Latest / Cleaning Business Life / CBL #Episode #62-Part 2 Of year in Review, Goals, Goals, Goals..

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CBL #Episode #62-Part 2 Of year in Review, Goals, Goals, Goals.. · Cleaning Business Life

• 0:03
  Shannon Miller: hey, shannon, hello, hello everyone.
• 0:07
  Shannon Miller: My gosh, I'm excited to be here I did.
• 0:09
  Shannon Miller: Who would have thought that?
• 0:10
  Shannon Miller: You know, a year would fly by and it would just be like that we just blew through a whole year of podcasts.
• 0:17
  Kimberly Gonzales: I know I'm like looking back, Shannon, and we're looking back, we gotta do something special for our year.
• 0:22
  Kimberly Gonzales: We didn't even it wasn't even in the agenda and I, Shannon, we've been doing this for a year and she's like pulling up.
• 0:28
  Kimberly Gonzales: You know the old stuff, like our, you know our, our podcast.
• 0:31
  Kimberly Gonzales: I'm like we have to do something special.
• 0:32
  Kimberly Gonzales: So we kind of changed everything around, so you guys get like two sessions of like what is it of a year in, like review kind of a thing.
• 0:41
  Kimberly Gonzales: Happy anniversary.
• 0:47
  Shannon Miller: Right, it's a debrief.
• 0:47
  Shannon Miller: It's what my friends across the pond call them Debriefs.
• 0:50
  Shannon Miller: You guys are going to be debriefed, which makes my dog freak out Now close to you here.
• 0:59
  Kimberly Gonzales: I don't do.
• 0:59
  Kimberly Gonzales: You don't have a glass of water, it's orange, and I've got just a girl who a girl who loves peckers cup.
• 1:05
  Kimberly Gonzales: Oh, my friend made this cup for me and I'm so happy.
• 1:13
  Kimberly Gonzales: I love it.
• 1:13
  Kimberly Gonzales: It's one of my favorite because I love chickens, as you know and you love chickens.
• 1:17
  Shannon Miller: Totally a cool gift, very thoughtful so I guess we're gonna circle back.
• 1:26
  Kimberly Gonzales: I was looking at our podcast because I was like writing the notes and I was like, okay, well, what is it?
• 1:30
  Kimberly Gonzales: And our very first podcast was 10 things that you need to know to get started in your cleaning company.
• 1:35
  Kimberly Gonzales: And we do know we had over a thousand downloads on that download Shannon.
• 1:39
  Kimberly Gonzales: Like that was crazy.
• 1:40
  Kimberly Gonzales: That doesn't even count for views.
• 1:41
  Kimberly Gonzales: So we're going to go and kind of reiterate and go over some things of those steps and then kind of go into, you know, just kind of like a refresher, right, what do you think?
• 1:52
  Shannon Miller: They say that the downloads is a percentage of the actual views, so they hypothetical and I'm not the expert on this because we're still brand new.
• 2:01
  Shannon Miller: So if we had a thousand downloads, that means that over a hundred thousand people listened to that episode.
• 2:06
  Shannon Miller: So that's a large impact in our industry and it's impressive and it's on its own right.
• 2:12
  Shannon Miller: So thank you.
• 2:13
  Shannon Miller: We say we're famous, yet Not yet I'm accepting autographs right here.
• 2:21
  Shannon Miller: I don't know if you did this when you were in school.
• 2:25
  Shannon Miller: When I was in sixth grade, I got to have an autograph book I'm totally dating myself and I went around to all my BFFs and got their autographs.
• 2:34
  Shannon Miller: I still have that autograph book from sixth grade.
• 2:36
  Shannon Miller: It's so corny and at this point I try to keep it around because it's been around for so long.
• 2:43
  Shannon Miller: But yeah, I have that.
• 2:44
  Shannon Miller: I have like silly letters from when I was 12 and 13 when I was talking to my friend Mimi Cunningham.
• 2:49
  Shannon Miller: Mimi, if you're out there, I'm still looking for you.
• 2:52
  Shannon Miller: But yeah, it's just, it's an interesting time to have.
• 2:57
  Shannon Miller: You know, the handwritten letter or the autograph or any of that other stuff is very nostalgic, for sure.
• 3:02
  Shannon Miller: So I would have known I would have be doing what I'm doing now, all these years later, and for those of you who don't know and can't see, I'm actually wearing a tiara and Kim lost her tiara, so she is tiara-less, but has this beautiful rose accessory on the side of her head.
• 3:21
  Shannon Miller: It's, you know, salsa or the tango It'd have to be a fixture, head pretty tight to do the tango.
• 3:31
  Shannon Miller: It's a very robust dance if you've ever done it.
• 3:33
  Shannon Miller: Lots and lots of practice to do the tango so you have to have the same partner, the whole deal.
• 3:38
  Shannon Miller: So it looks like we're going to do a goals recap is what Kim was mentioning, and we're going to do that and just like going over the you know 10 essential steps to getting you started.
• 3:53
  Kimberly Gonzales: We're going to kind of re-go over it so right.
• 3:56
  Shannon Miller: So dreams versus goals seems to be the first one, is it?
• 4:03
  Shannon Miller: Yes, that's what it has here on my note.
• 4:04
  Kimberly Gonzales: Here's my notes wait, okay, key points, I gotta go.
