24
  commerce
• 35:24
  that
• 35:25
  goes
• 35:25
  on
• 35:25
  or
• 35:25
  if
• 35:25
  it's
• 35:25
  on
• 35:25
  the
• 35:26
  boonies,
• 35:26
  how
• 35:26
  are
• 35:26
  we
• 35:26
  bringing
• 35:27
  people
• 35:27
  here
• 35:27
  to
• 35:27
  tell
• 35:27
  a
• 35:28
  story
• 35:28
  of
• 35:28
  the
• 35:28
  area?
• 35:29
  All
• 35:29
  that
• 35:29
  stuff,
• 35:30
  it's
• 35:30
  all
• 35:30
  in
• 35:30
  the
• 35:31
  story,
• 35:31
  man.
• 35:31
  I
• 35:31
  think
• 35:32
  that's
• 35:32
  what,
• 35:33
  that's
• 35:33
  what
• 35:33
  travelers
• 35:33
  want
• 35:34
  to
• 35:34
  know
• 35:34
  is
• 35:34
  the
• 35:34
  story.
• 35:34
  I,
• 35:35
  I
• 35:35
  like
• 35:35
  to
• 35:35
  know
• 35:35
  that
• 35:36
  when
• 35:36
  I
• 35:36
  go
• 35:36
  to
• 35:36
  go,
• 35:37
  you
• 35:37
  know,
• 35:37
  visit
• 35:37
  an
• 35:37
  area,
• 35:38
  I
• 35:38
  want
• 35:38
  to
• 35:38
  know,
• 35:38
  you
• 35:38
  know,
• 35:39
  who
• 35:39
  are
• 35:39
  the,
• 35:39
  who
• 35:40
  are
• 35:40
  the,
• 35:40
  the,
• 35:41
  the
• 35:41
  founding
• 35:41
  fathers
• 35:42
  of
• 35:42
  this
• 35:43
  Huck
• 35:43
  down,
• 35:44
  whatever,
• 35:44
  wherever,
• 35:44
  even
• 35:44
  if
• 35:44
  it's
• 35:45
  down
• 35:45
  in
• 35:45
  the
• 35:45
  boonies.
• 35:45
  I
• 35:45
  wanted
• 35:45
  to
• 35:46
  kind
• 35:46
  of
• 35:46
  know
• 35:46
  what's
• 35:47
  going
• 35:47
  on
• 35:47
  that's
• 35:48
  the
• 35:48
  kind
• 35:48
  of
• 35:48
  traveling
• 35:49
  that
• 35:49
  I
• 35:50
  like
• 35:50
  to
• 35:50
  do.
• 35:50
  And
• 35:50
  I.
• 35:51
  I
• 35:51
  think
• 35:51
  clamping.
• 35:52
  People
• 35:53
  like
• 35:53
  to
• 35:54
  do
• 35:54
  the
• 35:54
  same
• 35:54
  thing.
• 35:56
  Yeah,
• 35:56
  100
• 35:57
  agree.
• 35:57
  I
• 35:57
  want
• 35:57
  to
• 35:57
  get
• 35:57
  to
• 35:58
  Chris
• 35:58
  real
• 35:58
  quick
• 35:58
  and
• 35:59
  I'm
• 36:00
  going
• 36:00
  to
• 36:00
  try
• 36:00
  to
• 36:00
  hang
• 36:00
  in
• 36:00
  here
• 36:00
  as
• 36:00
  long
• 36:01
  as
• 36:01
  I
• 36:01
  can.
• 36:01
  I
• 36:01
  don't
• 36:01
  know
• 36:01
  if
• 36:02
  I
• 36:02
  refresh
• 36:02
  the
• 36:02
  browser,
• 36:02
  if
• 36:03
  it'll
• 36:03
  actually
• 36:03
  stop
• 36:03
  the
• 36:03
  stream.
• 36:04
  So
• 36:04
  I'm
• 36:04
  just
• 36:04
  going
• 36:04
  to
• 36:05
  sit
• 36:05
  in
• 36:05
  here
• 36:05
  and
• 36:05
  see
• 36:06
  what
• 36:06
  happens.
• 36:06
  But
• 36:06
  Chris
• 36:06
  from
• 36:07
  escapod,
• 36:07
  do
• 36:08
  you
• 36:08
  want
• 36:08
  to
• 36:08
  tell
• 36:08
  us
• 36:08
  a
• 36:08
  little
• 36:08
  bit
• 36:08
  about
• 36:08
  your
• 36:09
  company?
• 36:09
  Yeah,
• 36:10
  I
• 36:10
  feel
• 36:10
  like
• 36:10
  I
• 36:10
  should
• 36:11
  sell
• 36:11
  liability
• 36:12
  insurance.
• 36:13
  Talking
• 36:13
  about
• 36:14
  rattlesnake
• 36:14
  farms
• 36:15
  and
• 36:15
  mushroom
• 36:15
  hunting.
• 36:16
  Like,
• 36:17
  I
• 36:17
  think
• 36:18
  the
• 36:18
  liability
• 36:18
  insurance
• 36:19
  would
• 36:19
  have
• 36:19
  been
• 36:19
  a
• 36:19
  better
• 36:19
  play
• 36:19
  than
• 36:20
  travel
• 36:20
  trailers.
• 36:24
  So
• 36:25
  my
• 36:25
  wife
• 36:25
  And
• 36:25
  I
• 36:25
  started
• 36:26
  Escapad
• 36:26
  in
• 36:26
  2016.
• 36:28
  Basically,
• 36:29
  you
• 36:29
  know,
• 36:30
  it's
• 36:30
  a
• 36:31
  pretty
• 36:31
  normal
• 36:31
  story,
• 36:31
  right?
• 36:32
  It's
• 36:32
  like
• 36:33
  we
• 36:33
  were
• 36:33
  looking
• 36:33
  for
• 36:34
  something
• 36:34
  on
• 36:34
  the
• 36:34
  market
• 36:34
  that
• 36:35
  didn't
• 36:35
  exist.
• 36:36
  We
• 36:36
  were
• 36:36
  traveling
• 36:37
  at
• 36:37
  the
• 36:37
  time,
• 36:37
  doing
• 36:37
  a
• 36:37
  lot
• 36:38
  of
• 36:38
  mountain
• 36:38
  bike
• 36:38
  racing.
• 36:40
  Decided
• 36:40
  to
• 36:40
  build
• 36:40
  our
• 36:41
  own
• 36:41
  trailer.
• 36:42
  As
• 36:42
  we
• 36:42
  traveled
• 36:43
  in
• 36:43
  that
• 36:43
  trailer
• 36:44
  for
• 36:44
  a
• 36:45
  couple
• 36:45
  years,
• 36:45
  we
• 36:45
  had
• 36:45
  a
• 36:45
  lot
• 36:46
  of
• 36:46
  friends
• 36:46
  asking,
• 36:46
  hey,
• 36:47
  like,
• 36:47
  can
• 36:47
  you
• 36:47
  build
• 36:47
  us
• 36:47
  one?
• 36:48
  And
• 36:49
  really
• 36:49
  started
• 36:50
  pretty
• 36:50
  organically
• 36:52
  with
• 36:52
  a
• 36:52
  product
• 36:53
  that
• 36:53
  we
• 36:53
  had
• 36:54
  built
• 36:54
  for
• 36:54
  ourselves
• 36:56
  from
• 36:57
  2017
• 37:00
  to
• 37:00
  about
• 37:01
  2022.
• 37:03
  We
• 37:03
  grew
• 37:03
  to
• 37:03
  80
• 37:04
  employees.
• 37:06
  Launched
• 37:07
  a
• 37:07
  new
• 37:07
  product
• 37:08
  in
• 37:08
  2021,
• 37:09
  which
• 37:10
  is
• 37:10
  kind
• 37:10
  of
• 37:10
  an
• 37:10
  evolution
• 37:11
  of
• 37:11
  the
• 37:11
  teardrop
• 37:12
  trailer
• 37:13
  using
• 37:14
  composites,
• 37:15
  and
• 37:15
  really
• 37:15
  took
• 37:16
  it
• 37:16
  to
• 37:16
  the
• 37:16
  next
• 37:16
  level.
• 37:18
  And
• 37:18
  so
• 37:18
  what
• 37:18
  we're
• 37:19
  seeing
• 37:19
  as
• 37:20
  it
• 37:20
  relates
• 37:20
  to
• 37:21
  glamping
• 37:21
  is
• 37:22
  a
• 37:22
  lot
• 37:22
  of
• 37:22
  what
• 37:22
  you
• 37:22
  guys
• 37:22
  are
• 37:23
  talking
• 37:23
  about
• 37:23
  is
• 37:24
  these
• 37:24
  people
• 37:24
  who
• 37:24
  are
• 37:25
  seeking
• 37:25
  experience.
• 37:27
  And
• 37:27
  so
• 37:28
  most
• 37:28
  of
• 37:28
  our
• 37:29
  customers
• 37:29
  are
• 37:29
  saying,
• 37:30
  hey,
• 37:30
  we
• 37:30
  really
• 37:31
  want
• 37:33
  to
• 37:33
  experience
• 37:33
  the
• 37:34
  Alaska
• 37:34
  highway
• 37:34
  or
• 37:35
  maybe
• 37:35
  the
• 37:35
  Baja.
• 37:37
  We
• 37:37
  are
• 37:37
  avid
• 37:37
  mountain
• 37:38
  bike
• 37:38
  racers,
• 37:39
  and
• 37:39
  so
• 37:39
  we
• 37:39
  want
• 37:39
  something
• 37:40
  that
• 37:40
  we
• 37:40
  can
• 37:40
  travel
• 37:40
  with
• 37:40
  our
• 37:40
  mountain
• 37:41
  bikes
• 37:41
  and
• 37:42
  sleep
• 37:42
  comfortably.
• 37:43
  And
• 37:43
  then
• 37:44
  we
• 37:44
  do
• 37:44
  have
• 37:44
  customers
• 37:45
  who
• 37:45
  are
• 37:45
  starting
• 37:46
  small
• 37:47
  rental
• 37:47
  businesses.
• 37:47
  We
• 37:48
  have
• 37:48
  one
• 37:48
  in
• 37:49
  Moab
• 37:49
  which
• 37:50
  is
• 37:50
  called
• 37:50
  Red
• 37:51
  Rock
• 37:51
  Base
• 37:51
  Camps.
• 37:52
  She
• 37:53
  uses
• 37:54
  public
• 37:55
  lands
• 37:55
  to
• 37:55
  host
• 37:56
  her
• 37:56
  guests
• 37:57
  and
• 37:57
  so
• 37:57
  works
• 37:58
  closely
• 37:58
  with
• 37:58
  the
• 37:58
  BLM
• 37:59
  on
• 38:00
  their
• 38:00
  campgrounds,
• 38:01
  brings
• 38:01
  a
• 38:01
  trailer
• 38:02
  to
• 38:02
  that
• 38:03
  campground
• 38:04
  and
• 38:04
  allows
• 38:04
  guests
• 38:05
  to
• 38:05
  stay
• 38:05
  there.
• 38:05
  So
• 38:05
  offers
• 38:06
  kind
• 38:06
  of
• 38:06
  that
• 38:06
  glamping
• 38:07
  experience
• 38:08
  on
• 38:09
  public
• 38:09
  lands,
• 38:09
  which
• 38:09
  is
• 38:10
  really
• 38:10
  amazing.
• 38:10
  Those
• 38:11
  people
• 38:11
  in
• 38:11
  Moab
• 38:12
  are
• 38:12
  seeking
• 38:13
  probably
• 38:13
  Canyonlands
• 38:14
  and
• 38:14
  Arch
• 38:15
  and
• 38:15
  hiking
• 38:16
  and
• 38:16
  biking
• 38:17
  and
• 38:17
  all
• 38:17
  the
• 38:17
  things
• 38:17
  that
• 38:18
  Moab
• 38:18
  has
• 38:18
  to
• 38:19
  offer.
• 38:20
  Then
• 38:20
  we
• 38:20
  have
• 38:21
  other
• 38:21
  experiences
• 38:22
  like
• 38:23
  Breck
• 38:24
  Brewing
• 38:25
  offers
• 38:25
  a
• 38:27
  orchard
• 38:28
  experience
• 38:28
  where
• 38:28
  you
• 38:28
  can
• 38:29
  actually
• 38:29
  stay
• 38:29
  in
• 38:29
  a
• 38:29
  peach
• 38:30
  orchard
• 38:30
  and
• 38:31
  stay
• 38:31
  in
• 38:31
  a
• 38:31
  trailer.
• 38:31
  And
• 38:31
  that
• 38:31
  trailer
• 38:32
  is
• 38:32
  set
• 38:32
  up
• 38:33
  in
• 38:33
  the
• 38:33
  orchard.
• 38:34
  And
• 38:34
  so
• 38:34
  you
• 38:34
  have
• 38:35
  places
• 38:35
  like
• 38:36
  that
• 38:36
  or
• 38:37
  hip
• 38:37
  camp
• 38:38
  based
• 38:39
  experiences.
• 38:40
  And
• 38:40
  then
• 38:41
  we
• 38:41
  offer
• 38:43
  glamping
• 38:43
  experiences
• 38:44
  through
• 38:44
  us,
• 38:44
  where
• 38:44
  you
• 38:44
  can
• 38:45
  actually
• 38:45
  just
• 38:45
  pick
• 38:45
  up
• 38:45
  a
• 38:46
  trailer
• 38:47
  from
• 38:47
  Escapod
• 38:48
  in
• 38:48
  Colville,
• 38:48
  Utah
• 38:49
  and
• 38:49
  then
• 38:49
  take
• 38:49
  that
• 38:50
  wherever
• 38:50
  you
• 38:50
  want.
• 38:51
  And
• 38:51
  so
• 38:52
  I
• 38:52
  think
• 38:52
  that
• 38:53
  the
• 38:53
  mobility
• 38:53
  of
• 38:54
  the
• 38:54
  product
• 38:54
  really
• 38:55
  adds
• 38:55
  to
• 38:55
  something
• 38:55
  or
• 38:56
  can
• 38:56
  add
• 38:56
  to
• 38:56
  the
• 38:56
  experience
• 38:57
  for
• 38:59
  smaller
• 38:59
  type
• 39:00
  entrepreneurs.
• 39:01
  But
• 39:02
  I
• 39:02
  think
• 39:02
  it's
• 39:02
  interesting.
• 39:02
  The
• 39:03
  first
• 39:03
  thing
• 39:03
  that
• 39:03
  sticks
• 39:03
  out
• 39:04
  to
• 39:04
  me,
• 39:04
  and
• 39:04
  I'm
• 39:04
  sure
• 39:04
  it's
• 39:04
  different
• 39:04
  for
• 39:05
  the
• 39:05
  people
• 39:05
  who
• 39:05
  live
• 39:05
  in
• 39:06
  re
• 39:06
  clamping
• 39:06
  every
• 39:06
  day,
• 39:06
  is
• 39:07
  you're
• 39:07
  not
• 39:07
  billing
• 39:08
  yourself
• 39:08
  as
• 39:08
  an
• 39:09
  rv,
• 39:09
  you're
• 39:09
  billing
• 39:10
  yourself
• 39:10
  as
• 39:10
  a
• 39:10
  glamping
• 39:11
  experience.
• 39:11
  Is
• 39:11
  that
• 39:11
  fair?
• 39:12
  Yeah,
• 39:13
  absolutely.
• 39:13
  Absolutely.
• 39:14
  That's
• 39:14
  my
• 39:14
  first
• 39:15
  question.
• 39:16
  Because
• 39:17
  I
• 39:17
  refuse
• 39:18
  to
• 39:18
  wear
• 39:18
  a
• 39:18
  white
• 39:18
  button
• 39:19
  down
• 39:19
  shirt
• 39:19
  and
• 39:20
  a
• 39:20
  suit.
• 39:22
  No.
