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Australian Audio Market Growth and Signals from the Edge Conference Highlights · RedTech daily podcast - Powered by AI

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  Welcome to the RedTech daily podcast, powered by Artificial Intelligence.
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  I'm Marguerite Clark, and today we're diving into the latest updates in the global radio
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  broadcast and digital audio industries.
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  Here's what we have lined up for episode 178: The Australian digital audio market sees
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  significant growth, Radio Couserans in France embraces digital development, Gow chooses BE
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  AudioVault, and the 'Signals from the Edge' Conference will explore unlicensed
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  broadcasting.
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  The Australian digital audio market experienced an impressive 18 percent growth in 2024, with
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  advertising revenue reaching 313 million Australian dollars.
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  According to the Australian Internet Advertising Revenue Report by
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  PricewaterhouseCoopers, podcast advertising led the charge, rising by 24.3 percent
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  year-on-year.
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  This surge reflects a growing shift towards premium, locally produced content, as 11
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  million Australians now listen to podcasts monthly, offering advertisers a lucrative
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  opportunity in the on-demand space.
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  Radio Couserans in Saint-Girons, France, is embracing digital development to better serve
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  its local community.
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  Founded in 1982, the station broadcasts 24/7 on four Frequency Modulation frequencies and
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  online, though not yet on D.A.B.
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  plus.
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  With just two employees and about twenty volunteers, Radio Couserans connects the 18
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  valleys of the Couserans region with programs that highlight local news and culture.
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  Recent upgrades include new technologies from Axel Technology, DEVA Broadcast, and RCS,
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  enhancing both their digital presence and local engagement.
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  Gow Media, the owner of KFNC and KGOW in Houston, has upgraded its Broadcast Electronics
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  AudioVault to version eleven.
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  This upgrade introduces features like AudioVault Anywhere for web-based remote
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  operation, Adobe Audition integration, and CloudVault for disaster recovery.
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  Gow Media Chief Engineer A.D.
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  Rigmaiden noted the upgrade process was smooth, with no off-air time or issues.
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  Broadcast Electronics President Rich Redmond expressed pleasure in continuing their
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  partnership with Gow Media, ensuring seamless content delivery to Houston.
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  The Signals from the Edge Conference is set to explore the world of unlicensed broadcasting.
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  Held at the University of Bedfordshire in Luton on March 1, this event will feature
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  presentations from former "pirates" and academics, with discussions on the impact of
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  land-based unlicensed broadcasting on licensed radio services.
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  The event aims to preserve the history of this often-overlooked aspect of radio, with possible
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  follow-up events planned.
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  Tickets are limited and available now.
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  That wraps up today's episode.
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  To read the full articles and explore more stories, visit our website at redtech.pro.
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  Thanks for tuning in to the RedTech daily podcast, powered by Artificial Intelligence.
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  I'm Marguerite Clark, and we'll be back tomorrow with more updates from the world of
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  radio broadcast and digital audio industries.