• 4:12
  Shannon Miller: Just so you know y'all I've been on like a mini vacation yeah, she's having a hard time getting back into it, um, but yeah, dreams versus goals, understanding the difference of how to how to turn dreams into actionable goals there is, um, a lot to just this piece.
• 4:27
  Shannon Miller: Um, we all have dreams and, um, this is going to sound a little woo-woo, um, but uh, we all participate in this woo-woo-ness every time you have a birthday cake and it says, hey, make a wish you're putting forth out into the universe whatever you wish for, right?
• 4:45
  Shannon Miller: We've all heard of them.
• 4:47
  Shannon Miller: I actually just got rid of it because no one wanted to play with anymore.
• 4:50
  Shannon Miller: I had a magic genie and when you rubbed it it said different things every time.
• 4:53
  Shannon Miller: As a kid's toy, we all have heard the story of Aladdin and the.
• 4:58
  Shannon Miller: You know the magic carpet and the three things here.
• 5:00
  Shannon Miller: So turning your dreams into reality is something that you need to have structure to and, even if it seems overwhelming because it's a total beehive goal, you can take tiny little steps every day and eventually, if you take tiny little steps towards your goal, regardless of what it is, you will eventually make it across the threshold.
• 5:24
  Shannon Miller: For example, when I was younger, a lot of you don't know I was actually handicapped and I didn't know I was handicapped until I went to school, and the reason why I didn't know I was handicapped is because my parents treated me like everybody else.
• 5:39
  Shannon Miller: It was just me and my cousins and me waddling along because I was severely pigeon-toed and I had to wear those suckers on my legs.
• 5:47
  Shannon Miller: I I want to say it was forever, but I probably genuinely was like five or six years of having to wear the old-fashioned old school, you know.
• 5:56
  Shannon Miller: They strapped around your hips and you had to wear the saddleback shoes and I wanted to wear van shoes.
• 6:00
  Shannon Miller: So every day as and I'm thankful for my mom doing it, but I hated her for doing it so, but it was a goal to get out of them.
• 6:09
  Shannon Miller: So I would, you know, comply with whatever they wanted, but I, it came towards the end and I didn't want to comply, I just wanted out of them.
• 6:17
  Shannon Miller: But you had to go through the growth stages to hit the hit the marker Right.
• 6:21
  Shannon Miller: So every time I didn't have to wear them, I got to go swimming or I dance.
• 6:26
  Shannon Miller: That's how I became a ballerina, was accepted into the Los Angeles ballet.
• 6:30
  Shannon Miller: Um, those types of things eventually worked themselves out, because that was a dream that I had.
• 6:35
  Shannon Miller: I took steps and goals to get where I needed to go.
• 6:40
  Shannon Miller: I had, you know, mrs Charlay I believe that was her name.
• 6:44
  Shannon Miller: She was very French and she used to take.
• 6:46
  Shannon Miller: When we didn't do those plies enough, she would take that stick and she would bounce it right off that floor and they always made you wear white tights and you'd have to drag your foot up and down the leg.
• 6:56
  Shannon Miller: I don't know why anyone would want to wear white tights and make sure they were clean, right, so you could prove that you did work no-transcript.
• 7:10
  Kimberly Gonzales: Um, I think one of my goals was just I had a learning disability growing up, kind of like you know, I had a disability and I struggled in school and I think now, looking back, I had ADHD growing up as a kid and obviously it wasn't diagnosed, you know, back then.
• 7:27
  Kimberly Gonzales: But now as an adult, I actually can look back at all those things and I struggled at all those things and I struggled and I just remember telling myself, like I'm going to do this, I'm going to go fight through this and I'm going to learn and I'm going to learn the way I need to learn and I'm going to be successful.
• 7:40
  Kimberly Gonzales: Like I told myself these things.
• 7:42
  Kimberly Gonzales: And you know, I ended up learning sign language, taking sign language classes, so I'm fluent in sign language.
• 7:48
  Kimberly Gonzales: I was an entrepreneur at heart from day one.
• 7:52
  Kimberly Gonzales: Milk oh, did you ask her about that?
• 7:54
  Kimberly Gonzales: Did you show her the sign Like yes?
• 7:59
  Shannon Miller: For those of you who are not watching, my nine-year-old is in sign language club.
• 8:04
  Shannon Miller: It's the last meeting was yesterday and she would come home every week after learning something new.
• 8:09
  Shannon Miller: So we would practice what she learned, and sometimes I got it right and sometimes I did not.
• 8:25
  Kimberly Gonzales: And I was doing the symbol for milk to Kim, who is very fluent in sign language.
• 8:27
  Kimberly Gonzales: Yeah, Like my goals were just, you know, and I'm still having goals and I I want to take a moment because when we did this a year ago for talking about dreams versus goals, what were some of your goals, Shannon, that you had last year?
• 8:38
  Kimberly Gonzales: I know we talked about that last year what were some of your goals that you feel like you have made and accomplished versus maybe you're still working on?
• 8:49
  Shannon Miller: Some of the bigger goals, and everybody has this goal.
• 8:51
  Shannon Miller: Like I want to pay.
• 8:52
  Shannon Miller: Like this house that I'm in, I actually paid for cash the first time.
• 8:56
  Shannon Miller: Then, when my brother got sick, I had to refinance because my mom needed a lot of cash to basically, we bankrolled my brother's death and so I had that goal.
• 9:06
  Shannon Miller: But as far as business wise, when I stepped into this full time, full time, full time, like over full time like every other business owner, I didn't have a lot of products to sell.