• 39:22
  We've
• 39:22
  separated
• 39:23
  ourselves
• 39:23
  from
• 39:24
  the
• 39:24
  RV
• 39:24
  industry
• 39:26
  mainly
• 39:27
  because
• 39:27
  how
• 39:27
  we
• 39:28
  look
• 39:28
  at
• 39:29
  RVing
• 39:29
  or
• 39:30
  look
• 39:30
  at
• 39:30
  the
• 39:30
  experience,
• 39:31
  we
• 39:32
  really
• 39:33
  look
• 39:33
  at
• 39:33
  the
• 39:33
  experience
• 39:34
  in
• 39:34
  a
• 39:34
  holistic
• 39:35
  type
• 39:35
  way.
• 39:37
  We
• 39:37
  create
• 39:38
  deep
• 39:38
  relationships
• 39:39
  with
• 39:39
  our
• 39:39
  clients
• 39:39
  and
• 39:39
  our
• 39:40
  guests
• 39:41
  and
• 39:42
  continue
• 39:43
  on
• 39:43
  that
• 39:43
  relationship
• 39:43
  well
• 39:44
  after
• 39:44
  the
• 39:44
  purchase.
• 39:45
  And
• 39:45
  so
• 39:45
  really
• 39:46
  it's
• 39:46
  a
• 39:46
  longer
• 39:48
  life
• 39:48
  cycle
• 39:49
  than
• 39:49
  I
• 39:49
  think
• 39:49
  most
• 39:50
  RVs.
• 39:51
  And
• 39:52
  the
• 39:52
  way
• 39:53
  that
• 39:53
  we
• 39:53
  look
• 39:53
  at
• 39:53
  the
• 39:53
  product
• 39:53
  is
• 39:54
  very
• 39:54
  different
• 39:55
  than
• 39:55
  modern
• 39:56
  RV
• 39:57
  industry
• 39:58
  where
• 39:58
  it's
• 39:59
  a
• 39:59
  disposable
• 40:00
  capital.
• 40:00
  Good.
• 40:01
  This
• 40:01
  is
• 40:01
  something
• 40:01
  we
• 40:02
  create,
• 40:02
  something
• 40:02
  that's
• 40:02
  going
• 40:02
  to
• 40:02
  last
• 40:03
  a
• 40:03
  lifetime.
• 40:04
  We
• 40:04
  just
• 40:04
  try
• 40:04
  to
• 40:05
  separate
• 40:05
  ourselves
• 40:05
  a
• 40:05
  little
• 40:05
  bit.
• 40:07
  Okay,
• 40:08
  I've
• 40:08
  got
• 40:08
  two
• 40:08
  things
• 40:09
  with
• 40:09
  that,
• 40:09
  please.
• 40:10
  Yeah,
• 40:12
  I
• 40:12
  mean,
• 40:13
  one,
• 40:13
  I
• 40:13
  think
• 40:13
  to
• 40:13
  the
• 40:14
  point
• 40:14
  of
• 40:14
  is
• 40:14
  it
• 40:14
  an
• 40:14
  RV
• 40:15
  or
• 40:15
  not?
• 40:17
  This
• 40:17
  goes
• 40:17
  back
• 40:17
  to
• 40:17
  that
• 40:18
  earlier
• 40:18
  brand
• 40:18
  discussion,
• 40:19
  right?
• 40:20
  Understanding
• 40:20
  your
• 40:20
  customer,
• 40:21
  who
• 40:21
  is
• 40:21
  your
• 40:22
  target
• 40:22
  market?
• 40:22
  Who
• 40:23
  are
• 40:23
  we
• 40:23
  building
• 40:23
  these
• 40:24
  for?
• 40:24
  And
• 40:25
  I
• 40:25
  think
• 40:25
  the
• 40:26
  teardrop,
• 40:26
  the
• 40:26
  overlanding,
• 40:28
  you
• 40:28
  know,
• 40:29
  that
• 40:30
  demographic,
• 40:31
  it's
• 40:31
  the
• 40:31
  adventure
• 40:32
  seeker.
• 40:32
  It
• 40:33
  is
• 40:33
  somebody
• 40:33
  that
• 40:33
  wants
• 40:34
  that
• 40:34
  immersive
• 40:35
  nature
• 40:35
  experience.
• 40:36
  You
• 40:36
  know,
• 40:37
  you
• 40:37
  don't
• 40:37
  buy
• 40:38
  an
• 40:38
  escapade
• 40:39
  to
• 40:40
  go
• 40:40
  stay
• 40:40
  in
• 40:40
  a
• 40:40
  campground
• 40:41
  next
• 40:41
  to
• 40:41
  a
• 40:42
  42
• 40:42
  foot
• 40:42
  Class
• 40:43
  A
• 40:43
  motor
• 40:43
  coach.
• 40:44
  You
• 40:44
  buy
• 40:44
  an
• 40:44
  escapade
• 40:45
  because
• 40:46
  you
• 40:46
  get
• 40:46
  your
• 40:47
  basic
• 40:47
  necessities,
• 40:48
  those
• 40:48
  creature
• 40:49
  comforts,
• 40:50
  and
• 40:50
  you
• 40:50
  can
• 40:50
  stay
• 40:50
  on
• 40:50
  BLM
• 40:51
  land
• 40:52
  at
• 40:52
  the
• 40:52
  edge
• 40:52
  of
• 40:53
  Moab.
• 40:55
  And
• 40:55
  so
• 40:55
  I
• 40:55
  think
• 40:57
  understanding
• 40:57
  your
• 40:57
  brand,
• 40:58
  knowing
• 40:58
  who
• 40:58
  that
• 40:59
  customer
• 40:59
  is
• 40:59
  and
• 40:59
  knowing
• 40:59
  that
• 41:00
  they're
• 41:00
  not
• 41:00
  an
• 41:00
  RVer,
• 41:02
  I
• 41:02
  think
• 41:02
  that's
• 41:02
  consistent.
• 41:03
  So
• 41:03
  it
• 41:03
  kind
• 41:04
  of
• 41:04
  echoes
• 41:04
  with
• 41:04
  what
• 41:05
  we
• 41:05
  were
• 41:05
  talking
• 41:05
  about.
• 41:06
  But
• 41:07
  a
• 41:07
  couple
• 41:07
  questions
• 41:08
  I
• 41:08
  had
• 41:08
  for
• 41:08
  you,
• 41:09
  one,
• 41:10
  and
• 41:11
  you
• 41:11
  kind
• 41:11
  of
• 41:11
  hit
• 41:11
  it
• 41:11
  at
• 41:11
  the
• 41:11
  end,
• 41:12
  you
• 41:12
  maintain
• 41:12
  that
• 41:13
  relationship
• 41:13
  with
• 41:13
  your
• 41:14
  customers.
• 41:15
  Do
• 41:15
  you
• 41:15
  have
• 41:15
  a
• 41:15
  club?
• 41:17
  Do
• 41:17
  we
• 41:17
  have
• 41:17
  a
• 41:18
  club?
• 41:18
  Do
• 41:18
  you
• 41:18
  have
• 41:19
  a
• 41:19
  club?
• 41:19
  Do
• 41:19
  you
• 41:19
  do
• 41:19
  like
• 41:20
  group
• 41:20
  meetups,
• 41:20
  gatherings
• 41:21
  where
• 41:21
  you,
• 41:22
  we
• 41:23
  pick
• 41:23
  a
• 41:23
  spot
• 41:23
  and
• 41:24
  say,
• 41:24
  hey,
• 41:24
  we're
• 41:24
  all
• 41:24
  going
• 41:24
  to
• 41:24
  come
• 41:25
  here,
• 41:25
  we're
• 41:25
  going
• 41:25
  to
• 41:25
  meet
• 41:25
  up,
• 41:26
  bring
• 41:26
  your
• 41:26
  escapods,
• 41:27
  we've
• 41:27
  got
• 41:28
  space
• 41:28
  for
• 41:29
  40
• 41:29
  or
• 41:29
  50.
• 41:30
  Yeah.
• 41:31
  So
• 41:31
  we
• 41:31
  have
• 41:32
  an
• 41:33
  owners
• 41:33
  group
• 41:33
  that's
• 41:34
  actually
• 41:34
  run
• 41:34
  by
• 41:34
  owners.
• 41:35
  Escapod
• 41:36
  supports
• 41:36
  that
• 41:37
  group.
• 41:38
  We'll
• 41:38
  do
• 41:39
  meetups
• 41:40
  at
• 41:40
  larger
• 41:40
  events
• 41:40
  like
• 41:41
  Overland
• 41:41
  Expos.
• 41:43
  And
• 41:43
  then
• 41:44
  we
• 41:44
  also
• 41:44
  have
• 41:45
  a
• 41:45
  little
• 41:45
  bit
• 41:45
  tighter
• 41:46
  knit
• 41:46
  of
• 41:46
  community,
• 41:46
  what
• 41:47
  we
• 41:47
  call
• 41:47
  the
• 41:47
  pod
• 41:48
  guides.
• 41:49
  They're
• 41:49
  actually
• 41:49
  part
• 41:50
  of
• 41:50
  our
• 41:50
  sales
• 41:50
  process
• 41:51
  as
• 41:51
  well.
• 41:51
  So
• 41:51
  those
• 41:52
  are
• 41:52
  customers
• 41:53
  who
• 41:53
  own
• 41:53
  a
• 41:53
  trailer
• 41:54
  that
• 41:54
  really
• 41:54
  enjoy
• 41:55
  meeting
• 41:55
  people
• 41:56
  and
• 41:56
  creating
• 41:57
  community.
• 41:58
  And
• 41:58
  so
• 41:58
  the
• 41:59
  sales
• 41:59
  team
• 41:59
  will
• 41:59
  connect.
• 42:00
  Let's
• 42:01
  just
• 42:01
  say,
• 42:01
  Zach,
• 42:01
  you
• 42:02
  have
• 42:02
  a
• 42:02
  trailer
• 42:03
  where
• 42:03
  you're
• 42:04
  located.
• 42:04
  We'll
• 42:05
  send
• 42:06
  potential
• 42:06
  sales
• 42:06
  to
• 42:07
  your
• 42:07
  location
• 42:08
  and
• 42:08
  you
• 42:08
  can
• 42:08
  actually
• 42:09
  show
• 42:09
  that
• 42:09
  trailer,
• 42:09
  get
• 42:10
  a
• 42:10
  commission.
• 42:11
  And
• 42:11
  that
• 42:11
  group's
• 42:11
  even
• 42:12
  a
• 42:12
  little
• 42:12
  bit
• 42:12
  tighter
• 42:12
  as
• 42:13
  well.
• 42:13
  So
• 42:13
  they
• 42:13
  get
• 42:14
  updates
• 42:14
  on
• 42:14
  the
• 42:14
  product
• 42:15
  and
• 42:15
  kind
• 42:15
  of
• 42:15
  what's
• 42:15
  coming
• 42:16
  down
• 42:16
  the
• 42:16
  pipeline
• 42:17
  and
• 42:17
  that
• 42:17
  kind
• 42:17
  of
• 42:17
  stuff.
• 42:19
  And
• 42:19
  then
• 42:19
  my
• 42:20
  second
• 42:20
  question
• 42:20
  is,
• 42:21
  would
• 42:22
  you
• 42:22
  ever
• 42:22
  consider
• 42:24
  some
• 42:24
  kind
• 42:24
  of
• 42:24
  a
• 42:25
  branded
• 42:25
  partnership
• 42:26
  with
• 42:27
  resorts
• 42:28
  with
• 42:28
  owners?
• 42:28
  So
• 42:29
  if
• 42:29
  we
• 42:29
  had
• 42:29
  glamping
• 42:30
  operators,
• 42:31
  people
• 42:31
  like
• 42:31
  Chris,
• 42:31
  that
• 42:32
  said,
• 42:32
  you
• 42:32
  know
• 42:32
  what,
• 42:33
  I've
• 42:33
  got
• 42:34
  some
• 42:34
  space
• 42:35
  over
• 42:35
  here,
• 42:36
  I
• 42:36
  could
• 42:36
  put
• 42:36
  in
• 42:37
  some
• 42:37
  power
• 42:37
  and
• 42:38
  water
• 42:38
  hookups
• 42:38
  and
• 42:39
  we've
• 42:40
  got
• 42:40
  a
• 42:40
  beautiful
• 42:40
  natural
• 42:41
  site.
• 42:41
  And
• 42:42
  yes,
• 42:42
  I
• 42:42
  have
• 42:43
  glamping
• 42:43
  tents,
• 42:43
  I've
• 42:43
  got
• 42:44
  domes,
• 42:44
  I've
• 42:44
  got
• 42:44
  tree
• 42:45
  houses,
• 42:45
  I've
• 42:45
  got
• 42:45
  yurts,
• 42:45
  I've
• 42:46
  got
• 42:46
  whatever.
• 42:46
  But
• 42:47
  we'd
• 42:47
  happily
• 42:47
  host
• 42:48
  a
• 42:49
  couple
• 42:50
  smaller
• 42:50
  escapades
• 42:51
  or
• 42:52
  teardrop
• 42:52
  groups
• 42:53
  or
• 42:53
  something
• 42:53
  like
• 42:53
  that.
• 42:54
  I
• 42:54
  could
• 42:54
  put
• 42:55
  three
• 42:55
  or
• 42:55
  four
• 42:55
  sites
• 42:55
  in
• 42:56
  here.
• 42:57
  Would
• 42:57
  you
• 42:57
  ever
• 42:58
  consider
• 42:58
  doing
• 42:59
  a
• 42:59
  branded
• 42:59
  partnership
• 43:00
  where
• 43:00
  you
• 43:01
  could
• 43:01
  put
• 43:01
  that
• 43:01
  out
• 43:01
  to
• 43:01
  your
• 43:02
  customer
• 43:02
  base
• 43:02
  and
• 43:03
  say,
• 43:03
  hey,
• 43:03
  we're
• 43:04
  building
• 43:04
  a
• 43:04
  network
• 43:05
  of
• 43:05
  resorts
• 43:06
  and
• 43:06
  properties
• 43:07
  that
• 43:07
  are
• 43:08
  open
• 43:08
  and
• 43:08
  welcoming
• 43:09
  to
• 43:09
  you
• 43:09
  guys?
• 43:10
  Yeah,
• 43:10
  absolutely.
• 43:11
  I
• 43:12
  think
• 43:12
  that
• 43:12
  we're
• 43:13
  always
• 43:13
  looking
• 43:14
  for,
• 43:14
  you
• 43:15
  know,
• 43:15
  shared
• 43:16
  community.
• 43:16
  Right.
• 43:17
  And
• 43:17
  I
• 43:17
  think
• 43:17
  we
• 43:17
  would
• 43:17
  love
• 43:18
  to
• 43:18
  be
• 43:18
  able
• 43:18
  to
• 43:18
  say,
• 43:18
  hey,
• 43:19
  listen,
• 43:19
  these
• 43:19
  are
• 43:20
  great
• 43:21
  places
• 43:21
  to
• 43:22
  go
• 43:22
  with
• 43:22
  your
• 43:22
  escapade.
• 43:23
  We
• 43:24
  have
• 43:24
  sites
• 43:24
  that
• 43:25
  are
• 43:25
  designed
• 43:25
  for,
• 43:26
  you
• 43:26
  know,
• 43:27
  trailers
• 43:27
  of
• 43:27
  this
• 43:28
  size
• 43:29
  and
• 43:29
  really
• 43:30
  be
• 43:30
  able
• 43:30
  to
• 43:30
  share
• 43:30
  that
• 43:31
  community
• 43:31
  and
• 43:31
  in
• 43:31
  places
• 43:32
  to
• 43:32
  travel
• 43:32
  and
• 43:33
  experience?
• 43:33
  Absolutely.
• 43:36
  I
• 43:36
  have
• 43:37
  some
• 43:37
  questions.
• 43:38
  Oh,
• 43:39
  sorry,
• 43:41
  you
• 43:41
  got.
• 43:43
  I'll
• 43:43
  throw
• 43:43
  it
• 43:43
  out
• 43:44
  there
• 43:44
  and
• 43:44
  then
• 43:44
  I'll
• 43:44
  be
• 43:44
  quiet.
• 43:45
  And
• 43:46
  then
• 43:46
  it
• 43:46
  might
• 43:47
  dovetail
• 43:47
  into
• 43:47
  some
• 43:47
  of
• 43:47
  those
• 43:48
  questions.
