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#434 - Fancy Discovery Questions Don’t Work (Ask These Qs Instead) | Keenan
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ACTIONABLE TAKEAWAYS:
Deflect Product Questions Early: When a prospect asks about your product upfront, redirect by asking what’s happening in their business that made them look in the first place. Avoid the trap of leading with features.
Reduce Technical Objections: If a prospect fixates on a small technical blocker, refocus on the bigger business problem. Aligning on major pain points can make minor technical concerns less of a deal-breaker.
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The skinny
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