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MYW 44: Testimonials & Warm Referrals
In this episode, Sara shares her wariness and skepticism of testimonials. We discuss the different ways to leverage testimonials and warm referrals as a marketing strategy. We share the ways that “word of mouth” marketing from clients work to market our services and products. We talk about the pros and cons of affiliate marketing.
Transcript (.docx)
We answer:
How do we use (or not use) testimonials to market our services?
How might testimonials be useful? How are they not useful?
What are warm referrals and how have our businesses benefited from them?
What are our thoughts about affiliate…
The skinny
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