• 43:48
  But
• 43:48
  Chris
• 43:49
  mentioned
• 43:50
  something
• 43:50
  that
• 43:52
  caught
• 43:53
  my
• 43:53
  ear
• 43:53
  and
• 43:53
  it's
• 43:53
  something
• 43:54
  we
• 43:54
  see
• 43:54
  a
• 43:54
  lot.
• 43:55
  That's
• 43:55
  the
• 43:55
  crossover
• 43:56
  space,
• 43:56
  right?
• 43:57
  A
• 43:57
  lot
• 43:57
  of
• 43:57
  crossover
• 43:58
  non
• 43:58
  traditional
• 44:00
  groups
• 44:00
  that
• 44:00
  are
• 44:01
  embracing
• 44:01
  the
• 44:02
  concepts
• 44:02
  of
• 44:03
  glamping
• 44:03
  and
• 44:03
  the
• 44:04
  experiences
• 44:04
  of
• 44:04
  glamping.
• 44:05
  And
• 44:06
  I
• 44:06
  wanted
• 44:06
  just
• 44:06
  to
• 44:07
  point
• 44:07
  out,
• 44:07
  I
• 44:07
  think
• 44:07
  that
• 44:08
  the
• 44:08
  glamping
• 44:08
  entrepreneurs
• 44:09
  of
• 44:09
  the
• 44:09
  world
• 44:10
  can
• 44:10
  be
• 44:10
  the
• 44:10
  leaders
• 44:10
  with
• 44:11
  this.
• 44:12
  Groups
• 44:13
  like
• 44:13
  the
• 44:13
  breweries,
• 44:14
  groups
• 44:15
  like
• 44:15
  you
• 44:16
  think
• 44:16
  about,
• 44:16
  if
• 44:16
  we're
• 44:16
  in
• 44:16
  the
• 44:17
  business
• 44:17
  of
• 44:17
  Selling
• 44:17
  experiences
• 44:19
  and
• 44:19
  the
• 44:19
  escapades
• 44:20
  are
• 44:20
  one
• 44:20
  way
• 44:21
  to
• 44:21
  have
• 44:21
  those
• 44:21
  experiences.
• 44:22
  What
• 44:22
  are
• 44:23
  all
• 44:23
  the
• 44:23
  tangential
• 44:23
  crossover
• 44:24
  businesses
• 44:25
  that
• 44:25
  could
• 44:25
  partner
• 44:25
  with
• 44:25
  glamping
• 44:26
  folks
• 44:27
  that
• 44:27
  would
• 44:28
  provide
• 44:29
  those
• 44:29
  experiences
• 44:30
  and
• 44:31
  make
• 44:31
  it
• 44:31
  that
• 44:31
  much
• 44:31
  more
• 44:32
  rich?
• 44:32
  I
• 44:32
  mean,
• 44:33
  you
• 44:33
  know,
• 44:34
  the
• 44:34
  possibilities
• 44:35
  are
• 44:35
  endless.
• 44:35
  We're
• 44:35
  seeing
• 44:36
  it
• 44:36
  with
• 44:37
  some
• 44:37
  of
• 44:37
  the
• 44:37
  big
• 44:38
  name
• 44:38
  brands,
• 44:39
  clothing
• 44:40
  brands,
• 44:40
  entertainment
• 44:41
  brands
• 44:41
  that
• 44:42
  are
• 44:42
  like,
• 44:42
  hey,
• 44:42
  wow.
• 44:42
  If
• 44:42
  we
• 44:43
  just
• 44:43
  plug
• 44:43
  into
• 44:43
  glamping,
• 44:44
  all
• 44:44
  of
• 44:45
  a
• 44:45
  sudden,
• 44:45
  we've
• 44:48
  doubled
• 44:48
  our
• 44:48
  opportunities
• 44:49
  in
• 44:49
  the
• 44:49
  marketplace.
• 44:52
  Yeah,
• 44:52
  I
• 44:52
  think
• 44:52
  breweries
• 44:53
  are
• 44:53
  a
• 44:53
  perfect
• 44:53
  example.
• 44:54
  It's
• 44:54
  like,
• 44:54
  have
• 44:55
  a
• 44:55
  few
• 44:55
  beers
• 44:55
  in
• 44:55
  a
• 44:55
  nice
• 44:56
  place
• 44:56
  to
• 44:56
  sleep.
• 44:57
  I'll
• 44:57
  take
• 44:58
  that.
• 44:58
  Yeah,
• 44:58
  sounds
• 44:59
  great.
• 45:01
  Wineries
• 45:01
  do
• 45:01
  it.
• 45:02
  We
• 45:02
  do
• 45:02
  well
• 45:02
  with
• 45:03
  wineries
• 45:03
  as
• 45:03
  well.
• 45:05
  You
• 45:05
  know,
• 45:05
  they
• 45:05
  obviously
• 45:06
  have
• 45:06
  the
• 45:06
  space
• 45:07
  and
• 45:07
  the
• 45:07
  land
• 45:09
  to
• 45:09
  host
• 45:10
  a
• 45:10
  small
• 45:10
  camper.
• 45:11
  No
• 45:11
  problem.
• 45:11
  I
• 45:11
  mean,
• 45:12
  they're
• 45:12
  oftentimes
• 45:13
  in
• 45:13
  some
• 45:13
  of
• 45:13
  the
• 45:13
  most
• 45:13
  beautiful
• 45:14
  parts
• 45:14
  of
• 45:14
  the
• 45:14
  country.
• 45:16
  The
• 45:16
  campers
• 45:16
  themselves
• 45:17
  require
• 45:18
  very
• 45:18
  small,
• 45:20
  a
• 45:20
  very
• 45:20
  small,
• 45:21
  like,
• 45:22
  footprint
• 45:23
  as
• 45:23
  it
• 45:23
  regards
• 45:23
  to
• 45:24
  services.
• 45:25
  Right.
• 45:25
  They've
• 45:25
  got
• 45:25
  water
• 45:25
  on
• 45:26
  board,
• 45:26
  they've
• 45:26
  got
• 45:26
  power,
• 45:27
  they've
• 45:27
  got
• 45:27
  everything
• 45:27
  they
• 45:27
  need.
• 45:27
  So
• 45:28
  they're
• 45:28
  all
• 45:28
  self
• 45:28
  contained.
• 45:29
  So
• 45:29
  we
• 45:29
  see
• 45:29
  a
• 45:29
  lot
• 45:30
  of
• 45:30
  landowners
• 45:30
  using
• 45:31
  them
• 45:31
  on
• 45:32
  their
• 45:32
  existing
• 45:32
  pieces
• 45:33
  of
• 45:33
  land
• 45:34
  because
• 45:34
  they
• 45:34
  don't
• 45:34
  need
• 45:35
  those
• 45:36
  larger
• 45:37
  capital
• 45:37
  expenses
• 45:38
  to
• 45:38
  get
• 45:39
  services
• 45:39
  in.
• 45:42
  Makes
• 45:42
  sense.
• 45:44
  So,
• 45:44
  Zach,
• 45:45
  two
• 45:45
  things.
• 45:45
  Transformative
• 45:46
  hospitality.
• 45:47
  And
• 45:47
  if
• 45:47
  this
• 45:48
  idea
• 45:48
  comes
• 45:48
  from
• 45:48
  permission,
• 45:49
  how
• 45:49
  much
• 45:49
  commission
• 45:50
  do
• 45:50
  you
• 45:50
  want
• 45:50
  off
• 45:50
  this?
• 45:50
  Since
• 45:51
  your
• 45:51
  idea?
• 45:54
  No,
• 45:54
  I'm
• 45:55
  following
• 45:55
  in
• 45:55
  the
• 45:56
  footsteps
• 45:56
  of
• 45:56
  those
• 45:56
  that
• 45:57
  came
• 45:57
  before
• 45:57
  me.
• 45:58
  I
• 45:59
  may
• 45:59
  have
• 45:59
  found
• 45:59
  a
• 45:59
  label
• 46:00
  for
• 46:00
  it,
• 46:00
  but
• 46:01
  no,
• 46:02
  I
• 46:02
  think
• 46:03
  it's
• 46:03
  something
• 46:03
  that
• 46:03
  we're
• 46:04
  going
• 46:04
  to
• 46:04
  continue
• 46:04
  to
• 46:04
  see
• 46:04
  more
• 46:05
  and
• 46:05
  more
• 46:05
  of
• 46:05
  and
• 46:05
  I
• 46:05
  hope.
• 46:05
  It
• 46:06
  grows
• 46:06
  like
• 46:07
  100%
• 46:07
  agree
• 46:07
  with
• 46:08
  you,
• 46:08
  though,
• 46:09
  just
• 46:09
  from
• 46:09
  a
• 46:10
  transformative
• 46:11
  hospitality
• 46:12
  and
• 46:12
  not
• 46:12
  even
• 46:12
  outdoor
• 46:13
  hospitality,
• 46:13
  even
• 46:14
  though
• 46:14
  that's
• 46:14
  what
• 46:14
  we're
• 46:14
  generally
• 46:15
  talking
• 46:15
  about.
• 46:18
  Just
• 46:18
  taking
• 46:18
  an
• 46:18
  example
• 46:19
  from
• 46:19
  my
• 46:19
  own
• 46:19
  travels
• 46:20
  of
• 46:20
  going
• 46:20
  to
• 46:20
  Slovenia
• 46:21
  and
• 46:21
  discovering
• 46:22
  their
• 46:22
  wine
• 46:22
  country
• 46:23
  and
• 46:23
  coming
• 46:23
  back
• 46:23
  and
• 46:23
  drinking
• 46:24
  more
• 46:24
  wine
• 46:25
  instead
• 46:25
  of
• 46:25
  the
• 46:25
  typical
• 46:26
  whiskey
• 46:26
  idea.
• 46:27
  It's
• 46:27
  a
• 46:27
  transformative
• 46:28
  experience
• 46:28
  because
• 46:28
  I
• 46:28
  learn
• 46:29
  more
• 46:29
  about
• 46:29
  the
• 46:29
  wine.
• 46:30
  I
• 46:30
  understand
• 46:30
  it,
• 46:31
  I
• 46:31
  know
• 46:32
  next
• 46:32
  to
• 46:32
  nothing
• 46:33
  about
• 46:33
  it
• 46:33
  still,
• 46:33
  but
• 46:34
  I
• 46:34
  know
• 46:34
  more
• 46:34
  than
• 46:34
  I
• 46:34
  did
• 46:34
  when
• 46:34
  I
• 46:35
  left.
• 46:35
  Right.
• 46:35
  And
• 46:35
  so
• 46:36
  in
• 46:36
  some
• 46:36
  ways,
• 46:37
  I
• 46:37
  think
• 46:37
  that's
• 46:38
  probably
• 46:38
  one
• 46:39
  of
• 46:39
  the
• 46:39
  less
• 46:40
  well
• 46:41
  thought
• 46:41
  out
• 46:41
  examples
• 46:42
  that
• 46:42
  you're
• 46:42
  talking
• 46:42
  about.
• 46:42
  But
• 46:42
  it's
• 46:43
  transforming
• 46:43
  your
• 46:44
  experience,
• 46:44
  right?
• 46:46
  Yeah.
• 46:46
  And
• 46:46
  I
• 46:47
  think
• 46:47
  a
• 46:47
  good
• 46:47
  point
• 46:47
  that
• 46:47
  was
• 46:48
  brought
• 46:48
  up
• 46:49
  that
• 46:49
  Matt
• 46:50
  mentioned
• 46:50
  too,
• 46:51
  those
• 46:52
  partnerships,
• 46:53
  you
• 46:53
  know,
• 46:54
  there's.
• 46:54
  There's
• 46:55
  so
• 46:55
  many
• 46:55
  opportunities
• 46:56
  and
• 46:56
  I
• 46:56
  tell
• 46:56
  this
• 46:57
  to
• 46:57
  a
• 46:57
  lot
• 46:57
  of
• 46:57
  clients
• 46:57
  that
• 46:58
  we
• 46:58
  work
• 46:58
  with.
• 46:59
  You
• 47:00
  don't
• 47:00
  have
• 47:00
  to
• 47:00
  create
• 47:01
  every
• 47:01
  experience
• 47:02
  on
• 47:02
  property.
• 47:03
  And
• 47:03
  sometimes
• 47:04
  it's
• 47:04
  better
• 47:04
  not
• 47:04
  to
• 47:06
  look
• 47:06
  at
• 47:06
  what's
• 47:07
  there.
• 47:07
  Look
• 47:07
  at
• 47:07
  who's
• 47:07
  around
• 47:08
  you.
• 47:08
  When
• 47:08
  you
• 47:08
  have
• 47:09
  that,
• 47:09
  you
• 47:09
  know,
• 47:10
  brewery
• 47:10
  that's
• 47:11
  two
• 47:11
  miles
• 47:11
  down
• 47:11
  the
• 47:12
  road,
• 47:13
  work
• 47:13
  out
• 47:14
  a
• 47:14
  deal
• 47:14
  with
• 47:14
  them,
• 47:14
  put
• 47:15
  together
• 47:15
  a,
• 47:15
  you
• 47:15
  know,
• 47:16
  a
• 47:16
  beer
• 47:17
  tasting,
• 47:18
  a
• 47:18
  flight
• 47:19
  where
• 47:19
  they
• 47:20
  get
• 47:20
  to
• 47:20
  go
• 47:20
  down,
• 47:21
  tour
• 47:21
  how
• 47:21
  they,
• 47:22
  you
• 47:22
  know,
• 47:23
  make
• 47:23
  it,
• 47:23
  and
• 47:24
  sit
• 47:24
  down
• 47:24
  and
• 47:24
  do
• 47:25
  a
• 47:25
  tasting
• 47:25
  with
• 47:26
  five
• 47:26
  or
• 47:26
  six
• 47:26
  different
• 47:26
  kinds
• 47:27
  of
• 47:27
  beer
• 47:27
  and
• 47:27
  learn
• 47:28
  about
• 47:28
  it,
• 47:28
  talk
• 47:28
  with
• 47:28
  their
• 47:29
  brewmaster,
• 47:29
  figure
• 47:30
  out,
• 47:30
  you
• 47:30
  know,
• 47:30
  what
• 47:30
  they
• 47:31
  like.
• 47:32
  We've
• 47:33
  talked
• 47:33
  about
• 47:34
  coffee
• 47:35
  experiences,
• 47:36
  We've
• 47:36
  done
• 47:36
  whiskey
• 47:37
  tastings.
• 47:39
  You
• 47:39
  know,
• 47:40
  you
• 47:40
  don't
• 47:40
  need
• 47:40
  to
• 47:40
  build
• 47:41
  a
• 47:41
  zip
• 47:41
  line
• 47:41
  on
• 47:42
  your
• 47:42
  property
• 47:43
  to
• 47:43
  create
• 47:43
  an
• 47:43
  experience.
• 47:44
  If
• 47:44
  you've
• 47:44
  got
• 47:45
  a
• 47:45
  zipline,
• 47:46
  you
• 47:46
  know,
• 47:47
  20
• 47:47
  miles
• 47:47
  away,
• 47:48
  you
• 47:49
  need
• 47:49
  to
• 47:49
  facilitate
• 47:50
  it.
• 47:50
  You
• 47:50
  need
• 47:50
  to
• 47:50
  let
• 47:51
  your
• 47:51
  guests
• 47:51
  know
• 47:51
  that
• 47:51
  it's
• 47:52
  there,
• 47:52
  that
• 47:52
  it's
• 47:53
  available.
• 47:53
  Even
• 47:54
  put
• 47:54
  a
• 47:54
  referral
• 47:55
  link
• 47:55
  or
• 47:55
  a
• 47:55
  booking
• 47:56
  deal
• 47:56
  on
• 47:56
  your
• 47:56
  website
• 47:58
  to
• 47:58
  where
• 47:59
  they
• 47:59
  can
• 47:59
  book
• 47:59
  that
• 48:00
  at
• 48:00
  the
• 48:00
  same
• 48:00
  time
• 48:00
  they
• 48:01
  book
• 48:01
  their
• 48:01
  stay
• 48:01
  with
• 48:02
  you.