• 9:18
  Shannon Miller: I only had me.
• 9:19
  Shannon Miller: So I relatively my goals.
• 9:22
  Shannon Miller: I literally created the first year 25 products and then the second year I created another 20 products and this year I'm probably only going to do 10.
• 9:31
  Shannon Miller: But those are goals, standard goals for us, like having this podcast be popular and getting a sponsor is a goal.
• 9:38
  Shannon Miller: So if you know of anybody who is interested in sponsoring us that is related to the cleaning industry, I'm not interested, and this is no nothing personal.
• 9:47
  Shannon Miller: If you're one of the biggies in the cleaning industry, I'm not interested like you're, if you're a popular business coach or you're you're on the top one percent.
• 9:55
  Shannon Miller: This is a podcast that's catered to you guys, to all the guys on the bottom, that support the top, so that you can eventually gain value from all of our experience and some of our stories are really crazy and some of them are really funny, but it's real advice that we have both experienced with our businesses.
• 10:16
  Shannon Miller: It's not the.
• 10:17
  Shannon Miller: This is what you need to do to hit the seven figures.
• 10:19
  Shannon Miller: Yes, there are steps that you can take and if you do it right, you will get there, but we're here to help raise everybody up, not just the one percenters.
• 10:29
  Shannon Miller: We want everyone to be successful and that is a goal for me personally.
• 10:33
  Shannon Miller: I know, kim, you and I have talked about this.
• 10:36
  Kimberly Gonzales: We just want to be your support system and we kind of wanted a different podcast than the other kind of podcasts that are out there for the cleaning industry Right, and we wanted to not only make it fun but just a learning experience and kind of get you thinking.
• 10:51
  Kimberly Gonzales: We don't want to just give you guys all the answers, we want to kind of get your wheels turning Right Like you can figure stuff out, because that is what we love and we love you guys Like we truly love what we do and we look forward to this and I look forward to people messaging me saying how much they love the podcast.
• 11:06
  Kimberly Gonzales: Like that just fills my cup and I know that was one of our goals was to do this for a year.
• 11:12
  Kimberly Gonzales: You know, try this out for a year and it's.
• 11:13
  Kimberly Gonzales: I think it's doing good.
• 11:16
  Shannon Miller: I think so.
• 11:16
  Shannon Miller: It's um.
• 11:17
  Shannon Miller: So that was one of my goals.
• 11:18
  Shannon Miller: Um, another goal I had, which I did not make, was to lose all the weight that I gained when I broke my foot.
• 11:24
  Shannon Miller: Still working on that, okay, personal goal Um.
• 11:31
  Shannon Miller: Other than that, um, what other goals did I have?
• 11:36
  Shannon Miller: I really wanted to make myself known in the industry, which I have done.
• 11:39
  Shannon Miller: I was actually one of the people in the maid summit last year.
• 11:43
  Shannon Miller: This year I'm actually considering going to ISSA and I was considering having an informal meetup like cleaning and cocktails, but not like all of the.
• 11:55
  Shannon Miller: Those guys have like nine or 10 speakers.
• 11:57
  Shannon Miller: I just thought it would be fun to cruise around on the convention floor and check out what is new and going on in our industry.
• 12:04
  Shannon Miller: It's always good to check that out.
• 12:06
  Shannon Miller: There is a lot of robotics happening for commercial cleaning, so you need to be made aware of what is going on with that.
• 12:13
  Shannon Miller: So, having goals, regardless of what your goals are usually financial goals are the first right.
• 12:18
  Shannon Miller: I want to gross 100K in your very first year, which is very doable if you do it right, but you have to have the systems in place to do that and you have to attract the right clients, A lot of the you know the biggest thing is selling, learning how to sell and then you get told a lot, a lot and know a lot and that can be discouraging, but you got to keep at it.
• 12:36
  Shannon Miller: Because I often refer back to this and I know, kim, I've mentioned it to you, your husband actually bought one is the Kirby vacuum.
• 12:43
  Shannon Miller: Kirby vacuums were sold in the 90s for two thousand dollars you much money.
• 12:47
  Kimberly Gonzales: That was in the 90s and they did it door to door and Kim's husband bought one and when I moved in.
• 12:57
  Shannon Miller: You can sell anything.
• 12:58
  Shannon Miller: You can sell snow to the Eskimos.
• 13:00
  Kimberly Gonzales: And I remember when I moved in, I was like, nope, this has got to go.
• 13:04
  Kimberly Gonzales: I'm like, don't ask me to push this thing and vacuum with it.
• 13:07
  Shannon Miller: Right, kirpies are not my fave, but whoever came up with the selling pitch to sell them was a genius, an absolute 1000% genius.
• 13:20
  Shannon Miller: To sell a $2,000 item in the 90s was a phenomenal thing.
• 13:24
  Shannon Miller: By hand, door to door, no internet involved.
• 13:29
  Shannon Miller: There was not any of that other stuff.
• 13:30
  Shannon Miller: This was good old fashioned door to door salesman.
• 13:34
  Shannon Miller: So you know.
• 13:42
  Kimberly Gonzales: And you can make that a goal, like learn how to sell without being salesy.
• 13:44
  Kimberly Gonzales: There's so many ways to doing it and I love to sell stuff when we go to events for my products, or just when I'm reaching out, talking about you know other things you can sell, but you could sell with, like, I guess, just a goal in mind, that you're not going to be salesy.