• 48:03
  So
• 48:03
  I
• 48:03
  think
• 48:04
  those
• 48:04
  partnerships
• 48:05
  and
• 48:05
  those
• 48:05
  opportunities
• 48:06
  are
• 48:07
  one
• 48:08
  of
• 48:08
  the
• 48:08
  things
• 48:08
  that
• 48:09
  make
• 48:09
  accessible
• 48:10
  glamping
• 48:11
  operations
• 48:12
  more
• 48:12
  successful.
• 48:13
  Well,
• 48:14
  I
• 48:14
  think
• 48:14
  that's
• 48:14
  something
• 48:14
  that
• 48:15
  we
• 48:15
  need
• 48:15
  to
• 48:15
  talk
• 48:15
  more
• 48:15
  about
• 48:16
  in
• 48:16
  this
• 48:16
  industry,
• 48:17
  right?
• 48:17
  Like,
• 48:18
  not
• 48:18
  just
• 48:18
  glamping,
• 48:18
  but
• 48:18
  outdoor
• 48:19
  hospitality
• 48:20
  as
• 48:20
  a
• 48:20
  whole.
• 48:20
  Although
• 48:21
  we're
• 48:21
  focused
• 48:21
  on
• 48:21
  glamping
• 48:22
  today,
• 48:23
  I
• 48:23
  think
• 48:23
  that
• 48:23
  people
• 48:24
  don't
• 48:24
  realize,
• 48:25
  they
• 48:25
  don't
• 48:25
  even
• 48:26
  think
• 48:26
  to
• 48:26
  think
• 48:26
  that
• 48:26
  if
• 48:27
  that
• 48:27
  makes
• 48:27
  sense.
• 48:28
  Like,
• 48:28
  I
• 48:28
  just
• 48:29
  came
• 48:29
  back
• 48:29
  from
• 48:29
  an
• 48:29
  Ojai
• 48:30
  conference
• 48:30
  that
• 48:30
  had
• 48:31
  lots
• 48:31
  of
• 48:31
  great
• 48:31
  education
• 48:32
  in
• 48:32
  it,
• 48:32
  right?
• 48:33
  But
• 48:33
  you
• 48:33
  hear
• 48:33
  the
• 48:34
  same
• 48:34
  kind
• 48:34
  of
• 48:34
  things
• 48:34
  that
• 48:35
  you
• 48:35
  do
• 48:35
  every
• 48:35
  year.
• 48:36
  Like,
• 48:36
  Wi
• 48:37
  fi
• 48:37
  is
• 48:37
  an
• 48:37
  amenity.
• 48:38
  Of
• 48:38
  course,
• 48:38
  you
• 48:38
  need
• 48:39
  a
• 48:39
  playground
• 48:39
  if
• 48:39
  you're
• 48:39
  trying
• 48:39
  to
• 48:40
  attract
• 48:40
  kids.
• 48:40
  And
• 48:40
  here's
• 48:41
  how
• 48:41
  to
• 48:41
  do
• 48:41
  swimming
• 48:41
  pool
• 48:42
  maintenance
• 48:42
  and
• 48:42
  certification.
• 48:43
  But
• 48:43
  there's
• 48:43
  no
• 48:44
  Zach
• 48:44
  standing
• 48:44
  up
• 48:44
  there.
• 48:45
  I
• 48:45
  think
• 48:45
  you
• 48:46
  were
• 48:46
  there
• 48:46
  in
• 48:46
  Kansas
• 48:46
  City,
• 48:46
  right?
• 48:47
  But
• 48:47
  there's
• 48:47
  no
• 48:47
  Zach
• 48:47
  or
• 48:47
  anybody
• 48:48
  else
• 48:48
  standing
• 48:48
  up
• 48:48
  there
• 48:48
  and
• 48:49
  saying,
• 48:49
  like,
• 48:50
  think
• 48:51
  about
• 48:51
  outside
• 48:52
  the
• 48:52
  box,
• 48:52
  right?
• 48:52
  Like,
• 48:53
  you
• 48:53
  don't
• 48:53
  have
• 48:53
  to
• 48:53
  invest
• 48:53
  $100,000
• 48:54
  or
• 48:54
  more
• 48:55
  in
• 48:55
  a
• 48:55
  water
• 48:55
  park
• 48:56
  if
• 48:56
  there's
• 48:56
  a
• 48:57
  wonderful
• 48:57
  community
• 48:57
  pool
• 48:58
  down
• 48:58
  the
• 48:58
  road
• 48:58
  that
• 48:58
  you
• 48:59
  can
• 48:59
  partner
• 48:59
  with,
• 48:59
  or
• 48:59
  the
• 49:00
  brewery
• 49:00
  or
• 49:00
  all
• 49:00
  the
• 49:00
  examples
• 49:00
  that
• 49:01
  you're
• 49:01
  giving.
• 49:02
  I
• 49:02
  think
• 49:02
  people
• 49:02
  just
• 49:02
  don't
• 49:03
  think
• 49:03
  to
• 49:03
  think,
• 49:04
  is
• 49:04
  that
• 49:04
  fair?
• 49:06
  Yeah.
• 49:07
  And,
• 49:07
  you
• 49:07
  know,
• 49:07
  if
• 49:08
  you
• 49:08
  don't
• 49:08
  mind,
• 49:08
  Brian,
• 49:08
  I'll
• 49:09
  add
• 49:09
  to
• 49:09
  that,
• 49:09
  like
• 49:10
  the,
• 49:10
  what
• 49:10
  you
• 49:11
  guys
• 49:11
  are
• 49:11
  saying,
• 49:11
  like
• 49:12
  the
• 49:12
  transformative
• 49:13
  hospitality,
• 49:15
  I
• 49:15
  mean,
• 49:15
  for
• 49:16
  us
• 49:16
  just
• 49:17
  to
• 49:17
  feed
• 49:17
  on
• 49:17
  that,
• 49:18
  that's
• 49:18
  kind
• 49:19
  of
• 49:19
  how
• 49:19
  we
• 49:19
  built
• 49:20
  our
• 49:20
  resort.
• 49:21
  To
• 49:22
  become
• 49:22
  an
• 49:22
  award
• 49:22
  winning
• 49:23
  resort
• 49:23
  is
• 49:24
  because
• 49:24
  we've
• 49:24
  integrated
• 49:25
  that
• 49:26
  in
• 49:26
  every
• 49:27
  level.
• 49:28
  Just
• 49:28
  to
• 49:28
  give
• 49:28
  an
• 49:28
  example,
• 49:29
  like
• 49:29
  in
• 49:29
  our
• 49:30
  region,
• 49:30
  there's
• 49:31
  a
• 49:31
  lot
• 49:31
  of
• 49:31
  Oyster
• 49:31
  farm.
• 49:32
  So
• 49:33
  we've
• 49:33
  built
• 49:33
  private
• 49:34
  oyster
• 49:34
  chucking
• 49:35
  experiences
• 49:36
  in
• 49:37
  the
• 49:37
  units.
• 49:37
  And
• 49:38
  the
• 49:38
  oyster
• 49:39
  chucker
• 49:39
  will
• 49:39
  actually
• 49:40
  show
• 49:40
  how
• 49:40
  you
• 49:40
  can
• 49:41
  open
• 49:41
  an
• 49:41
  oyster
• 49:42
  because
• 49:42
  a
• 49:42
  lot
• 49:42
  of
• 49:42
  people
• 49:42
  don't
• 49:43
  know
• 49:43
  how,
• 49:44
  you
• 49:44
  know.
• 49:44
  So
• 49:46
  part
• 49:46
  of
• 49:46
  being
• 49:46
  in
• 49:47
  that
• 49:47
  experience
• 49:48
  is
• 49:48
  what
• 49:48
  really,
• 49:49
  you
• 49:49
  know,
• 49:50
  brings
• 49:50
  the
• 49:50
  experience
• 49:51
  for
• 49:51
  the
• 49:51
  guests
• 49:52
  and
• 49:52
  makes
• 49:53
  it
• 49:53
  even
• 49:53
  more
• 49:53
  memorable
• 49:54
  and
• 49:54
  enjoyable.
• 49:55
  And
• 49:56
  the
• 49:56
  same,
• 49:56
  when
• 49:56
  you
• 49:57
  were
• 49:57
  also
• 49:57
  saying
• 49:58
  earlier,
• 49:58
  is
• 49:58
  to
• 49:59
  participate
• 50:00
  in
• 50:00
  those
• 50:00
  activities.
• 50:01
  So
• 50:01
  for
• 50:01
  us,
• 50:02
  like
• 50:02
  we've
• 50:02
  built
• 50:03
  pizza
• 50:03
  kits,
• 50:04
  but
• 50:04
  we
• 50:04
  don't
• 50:05
  make
• 50:05
  it
• 50:05
  for
• 50:05
  them.
• 50:06
  We
• 50:06
  bring
• 50:06
  the
• 50:06
  best
• 50:07
  local
• 50:07
  sausage
• 50:08
  hamburger
• 50:08
  with
• 50:08
  local
• 50:09
  farm
• 50:09
  everything.
• 50:09
  So
• 50:10
  they
• 50:10
  have
• 50:10
  to
• 50:10
  make
• 50:10
  it
• 50:11
  themselves
• 50:12
  and
• 50:12
  then
• 50:12
  grill
• 50:12
  it
• 50:12
  on
• 50:13
  the
• 50:13
  barbecue
• 50:13
  grill.
• 50:14
  And
• 50:16
  all
• 50:16
  those
• 50:16
  partnerships
• 50:17
  like
• 50:17
  from
• 50:17
  outside,
• 50:19
  we
• 50:19
  have
• 50:19
  a
• 50:19
  llama
• 50:20
  farm
• 50:21
  that's
• 50:22
  close
• 50:22
  to
• 50:22
  us
• 50:22
  and
• 50:23
  we've
• 50:23
  created
• 50:23
  a
• 50:23
  llama
• 50:24
  glamping
• 50:25
  experience
• 50:26
  where
• 50:27
  people
• 50:27
  can
• 50:27
  actually
• 50:28
  bring
• 50:28
  a
• 50:29
  llama,
• 50:30
  walk
• 50:30
  the
• 50:30
  trails,
• 50:31
  learn
• 50:31
  how
• 50:32
  to,
• 50:32
  you
• 50:32
  know,
• 50:33
  how
• 50:34
  they
• 50:34
  live
• 50:34
  and
• 50:35
  how
• 50:35
  to
• 50:35
  feed
• 50:35
  it.
• 50:35
  They
• 50:35
  get
• 50:36
  to
• 50:36
  feed
• 50:36
  it
• 50:36
  and
• 50:36
  then
• 50:37
  they
• 50:37
  get
• 50:37
  to
• 50:37
  glamp
• 50:37
  at
• 50:38
  night,
• 50:38
  you
• 50:38
  know.
• 50:38
  So
• 50:38
  there's
• 50:39
  many
• 50:39
  things,
• 50:39
  like
• 50:39
  you
• 50:40
  said,
• 50:40
  is
• 50:40
  to
• 50:40
  really
• 50:40
  think
• 50:41
  outside
• 50:41
  the
• 50:41
  box
• 50:42
  and
• 50:43
  reach
• 50:43
  out
• 50:44
  to
• 50:44
  those
• 50:44
  local
• 50:44
  farm,
• 50:45
  local
• 50:45
  companies.
• 50:47
  You
• 50:47
  know,
• 50:47
  the
• 50:47
  microbreweries
• 50:48
  are
• 50:49
  really
• 50:49
  big
• 50:49
  growing
• 50:50
  also
• 50:51
  segment
• 50:51
  that's
• 50:52
  in
• 50:52
  demand,
• 50:52
  you
• 50:52
  know,
• 50:53
  and
• 50:53
  sometimes
• 50:53
  a
• 50:53
  lot
• 50:53
  of
• 50:54
  those
• 50:54
  microbreweries,
• 50:55
  they'd
• 50:56
  be
• 50:56
  happy
• 50:56
  to
• 50:56
  bring
• 50:57
  a
• 50:57
  container
• 50:57
  style
• 50:58
  microbrewery,
• 50:59
  you
• 51:00
  know,
• 51:00
  close
• 51:01
  to
• 51:01
  you,
• 51:01
  even
• 51:01
  on
• 51:01
  your
• 51:02
  land.
• 51:02
  You
• 51:02
  know,
• 51:02
  like,
• 51:03
  we've
• 51:03
  actually
• 51:03
  had
• 51:03
  a
• 51:04
  few
• 51:04
  local
• 51:05
  microbreweries
• 51:05
  that
• 51:05
  approached
• 51:06
  us
• 51:06
  on
• 51:06
  that
• 51:07
  aspect
• 51:07
  because
• 51:08
  it's
• 51:08
  not
• 51:09
  expensive,
• 51:09
  it's
• 51:10
  very
• 51:10
  simple.
• 51:11
  You
• 51:11
  know,
• 51:11
  it
• 51:11
  doesn't
• 51:12
  need
• 51:12
  to
• 51:12
  be
• 51:12
  complicated,
• 51:13
  just
• 51:13
  a
• 51:13
  simple
• 51:13
  design.
• 51:14
  But
• 51:14
  it
• 51:14
  also
• 51:15
  elevates
• 51:16
  the
• 51:17
  experience,
• 51:18
  you
• 51:18
  know,
• 51:18
  even
• 51:18
  for
• 51:19
  them
• 51:19
  as
• 51:19
  a
• 51:19
  microbrewery,
• 51:20
  but
• 51:20
  for
• 51:20
  also
• 51:21
  a
• 51:21
  glamping
• 51:21
  operator.
• 51:23
  So
• 51:23
  yeah,
• 51:24
  so
• 51:24
  I
• 51:24
  totally,
• 51:25
  you
• 51:26
  know,
• 51:26
  believe
• 51:27
  that
• 51:27
  we're
• 51:27
  really
• 51:28
  in
• 51:28
  this
• 51:28
  time
• 51:28
  today
• 51:29
  of
• 51:30
  the
• 51:30
  transformative,
• 51:31
  experiential,
• 51:32
  you
• 51:32
  know,
• 51:33
  hospitality
• 51:34
  in
• 51:34
  glamping.
• 51:35
  And
• 51:36
  one
• 51:36
  of
• 51:36
  the
• 51:36
  things
• 51:36
  I'd
• 51:37
  like
• 51:37
  to
• 51:37
  ask
• 51:37
  also,
• 51:38
  Matt,
• 51:38
  if
• 51:38
  you're
• 51:38
  okay
• 51:39
  with
• 51:39
  that,
• 51:39
  what
• 51:39
  you
• 51:39
  guys
• 51:40
  are
• 51:40
  doing
• 51:41
  is
• 51:41
  like,
• 51:42
  do
• 51:42
  you
• 51:43
  see
• 51:43
  like
• 51:44
  any
• 51:44
  patterns
• 51:45
  are
• 51:46
  things
• 51:47
  that
• 51:47
  are
• 51:47
  kind
• 51:47
  of
• 51:47
  recurring
• 51:48
  in
• 51:48
  what
• 51:48
  you
• 51:49
  see
• 51:49
  as
• 51:49
  being
• 51:49
  successful
• 51:50
  in
• 51:50
  what
• 51:50
  you
• 51:51
  guys
• 51:51
  like.
• 51:51
  So
• 51:51
  when
• 51:51
  you're
• 51:52
  building
• 51:52
  the
• 51:52
  glamping
• 51:53
  resorts
• 51:53
  and
• 51:53
  you
• 51:54
  work
• 51:54
  with
• 51:54
  many
• 51:55
  glamping
• 51:56
  operators,
• 51:57
  are
• 51:57
  you
• 51:57
  seeing
• 51:58
  a
• 51:58
  pattern
• 51:59
  or
• 51:59
  a
• 52:00
  trend
• 52:00
  are
• 52:01
  something
• 52:01
  that's
• 52:01
  kind
• 52:02
  of
• 52:02
  coming
• 52:02
  out
• 52:02
  as,
• 52:03
  you
• 52:03
  know,
• 52:04
  this
• 52:04
  has
• 52:04
  been
• 52:05
  proven
• 52:05
  to
• 52:05
  be
• 52:06
  successful
• 52:06
  and
• 52:06
  it
• 52:06
  works
• 52:07
  no
• 52:07
  matter
• 52:07
  where
• 52:07
  you're
• 52:08
  located.