• 13:57
  Kimberly Gonzales: Like people will come to you when you listen to them and you just, I don't know there's a different way of doing it, so don't be afraid about I know so many people are like I don't want to go to networking events or I don't want to do this because it's scary and it's.
• 14:10
  Kimberly Gonzales: You know it's getting on the phone is scary and it doesn't have to be.
• 14:14
  Kimberly Gonzales: Make it a goal to like learn how to sell without being salesy.
• 14:18
  Shannon Miller: There is way back when, when I was doing jewelry and we used to do over a hundred shows in the summer and all that other stuff.
• 14:24
  Shannon Miller: Learning to have eye contact and smiling at your potential client is such an icebreaker that you know.
• 14:31
  Shannon Miller: Oftentimes we have shows here on our square where the courthouse is, and half the time nobody will give.
• 14:38
  Shannon Miller: They're busy on their phones and they won't give you any eye contact.
• 14:42
  Shannon Miller: So I actually won't buy the table.
• 14:43
  Shannon Miller: They don't want to say anything to you, they just want you to buy it and then be done with it.
• 14:49
  Shannon Miller: But I won't buy from anybody who doesn't acknowledge me and say good morning or hello or how can I help you.
• 14:54
  Shannon Miller: If you have any questions, reach out or anything about the benefits and features of whatever I'm looking at.
• 14:59
  Shannon Miller: It's important Trust Right.
• 15:05
  Shannon Miller: You know it's kind of an interesting dynamic.
• 15:07
  Shannon Miller: So what are some realistic expectations to have as a goal, ms Kimberly?
• 15:16
  Kimberly Gonzales: realistic expectations to have as a goal.
• 15:18
  Kimberly Gonzales: Ms Kimberly, not setting yourself up for realistic expectations for me would be not setting the goals up so high that you can't reach them.
• 15:26
  Kimberly Gonzales: Like you're making a million dollars, I'm going to make a million dollars my first year, you know, and then you set yourself up for failure and you set yourself up for disappointment, and then where is that going to put you, you know?
• 15:36
  Kimberly Gonzales: So setting those realistic expectations is maybe like, okay, I'm going to work on trying to get maybe 15 new clients this week, depending on where you are in your business, you know.
• 15:46
  Kimberly Gonzales: Or I'm going to try to hire on this person, like three people this week, and then train, and so like, setting those realistic expectations, to not set you up for failure, is huge.
• 15:59
  Kimberly Gonzales: You guys, you have to like set yourself up for success.
• 16:03
  Shannon Miller: Right and and having viable markers for that is so important, Like, for example, if you had, we'll just do.
• 16:11
  Shannon Miller: We know I can't add math while I'm doing any sort of live.
• 16:16
  Shannon Miller: Let me turn off this.
• 16:17
  Shannon Miller: We both cannot do math, live Right.
• 16:20
  Shannon Miller: So if you had 150, hypothetically only, because it's an easy number If you had one of those times five, 750, 150 times 17.
• 16:35
  Shannon Miller: So you have to goal yourself.
• 16:40
  Shannon Miller: So if you wanted to make 3000 a month and it's just you you would divide the 3000 by $150.
• 16:43
  Shannon Miller: This is a hypothetical number, not the number I'm recommending, I'm just doing it for easy math.
• 16:49
  Shannon Miller: You would need 13 clients.
• 16:50
  Shannon Miller: So how are you going to get 13 clients?
• 16:52
  Shannon Miller: Well, you would have to go.
• 16:54
  Shannon Miller: If you divided 13 clients a month and there's 31 days, right, 31, let's see 31 days divided into 13.
• 17:03
  Shannon Miller: So you would need to acquire roughly two clients a day, hypothetically speaking, or attempt to hypothetical, to meet your, your financial goals.
• 17:13
  Shannon Miller: So when I say that you can gross 100K in your very first year, you just have to do the math backwards.
• 17:19
  Shannon Miller: It ends up being either 600 per day or more, depending on what you're doing, and the only way you can get that money is if you're charging a flat rate price.
• 17:29
  Shannon Miller: So that can be a goal, financial goal.
• 17:32
  Shannon Miller: When I hit the seven figures for the first time, I had it like I P taped it right there on my computer.
• 17:39
  Shannon Miller: I also had it on my bathroom mirror.
• 17:41
  Shannon Miller: I also had it on my car dash.
• 17:44
  Shannon Miller: It drove my husband nuts.
• 17:45
  Shannon Miller: I had all of these like $1 million for gas will keep her cleaning my husband's.
• 17:48
  Shannon Miller: Like these are all over the freaking house.
• 17:49
  Shannon Miller: Why are they everywhere?
• 17:50
  Shannon Miller: Like these are all over the fricking house.
• 17:54
  Shannon Miller: Why are they everywhere I'm going to hit that marker and I, I the first time I did it.
• 17:57
  Shannon Miller: I came home and I'm like, I brought champagne.
• 17:59
  Shannon Miller: I'm like, oh, look what I did.
• 18:03
  Kimberly Gonzales: Right, I think, those realistic expectations and not overstepping like higher amounts.
• 18:11
  Kimberly Gonzales: I mean it's great to have those, but maybe make those for, like, you know the five-year plan, you know the five-year plan, right, you know three-year plan, set those up for later on.
• 18:17
  Kimberly Gonzales: Like, I have a dream board and some of my stuff on my dream board.
• 18:20
  Kimberly Gonzales: I haven't finished, but I'm okay with that.