• 52:11
  Well,
• 52:12
  it
• 52:12
  goes
• 52:12
  back
• 52:12
  to
• 52:13
  what
• 52:13
  everybody
• 52:13
  else
• 52:13
  has
• 52:13
  talked
• 52:13
  about
• 52:14
  and
• 52:14
  that
• 52:14
  is
• 52:16
  what
• 52:16
  I've
• 52:16
  seen
• 52:17
  Be
• 52:17
  the
• 52:17
  most
• 52:17
  successful
• 52:18
  is
• 52:18
  if
• 52:18
  we
• 52:18
  can
• 52:18
  get
• 52:19
  to
• 52:19
  that
• 52:19
  genuine,
• 52:20
  authentic
• 52:21
  story
• 52:22
  that
• 52:22
  connects
• 52:22
  to
• 52:23
  the
• 52:23
  place,
• 52:23
  right?
• 52:24
  It
• 52:24
  connects
• 52:24
  to
• 52:24
  the
• 52:25
  guests
• 52:25
  that
• 52:25
  want
• 52:25
  to
• 52:25
  be
• 52:26
  there.
• 52:26
  And
• 52:26
  that's.
• 52:27
  What's
• 52:27
  that
• 52:28
  unique
• 52:28
  story?
• 52:28
  What
• 52:28
  are
• 52:29
  those
• 52:29
  unique
• 52:29
  experiences?
• 52:30
  And
• 52:30
  if
• 52:30
  it's
• 52:31
  different
• 52:31
  than
• 52:32
  everybody
• 52:32
  else
• 52:33
  and
• 52:34
  it
• 52:34
  connects
• 52:34
  to
• 52:35
  your,
• 52:35
  your
• 52:35
  target
• 52:36
  market,
• 52:37
  then
• 52:37
  we're
• 52:38
  seeing
• 52:38
  that
• 52:38
  as
• 52:39
  the
• 52:39
  key
• 52:39
  to
• 52:39
  success.
• 52:41
  And
• 52:41
  it's
• 52:42
  the
• 52:42
  little
• 52:42
  details.
• 52:43
  So
• 52:44
  it's,
• 52:45
  it's
• 52:45
  everything
• 52:46
  you
• 52:46
  just
• 52:46
  said.
• 52:47
  I
• 52:47
  want
• 52:47
  to
• 52:47
  know
• 52:48
  more
• 52:48
  about
• 52:48
  the
• 52:48
  llamas.
• 52:48
  By
• 52:49
  the
• 52:49
  way.
• 52:49
  We
• 52:49
  had
• 52:49
  a
• 52:49
  client
• 52:50
  that
• 52:50
  we
• 52:50
  talked
• 52:50
  about,
• 52:50
  baby
• 52:51
  goat
• 52:51
  glamping
• 52:51
  experience.
• 52:52
  But
• 52:52
  the
• 52:52
  llama
• 52:53
  sound
• 52:53
  cool
• 52:53
  too.
• 52:55
  It's
• 52:55
  the
• 52:56
  details,
• 52:56
  right?
• 52:56
  So
• 52:56
  if
• 52:57
  you're
• 52:57
  gonna
• 52:57
  have,
• 52:57
  let's
• 52:57
  say
• 52:57
  you're
• 52:58
  doing
• 52:58
  a
• 52:58
  family
• 52:58
  eco
• 52:59
  tour
• 52:59
  experience,
• 52:59
  right?
• 53:00
  It's
• 53:01
  the
• 53:01
  big
• 53:01
  picture
• 53:01
  stuff
• 53:02
  of
• 53:02
  connecting
• 53:03
  them
• 53:03
  to
• 53:03
  a
• 53:04
  off
• 53:04
  property
• 53:05
  experience
• 53:05
  to
• 53:05
  go
• 53:06
  tour
• 53:07
  XYZ
• 53:07
  Botanic
• 53:08
  Gardens
• 53:08
  or
• 53:09
  xyz,
• 53:09
  you
• 53:09
  know,
• 53:10
  Nature
• 53:10
  preserve
• 53:11
  and
• 53:11
  have
• 53:11
  a
• 53:11
  curated
• 53:12
  tour.
• 53:12
  But
• 53:13
  it's
• 53:13
  all
• 53:13
  the
• 53:13
  little
• 53:13
  things
• 53:14
  you
• 53:14
  can
• 53:14
  do
• 53:14
  when
• 53:15
  they
• 53:15
  come
• 53:15
  back
• 53:15
  on
• 53:15
  the
• 53:16
  property.
• 53:17
  It's,
• 53:18
  it's
• 53:18
  to
• 53:18
  me,
• 53:19
  if
• 53:19
  you're
• 53:19
  gonna
• 53:19
  sell
• 53:20
  unique
• 53:20
  experiences
• 53:21
  starts
• 53:21
  when
• 53:21
  you,
• 53:22
  when
• 53:23
  someone's
• 53:23
  looking
• 53:23
  at
• 53:24
  your
• 53:24
  property,
• 53:24
  the
• 53:24
  story
• 53:25
  you
• 53:25
  tell,
• 53:25
  the
• 53:26
  engagement
• 53:26
  before
• 53:27
  they
• 53:27
  even
• 53:27
  show
• 53:27
  up
• 53:27
  on
• 53:28
  property,
• 53:28
  are
• 53:28
  you,
• 53:29
  are
• 53:29
  you
• 53:29
  booking
• 53:30
  the
• 53:30
  tours?
• 53:31
  Are
• 53:31
  you
• 53:31
  booking
• 53:32
  the
• 53:32
  little
• 53:32
  activities
• 53:33
  when
• 53:33
  they
• 53:34
  show
• 53:34
  up
• 53:34
  to
• 53:34
  check
• 53:34
  in,
• 53:35
  are
• 53:35
  you
• 53:35
  giving
• 53:36
  something
• 53:36
  for
• 53:36
  the
• 53:37
  kids
• 53:37
  to
• 53:37
  do?
• 53:37
  If
• 53:37
  it's
• 53:37
  a
• 53:38
  family
• 53:38
  eco
• 53:38
  tour
• 53:39
  that
• 53:40
  connects
• 53:40
  them
• 53:40
  back
• 53:41
  to
• 53:41
  the
• 53:41
  things
• 53:41
  that
• 53:41
  they're
• 53:42
  going
• 53:42
  to
• 53:42
  do,
• 53:42
  right?
• 53:42
  Maybe
• 53:43
  it's
• 53:43
  a,
• 53:44
  an
• 53:44
  activity
• 53:45
  guide.
• 53:45
  One
• 53:45
  of
• 53:45
  the
• 53:45
  things
• 53:45
  that
• 53:45
  we
• 53:46
  see,
• 53:47
  find
• 53:48
  some
• 53:48
  non
• 53:48
  profits,
• 53:49
  right?
• 53:49
  Find
• 53:49
  some
• 53:50
  local
• 53:50
  non
• 53:50
  profits
• 53:51
  or
• 53:51
  national
• 53:51
  non
• 53:51
  profits.
• 53:52
  Like
• 53:53
  National
• 53:54
  Wildlife
• 53:54
  Federation
• 53:55
  has
• 53:55
  a
• 53:55
  bunch
• 53:55
  of
• 53:55
  curated
• 53:57
  experiences
• 53:57
  for
• 53:58
  kids
• 53:58
  all
• 53:58
  about
• 53:59
  connecting
• 53:59
  to
• 53:59
  nature,
• 54:00
  right?
• 54:00
  And
• 54:00
  a
• 54:00
  lot
• 54:00
  of
• 54:00
  times
• 54:01
  those
• 54:01
  are,
• 54:01
  those
• 54:01
  are
• 54:01
  low
• 54:02
  cost
• 54:02
  things
• 54:02
  that
• 54:02
  people
• 54:03
  can
• 54:03
  grab
• 54:05
  on
• 54:05
  site,
• 54:05
  right?
• 54:05
  If
• 54:06
  you're
• 54:06
  an
• 54:06
  eco
• 54:06
  tour
• 54:07
  focused,
• 54:08
  have
• 54:08
  a
• 54:08
  nature
• 54:09
  play
• 54:09
  area,
• 54:09
  right?
• 54:10
  Let
• 54:11
  the
• 54:11
  kids
• 54:11
  go
• 54:11
  out
• 54:11
  and
• 54:11
  play
• 54:12
  in
• 54:12
  the
• 54:12
  mud.
• 54:12
  And
• 54:12
  I
• 54:12
  know
• 54:13
  that's
• 54:13
  scary
• 54:13
  for
• 54:13
  a
• 54:13
  lot
• 54:13
  of
• 54:14
  parents,
• 54:14
  but
• 54:15
  be
• 54:15
  intentional
• 54:16
  about
• 54:16
  it.
• 54:16
  Focus
• 54:17
  on
• 54:17
  every
• 54:17
  single
• 54:19
  piece
• 54:20
  that
• 54:20
  someone's
• 54:20
  going
• 54:21
  to
• 54:21
  interact.
• 54:21
  We
• 54:21
  always
• 54:21
  call
• 54:22
  it
• 54:22
  like
• 54:22
  a
• 54:22
  day
• 54:22
  in
• 54:22
  the
• 54:23
  life
• 54:23
  journey.
• 54:24
  When
• 54:24
  I'm
• 54:25
  booking,
• 54:25
  when
• 54:25
  I
• 54:25
  show
• 54:25
  up
• 54:26
  to
• 54:26
  check
• 54:26
  in,
• 54:26
  when
• 54:27
  I'm
• 54:27
  on
• 54:27
  property,
• 54:28
  when
• 54:28
  I'm
• 54:28
  off
• 54:28
  property,
• 54:29
  all
• 54:29
  the
• 54:29
  little
• 54:30
  details
• 54:31
  that
• 54:32
  make
• 54:33
  it
• 54:33
  rememberable,
• 54:34
  right?
• 54:34
  So
• 54:34
  someone
• 54:34
  says,
• 54:35
  I
• 54:35
  remember
• 54:35
  that
• 54:36
  entire
• 54:36
  experience
• 54:37
  and
• 54:37
  it
• 54:37
  was
• 54:37
  unique.
• 54:39
  I
• 54:39
  know
• 54:40
  there's
• 54:40
  folks
• 54:40
  that
• 54:40
  have
• 54:40
  talked
• 54:41
  about
• 54:41
  it
• 54:41
  at
• 54:42
  some
• 54:42
  of
• 54:42
  the
• 54:42
  AGA
• 54:43
  conferences
• 54:43
  and
• 54:43
  whatnot.
• 54:45
  Follow
• 54:45
  up
• 54:45
  with
• 54:45
  them,
• 54:46
  right?
• 54:46
  When
• 54:46
  you
• 54:46
  follow
• 54:46
  up
• 54:46
  with
• 54:47
  them,
• 54:47
  have
• 54:47
  that
• 54:47
  unique
• 54:47
  touch.
• 54:48
  Point
• 54:48
  that
• 54:48
  makes
• 54:49
  them
• 54:49
  remember
• 54:49
  that
• 54:49
  experience
• 54:50
  they
• 54:50
  had
• 54:50
  six
• 54:51
  months
• 54:51
  ago.
• 54:51
  That's
• 54:52
  what
• 54:52
  we
• 54:52
  see
• 54:52
  being
• 54:53
  very
• 54:53
  successful,
• 54:54
  moving
• 54:54
  the
• 54:54
  needle
• 54:55
  for
• 54:55
  folks
• 54:55
  that
• 54:56
  are
• 54:57
  really
• 54:57
  killing
• 54:57
  it
• 54:58
  out
• 54:58
  there.
• 54:59
  I
• 54:59
  think
• 54:59
  if
• 55:00
  I
• 55:00
  can
• 55:00
  weigh
• 55:00
  in
• 55:00
  too,
• 55:01
  just
• 55:01
  from
• 55:01
  an
• 55:01
  outsider's
• 55:02
  point
• 55:02
  of
• 55:02
  view,
• 55:03
  is
• 55:03
  that
• 55:04
  you
• 55:04
  talked
• 55:05
  about
• 55:05
  authenticity,
• 55:06
  right.
• 55:06
  Is
• 55:06
  like
• 55:07
  if
• 55:07
  you
• 55:07
  offered,
• 55:09
  I
• 55:09
  think
• 55:09
  what
• 55:09
  you
• 55:10
  guys
• 55:10
  call
• 55:10
  it,
• 55:10
  the
• 55:11
  Outpost
• 55:12
  X
• 55:12
  experience,
• 55:13
  maybe
• 55:13
  up
• 55:13
  in
• 55:14
  Alberta,
• 55:14
  it's
• 55:14
  not
• 55:15
  going
• 55:15
  to
• 55:15
  work.
• 55:15
  Right.
• 55:16
  And
• 55:16
  so
• 55:16
  it's
• 55:16
  got
• 55:16
  to
• 55:16
  be
• 55:16
  authentic.
• 55:17
  But
• 55:17
  I
• 55:17
  also
• 55:18
  think
• 55:18
  that,
• 55:18
  that
• 55:18
  guests
• 55:19
  can
• 55:19
  sense
• 55:19
  passion
• 55:20
  too.
• 55:21
  And
• 55:21
  so
• 55:21
  like,
• 55:21
  if
• 55:22
  the
• 55:22
  best
• 55:22
  gifts
• 55:23
  you
• 55:23
  can
• 55:23
  give
• 55:23
  as
• 55:23
  a
• 55:24
  gift
• 55:24
  giver
• 55:25
  is
• 55:25
  things
• 55:25
  that
• 55:26
  you're
• 55:26
  passionate
• 55:26
  about
• 55:27
  because
• 55:27
  you're
• 55:27
  like
• 55:28
  really
• 55:28
  enjoying
• 55:29
  giving
• 55:29
  this
• 55:29
  someone,
• 55:29
  you
• 55:30
  know,
• 55:30
  this
• 55:30
  gift
• 55:30
  to
• 55:31
  someone.
• 55:31
  And
• 55:32
  I
• 55:32
  think
• 55:32
  that
• 55:32
  the
• 55:32
  experience
• 55:33
  is
• 55:33
  the
• 55:33
  same
• 55:33
  thing,
• 55:34
  is
• 55:34
  like
• 55:34
  if
• 55:34
  you're
• 55:34
  really
• 55:35
  passionate
• 55:35
  about,
• 55:36
  you
• 55:36
  know,
• 55:37
  if
• 55:37
  you're
• 55:37
  here
• 55:37
  in
• 55:37
  Utah,
• 55:38
  in
• 55:38
  the
• 55:38
  mountains
• 55:38
  of
• 55:38
  Utah,
• 55:39
  and
• 55:39
  you're
• 55:39
  really
• 55:39
  passionate
• 55:39
  about
• 55:39
  horses
• 55:40
  and
• 55:40
  you're
• 55:40
  sharing
• 55:41
  horse
• 55:41
  experience
• 55:42
  with
• 55:42
  your
• 55:43
  guests
• 55:43
  through
• 55:43
  trail
• 55:44
  rides
• 55:44
  and
• 55:44
  experiential
• 55:46
  touch
• 55:46
  relationships,
• 55:47
  then,
• 55:47
  then
• 55:48
  the
• 55:48
  guest
• 55:48
  is
• 55:48
  going
• 55:48
  to
• 55:48
  feel
• 55:49
  that
• 55:50
  where
• 55:50
  if
• 55:50
  it's
• 55:50
  like
• 55:51
  you've
• 55:51
  never
• 55:51
  had
• 55:52
  a,
• 55:52
  you
• 55:52
  know,
• 55:52
  you
• 55:52
  don't
• 55:52
  have
• 55:53
  kids
• 55:53
  and
• 55:53
  you're
• 55:53
  trying
• 55:53
  to
• 55:54
  offer
• 55:54
  a
• 55:55
  playground
• 55:55
  and
• 55:56
  you
• 55:56
  have
• 55:56
  no
• 55:56
  idea
• 55:57
  what
• 55:57
  kids
• 55:57
  are
• 55:57
  all
• 55:57
  about
• 55:58
  and
• 55:58
  what
• 55:58
  they're
• 55:58
  looking
• 55:58
  for,
• 55:59
  the
• 55:59
  guests
• 55:59
  are
• 55:59
  going
• 55:59
  to
• 55:59
  feel
• 56:00
  that
• 56:00
  too.