• 18:23
  Kimberly Gonzales: My dream board's been, I don't know, this one has probably been I don't know.
• 18:28
  Kimberly Gonzales: I want to say maybe three, four years old.
• 18:31
  Kimberly Gonzales: We'll go grab it really quick, shannon, because it's kind of cool for the people that are watching, um, and I've actually accomplished a lot of these.
• 18:41
  Kimberly Gonzales: So I've got to like, do another dream board.
• 18:42
  Kimberly Gonzales: So those of you guys are watching, I just did like a little cardboard, um, like a little poster board, and then I got a magazine and I just put little things on it.
• 18:51
  Kimberly Gonzales: So one of them was a golden retriever.
• 18:53
  Kimberly Gonzales: So now I have not one, not two.
• 18:55
  Kimberly Gonzales: And guess what, shannon, guess what?
• 18:58
  Kimberly Gonzales: What?
• 18:58
  Kimberly Gonzales: We may have puppies.
• 19:05
  Kimberly Gonzales: Oh, so you're going to have more than two.
• 19:06
  Kimberly Gonzales: Oh, yeah, I was going to have more than two, but it was not planned.
• 19:07
  Kimberly Gonzales: So, yeah, we might have puppies, golden retriever puppies.
• 19:09
  Kimberly Gonzales: So I might have to add, like 12 more of these.
• 19:13
  Shannon Miller: Hopefully she'll have one.
• 19:14
  Shannon Miller: I know she's a little young, so that one one should be good, right.
• 19:19
  Kimberly Gonzales: Exactly One.
• 19:20
  Kimberly Gonzales: I know one for me of camping.
• 19:22
  Kimberly Gonzales: So I set like little goals.
• 19:23
  Kimberly Gonzales: One of them was a Subaru.
• 19:24
  Kimberly Gonzales: I always wanted a Subaru and I finally got my Subaru.
• 19:27
  Kimberly Gonzales: I wanted a farmhouse sink and I got my farmhouse sink, which it's white and now I hate it.
• 19:33
  Kimberly Gonzales: But you know, I still want to go in a you know canoe.
• 19:38
  Kimberly Gonzales: So I still have stuff that I want to do.
• 19:39
  Kimberly Gonzales: I want to do more yoga and practice self-love.
• 19:41
  Kimberly Gonzales: So it's like you guys can have your dream boards but you may not have accomplished all of those.
• 19:47
  Kimberly Gonzales: But that's okay If you didn't, it's.
• 19:48
  Kimberly Gonzales: It's a work in progress and life happens, like Shannon's had things happen in her life.
• 19:53
  Kimberly Gonzales: You know, when my husband had cancer, I had to put a lot, we had to put a lot of stuff on hold.
• 19:57
  Kimberly Gonzales: So it's okay not to reach all of your goals at one time, because life happens Right.
• 20:05
  Shannon Miller: Have to be okay with that, and reviewing what those goals are, too, is an important sometimes at the beginning of the year.
• 20:11
  Shannon Miller: I usually follow Jack Canfield's success principles.
• 20:16
  Shannon Miller: So you, you create X amount of goals per year and usually every quarter, like some of them, I just throw it down because I think I like it, and then by March I'm like scratch this, this one is not, this doesn't suit me or I'm not interested in any longer.
• 20:35
  Shannon Miller: I just like the whole philosophy behind what it was presented to me.
• 20:36
  Shannon Miller: Or sometimes I'm just not in the right spot.
• 20:38
  Shannon Miller: You know, and my dog Max was still around I wasn't in the right spot to do a lot of extra things.
• 20:43
  Shannon Miller: It took a lot of extra time to care for him and make him comfortable.
• 20:47
  Kimberly Gonzales: So, and it's something that I've experienced, I will say, shannon, in this last three weeks.
• 20:53
  Kimberly Gonzales: It's been a struggle because I've had a goal to having a storefront and having a back spot like an actual space so I can reclaim my basement and reclaim my house.
• 21:03
  Kimberly Gonzales: And I found like the perfect place, and I mean like it was perfect from the front of the store to the back of the store, literally perfect, exactly what I needed.
• 21:13
  Kimberly Gonzales: My goal was to have about 1800 square feet and that's exactly what it was.
• 21:17
  Kimberly Gonzales: And then just stuff started changing.
• 21:21
  Kimberly Gonzales: You know like I'm like in the process of trying to hire more help and you know like I'm having, you know, my gal, some gals are leaving and I'm okay with that.
• 21:28
  Kimberly Gonzales: You know that's their, you know that's their life.
• 21:30
  Kimberly Gonzales: It's life changes.
• 21:31
  Kimberly Gonzales: But now I'm like my goal for me to get a storefront is kind of like diminishing because things aren't playing out in the cards, right, like it's not working out and you have to be okay with it and just kind of roll with it and other things will come your way.
• 21:45
  Kimberly Gonzales: That's maybe meant to be or maybe something down the road we can't see right now.
• 21:49
  Kimberly Gonzales: Right, it's going to happen.
• 21:51
  Kimberly Gonzales: So I'm just like I have to be okay with those things.
• 21:54
  Shannon Miller: And it also proves that the universe listens right.
• 21:57
  Shannon Miller: The almighty up on top is listening to whatever it is that you need, or whatever you're calling the almighty, and it's there.
• 22:05
  Shannon Miller: It's presented to you.
• 22:07
  Shannon Miller: It doesn't mean you need to jump on it, it's just there.
• 22:08
  Shannon Miller: So having goals is half the battle.
• 22:11
  Shannon Miller: 90, what did they say?
• 22:12
  Shannon Miller: Like 90% of people don't even have goals every year and everyone's goals are slightly different.
• 22:19
  Shannon Miller: So it's kind of you can just a la carte everything that you ever wanted and slap it on a board and focus on how to get there.
• 22:24
  Shannon Miller: Sometimes you can reverse engineer it, sometimes you can't.
• 22:29
  Shannon Miller: I can tell you just due to my experience you have to have proven systems in place that work.
• 22:36
  Shannon Miller: I know there's a couple of people who are new in our industry and I'm like is this written by AI?
• 22:43
  Shannon Miller: They're totally sweet.
• 22:46
  Shannon Miller: I'm not trying to bag on another person at all, but really consider where the experience is.
• 22:51
  Shannon Miller: If the person has never owned a cleaning business, probably not going to be a good thing.
• 22:56
  Shannon Miller: And if they're going to AI to generate ad copy for whatever, that's different than coming up with actual content and really knowing what you are talking about.
• 23:08
  Shannon Miller: I can smell a fraud a mile away and I'm laughing because I'm nervous and I don't like talking bad about people but the reality is is make sure that you are vetting whoever it is you're talking to and you're getting advice from.
• 23:23
  Shannon Miller: There are several people out there, the industry is getting a little crowded, which is fine, but make sure that you pick someone who resonates with you so that you can get to your goals faster.
• 23:35
  Shannon Miller: I'm at a point where I just want to pay to get from A to B.
• 23:38
  Shannon Miller: I don't want to have to invent the wheel, and then there was times when I was younger I didn't want to pay and I wanted to invent the wheel.
• 23:48
  Shannon Miller: So, wherever you are in your life cycle, pick and start.
• 23:49
  Shannon Miller: Don't wait for the next opportunity to present itself.
• 23:52
  Shannon Miller: The next commercial property that presents itself to Kim will be utterly perfect and she won't be able to walk away from it, I guarantee it.
• 24:00
  Kimberly Gonzales: So it comes at a time and you just have to be prepared for whatever comes and there'll be perfect fits.
• 24:06
  Kimberly Gonzales: Like you know, a lot of people will go to Shannon for the coaching and maybe their personality won't match up with her, but that's okay.
• 24:13
  Kimberly Gonzales: That's not her, that's not her person.
• 24:14
  Kimberly Gonzales: It wasn't to be.
• 24:16
  Kimberly Gonzales: Just like when you have customers that call you, not every customer that you're going to land is meant for you to be, and that's okay.
• 24:27
  Kimberly Gonzales: You have to be okay to walk away from that customer because that customer was not a good fit for your company, and that is okay, totally okay.
• 24:31
  Kimberly Gonzales: Same thing with employees.
• 24:33
  Shannon Miller: Yes, sometimes there's good employees and sometimes there's bad.
• 24:37
  Shannon Miller: But, like I like the example goal of acquiring 100 bi-weekly clients.
• 24:42
  Shannon Miller: That's a sweet spot to be in.
• 24:43
  Shannon Miller: 200 bi-weekly clients, 300 bi-weekly clients and then when you hit the 400, guess what?
• 24:49
  Shannon Miller: That's the seven figure mark.
• 24:50
  Shannon Miller: So just keep on moving, try to.
• 24:53
  Shannon Miller: You know, keep going, and I know it's a weird time in the economy, but I was listening to a guy on YouTube and he was talking about jobs and how.
• 25:03
  Shannon Miller: You know, there's this form of measurement that happens that they, whoever's in charge, says we created X amount of jobs per month.
• 25:09
  Shannon Miller: Well, the reality is is, yes, there's all of these jobs that are created, but no company is hiring, especially for full time.
• 25:18
  Shannon Miller: So you could say you have a hundred thousand dollar jobs or a hundred thousand, not a hundred thousand000 jobs, 100,000 jobs available, but they're on a hiring freeze and they're laying off.
• 25:27
  Shannon Miller: You can start to look at little dribbles that are happening.
• 25:31
  Shannon Miller: I took it as there's 100,000 people plus who are looking for jobs and that we, as cleaning business owners, will be able to find superior cleaners for our businesses.
• 25:42
  Shannon Miller: That's how I took it, but he brought up some valid points.
• 25:45
  Shannon Miller: But yeah, he basically said that just because there's a number that says we've created X amount of jobs doesn't mean they're actually looking for a person for that job, it's just the number they're throwing out there.
• 25:56
  Shannon Miller: Or sometimes you'll get an actual response from the HR department and they already have 1,000 applicants who are far more qualified.
• 26:05
  Shannon Miller: So you could still throw your hat in the ring, but they're just not looking right.
• 26:10
  Shannon Miller: They're just not actively looking to fill those jobs.
• 26:12
  Shannon Miller: So that's something to consider as well.
• 26:16
  Kimberly Gonzales: Go ahead.
• 26:16
  Kimberly Gonzales: I was going to say that I know one of the big things that I like doing and I don't know if you do it, shannon is brain dumping.
• 26:22
  Kimberly Gonzales: I love brain dumping.
• 26:23
  Shannon Miller: I like brain dumping, I do it often my one is one of my.
• 26:26
  Kimberly Gonzales: I've been doing brain dumping for years and we don't know where the term came up.