• 56:01
  And
• 56:01
  I
• 56:01
  think
• 56:01
  that
• 56:01
  like
• 56:02
  it's
• 56:02
  authenticity
• 56:03
  as
• 56:03
  part
• 56:04
  of
• 56:04
  the
• 56:05
  passion
• 56:05
  that
• 56:05
  you
• 56:05
  have
• 56:06
  for
• 56:06
  whatever
• 56:06
  experience
• 56:07
  that
• 56:07
  is
• 56:07
  too.
• 56:09
  Yeah,
• 56:09
  I
• 56:09
  think
• 56:09
  it
• 56:09
  goes
• 56:10
  back
• 56:10
  to
• 56:11
  a
• 56:11
  hosted
• 56:12
  experience.
• 56:12
  You
• 56:13
  know,
• 56:13
  why
• 56:13
  are,
• 56:14
  why
• 56:14
  are
• 56:14
  people
• 56:15
  moving
• 56:15
  away
• 56:15
  from
• 56:16
  traditional
• 56:16
  hospitality
• 56:17
  in
• 56:17
  droves
• 56:18
  and
• 56:18
  choosing
• 56:19
  to
• 56:19
  go
• 56:20
  glamping,
• 56:20
  choosing
• 56:21
  to
• 56:21
  go
• 56:21
  to
• 56:21
  some
• 56:21
  of
• 56:22
  these
• 56:22
  incredible
• 56:23
  locations
• 56:24
  and
• 56:24
  sites
• 56:25
  and
• 56:25
  have
• 56:25
  that
• 56:26
  immersive
• 56:26
  experience.
• 56:27
  It's,
• 56:27
  they're
• 56:28
  after
• 56:29
  a
• 56:30
  hosted
• 56:30
  experience,
• 56:31
  right?
• 56:31
  It's
• 56:32
  not
• 56:32
  just,
• 56:33
  well,
• 56:34
  give
• 56:34
  me
• 56:34
  your
• 56:35
  credit
• 56:35
  card,
• 56:35
  here's
• 56:35
  your
• 56:36
  keypad
• 56:37
  and
• 56:38
  hopefully
• 56:39
  we
• 56:39
  don't
• 56:39
  have
• 56:39
  to
• 56:39
  talk
• 56:39
  anymore
• 56:40
  because
• 56:40
  if
• 56:40
  we
• 56:40
  do,
• 56:40
  then
• 56:41
  that
• 56:41
  means
• 56:41
  something's
• 56:41
  wrong.
• 56:44
  I
• 56:44
  think
• 56:44
  it's
• 56:44
  something
• 56:45
  from
• 56:45
  the
• 56:45
  beginning
• 56:46
  that
• 56:46
  has
• 56:46
  always
• 56:47
  set
• 56:47
  apart
• 56:48
  glamping
• 56:48
  and
• 56:48
  outdoor
• 56:49
  hospitality.
• 56:50
  When
• 56:50
  we
• 56:50
  look
• 56:50
  at
• 56:50
  some
• 56:50
  of
• 56:51
  the
• 56:51
  most
• 56:51
  successful
• 56:51
  operators,
• 56:53
  you
• 56:54
  know,
• 56:54
  they,
• 56:55
  they
• 56:55
  have
• 56:56
  a
• 56:56
  very
• 56:57
  rigid,
• 56:57
  structured
• 56:58
  way
• 56:58
  that,
• 56:59
  you
• 56:59
  know,
• 56:59
  from
• 57:00
  the
• 57:00
  time
• 57:00
  the
• 57:00
  guest
• 57:02
  pulls
• 57:02
  off
• 57:02
  the
• 57:02
  road
• 57:03
  to
• 57:03
  enter
• 57:04
  their
• 57:04
  property,
• 57:04
  they've
• 57:05
  thought
• 57:05
  about,
• 57:05
  what
• 57:06
  is
• 57:06
  that
• 57:06
  experience?
• 57:07
  What
• 57:07
  does
• 57:08
  it
• 57:08
  look
• 57:08
  like?
• 57:08
  Who's
• 57:09
  the
• 57:09
  host
• 57:09
  that's
• 57:10
  going
• 57:10
  to
• 57:10
  meet
• 57:10
  them?
• 57:10
  What
• 57:11
  is
• 57:11
  that
• 57:11
  check
• 57:11
  in
• 57:12
  process?
• 57:12
  What
• 57:13
  is
• 57:13
  the
• 57:13
  education
• 57:14
  piece
• 57:14
  of
• 57:15
  that?
• 57:15
  You
• 57:15
  know,
• 57:15
  teaching
• 57:15
  them
• 57:16
  about
• 57:16
  their
• 57:16
  unit
• 57:17
  and
• 57:17
  showing
• 57:18
  them
• 57:18
  where
• 57:18
  everything
• 57:18
  is
• 57:18
  so
• 57:19
  they're
• 57:19
  comfortable
• 57:19
  and
• 57:20
  they
• 57:20
  have
• 57:20
  everything
• 57:20
  they
• 57:20
  need
• 57:20
  for
• 57:21
  Their
• 57:21
  stay,
• 57:22
  being
• 57:22
  attentive.
• 57:23
  Like
• 57:24
  it's
• 57:24
  the
• 57:25
  service
• 57:25
  piece
• 57:25
  of
• 57:25
  it.
• 57:26
  And
• 57:26
  the
• 57:27
  person,
• 57:27
  the
• 57:28
  forward
• 57:28
  facing,
• 57:29
  you
• 57:29
  know,
• 57:30
  guest
• 57:30
  experience
• 57:31
  person
• 57:32
  is
• 57:33
  just
• 57:33
  as
• 57:33
  important
• 57:34
  as
• 57:34
  all
• 57:35
  the
• 57:35
  technical
• 57:36
  pieces
• 57:36
  of
• 57:36
  getting
• 57:37
  it
• 57:37
  right.
• 57:38
  And
• 57:38
  yes,
• 57:38
  if
• 57:38
  that
• 57:39
  person
• 57:39
  has
• 57:40
  passion,
• 57:41
  has,
• 57:42
  you
• 57:42
  know,
• 57:42
  a
• 57:43
  desire
• 57:43
  and
• 57:43
  they
• 57:44
  like
• 57:45
  taking
• 57:45
  care
• 57:45
  of
• 57:46
  people.
• 57:46
  And
• 57:46
  Chris,
• 57:47
  I
• 57:47
  know,
• 57:47
  I
• 57:47
  hear
• 57:47
  you,
• 57:48
  you
• 57:48
  talked
• 57:48
  about
• 57:48
  this
• 57:49
  all
• 57:49
  the
• 57:49
  time,
• 57:49
  kind
• 57:50
  of
• 57:50
  that
• 57:50
  call
• 57:51
  to,
• 57:52
  to
• 57:52
  be
• 57:53
  a
• 57:53
  host,
• 57:53
  to
• 57:54
  host
• 57:54
  people
• 57:55
  and
• 57:55
  to
• 57:55
  take
• 57:55
  care
• 57:55
  of
• 57:56
  people.
• 57:58
  I
• 57:58
  think
• 57:58
  that's
• 57:58
  one
• 57:59
  of
• 57:59
  the
• 57:59
  big
• 57:59
  differentiating
• 58:00
  factors
• 58:00
  in
• 58:01
  glamping
• 58:01
  outdoor
• 58:01
  hospitality
• 58:03
  for
• 58:04
  sure.
• 58:04
  Absolutely.
• 58:05
  I
• 58:05
  don't
• 58:05
  know
• 58:05
  if
• 58:05
  you
• 58:05
  guys
• 58:05
  can
• 58:06
  hear
• 58:06
  me.
• 58:06
  My
• 58:06
  whole
• 58:06
  screen
• 58:06
  is
• 58:07
  frozen
• 58:07
  now.
• 58:07
  I'm
• 58:07
  frozen.
• 58:08
  So
• 58:08
  I'm
• 58:08
  just
• 58:08
  hanging
• 58:08
  on
• 58:08
  to
• 58:08
  your
• 58:09
  right
• 58:09
  there.
• 58:09
  It's
• 58:09
  really
• 58:09
  fun,
• 58:10
  actually.
• 58:11
  I
• 58:11
  think
• 58:12
  I
• 58:12
  want
• 58:12
  to
• 58:12
  wrap
• 58:12
  up
• 58:12
  the
• 58:12
  show
• 58:12
  here.
• 58:13
  I
• 58:13
  know
• 58:13
  we're
• 58:13
  almost
• 58:13
  out
• 58:14
  of
• 58:14
  time.
• 58:14
  I
• 58:14
  do
• 58:14
  have
• 58:15
  one
• 58:15
  thing,
• 58:15
  like,
• 58:15
  I
• 58:15
  think
• 58:16
  before
• 58:16
  I
• 58:16
  let
• 58:17
  everybody
• 58:17
  do
• 58:17
  their
• 58:17
  kind
• 58:17
  of
• 58:17
  closings
• 58:18
  and
• 58:18
  tell
• 58:18
  us
• 58:18
  where
• 58:19
  they
• 58:19
  can
• 58:19
  find
• 58:19
  out
• 58:19
  more
• 58:20
  about
• 58:20
  your
• 58:20
  companies
• 58:20
  and
• 58:20
  stuff.
• 58:21
  Zach,
• 58:22
  I'm
• 58:22
  interested
• 58:22
  in
• 58:22
  your
• 58:22
  thoughts
• 58:23
  of
• 58:23
  like,
• 58:23
  how
• 58:23
  do
• 58:23
  we.
• 58:24
  I
• 58:25
  think
• 58:25
  this
• 58:25
  is
• 58:25
  a
• 58:25
  need
• 58:25
  in
• 58:26
  the
• 58:26
  industry.
• 58:26
  Like
• 58:26
  I
• 58:27
  think.
• 58:27
  And
• 58:27
  I'm
• 58:28
  just
• 58:28
  singling
• 58:28
  you
• 58:28
  out
• 58:28
  because
• 58:29
  you
• 58:29
  brought
• 58:29
  it
• 58:29
  up
• 58:29
  right.
• 58:30
  Obviously
• 58:31
  you're
• 58:31
  not
• 58:31
  the
• 58:31
  only
• 58:31
  one.
• 58:32
  But
• 58:33
  there
• 58:33
  are,
• 58:34
  I
• 58:34
  think
• 58:34
  there's
• 58:34
  a
• 58:34
  deep
• 58:35
  need
• 58:35
  to
• 58:36
  show
• 58:36
  off
• 58:36
  more
• 58:36
  of
• 58:37
  what's
• 58:37
  possible
• 58:38
  in
• 58:38
  glamping.
• 58:39
  Would
• 58:39
  you.
• 58:40
  Does
• 58:40
  that
• 58:40
  make
• 58:40
  sense?
• 58:40
  Like,
• 58:41
  versus
• 58:41
  just
• 58:41
  not
• 58:41
  even
• 58:42
  just
• 58:42
  photos,
• 58:43
  but
• 58:43
  just
• 58:43
  show
• 58:43
  off
• 58:44
  what
• 58:44
  is
• 58:45
  possible.
• 58:45
  How
• 58:45
  to
• 58:45
  think
• 58:45
  outside
• 58:46
  the
• 58:46
  box,
• 58:46
  how
• 58:46
  to
• 58:46
  tell
• 58:46
  your
• 58:47
  story,
• 58:47
  how
• 58:47
  to
• 58:47
  do
• 58:47
  your
• 58:47
  brand,
• 58:48
  how
• 58:48
  to
• 58:48
  understand
• 58:48
  that
• 58:49
  it's
• 58:49
  not,
• 58:49
  it
• 58:49
  doesn't
• 58:50
  all
• 58:50
  be
• 58:51
  from
• 58:51
  a
• 58:51
  selection
• 58:52
  of
• 58:52
  five
• 58:52
  templated
• 58:53
  experiences
• 58:53
  that
• 58:54
  everybody
• 58:54
  else
• 58:54
  does.
• 58:55
  Would
• 58:55
  you
• 58:55
  agree
• 58:56
  there's
• 58:56
  a
• 58:56
  need
• 58:56
  for
• 58:56
  that?
• 58:58
  Yeah,
• 58:58
  I
• 58:59
  think
• 58:59
  there
• 58:59
  is.
• 59:00
  And
• 59:00
  again,
• 59:00
  this
• 59:00
  industry
• 59:01
  is
• 59:01
  emerging.
• 59:01
  It's
• 59:02
  evolving
• 59:02
  so
• 59:02
  fast,
• 59:03
  you
• 59:03
  know,
• 59:03
  and
• 59:04
  guest
• 59:04
  expectations,
• 59:05
  seeing
• 59:06
  some
• 59:06
  of
• 59:06
  these
• 59:07
  operators
• 59:08
  that
• 59:08
  are
• 59:08
  out
• 59:08
  there
• 59:08
  that
• 59:08
  are
• 59:09
  creating
• 59:09
  some
• 59:09
  wild
• 59:10
  stuff
• 59:10
  today,
• 59:11
  we
• 59:11
  look
• 59:11
  at
• 59:11
  it
• 59:11
  and
• 59:12
  say,
• 59:12
  that's
• 59:12
  crazy,
• 59:13
  that's
• 59:13
  wild,
• 59:14
  that's
• 59:14
  nuts.
• 59:16
  I
• 59:16
  think
• 59:17
  three
• 59:17
  to
• 59:17
  five
• 59:17
  years
• 59:17
  down
• 59:18
  the
• 59:18
  road
• 59:19
  that
• 59:19
  won't
• 59:19
  be
• 59:20
  crazy
• 59:20
  anymore.
• 59:21
  It
• 59:21
  won't
• 59:21
  be
• 59:21
  something
• 59:22
  that's
• 59:22
  that
• 59:22
  uncommon.
• 59:24
  And
• 59:24
  so
• 59:25
  I
• 59:25
  think
• 59:26
  where
• 59:26
  everything
• 59:27
  is
• 59:27
  constantly
• 59:28
  evolving
• 59:28
  and
• 59:28
  changing
• 59:30
  and
• 59:31
  having
• 59:31
  the
• 59:31
  freedom
• 59:31
  and
• 59:32
  flexibility
• 59:32
  within
• 59:32
  an
• 59:33
  industry
• 59:33
  like
• 59:33
  this
• 59:33
  to
• 59:34
  do
• 59:34
  it,
• 59:34
  to
• 59:34
  allow
• 59:34
  for
• 59:35
  it
• 59:35
  to
• 59:35
  happen,
• 59:36
  you
• 59:37
  know,
• 59:37
  I
• 59:37
  think
• 59:37
  we're
• 59:37
  going
• 59:37
  to
• 59:38
  see
• 59:38
  more
• 59:38
  of
• 59:38
  it
• 59:40
  and
• 59:40
  part
• 59:40
  of
• 59:41
  it,
• 59:41
  you
• 59:41
  know,
• 59:41
  back
• 59:42
  to
• 59:42
  kind
• 59:42
  of
• 59:43
  circle
• 59:43
  this
• 59:43
  all
• 59:43
  the
• 59:44
  way
• 59:44
  back
• 59:44
  to
• 59:44
  where
• 59:44
  we
• 59:44
  began
• 59:45
  with
• 59:45
  this,
• 59:46
  you
• 59:46
  know,
• 59:46
  sitting
• 59:47
  down,
• 59:48
  coming
• 59:48
  up
• 59:48
  with
• 59:48
  those
• 59:49
  thoughts.
• 59:50
  And
• 59:50
  this
• 59:51
  was
• 59:51
  a
• 59:51
  question
• 59:51
  that
• 59:51
  was
• 59:52
  asked
• 59:52
  earlier,
• 59:53
  you
• 59:53
  know,
• 59:54
  how
• 59:55
  would
• 59:55
  you
• 59:55
  tell
• 59:55
  people
• 59:56
  to
• 59:56
  get
• 59:56
  started?
• 59:57
  Like,
• 59:57
  if
• 59:58
  you
• 59:58
  don't
• 59:58
  have
• 59:58
  a
• 59:58
  mat.
• 59:59
  If
• 59:59
  you
• 59:59
  don't
• 59:59
  have
• 59:59
  a
• 59:59
  me,
• 1:00:00
  you
• 1:00:01
  know,
• 1:00:01
  one
• 1:00:01
  of
• 1:00:01
  the
• 1:00:02
  things
• 1:00:02
  I
• 1:00:02
  tell
• 1:00:02
  people
• 1:00:03
  when
• 1:00:03
  we
• 1:00:03
  start
• 1:00:03
  working
• 1:00:04
  together,
• 1:00:04
  even
• 1:00:05
  before
• 1:00:05
  sometimes
• 1:00:06
  you
• 1:00:06
  want
• 1:00:06
  to
• 1:00:06
  do
• 1:00:06
  an
• 1:00:06
  intro
• 1:00:07
  call
• 1:00:07
  with
• 1:00:07
  somebody.
• 1:00:08
  I'll
• 1:00:08
  say,
• 1:00:08
  can
• 1:00:08
  you
• 1:00:09
  send
• 1:00:09
  me
• 1:00:10
  just
• 1:00:10
  some
• 1:00:10
  of
• 1:00:10
  your
• 1:00:10
  thoughts
• 1:00:11
  on
• 1:00:11
  it?
• 1:00:11
  And
• 1:00:11
  they're
• 1:00:11
  like,
• 1:00:12
  well,
• 1:00:12
  what
• 1:00:12
  do
• 1:00:12
  you
• 1:00:12
  mean?
• 1:00:13
  And
• 1:00:13
  I
• 1:00:13
  said,
• 1:00:14
  well,
• 1:00:14
  just
• 1:00:14
  sit
• 1:00:15
  down.
• 1:00:15
  It
• 1:00:15
  doesn't
• 1:00:15
  have
• 1:00:15
  to
• 1:00:16
  be
• 1:00:16
  organized.
• 1:00:16
  It
• 1:00:16
  could
• 1:00:16
  be
• 1:00:17
  random.
• 1:00:18
  You
• 1:00:18
  could
• 1:00:18
  do
• 1:00:18
  speech
• 1:00:18
  to
• 1:00:18
  text
• 1:00:19
  or
• 1:00:19
  whatever.
• 1:00:19
  Just
• 1:00:20
  send
• 1:00:20
  me,
• 1:00:20
  like,
• 1:00:21
  one
• 1:00:21
  or
• 1:00:21
  two
• 1:00:22
  pages
• 1:00:23
  that
• 1:00:23
  talks
• 1:00:23
  about
• 1:00:24
  what
• 1:00:24
  you
• 1:00:25
  want
• 1:00:25
  to
• 1:00:25
  do
• 1:00:25
  here,
• 1:00:26
  what
• 1:00:26
  you
• 1:00:26
  think
• 1:00:26
  might
• 1:00:26
  work,
• 1:00:27
  what,
• 1:00:28
  you
• 1:00:28
  know,
• 1:00:29
  where
• 1:00:29
  you
• 1:00:29
  want
• 1:00:29
  to
• 1:00:29
  go
• 1:00:29
  with
• 1:00:30
  this.
• 1:00:30
  And
• 1:00:30
  I
• 1:00:30
  think
• 1:00:30
  it's
• 1:00:31
  a
• 1:00:31
  really
• 1:00:31
  helpful
• 1:00:32
  exercise
• 1:00:32
  for
• 1:00:32
  people
• 1:00:33
  who
• 1:00:33
  are
• 1:00:34
  just
• 1:00:34
  beginning
• 1:00:34
  that
• 1:00:35
  process
• 1:00:36
  to
• 1:00:36
  put
• 1:00:37
  together
• 1:00:37
  a
• 1:00:37
  narrative
• 1:00:38
  that
• 1:00:38
  just
• 1:00:38
  says,
• 1:00:39
  these
• 1:00:39
  are
• 1:00:39
  some
• 1:00:39
  of
• 1:00:39
  my
• 1:00:39
  thoughts.
• 1:00:41
  And
• 1:00:41
  then
• 1:00:42
  another
• 1:00:43
  thing
• 1:00:43
  that
• 1:00:43
  I
• 1:00:43
  often
• 1:00:44
  tell
• 1:00:44
  the
• 1:00:44
  people
• 1:00:44
  that
• 1:00:45
  we're
• 1:00:45
  working
• 1:00:45
  with
• 1:00:45
  is
• 1:00:46
  as
• 1:00:46
  an
• 1:00:46
  architect,
• 1:00:47
  as
• 1:00:47
  a
• 1:00:47
  designer,
• 1:00:48
  it's
• 1:00:48
  always
• 1:00:49
  my
• 1:00:49
  idea
• 1:00:49
  to
• 1:00:49
  ask
• 1:00:50
  the
• 1:00:50
  question,
• 1:00:51
  and
• 1:00:51
  I'll
• 1:00:52
  come
• 1:00:52
  up
• 1:00:52
  with
• 1:00:53
  numerous,
• 1:00:53
  numerous
• 1:00:54
  ideas.
• 1:00:54
  Some
• 1:00:54
  of
• 1:00:54
  them
• 1:00:54
  are
• 1:00:55
  good,
• 1:00:55
  some
• 1:00:55
  are
• 1:00:55
  not
• 1:00:55
  so
• 1:00:55
  good.
• 1:00:56
  Some
• 1:00:56
  of
• 1:00:57
  them
• 1:00:57
  are
• 1:00:57
  things
• 1:00:58
  that
• 1:00:58
  make
• 1:00:58
  my
• 1:00:58
  client
• 1:00:59
  think
• 1:01:00
  about
• 1:01:00
  it.
• 1:01:00
  And
• 1:01:00
  they're
• 1:01:00
  like,
• 1:01:01
  well,
• 1:01:02
  I
• 1:01:02
  don't
• 1:01:02
  necessarily
• 1:01:03
  want
• 1:01:03
  to
• 1:01:03
  do
• 1:01:03
  exactly
• 1:01:04
  what
• 1:01:04
  you
• 1:01:04
  said,
• 1:01:05
  but
• 1:01:05
  it
• 1:01:05
  made
• 1:01:05
  me
• 1:01:05
  think
• 1:01:06
  about
• 1:01:06
  this
• 1:01:06
  and
• 1:01:06
  what
• 1:01:07
  about
• 1:01:07
  this
• 1:01:07
  and
• 1:01:07
  what
• 1:01:08
  about
• 1:01:08
  this?
• 1:01:10
  And
• 1:01:10
  I'm
• 1:01:10
  kind
• 1:01:11
  of
• 1:01:11
  fresh
• 1:01:11
  on
• 1:01:11
  it
• 1:01:11
  because
• 1:01:11
  I
• 1:01:11
  just
• 1:01:12
  spent
• 1:01:12
  the
• 1:01:12
  last
• 1:01:13
  two
• 1:01:13
  days
• 1:01:13
  on
• 1:01:13
  a
• 1:01:13
  site
• 1:01:14
  visit
• 1:01:14
  with
• 1:01:15
  one
• 1:01:15
  of
• 1:01:15
  our
• 1:01:15
  clients.
• 1:01:16
  That's
• 1:01:16
  all
• 1:01:16
  we
• 1:01:17
  did
• 1:01:17
  for
• 1:01:17
  two
• 1:01:17
  solid
• 1:01:18
  days.
• 1:01:18
  We
• 1:01:18
  walked
• 1:01:18
  this
• 1:01:18
  property.
• 1:01:19
  We
• 1:01:19
  spitballed
• 1:01:20
  ideas.
• 1:01:20
  We
• 1:01:21
  came
• 1:01:21
  up
• 1:01:21
  with
• 1:01:21
  all
• 1:01:22
  these
• 1:01:22
  different
• 1:01:22
  things
• 1:01:22
  that
• 1:01:22
  we
• 1:01:23
  could
• 1:01:23
  do.
• 1:01:23
  We
• 1:01:24
  drove
• 1:01:24
  around
• 1:01:25
  surrounding
• 1:01:26
  areas.
• 1:01:26
  Where
• 1:01:27
  are
• 1:01:27
  the
• 1:01:27
  closest
• 1:01:27
  places
• 1:01:28
  that
• 1:01:28
  we
• 1:01:28
  could
• 1:01:28
  eat?
• 1:01:29
  What
• 1:01:29
  is.
• 1:01:29
  Is
• 1:01:29
  it
• 1:01:29
  good?
• 1:01:30
  Is
• 1:01:30
  it
• 1:01:30
  not
• 1:01:30
  good?
• 1:01:30
  Is
• 1:01:30
  it
• 1:01:31
  something
• 1:01:31
  we
• 1:01:31
  want
• 1:01:32
  to,
• 1:01:32
  you
• 1:01:32
  know,
• 1:01:32
  hey,
• 1:01:33
  these
• 1:01:33
  guys
• 1:01:33
  are
• 1:01:33
  doing
• 1:01:33
  something
• 1:01:33
  cool.
• 1:01:34
  Maybe
• 1:01:34
  we
• 1:01:34
  could
• 1:01:34
  partner
• 1:01:34
  with
• 1:01:35
  them.
• 1:01:36
  And
• 1:01:37
  so,
• 1:01:37
  you
• 1:01:38
  know,
• 1:01:38
  I
• 1:01:38
  think
• 1:01:38
  there's.
• 1:01:40
  When
• 1:01:40
  we
• 1:01:40
  work
• 1:01:40
  with
• 1:01:41
  people,
• 1:01:41
  that's
• 1:01:41
  part
• 1:01:41
  of
• 1:01:42
  our
• 1:01:42
  process.
• 1:01:42
  That's
• 1:01:42
  a
• 1:01:43
  part
• 1:01:43
  of
• 1:01:43
  what
• 1:01:43
  we
• 1:01:43
  do
• 1:01:44
  internally.
• 1:01:44
  We've
• 1:01:45
  done
• 1:01:45
  it
• 1:01:45
  enough.
• 1:01:45
  We,
• 1:01:46
  you
• 1:01:46
  know,
• 1:01:47
  challenge
• 1:01:48
  ourselves
• 1:01:49
  and
• 1:01:49
  our
• 1:01:49
  clients
• 1:01:50
  to
• 1:01:50
  go
• 1:01:50
  through
• 1:01:50
  that.
• 1:01:52
  But
• 1:01:52
  you
• 1:01:52
  don't
• 1:01:52
  need
• 1:01:53
  a
• 1:01:53
  me
• 1:01:53
  to
• 1:01:54
  do
• 1:01:54
  that.
• 1:01:55
  Those
• 1:01:55
  are
• 1:01:55
  all
• 1:01:56
  things
• 1:01:56
  that
• 1:01:57
  you
• 1:01:57
  can
• 1:01:57
  sit
• 1:01:57
  down
• 1:01:57
  and
• 1:01:57
  do
• 1:01:58
  yourself.
• 1:01:59
  Well,
• 1:01:59
  I
• 1:01:59
  think
• 1:01:59
  that's
• 1:02:00
  the
• 1:02:00
  important
• 1:02:00
  thing.
• 1:02:00
  Like,
• 1:02:01
  first
• 1:02:01
  of
• 1:02:01
  all,
• 1:02:02
  you
• 1:02:02
  want
• 1:02:02
  a
• 1:02:03
  you,
• 1:02:03
  right?
• 1:02:03
  But
• 1:02:04
  sometimes
• 1:02:04
  you
• 1:02:05
  can't
• 1:02:05
  have
• 1:02:05
  a
• 1:02:05
  you
• 1:02:06
  or.
• 1:02:06
  Right.
• 1:02:06
  Like
• 1:02:07
  you
• 1:02:07
  said,
• 1:02:07
  you
• 1:02:07
  don't
• 1:02:07
  necessarily
• 1:02:08
  need
• 1:02:08
  one.
• 1:02:08
  But
• 1:02:09
  I
• 1:02:09
  think
• 1:02:09
  that's
• 1:02:09
  part
• 1:02:09
  of
• 1:02:09
  what
• 1:02:09
  I
• 1:02:09
  want
• 1:02:10
  to
• 1:02:10
  communicate.
• 1:02:10
  Like,
• 1:02:10
  I
• 1:02:10
  think
• 1:02:12
  we'll
• 1:02:12
  have
• 1:02:12
  a
• 1:02:12
  conversation
• 1:02:13
  maybe,
• 1:02:13
  like,
• 1:02:13
  at
• 1:02:13
  the
• 1:02:13
  beginning
• 1:02:14
  of
• 1:02:14
  2025,
• 1:02:14
  when
• 1:02:14
  I
• 1:02:15
  have
• 1:02:15
  some
• 1:02:15
  bandwidth,
• 1:02:16
  Zach.
• 1:02:16
  And
• 1:02:16
  not
• 1:02:17
  just
• 1:02:17
  with
• 1:02:17
  you,
• 1:02:17
  but
• 1:02:17
  I
• 1:02:17
  want
• 1:02:17
  to
• 1:02:17
  have
• 1:02:17
  it
• 1:02:18
  with
• 1:02:18
  some
• 1:02:18
  other
• 1:02:18
  people,
• 1:02:18
  too.
• 1:02:20
  I'm
• 1:02:20
  interested
• 1:02:20
  in
• 1:02:20
  doing
• 1:02:21
  more
• 1:02:21
  of,
• 1:02:21
  you
• 1:02:22
  know,
• 1:02:22
  one
• 1:02:22
  or
• 1:02:22
  two
• 1:02:22
  of
• 1:02:22
  these
• 1:02:22
  shows,
• 1:02:23
  even
• 1:02:23
  of
• 1:02:23
  the
• 1:02:23
  glamping
• 1:02:24
  type
• 1:02:24
  style
• 1:02:25
  stuff,
• 1:02:25
  like
• 1:02:25
  on
• 1:02:25
  location,
• 1:02:26
  maybe
• 1:02:26
  at
• 1:02:26
  one
• 1:02:26
  of
• 1:02:26
  the
• 1:02:26
  properties
• 1:02:27
  you
• 1:02:27
  designed,
• 1:02:28
  Zach.
• 1:02:29
  Right.
• 1:02:29
  And
• 1:02:29
  we
• 1:02:30
  actually
• 1:02:30
  show
• 1:02:30
  this
• 1:02:30
  stuff
• 1:02:31
  because
• 1:02:31
  I
• 1:02:32
  think
• 1:02:32
  it's
• 1:02:32
  one
• 1:02:32
  thing
• 1:02:32
  to
• 1:02:32
  talk
• 1:02:33
  about.
• 1:02:33
  I
• 1:02:33
  think
• 1:02:33
  it's
• 1:02:33
  another
• 1:02:33
  thing
• 1:02:34
  to
• 1:02:34
  say,
• 1:02:34
  like,
• 1:02:34
  look,
• 1:02:34
  this
• 1:02:35
  is
• 1:02:35
  what's
• 1:02:35
  possible.
• 1:02:36
  Right.
• 1:02:36
  Either
• 1:02:37
  with
• 1:02:37
  or
• 1:02:37
  without
• 1:02:37
  Zach,
• 1:02:38
  but
• 1:02:38
  it's
• 1:02:38
  like,
• 1:02:38
  get
• 1:02:38
  your
• 1:02:39
  brain
• 1:02:39
  dirty.
• 1:02:41
  I
• 1:02:41
  can
• 1:02:41
  refer
• 1:02:42
  you
• 1:02:42
  to
• 1:02:42
  some
• 1:02:42
  great
• 1:02:42
  operators
• 1:02:43
  that
• 1:02:43
  we've
• 1:02:43
  worked
• 1:02:43
  with
• 1:02:44
  that
• 1:02:44
  would
• 1:02:44
  love
• 1:02:44
  to
• 1:02:44
  tell
• 1:02:45
  their
• 1:02:45
  story
• 1:02:45
  and
• 1:02:45
  what
• 1:02:46
  they're
• 1:02:46
  doing.
• 1:02:46
  Right?
• 1:02:47
  Yeah.
• 1:02:47
  So.
• 1:02:48
  And
• 1:02:48
  again,
• 1:02:49
  not
• 1:02:49
  just
• 1:02:49
  with
• 1:02:49
  you.
• 1:02:50
  I
• 1:02:50
  want
• 1:02:50
  to,
• 1:02:50
  you
• 1:02:51
  know,
• 1:02:51
  go
• 1:02:51
  to
• 1:02:51
  some
• 1:02:51
  other
• 1:02:52
  RV
• 1:02:52
  resorts
• 1:02:52
  and
• 1:02:53
  stuff
• 1:02:53
  like
• 1:02:53
  that.