• 26:30
  Kimberly Gonzales: I just have always used brain dumping because I just have it.
• 26:33
  Kimberly Gonzales: So those of you that like to wake up at the three o'clock golden hour in the morning and shut off, I highly recommend keeping like a notebook, like we can have any notebook.
• 26:44
  Kimberly Gonzales: But I just, I mean even, like you know, just get a notebook and like keep it by your bed and put a pen there and brain dump whatever's on your mind.
• 26:51
  Kimberly Gonzales: And I try to brain dump in the morning and I try to brain dump at night or about three o'clock full of an hour.
• 26:56
  Kimberly Gonzales: Um, because sometimes I think our greatest ideas come when we're brain dumping.
• 27:01
  Kimberly Gonzales: And then for me I have ADHD.
• 27:04
  Kimberly Gonzales: So for me, when I see that long old list, it kind of gives me a little bit of anxiety just seeing all this stuff, because I'm like, oh my gosh, there's so much that I have to do.
• 27:11
  Kimberly Gonzales: It's just putting those in priorities and really putting down the most important thing that I have to do and the thing that I don't want to do the most.
• 27:17
  Kimberly Gonzales: So like there's some things that I really need to do today.
• 27:20
  Kimberly Gonzales: That I really don't want to do, but I've got to get it done, so it's at the top of my list right now.
• 27:30
  Shannon Miller: Right and or you know.
• 27:31
  Shannon Miller: The brain dumps happen for me a lot in the showers.
• 27:34
  Shannon Miller: The shower gods deliver great ideas.
• 27:34
  Shannon Miller: I don't know why, I guess it's because I'm in there by myself.
• 27:37
  Shannon Miller: There's no kids.
• 27:38
  Shannon Miller: It's just like I don't know why.
• 27:41
  Shannon Miller: But yeah, the shower gods blessed me with really cool ideas in the shower.
• 27:45
  Shannon Miller: So I have to step out and I have a dry erase marker on the bathroom mirror, which also drives my husband nuts.
• 27:51
  Shannon Miller: But yeah, you never know when those ideas come to you for sure.
• 27:57
  Shannon Miller: And then showing gratitude this is a mind shift thing and being grateful for what you have.
• 28:05
  Shannon Miller: I mean, if you compare us, our lifestyle here in America to other countries, we live a really good life.
• 28:12
  Shannon Miller: You know, I had friends who were in Russia during the time of the Berlin Wall falling down and with Germany and all that other stuff, and there were bread lines before when Putin first took office and started to do his things.
• 28:29
  Shannon Miller: We've always had a really good life here.
• 28:32
  Shannon Miller: So you should always be grateful for the opportunities that are presented and it really does shift your mindset.
• 28:38
  Shannon Miller: It's not this whole and I know we see a lot of it is advertised on TikTok it's the gimme, gimme, gimme, gimme, gimme, gimme, gimme.
• 28:45
  Shannon Miller: You owe me, you owe me, you owe me, you owe me, you owe me, and I would like to believe that there still is some humankind out there wanting to do the right thing and is grateful for the opportunities that are presented to them.
• 28:57
  Shannon Miller: So, being grateful, however you do it, you can vocalize it, you could write it down, you could say it in your prayers or however you want to do it.
• 29:06
  Shannon Miller: But you, you do need to be grateful for what you have.
• 29:10
  Kimberly Gonzales: Be grateful for the things that maybe did not work out, like you know building, you know it didn't work out for me, you know, and I'm still being grateful because there might be something better that comes away.
• 29:23
  Kimberly Gonzales: Or being grateful that you get bills, like electric bill.
• 29:25
  Kimberly Gonzales: Being grateful for that electric bill that comes in because that's what's putting electricity over your in your house and providing heat or gas.
• 29:32
  Kimberly Gonzales: You know, it's being thankful for the little things that maybe we don't look at.
• 29:36
  Kimberly Gonzales: We look at them as like negativity.
• 29:39
  Kimberly Gonzales: Be thankful for those little things because that's, you know, it's just showing gratitude so you can have growth in your mind, right?
• 29:48
  Shannon Miller: I'm not exactly thrilled with my lecture bill, but yes, I get exactly what you're saying, thank you.
• 29:54
  Kimberly Gonzales: Got lights on which is you got?
• 29:56
  Shannon Miller: light.
• 29:56
  Shannon Miller: Lights are better than no lights.
• 29:57
  Shannon Miller: We could do a podcast, that and internet, so I'm grateful for those, definitely.
• 30:07
  Shannon Miller: So, yeah, that's the basic structure of having some goals for your business.
• 30:11
  Shannon Miller: Like it could be that you want to hire your first helper.
• 30:14
  Shannon Miller: There's decisions that need to be made on what kind of helper you're going to hire, because that depends on how you're going to handle them.
• 30:20
  Shannon Miller: There's way a lot more differences for W-2s versus 1099s and there's a probability that you might be operating illegally and you don't want to get audited.
• 30:31
  Shannon Miller: It could be that you want to change chemicals and you want to use Kim's product and you still need to carry an SDS sheet.
• 30:36
  Shannon Miller: You just go right to the internet and your cleaner should carry those around.
• 30:41
  Shannon Miller: God forbid.
• 30:42
  Shannon Miller: They get it in their eye and they're all screaming.
• 30:44
  Shannon Miller: That's the worst thing ever, right?
• 30:46
  Shannon Miller: Having simple, accessible, achievable goals is way better than having that.
• 30:52
  Shannon Miller: I'm going to pull in 10 million a year off my cleaning business If you can grow to that, and I've seen it happen but it's going to be trial by fire and no one says hey, hey, hey.
• 31:04
  Shannon Miller: It's like when you go to the islands and you see the movie stars like we're going to walk across these cold.
• 31:08
  Shannon Miller: And you look at your friend and you're like I don't know if I'm going to walk across those goals.
• 31:11
  Shannon Miller: And they're like you can do it.
• 31:15
  Shannon Miller: You can do it.
• 31:15
  Shannon Miller: Like no, I don't.
• 31:16
  Shannon Miller: I don't know, I got some pretty tender feet.
• 31:23
  Shannon Miller: I got these Pradas on.
• 31:24
  Shannon Miller: It's just like I don't know if that's going to happen.
• 31:24
  Shannon Miller: And they're like, yeah, yeah, you could walk across those coals.
• 31:25
  Shannon Miller: I'm like I don't know.
• 31:26
  Shannon Miller: I don't know I got my Birkenstocks Right.
• 31:28
  Shannon Miller: It's just so.
• 31:30
  Shannon Miller: There's a dynamic there.
• 31:31
  Shannon Miller: I still, to this day, have not walked across coals.
• 31:34
  Shannon Miller: I don't know if I actually have the wherewithal to do it, I'm just too wimpy.
• 31:39
  Shannon Miller: But I've done a lot of other things, like I've jumped out of a plane, I've base jumped.
• 31:44
  Shannon Miller: I've done all kinds of stupid things in my twenties that I don't care to admit right here.
• 31:48
  Shannon Miller: But I don't know, walking across the cold is probably not one of my things, but it could be yours, right, exactly.
• 31:55
  Shannon Miller: A lot of psychological things that have to happen to get that to happen.
• 31:58
  Kimberly Gonzales: And it comes along with the fears.
• 32:00
  Kimberly Gonzales: Getting over the fears and I know, like a lot of people, that we both Shannon and I both see is getting over those price hurdles.
• 32:07
  Kimberly Gonzales: Like going over the biggest hurdles and getting over those pricing fears, like knowing to trust your instinct and trust the things that you've learned and seen, being able to price and not having that fear to like jump out or jumping out into.
• 32:21
  Kimberly Gonzales: You know growing your business.
• 32:22
  Kimberly Gonzales: Don't be fearful, you guys can do it.
• 32:27
  Kimberly Gonzales: We got you, we're holding your hand, we're going to start pushing you and be like you guys can do it.
• 32:34
  Shannon Miller: You can so decide.
• 32:36
  Shannon Miller: Are you going to walk on those hot coals or you're not going to walk on those hot coals?
• 32:40
  Shannon Miller: Either way, you're going to get to the end.
• 32:42
  Shannon Miller: I'll just go around.
• 32:44
  Shannon Miller: I'm not going to go through.
• 32:46
  Shannon Miller: I just, you know, I just can't know.
• 32:48
  Shannon Miller: I'm just too much of a wimp.
• 32:49
  Shannon Miller: There's no way.
• 32:49
  Shannon Miller: But yeah, that could be like an inside joke.
• 32:53
  Shannon Miller: Maybe one day I'll be like look, I ran across that coal, can I?
• 32:57
  Kimberly Gonzales: sprint.
• 33:00
  Kimberly Gonzales: I can walk out on the platform and not pee my pants as I'm doing that, because I'm so surprised oh, my goodness gracious.
• 33:07
  Shannon Miller: But yeah, those are some goals.
• 33:08
  Shannon Miller: Um, we, we of course, love each and every one of you.
• 33:12
  Shannon Miller: If you have any questions, you guys all know that you could just reach out.
• 33:15
  Shannon Miller: I'm happy to chat with you.
• 33:16
  Shannon Miller: Um, if I do ask for you to call me over the phone, I'm not trying to ply you with something.
• 33:22
  Shannon Miller: It's just way faster for me to give you 15 minutes of my time than to go back and forth and messenger and try to figure out what it is that you're trying to say or I'm trying to say.
• 33:31
  Shannon Miller: I would rather do this, do the 15 minute conversation.
• 33:35
  Shannon Miller: I'm not, I'm not trying to pitch you anything.
• 33:38
  Shannon Miller: I just want to solve your problem.
• 33:45
  Kimberly Gonzales: For me.
• 33:45
  Kimberly Gonzales: I can't text and I'm so busy like going to and from places so and I'm one of those people that I cannot text and like walk at the same time because I am clumsy, so that's a big thing for me.
• 33:53
  Kimberly Gonzales: You have to call me on the phone or I'm going to be running into polls and stuff, Definitely.
• 33:58
  Shannon Miller: I guess we're a little old fashioned that way.
• 33:59
  Shannon Miller: But yes we look forward to hearing your comments and, obviously, if you have any questions, reach out.
• 34:04
  Kimberly Gonzales: Thank you guys, and we just hope you guys make those goals and we'd love to hear them.
• 34:08
  Kimberly Gonzales: So reach out.
• 34:08
  Kimberly Gonzales: If you guys have new goals or if you've accomplished those goals, reach out to us.
• 34:13
  Kimberly Gonzales: We'd love to hear from you.
• 34:14
  Kimberly Gonzales: Have a really blessed day, everybody.
• 34:17
  Kimberly Gonzales: Thank you.