• 1:02:53
  Like,
• 1:02:53
  I
• 1:02:53
  can't
• 1:02:54
  travel
• 1:02:54
  the
• 1:02:54
  whole
• 1:02:54
  year,
• 1:02:54
  but
• 1:02:55
  even
• 1:02:55
  if
• 1:02:55
  we
• 1:02:55
  could
• 1:02:56
  get
• 1:02:56
  out
• 1:02:56
  and
• 1:02:56
  do
• 1:02:57
  six
• 1:02:57
  episodes
• 1:02:58
  of
• 1:02:58
  some
• 1:02:59
  kind
• 1:02:59
  of
• 1:02:59
  like
• 1:02:59
  a
• 1:03:00
  couple
• 1:03:00
  glamping,
• 1:03:00
  couple
• 1:03:01
  RV
• 1:03:01
  resorts,
• 1:03:01
  stuff
• 1:03:02
  like
• 1:03:02
  that,
• 1:03:02
  I
• 1:03:02
  just
• 1:03:03
  think
• 1:03:03
  that's
• 1:03:03
  valuable
• 1:03:03
  for
• 1:03:03
  people
• 1:03:04
  to
• 1:03:04
  see
• 1:03:04
  do.
• 1:03:04
  A
• 1:03:05
  true
• 1:03:05
  fireside
• 1:03:06
  chat
• 1:03:06
  around
• 1:03:06
  a
• 1:03:06
  campfire
• 1:03:07
  at
• 1:03:07
  somebody's
• 1:03:07
  resort.
• 1:03:08
  Yeah,
• 1:03:10
  well,
• 1:03:10
  I'm
• 1:03:11
  sure
• 1:03:11
  we,
• 1:03:11
  like,
• 1:03:11
  we
• 1:03:11
  got
• 1:03:11
  to
• 1:03:11
  get
• 1:03:11
  a
• 1:03:12
  hold
• 1:03:12
  of
• 1:03:12
  Miguel
• 1:03:12
  in
• 1:03:12
  Mexico
• 1:03:13
  too,
• 1:03:13
  for
• 1:03:13
  the
• 1:03:13
  winter
• 1:03:14
  in
• 1:03:14
  Canada.
• 1:03:15
  That's
• 1:03:15
  when
• 1:03:15
  I
• 1:03:15
  want
• 1:03:15
  to.
• 1:03:17
  All
• 1:03:18
  right,
• 1:03:18
  let's
• 1:03:18
  go
• 1:03:18
  around
• 1:03:18
  the
• 1:03:18
  room.
• 1:03:18
  Everybody
• 1:03:19
  kind
• 1:03:19
  of
• 1:03:19
  closes
• 1:03:19
  out.
• 1:03:20
  Just
• 1:03:20
  briefly.
• 1:03:21
  Tell
• 1:03:21
  us,
• 1:03:21
  you
• 1:03:21
  know,
• 1:03:22
  where
• 1:03:22
  they
• 1:03:22
  can
• 1:03:22
  find
• 1:03:22
  more
• 1:03:23
  information
• 1:03:23
  about
• 1:03:23
  you,
• 1:03:23
  your
• 1:03:23
  name,
• 1:03:25
  whoever
• 1:03:25
  wants
• 1:03:25
  to
• 1:03:25
  start.
• 1:03:26
  I'm
• 1:03:26
  frozen,
• 1:03:26
  so
• 1:03:26
  I
• 1:03:27
  can't
• 1:03:27
  tell.
• 1:03:31
  Well,
• 1:03:31
  I'm
• 1:03:31
  Chris
• 1:03:31
  Joube,
• 1:03:31
  the
• 1:03:32
  glamping
• 1:03:32
  guy.
• 1:03:32
  You
• 1:03:32
  can
• 1:03:32
  find
• 1:03:33
  my
• 1:03:33
  resort@monumentglamping.com
• 1:03:36
  or
• 1:03:36
  the
• 1:03:37
  glamping
• 1:03:37
  guy
• 1:03:38
  stuff@glampingguy.com.
• 1:03:41
  Thanks,
• 1:03:41
  Chris.
• 1:03:41
  Appreciate
• 1:03:41
  you
• 1:03:41
  being
• 1:03:42
  here
• 1:03:42
  as
• 1:03:42
  always.
• 1:03:44
  I'm
• 1:03:44
  Zach,
• 1:03:46
  director
• 1:03:46
  of
• 1:03:46
  outdoor
• 1:03:47
  hospitality
• 1:03:47
  for
• 1:03:47
  Clockwork.
• 1:03:48
  You
• 1:03:48
  can
• 1:03:48
  find
• 1:03:48
  us
• 1:03:48
  at
• 1:03:49
  clockwork-ad.com
• 1:03:51
  I'm
• 1:03:52
  on
• 1:03:52
  LinkedIn,
• 1:03:53
  Instagram,
• 1:03:54
  Facebook,
• 1:03:55
  all
• 1:03:55
  the
• 1:03:55
  regular
• 1:03:56
  social
• 1:03:56
  media
• 1:03:56
  channels.
• 1:03:58
  And
• 1:03:58
  if
• 1:03:58
  you
• 1:03:58
  got
• 1:03:59
  a
• 1:03:59
  question,
• 1:04:00
  if
• 1:04:00
  you
• 1:04:00
  got
• 1:04:01
  a
• 1:04:01
  project,
• 1:04:02
  it
• 1:04:02
  doesn't
• 1:04:03
  matter.
• 1:04:03
  Feel
• 1:04:03
  free
• 1:04:03
  to
• 1:04:04
  reach
• 1:04:04
  out.
• 1:04:04
  I
• 1:04:04
  don't
• 1:04:04
  charge
• 1:04:05
  anybody
• 1:04:05
  for
• 1:04:05
  a
• 1:04:05
  phone
• 1:04:05
  call.
• 1:04:07
  Love
• 1:04:07
  to
• 1:04:07
  sit
• 1:04:07
  down
• 1:04:07
  and
• 1:04:08
  chat,
• 1:04:08
  hear
• 1:04:08
  more
• 1:04:08
  about
• 1:04:09
  what
• 1:04:09
  you
• 1:04:09
  want
• 1:04:09
  to
• 1:04:09
  do
• 1:04:09
  and
• 1:04:09
  if
• 1:04:09
  there's
• 1:04:10
  something
• 1:04:10
  we
• 1:04:10
  can
• 1:04:10
  do
• 1:04:10
  to
• 1:04:10
  help
• 1:04:11
  you
• 1:04:11
  get
• 1:04:11
  there.
• 1:04:12
  Awesome.
• 1:04:12
  Appreciate
• 1:04:13
  you
• 1:04:13
  being
• 1:04:13
  here.
• 1:04:13
  Zach
• 1:04:14
  Najel.
• 1:04:15
  Hi.
• 1:04:15
  So
• 1:04:15
  I'm
• 1:04:15
  Aja
• 1:04:16
  Miller,
• 1:04:16
  Creekside
• 1:04:17
  R
• 1:04:17
  and
• 1:04:17
  R
• 1:04:18
  Glamping
• 1:04:18
  and
• 1:04:18
  R
• 1:04:18
  and
• 1:04:19
  R
• 1:04:19
  Glamping
• 1:04:19
  franchise.
• 1:04:20
  And
• 1:04:21
  you
• 1:04:21
  can
• 1:04:21
  find
• 1:04:22
  me
• 1:04:22
  on
• 1:04:22
  LinkedIn,
• 1:04:23
  Facebook,
• 1:04:24
  Instagram.
• 1:04:25
  You
• 1:04:26
  can
• 1:04:26
  also
• 1:04:26
  send
• 1:04:26
  us
• 1:04:27
  an
• 1:04:27
  email
• 1:04:27
  directly
• 1:04:28
  to
• 1:04:28
  our
• 1:04:28
  website@creeksidernr.com
• 1:04:32
  thank
• 1:04:32
  you.
• 1:04:33
  Awesome.
• 1:04:33
  Thanks
• 1:04:33
  for
• 1:04:33
  being
• 1:04:33
  here.
• 1:04:34
  Angel
• 1:04:34
  Chris
• 1:04:35
  hey
• 1:04:35
  there
• 1:04:36
  Chris
• 1:04:36
  Hudak,
• 1:04:37
  CEO
• 1:04:38
  and
• 1:04:38
  Founder
• 1:04:38
  of
• 1:04:38
  Escapod
• 1:04:39
  Trailers.
• 1:04:39
  You
• 1:04:40
  can
• 1:04:40
  find
• 1:04:40
  us
• 1:04:40
  at
• 1:04:40
  Escapod
• 1:04:41
  Us.
• 1:04:43
  Best
• 1:04:43
  way
• 1:04:43
  to
• 1:04:43
  reach
• 1:04:43
  out
• 1:04:43
  to
• 1:04:44
  us.
• 1:04:44
  Thank
• 1:04:44
  you
• 1:04:45
  awesome.
• 1:04:45
  And
• 1:04:45
  last
• 1:04:45
  but
• 1:04:45
  not
• 1:04:45
  least,
• 1:04:46
  Matt.
• 1:04:48
  Matt
• 1:04:48
  Small,
• 1:04:48
  RVI
• 1:04:49
  director
• 1:04:50
  of
• 1:04:50
  landscape
• 1:04:50
  architecture.
• 1:04:51
  You
• 1:04:51
  can
• 1:04:52
  I'm
• 1:04:52
  on
• 1:04:52
  LinkedIn
• 1:04:53
  and
• 1:04:54
  Instagram.
• 1:04:55
  Probably
• 1:04:55
  easiest
• 1:04:56
  to
• 1:04:56
  drop
• 1:04:56
  me
• 1:04:57
  a
• 1:04:57
  quick
• 1:04:57
  message
• 1:04:58
  on
• 1:04:58
  email
• 1:04:59
  m
• 1:04:59
  smallviplanning.com
• 1:05:01
  you
• 1:05:01
  can
• 1:05:01
  also
• 1:05:02
  go
• 1:05:02
  to
• 1:05:02
  rviplanning.com
• 1:05:04
  we
• 1:05:04
  have
• 1:05:04
  an
• 1:05:04
  outdoor
• 1:05:05
  hospitality
• 1:05:05
  page
• 1:05:05
  there
• 1:05:06
  that
• 1:05:06
  breaks
• 1:05:07
  down
• 1:05:07
  some
• 1:05:07
  of
• 1:05:08
  the
• 1:05:08
  folks
• 1:05:08
  in
• 1:05:08
  our
• 1:05:08
  group
• 1:05:09
  that
• 1:05:10
  specialize
• 1:05:10
  in
• 1:05:10
  the
• 1:05:11
  hospitality
• 1:05:11
  space.
• 1:05:13
  Awesome.
• 1:05:13
  Well,
• 1:05:13
  thank
• 1:05:13
  you
• 1:05:13
  all
• 1:05:14
  for
• 1:05:14
  being
• 1:05:14
  here.
• 1:05:14
  This
• 1:05:14
  is
• 1:05:14
  going
• 1:05:14
  to
• 1:05:15
  be
• 1:05:15
  a
• 1:05:15
  weird
• 1:05:15
  end
• 1:05:15
  of
• 1:05:15
  the
• 1:05:15
  show.
• 1:05:16
  Char
• 1:05:16
  isn't
• 1:05:16
  here.
• 1:05:16
  She's
• 1:05:16
  going
• 1:05:17
  to
• 1:05:17
  try
• 1:05:17
  to
• 1:05:17
  hit
• 1:05:17
  the
• 1:05:17
  end
• 1:05:17
  stream
• 1:05:18
  for
• 1:05:18
  me
• 1:05:19
  backstage,
• 1:05:19
  but
• 1:05:19
  if
• 1:05:20
  not,
• 1:05:20
  it'll
• 1:05:20
  just
• 1:05:20
  be
• 1:05:20
  kind
• 1:05:20
  of
• 1:05:21
  an
• 1:05:21
  abrupt
• 1:05:21
  cutoff.
• 1:05:22
  But
• 1:05:22
  thank
• 1:05:22
  you
• 1:05:22
  all
• 1:05:22
  for
• 1:05:23
  joining
• 1:05:23
  us.
• 1:05:23
  I
• 1:05:23
  really
• 1:05:23
  appreciate
• 1:05:24
  it.
• 1:05:24
  We're
• 1:05:24
  looking
• 1:05:24
  forward
• 1:05:25
  to
• 1:05:25
  another
• 1:05:25
  episode.
• 1:05:25
  Talking
• 1:05:26
  next
• 1:05:26
  week
• 1:05:26
  with
• 1:05:27
  campground
• 1:05:27
  hunters
• 1:05:27
  and
• 1:05:27
  stuff
• 1:05:28
  like
• 1:05:28
  that.
• 1:05:28
  Just
• 1:05:29
  really
• 1:05:29
  excited
• 1:05:29
  to
• 1:05:29
  see
• 1:05:29
  where
• 1:05:30
  this
• 1:05:30
  industry
• 1:05:30
  is
• 1:05:30
  headed.
• 1:05:30
  Keep
• 1:05:31
  talking
• 1:05:31
  with
• 1:05:31
  all
• 1:05:31
  of
• 1:05:32
  you
• 1:05:32
  wonderful,
• 1:05:32
  brilliant
• 1:05:33
  people
• 1:05:33
  on
• 1:05:33
  the
• 1:05:33
  show
• 1:05:33
  who
• 1:05:33
  we
• 1:05:33
  have
• 1:05:33
  here
• 1:05:34
  every
• 1:05:34
  week
• 1:05:34
  and
• 1:05:34
  just
• 1:05:34
  getting
• 1:05:34
  new
• 1:05:35
  ideas
• 1:05:35
  and
• 1:05:35
  exploring
• 1:05:36
  new
• 1:05:36
  topics.
• 1:05:36
  So
• 1:05:36
  thank
• 1:05:37
  you
• 1:05:37
  all
• 1:05:37
  for
• 1:05:37
  being
• 1:05:37
  here.
• 1:05:38
  And
• 1:05:38
  Shara,
• 1:05:38
  go
• 1:05:38
  ahead.
• 1:05:39
  We'll
• 1:05:39
  see
• 1:05:39
  you
• 1:05:39
  whenever
• 1:05:39
  we
• 1:05:40
  see
• 1:05:40
  you.
• 1:05:41
  Take
• 1:05:41
  care,
• 1:05:41
  guys.
• 1:05:42
  Thanks
• 1:05:42
  for.
• 1:05:45
  Joining
• 1:05:46
  us
• 1:05:46
  for
• 1:05:46
  this
• 1:05:46
  episode
• 1:05:47
  of
• 1:05:47
  MC
• 1:05:47
  Fireside
• 1:05:48
  Chats
• 1:05:49
  with
• 1:05:49
  your
• 1:05:49
  host,
• 1:05:50
  Brian
• 1:05:50
  Searle.
• 1:05:51
  Have
• 1:05:51
  a
• 1:05:51
  suggestion
• 1:05:51
  for
• 1:05:52
  a
• 1:05:52
  show
• 1:05:52
  idea?
• 1:05:53
  Want
• 1:05:53
  your
• 1:05:53
  campground
• 1:05:54
  or
• 1:05:54
  company
• 1:05:54
  in
• 1:05:54
  a
• 1:05:55
  future
• 1:05:55
  episode?
• 1:05:55
  Email
• 1:05:56
  us@hellooderncampground.com
• 1:05:57
  get
• 1:05:59
  your
• 1:05:59
  daily
• 1:05:59
  dose
• 1:05:59
  of
• 1:06:00
  news
• 1:06:00
  from
• 1:06:00
  ModernCampground.com
• 1:06:02
  and
• 1:06:02
  be
• 1:06:02
  sure
• 1:06:02
  to
• 1:06:02
  join
• 1:06:03
  us
• 1:06:03
  next
• 1:06:03
  week
• 1:06:03
  for
• 1:06:04
  more
• 1:06:04
  insights
• 1:06:04
  into
• 1:06:05
  the
• 1:06:05
  fascinating
• 1:06:05
  world
• 1:06:06
  of
• 1:06:06
  outdoor
• 1:06:06
  hospitality.